There's A New Primer In Town And You'll Probably Wanna Try It

If there's one thing you need to know about me, it's that I live for a hydrating product - whether it's makeup, skincare or haircare - if the label says 'hydrating', I'll take it. That's what led me to Giorgio Armani's new Luminous Silk Hydrating Primer. Now, ladies and gentlemen, if you're on the hunt for a primer that gives you radiance, this is it.

What Does A Primer Do?

A constant question I get is "do I really need to use a primer?" And my answer is always yes. A primer not only gives your foundation a suitable base to sit on top of, but it can also increase the longevity of your makeup so it doesn't separate or slide off throughout the day.

Using a primer can also help to prevent your foundation from oxidising (i.e your foundation from turning orange or discoloured). Oxidising occurs when the natural oils from your skin interfere with your foundation, so applying that layer of primer between your skin and foundation can make a difference.

Why Is This Primer Worth It?

I get it, $75 for a primer seems a bit steep, but I'd honestly buy this again full price. And if you're already using the Luminous Silk Foundation, this is a must-have - and if you're not, it's still a must-have.

  • It leaves the skin smooth, soft, hydrating and perfectly prepped for foundation application

  • The formula keeps the skin comfortably hydrated for up to 48 hours

  • It adds luminosity and natural radiance to the skin without any shimmer through it

  • Helps your base to last longer, and apply more evenly & smoothly

  • It's suitable for all skin types, particularly dry (it can be applied on dry patches over makeup)

  • Has a lightweight, easily absorbed texture that doesn't pill when layered

What Does Everyone Else Think?


Mica Ricketts, Who What Wear

I'm now officially obsessed with Armani Beauty Luminous Silk Hydrating Primer for one main reason: It makes my skin look majorly glowy. Unlike other primers that feel heavy and chalky or too greasy (especially when they're formulated for luminosity), this primer is inspired by the texture of charmeuse silk and feels just as luxurious as you might expect.


Lynne Hyland, Mirror UK

It’s a splurge but it does give any foundation an upgrade, making it look more luxe. It gave my skin a visible radiance which showed (subtly) through my foundation, and gave a very smooth, longer-lasting finish to my base.

I could not be more excited to add this to my kit!

Carla Dyson, makeup artist

Anyone who has ever met me, knows Armani's Luminous Silk is my favourite foundation of all time. Well now they’ve added a primer to the family. It adds luminosity and long lasting hydration to the skin and is the perfect partner to Armani Luminous Silk!