6 Best Vegan Makeup Brands

If you’re making more sustainable choices and switching to a meat-free diet, why not get to know some vegan makeup brands while you’re at it?

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If going vegan has left your makeup table looking a bit depleted, it’s time to start shopping for some animal-friendly products!

With advanced formulas that stay put for as long as you need, vegan makeup brands are more reliable and effective than ever.

But let’s face it: going vegan can be confusing.

While swapping out a steak dinner for an animal-free treat is simple enough, when it comes to true vegan makeup, it can be hard to know what’s what.

But shopping for vegan makeup doesn’t have to be hard.

With so many vegan-friendly terms bandied about, and cruelty-free formulas growing in popularity, if you’re dedicated to the vegan lifestyle, you might find yourself lost in the jargon.

Shameless plug: We've launched our first Adore Beauty merchandise! Including some gorgeous vegan leather cosmetics bags. They're available in black and blush and also come in two sizes. Shop our vegan makeup bags here.

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Whether you love luxury products or prefer affordable vegan makeup, going vegan doesn't have to be difficult or boring.

Stop desperately scouring the ingredients lists and battling your way through complex terms. We’ve made things super-easy for you and picked out some vegan makeup (Australian and global brands) that never feature animal by-products in their blends.

You can trust these completely vegan brands to be upfront about their simple, natural ingredients.

Pick up some guaranteed vegan products from the below vegan organic makeup brands to create the looks you love … and keep loving the animals!

1. Eye of Horus

A Beauty Shortlist 2020 award-winner, vegan brand Eye of Horus creates illuminating products based on ancient formulas. Based in Byron Bay, the unique brand takes inspiration from the all-knowing Egyptians. Wearing eye makeup because they believed it to have magical, transformative powers, the Egyptians applied pure, natural ingredients to take their look to a goddess level. Recognised across the globe for its advanced, innovative approach, this is one of the true vegan makeup brands you can rely on.

With some of the best vegan makeup Australia has to offer, Eye of Horus crafts its formulas with sacred, ethically sourced ingredients.

You’ll find an extensive range of products across the Adore website, but here are a couple of our latest favourites.

Sumptuous vegan lip elixir to plump & condition your lips

Sumptuous vegan lip elixir to plump & condition your lips

A Beauty Shortlist 2020 award-winner, Eye of Horus Bio Lip Elixir beautifully plumps your lips and gives you a gorgeous shine. This cruelty-free, vegan, artificial fragrance-free lip gloss cares for your lips and adds an alluring sheen. The perfect lip gloss to complement a sun-kissed glow, this elixir can be layered over a matte lipstick or worn on its own for a dash of stunning shine. Designed to hydrate the lips and keep them in tip-top condition, this formula leaves your pout pretty and healthy. Eye of Horus Bio Lip Elixir is a seriously eye-catching blend that smothers your lips in soft shine.

Eye of Horus Bio Lip Elixir is a seriously eye-catching blend that smothers your lips in soft shine. A gorgeous lip choice when you want a natural, subtle splash of colour, this formula gives you a pouty look you’ll feel proud of.

Why we love it:

  • Adds a hint of rose tint and a subtle shimmer to your lips.

  • 100% natural and organic formula, with a nourishing blend of waxes, oils, and butters to keep your lips in the very best condition.

  • Always comfortable and never tacky, the non-sticky texture of this lip gloss makes it a dream to layer over other products.

  • Gentle, fragrance-free elixir containing Marine Extracts to plump and firm your pucker.

  • Doe-foot applicator allows you to quickly cover your lips with the product.

Vegan eyeshadow palette to illuminate your eyes in a warm & summery glow

Vegan eyeshadow palette to illuminate your eyes in a warm & summery glow

Even in the depths of winter, the sun shines in this vegan eyeshadow palette. Featuring 8 pressed, highly pigmented eyeshadows, Eye of Horus Summer Solstice Eyeshadow Palette lets you create a radiant eye look with minimal effort. You’ll enjoy matte, shimmer, and metallic shades that last all day. One of the most trustworthy vegan eyeshadow brands, Eye of Horus is Australia-made, cruelty-free, and completely vegan. Made with 100% natural ingredients, the talc-free formulas don’t irritate sensitive eyes.

