The Top Brow Products We Rely on for Filling, Shaping and Fluffing Our Unruly Arches
Sadaf Razi is Adore Beauty's Senior Beauty Editor.
She's a former fashion editor (who worked at various glossy mags) and stylist-turned digital beauty and lifestyle writer. She has been in the lifestyle/media industry for over 10 years and her work has also been featured on international covers like Elle France and Vanity Fair Mexico.
Some of her fave Adore Beauty products include Cicaplast B5, CeraVe Cleansing Oil and Lancôme Renergie Triple Serum.
Want brows that look lifted, filled and natural? Adore Beauty's BeautyIQ team recommends specific staples, from ultra-slim pencils and laminated-hold gels to a clinically backed Anastasia Beverly Hills Brow Genius serum (3.5ml, $82.40), and notes when each product works best for sparse, unruly or patchy arches.
Key Highlights You Should Know
- Use an ultra-slim pencil like ABH Brow Wiz to mimic hair-like strokes for sparse brows.
- Sculpt laminated brows with a strong-hold glue such as NYX The Brow Glue for all-day shape.
- Try ABH Brow Genius serum 3.5ml $82.40 for growth; 12-week study found 88% saw fuller brows.
- Choose clear setting gels like Benefit 24 Hour Brow Setter $39.20 for budge-proof, flake-free hold.

Some things are deeply personal - the seasonal scent you wear, the ‘90s boy band playlist you hesitate to let other people be witness to in your car and of course - your brows.
We all know the power these two arches of hair above our eyes have.
Honestly, eyebrows have a little too much power if you ask me. The way they can either frame your face perfectly or send your reflection into “Who the heckkkk is that?!” territory.
That’s why we rely heavily on our holy-grail brow products.
The ones that truly do the Lord’s work to fluff, fill and shape our arches so we walk out of the house feeling and looking our best without fearing we’ll scare small children or strangers at the grocery store.
I mean, without my best eyebrow products for thin brows, I’m not sure I’d even have brows. Seriously.
My trusty brow pencil and brow lift gel is what actually gives me brows.
In fact, I haven’t been able to shut up about that amazing brow gel that gives me the perfect non-aggressive laminated look, stays put all day and doesn’t flake, so I can successfully keep my eyebrow dandruff fears at bay.
See, the Lord’s work.
And because I’m always on the hunt for the best beauty product recommendations, I asked my colleagues what their ride-or-die brow products are.
Whether you’re looking for the best brow product when figuring out how to do eyebrow makeup or even a brow growth serum that actually works to give you fluffier, healthier brows - we’ve got it all.
Even more fitting that it happens to be National Brow Day next week?!
Now, scroll on for the essential brow products that are helping AB Staffers avoid eyebrow blindness at all costs.
Anastasia Beverly Hills Brow Wiz, $48

An ultra-slim brow pencil ideal for filling and defining sparse brows and mimicking the look of natural brows. Has a wax texture and is also vegan and cruelty-free.
Why this an AB staffer top brow pick: "The classic ABH brow wiz will forever be my favourite brow pencil! It’s really precise and so easy to use."
Nyx Brow Glue, $18.99

If you're looking for laminated brows and prefer a gel, the Nyx Brow Glue offers strong hold and all-day wear. Available in both clear and tinted shades that are transfer-resistant.
Why this an AB staffer top brow pick: "Huge fan of the NYX The Brow Glue tinted version at the moment! I wear 'Medium Brown' and it tints without adding fibres or heaviness or anything fancy. It has insane hold so I can sculpt my natural brows into their best shape while adding just a hint of colour for my weekend, off-duty look."
Benefit Gimme Brow + Volumizing Gel, $49

The iconic Benefit Gimme Brow+ Volumizing Gel is a tinted eyebrow gel that helps create natural-looking fullness and definition. Designed with a tiny, tapered brush to make application both easy and mess-proof.
This is why it's an AB Staffer top brow product pick: "The best for fluffy, filled in brows."
Benefit Cosmetics 24 Hour Brow Setter Clear Brow Gel, $49

Want budge-proof brows? Benefit 24HR Brow Setter Clear Brow Gel is here to help and serve. An invisible shaping & setting gel that holds brow hairs in place & locks on your brow makeup. Promises 24-hour* staying power with a flexible, strong and flake-free formula. Is also super quick-drying.
Why this is an AB staffer top brow product pick: "Benefit Cosmetics 24 hour brow setter clear brow gel is my go to for quickly brushing my brows up and in place. Sometimes its all I need when I run out the door because without it my brows are absolutely wild. The formula doesn't dry out like some others can, the applicator makes it really easy to use and it gives me enough hold without it looking too waxy or unnatural."
More Top Brow Products To Shop:
- Eye Of Horus Dual Brow Perfect - Think of Eye Of Horus Dual Brow Perfect as your two-step brow routine in one clever little tube. One end features an angled, chisel-shaped wax crayon that delivers rich colour and makes sculpting and defining your arches seriously easy, while the other is a tinted brow gel that combs hairs into place for a groomed, polished finish. The water-resistant, long-wearing formula is ideal for anyone who loves a more defined brow that stays put, while the vegan and cruelty-free formula is an added bonus. Perfect for filling, shaping and setting without needing a whole brow kit.
- Anastasia Beverly Hills Brow Definer - If you like your brows defined but still natural-looking, Anastasia Beverly Hills Brow Definer is a beauty-bag staple for a reason. Its clever triangular tip has three different edges, letting you shade, fill, sculpt and create fine, hair-like strokes with one pencil. The wax-and-pigment formula blends easily, while the built-in spoolie makes grooming and diffusing colour a breeze. It’s particularly handy for sparse brows or anyone who wants more shape and definition without juggling multiple products. Plus, it’s retractable, cruelty-free and comes in 12 shades.
- MCoBeauty Tattoo Brow Microblading Ink Pen - Achieve perfectly defined, natural-looking brows with the MCoBeauty Tattoo Brow Microblading Ink Pen, a precision tool designed to mimic the look of microbladed brows. Featuring a unique three-pronged tip, this ink pen creates realistic, hair-like strokes that fill and shape your brows effortlessly. With its smudge-proof, long-lasting formula, it ensures your brows stay flawless and defined all day.
Read more about our best brow products below:


