bobbi brown

Bobbi Brown Long-Wear Gel Eyeliner

Bobbi Brown Authentic
  • Black Mauve Shimmer
    Black Mauve Shimmer
    Black Mauve Shimmer
  • Caviar Ink
    Caviar Ink
    Caviar Ink
  • Espresso Ink
    Espresso Ink
    Espresso Ink
  • Shimmer Forest Ink
    Shimmer Forest Ink
    Shimmer Forest Ink
Out of Stock

Bobbi Brown Long-Wear Gel Eyeliner by Bobbi Brown


This award-winning liner gives you the look of liquid liner with the ease & feel of a gel formula. Long-wearing, water-resistant colour glides on & lets you get it just right before it dries - then stays without a smear or crease.    To apply: Dip tip of Ultra Fine Eyeliner Brush  (coat both sides of brush head). Wipe off excess before applying to eye. Work quickly as product becomes transfer-resistant once dry. To remove, use Instant Long-Wear Makeup Remover .

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Reviews (29)
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Caviar Ink - a great everyday shade - 27-11-2018 by

I was looking for a gel eyeliner that I could wear every day - black can be a bit too harsh for during the day but some browns are just too light. Caviar Ink is great - it's a very dark brown that is very wearable. However, there are better gel formulas out there that are more waterproof and longer-lasting; but this shade I'm really happy with. I wouldn't use this on the waterline (I prefer Makeup Atelier Paris and Marc Jacobs Gel Highliner for that) but it's great for a standard eyeliner. To make it longer-laster, set it with a deep brown powder eyeshadow. Use Bobbi Brown for the shade range but, for a standard black, look to another formula.

Great product - 23-11-2018 by

I bought this simply because my favourite eyeliner gel was sold out and I am glad I tried it. It's beautiful and smooth to apply, it is defiantly long lasting - you will need a good eye makeup remover to take this baby off. I have sensitive eyes and find a lot of eye products irritating, with this product my eyes were fine. Huge bonus! Highly recommend.

Hard to apply - 12-11-2018 by

This is very long lasting however I find it a bid hard to apply especially when I want to do a fine line. Bit of a hassle to use a brush and you really need to be precise in your drawing

Long lasting but better options - 30-10-2018 by

Yes it's a cult product for a reason. It is genuinely long lasting and the black is a true black. But it's just a bit of a pain to apply as you need the right brush and it's not really suitable for quick morning application before work. That being said, given you only need a small amount the pot will last forever though some say it can dry out.

Dry - 29-10-2018 by

I bought this in Espresso Ink. I don't know if it was just mine, but unfortunately within a few weeks it dried out so much and it does not apply very smoothly. I wouldn't buy it again, especially at the price point.

Beautiful eyeliner - 26-10-2018 by

Easily glides on! Beautiful consistency & super dark - just how you would want it!~

Long lasting eyeliner - 24-10-2018 by

Maybe i'm just not use to gels but I find it a bit hard to draw my winged liner using this. But I do love using it on my lower lashes. It's very long lasting and doesn't bleed.

Gel eyeliner hero - 12-10-2018 by

This is an excellent gel liner and I have yet to find a product that comes close to it. It’s easy to apply (especially with a ln Hourglass brand angled brush) and doesn’t “bleed” on the lid. Also easy to smudge out to a softer / Smokey look.

The best gel liner - 10-10-2018 by

My all time favourite eyeliner, fantastic staying power, doesn't move even when used in the water line! I will be buying this till i die.

Best eyeliner - 10-10-2018 by

Stays on great, no smearing or running all day! Took some practice learning to put it on correctly because it dries fairly fast. I had to use a finer brush for a thinner line. Now that I have the hang of it, I don't think I'll ever use anything else.

Excellent gel eyeliner, good alternative to MAC - 21-09-2018 by

I bought this in Black after MAC started testing on animals again and I'm really happy I went with the Bobbi Brown.
Excellent quality. It is a little more emollient than the MAC Fluidline to start out with (which may make it easier for people to use), but over time it gets a bit drier. However, the MAC Fluidlines I have owned in the past (several) have all dried up much faster. I've had my Bobbi Brown for longer than I've had any of the MAC ones and it hasn't dried up and shrunk. It is a bit drier than it started out, but it's still easy to use.

The weartime is good as well, I've worn it to work countless times and it never smudges or fades. It works well in the waterline as well.

Easy to use - 09-09-2018 by

I've got it in espresso ink. The colour is light but buildable and works well with my pale skin. Smudge proof but easy to remove and doesn't bother my sensitive eyes.

LOVE - 20-08-2018 by

this eyeliner doesnt go anywhere, and is so black, love it heaps!

The best - 17-08-2018 by

best Gel eyeliner I've ever purchased. So creamy and dries quickly enough so it does not transfer. Has great staying power and is a lovely inky black.

Lovely - 09-08-2018 by

I have been using this for a few years now and find it is a great eyeliner that stays put especially on the waterline where all other eyeliners have failed. Never smudges even when swimming although i sometimes need a top up on the waterline. Can't live without this one. Love it!
Be sure to close the lid after using it though! It can dry out very quickly.

Best formula - 09-08-2018 by

This was recommended by a friend and I was really happy with the quality! I find it long wearing and love that it is jet black. Will be purchasing again!

THE BEST!!! - 31-07-2018 by

I love this eyeliner, it is absolutely perfect for tightlining to top lash and there is absolutely no transfer to the bottom lash line. It stays put!!!

Holy grail - 26-07-2018 by

This cult classic definitely lives up to its name. It is long-lasting and does not smear, applies smoothly with no gunks, and has strong colour payoff. Although it is on the pricier side, it is absolutely worth the investment.

Fantastic Product! - 06-07-2018 by

The Long-Wear Gel Eyeliner is must product for everyday for me. It is not gluggy or hard to use. It stays on until I cleanse my face and that could be 17 hours later and the eyeliner will looks fresh and not faded.

My holy grail gel eyeliner - 05-07-2018 by

This is my go to gel eyeliner for either tightlining or a winged eye. This stuff will not budge. It doesn’t smear or flake off. More often than I’d like to admit, I’ve woken up the next morning with perfect winged liner still in place (even though the rest of my makeup has disintegrated).
This has a great smooth texture that makes it easy to apply with either a fine tipped or angled eyeliner brush.
Also, this won’t dry out in the jar like some other gel liners do. A pot of this will last you almost a full year with everyday use. Well worth the money.

good product - 25-06-2018 by

I am a big fan of Bobbi Brown products. I find this eyeliner lasts all day and is best for the eyelid not so much the water line. The bobbi brown eyeliner brush is amazing with this product though.

Dried out after a short period of time - 21-06-2018 by

I love Bobbi Brown products and had heard great things about this eye liner but unfortunately did not have a good experience with this product. It dried out after a couple of months which made it difficult to use.

Easy to use - 18-06-2018 by

This is a great eyeliner. Really easy to apply which is a plus for me when I'm in a rush in the mornings. It is still in perfect condition after a full day. Will buy again for sure!

Does not budge - 31-05-2018 by

Longest gel liner I've ever tried. The only gel liner that won't budge or transfer on my hooded eyes. Love it!!

Amazing Gel Eyeliner! - 18-04-2018 by

This is my Holy Grail Gel Eyeliner - it is of a very high quality and stays in place all day long and dosen't smudge! It has a smooth texture and applies well. Would reccommend to others!

Long wearing gel liner - 03-12-2017 by

Wanted to treat myself to a high end gel liner and purchased Sepia ink for an everyday liner. Really nice muted soft brown colour. Not too harsh looking on the upper lid. Nice formula and stays all day, ALL DAAAAAY! The only downside is that it drys out quickly! I have to use a teeny tiny bit of jojoba oil on my liner brush to get the product out. I want to try the classic black ink but AD doesn't seem to stock this cult favourite :/

Amazing Product! - 12-10-2017 by

I love the chocolate shimmer, it looks amazing when it is smudged along the lash line once it has been applied. It is super long lasting also!

Doesn't budge! - 24-11-2016 by

Expensive but ridiculously long lasting and budge proof.

Best Long Wear eyeliner - 25-06-2016 by

I love Bobbi Brown Long-wear gel liner. Best product for the waterline. It doesnt smudge and it will stay on all day! I havent found another gel liner that is as good as this for the waterline.

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