If you want to warm up your look with vegan gluten-free makeup that lasts all day, introduce the Eye of Horus Summer Solstice Eyeshadow Palette into your collection. It’s natural, organic vegan makeup you can rely on!

Why we love it:

  • A blend of minerals, each shadow in the palette blends beautifully and stays on for long-lasting wear.

  • Shades ranging from cranberry to copper to cream enhance every eye colour.

  • Each velvety shade applies easily with minimal fallout.

  • Infused with bio-active natural extracts, including Moringa Oil, Goldenseal, and Olive Leaf Extract, the formula protects your eyelids while you get creative with your makeup.

  • Versatile palette that takes you from boardroom to beach to bar with ease.

2. Inika

Founded in Sydney, Australia in 2006, Inika continues to offer an environmentally friendly and reliable vegan beauty range. By including the finest, purest, highest-performing botanicals in its formulas, Inika has grown into one of the most trusted and highly regarded vegan makeup brands. Each ingredient is tested for purity and safety, which lets the brand create beautiful makeup products every time.

With some of the best skincare and makeup products for sensitive acne-prone skin, Inika products put your complexion in good hands. The experts at Inika know that small changes can make a big difference.

Passionate about ensuring every ingredient is sourced ethically, this 100% clean beauty brand keeps your skin in the best condition with ingredients that don’t harm the earth and its residents.

Offering wearable, exciting formulas that can push your makeup skills to new heights, the range is here for you to explore. Here are a couple suggestions for you to start with!

Prep your complexion for perfection with this vegan primer

Prep your complexion for perfection with this vegan primer

With 83% organic ingredients and a 100% natural approach, INIKA Certified Organic Pure Perfection Primer this lightweight primer applies seamlessly to normal-to-dry skin types. Containing a blend of Hyaluronic Acid, Kangaroo Paw Extract (no worries—it’s vegan!), and Jojoba Oil, to boost hydration in the skin. Crafted to create firmer, smoother, clearer skin that’s ready for your favourite foundation, this primer will leave you loving the way your skin looks and feels. For softer, smoother skin that looks and feels healthy and youthful, apply the primer to your face and neck after moisturising. Wait until it’s fully absorbed before applying concealer, foundation, and the rest of your vegan beauty routine.

For skin that beams with health and radiance, get your hands on an all-natural, vegan face primer. With INIKA Certified Organic Pure Perfection Primer, vegan beauty doesn't have to be boring or less effective than non-vegan solutions!

Why we love it:

  • This Inika vegan makeup primer is perfect for normal-to-dry skin that needs a little nourishment.

  • Prepares the skin for flawless foundation application.

  • Contains Apricot Oil and Lemon Myrtle Oil to keep your skin soft, hydrated, and completely nourished.

  • Helping to reduce the signs of age and fatigue, this formula gets to work in just 1 hour.

  • Gives you a flawless, long-lasting finish all day with a blend of nutrient-enriched ingredients.

Give your lips a lick of natural shine with this vegan lip serum.

Give your lips a lick of natural shine with this vegan lip serum.

Converting to veganism doesn't have to happen overnight. Building up a new collection of quality products can take time. Help yourself stick to your new routine by picking simple vegan formulas that are easy to use and easy to fall in love with. A great remedy for sore, chapped lips, Inika Certified Organic Lip Serum will fast become a handbag favourite. Crafted to soften delicate skin with an organic boost, this serum quickly improves your pout. Made with 91% certified organic ingredients, this loving blend nourishes your precious lips. For a long-lasting, natural look, apply this serum on your easy, ‘no-makeup’ makeup days.

This unique vegan lip balm is one to keep on your person at all times. Perfect for all ages to enjoy, Inika Certified Organic Lip Serum contains a rejuvenating blend of essential fatty acids and antioxidants that help keep your skin protected.

Why we love it:

  • Can be applied over your favourite lipstick or worn on its own.

  • Vitamin C from Mandarin and Orange essential oils help detoxify and nourish the skin.

  • Cruelty-free formula that’s dedicated to dry, chapped lips.

  • Contains several natural oils work together to hydrate the tender skin, condition the lips and lay down a protective barrier.

  • Infused with Sea Buckthorn to enrich its healing properties, this nourishing formula is designed to seal moisture into the lips.

  • No added colour, so you can enjoy a simple look whatever your age or gender.


With their philosophy of always using skin-loving ingredients to give lasting benefits, the LASHFOOD team knows you don’t need chemicals to enhance beauty. Lash pioneer Jane Kim and her daughter Faith set out to help us achieve longer, fuller, natural lashes without falsies or extensions.

With years of research, some girlboss energy, and a focus on natural solutions, the pair discovered Phyto-Medic Complex, which naturally builds the lashes and brows.

Made without chemicals or nasties, each product in the LASHFOOD range contains an effective blend of natural ingredients. Safe in the knowledge that clean ingredients get real results, you can happily feed your lashes and brows the very best vegan formulas.

Designed to never cause irritation, LASHFOOD formulas help your lashes and brows grow strong and long.

For brows that look defined, full, and thick, use this vegan growth serum.

For brows that look defined, full, and thick, use this vegan growth serum.

Whether you’re a ‘90s child who overplucked like Gwen Stefani, or simply someone with sparse natural brows, LASHFOOD BROWFOOD Eyebrow Enhancer Serum 5ml is here to help. Offering visible results in just 4 weeks, this vegan brow serum proves you don’t need to use harsh chemicals to get results. With a cruelty-free approach you can rely on, this brow-boosting serum contains a blend of natural ingredients. Intelligently formulated to help your littlest hairs grow long and strong, the serum will soon have you feeling more confident about your brows and your whole look. To add strength and fullness to your brows, apply this solution consistently and start seeing results.

You don’t have to live with sparse brows! Boost your look for a bolder finish with LASHFOOD BROWFOOD Eyebrow Enhancer Serum 5ml. If you have fine or thin eyebrows that take ages to fill in, you can help thicken them up with this all-natural eyebrow growth serum.

Why we love it:

  • Visible results in just 4 weeks.

  • Ecocert-certified for best results, the formula contains 99.49% natural ingredients and 25.02% organic ingredients.

  • Carefully formulated vegan blend containing Adenosine, which helps create the optimal environment for brows to grow in.

  • Soy Protein, Rice Protein, and Arginine combine to strengthen the hair follicles and condition your brows.

  • LASHFOOD have a dedicated commitment to the environment and ensure all its packaging can be recycled and is Ecocert-compliant.

  • Gluten-free and paraben-free, this gentle formula won’t irritate the skin or hair follicles.

For fuller lashes that flutter, apply this vegan eyelash enhancing serum.

For fuller lashes that flutter, apply this vegan eyelash enhancing serum.

As lovely and impressive as eyelash extensions can look, there’s something super-satisfying about getting your own lashes to grow strong and long. Crafted with all-natural, vegan ingredients, LASHFOOD Eyelash Enhancer Serum 3ml makes a real difference in the length and diameter of your lashes. With a cruelty-free approach and a commitment to sustainable practices, this serum uses natural, organic ingredients to encourage noticeably thicker, stronger lashes. Even if you’re addicted to your lash extensions, this formula is safe to apply with extensions in place.

Watch your lashes grow thicker and more defined when you start using this serum. LASHFOOD Eyelash Enhancer Serum 3ml has been made with a unique blend of organic plant ingredients to deliver nutrients where your lashes need them most. You’ll soon notice how healthy your hairs look when you start applying this formula.

Why we love it:

  • Crafted to give visible results in 4 weeks and the best results after 3 to 4 months, this Ecocert formula is as gentle as it is effective.

  • Gluten-free, paraben-free, and made with 99.49% natural ingredients and 25.02% organic ingredients.

  • With minimal effort, it is simple to make a part of your daily routine.

  • Ecocert-compliant, sustainable packaging to reduce the impact on the environment.

  • The Phyto-Medic Complex in the solution is an exclusive blend of herbs that boost lash growth and help prevent hair loss.

  • Safe to apply on lash extensions.

4. Jane Iredale

With mineral makeup formulas that revolutionised the way brands looked at ingredients forever, Jane Iredale has been leading cosmetics innovations since 1994. Crafted to positively impact and nourish the skin, each product in the Jane Iredale collection is good for the complexion.

Completely vegan and cruelty-free, this brand makes it easy for you to take a more conscious clean-beauty approach. With formulas and finishes that help you look as if you glow from within, Jane Iredale was one of the first brands to take a more considered, less chemical approach.

With one eye on environmental impact and the other firmly on the health of your skin, the brand has formulated every product to make you feel good. With no paraben preservatives, talc, or synthetic fragrances, each formula is developed with intelligence and sensitivity.

With a slew of vibrant blends that transform your look, Jane Iredale is a brand you can always rely on. We’ve highlighted a couple of our favourite products to help get you started.

Give your skin a smooth, natural finish with this dreamy tinted moisturiser.

Give your skin a smooth, natural finish with this dreamy tinted moisturiser.

A cruelty-free formula that helps you achieve a clear complexion, won’t leave your skin feeling tight, uncomfortable, or clogged. Sulphate-free, completely vegan, and made with an SPF, this unique blend keeps your skin healthy and protected. Created for a soft-focus effect, this formula smooths the look of fine lines and doesn't cause blackheads or breakouts. This formula protects the skin from harsh UV rays, so wear it every day—either on its own or layered over primer.

One of the best tinted moisturisers, this formula contains carefully selected botanicals that calm and care for the skin. Jane Iredale Dream Tint Tinted Moisturiser SPF15 delivers delicious moisture and nourishment with every application.

Why we love it:

  • Easy to apply and easy to remove - a great solution if you like coverage but not the feel of a heavy foundation.

  • A lightweight mineral formula that helps prevent water loss from the skin.

  • Pomegranate Extract is rich in Vitamin C to help boost skin-cell regeneration and lighten annoying pigmentation.

  • White Tea Extract helps repair existing skin damage.

  • Glides over the skin with ease and offers sheer-to-medium coverage.

Keep your lips in tip-top condition with this soothing lip scrub and gloss.

Keep your lips in tip-top condition with this soothing lip scrub and gloss.

When it comes to your precious pout, it's always a good idea to take a natural, kind approach. The perfect 2-in-1 lip product, Jane Iredale Sugar & Butter Lip Scrub/Gloss helps your lips look good and feel soft always. The stick features a scrub on one end and a hydrating, tinted lip butter on the other. Vegan, cruelty-free, and sulphate-free, this duo treats your lips to a lick of nourishment with every use. First, scrub your lips for a softer finish. Second, apply the tinted lip plumper for a pretty pout that lasts all day. Designed to give you kissable lips, the scrub contains yummy Organic Brown Sugar to gently remove dull, dry skin.

Keeping your lips in good condition doesn’t have to be complicated. Lips that look good make you look healthy in general, and Jane Iredale Sugar & Butter Lip Scrub/Gloss makes lip care fun and easy.

Why we love it:

  • Shea Butter and Peptides keep your lips smooth, soft, plump and moisturised.

  • Cool Mint and Ginger give you that pleasant, tingling sensation as they stimulate blood flow to the lips.

  • Zero chemical preservatives or synthetic dyes to drag you down.

  • Organic Brown Sugar gently removes dull, dry skin - Even if you accidentally eat the Brown Sugar lip scrub, you won’t experience any negative effects!

  • Dual-ended to soften and shine.

  • Just a simple sweep of the pink tint plumps your lips and helps diminish the appearance of fine lines and wrinkles.

5. Nude by Nature 

One of Australia's most successful makeup brands, Nude by Nature knows a thing or two about vegan blends and clean beauty. When it comes to piling products onto your skin, ingredients matter.

From skincare formulas that condition to vegan beauty picks that highlight your favourite features, Nude by Nature helps you take a purer approach to looking good. Carefully formulated with high-performing, natural ingredients, Nude by Nature products have a successful history and offer great results.

Using a powerful blend of natural, Australian ingredients, every Nude by Nature formula works to protect the skin with antioxidant energy.

Whether you’re applying a vegan, cruelty-free blush or a safe, softening lipstick, you won’t find any harmful toxins in the Nude by Nature collection.

Without synthetic fragrances or preservatives, this mineral makeup brand gives your skin the loving boost it craves.

For a warm, radiant look, apply this vegan illuminating cream.

For a warm, radiant look, apply this vegan illuminating cream.

Sometimes, your skin needs a little warming up. Made in Australia with a cruelty-free approach, Nude by Nature Soft Focus Illuminator blends into the skin easily for a softly highlighted finish. Working to help you glow naturally, this easy-to-blend face cream works beautifully over or under makeup. Perfect for all ages, skin types, and skin tones, this illuminating blend hydrates your face for a fresh feeling—with no chemicals needed. Achieve a pretty, subtle finish with this clean beauty illuminator.

If your skin needs a bit of a boost in winter, give it a helping hand with Nude by Nature Soft Focus Illuminator. Whether you’re in your teens or your 50s, this formula softens the look of your skin.

Why we love it:

  • A subtle illuminated finish to brighten up dull skin.

  • Blends easily into the skin and wears comfortably under all types of foundation.

  • A skin-loving blend of active, natural ingredients, containing Jojoba Oil and Oat Extract to keep the skin looking healthy.

  • A lightweight texture that won’t clog the pores.

  • Adds a warm sheen and radiant glow to all skin types.

Give yourself a natural glow with this gorgeous vegan blusher.

Give yourself a natural glow with this gorgeous vegan blusher.

A good blusher instantly takes your look from dull to radiant. Made with an abundance of natural, vegan ingredients, Nude by Nature Virgin Blush creates a soft sheen and a glowing finish. With light-reflecting particles and rich pigments, this formula blends into the skin beautifully and doesn’t leave a powdery finish. Perfect for all ages to enjoy, this blusher will quickly become a makeup-bag essential. You don’t have to pile loads of products onto your skin to enjoy a flawless finish. Nude by Nature is one of those vegan blush brands you can rely on.

No cosmetic makes you look healthier than a beautiful, all-natural blusher. Help lift the look of your skin with this luminous loose powder blush. Nude by Nature Virgin Blush is suitable for every skin type and tone so you’ll always feel good about your skin when you wear this.

Why we love it:

  • Made with a super blend of skin-loving ingredients; even sensitive skin can enjoy this unique powder.

  • Jojoba Esters, known for their nourishing effect, calm and care for the skin while you enjoy the subtle colour.

  • A feather-light formula that offers just a hint of natural colour.

  • Easy to apply, adding a seamless flush to the cheeks.

  • The slightly shimmery formula will catch the light with its rich pigments and light-reflecting particles.

6. Youngblood Mineral Cosmetics

If you want to bring out the best in your complexion, choose ultra-gentle mineral makeup. As kind to your skin as they are to the environment, Youngblood Mineral Cosmetics are mineral formulas that follow a natural approach to makeup.

Founder Pauline Youngblood Soli started the line to help patients recover from various cosmetic skin treatments. Transforming the look of the skin with great success, each product in the collection today is a luxury vegan formula that cares for the skin. 

Beautifully packaged and elegantly presented, gentle Youngblood makeup loves to love your skin. Each mineral ingredient is precisely and finely milled so it applies smoothly. Liquids, pressed powders, and more always make room for the skin to breathe.

A high-end vegan brand that’s adored by many, Youngblood offers a wide array of colours in non-comedogenic formulas. No guilt involved!

This cruelty-free eyeshadow palette gives you a luxe look.

This cruelty-free eyeshadow palette gives you a luxe look.

When you find a good eyeshadow palette, you’ll be able to create every look you like. Super-versatile with gentle formulas, the Youngblood Enchanted Eyeshadow Palette features 8 gorgeous shades that apply to the skin softly. Each formula contains Rice Starch for long wear, so you won’t have to touch up your look halfway into your night. Some colours have a subtle sheen, and Mica gives the powders a smooth texture. Paraben-free, PETA-certified, and cruelty-free, this vegan palette gives you what you need to create warm, enchanting looks you’ll love. The limited-edition palette complements every skin tone, and you don’t need to apply a lot of product to see colourful results. You can achieve a range of looks with these long-lasting matte, shimmering, and metallic shades.

Whether you go for Gaze or Red Rock, the choices in the Youngblood Enchanted Eyeshadow Palette let you match every mood.

Why we love it:

  • Paraben-free, PETA-certified, cruelty-free and vegan.

  • Highly pigmented, with minimal fallout.

  • Super-wearable shades that transition perfectly from day to night.

  • Formulated with Rice Starch for long wear.

  • A gorgeous range of matte, shimmering, and metallic shades.

  • Each shade applies easily and complements every skin tone.

Taking the first steps towards veganism can feel daunting. But you don’t need to throw out all your existing products immediately.

Take small steps and learn about the vegan makeup brands that care so you can make new choices, from a natural lipstick to Ecocert packaging.

Start exploring your options with these great vegan makeup brands:

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