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The skin around the eyes is thinner and more delicate than the rest of the face, which is often part of the reason why fine lines, puffiness and dark circles tend to show up there first, well ahead of anywhere else. A dedicated eye product is generally formulated more gently than a facial serum or moisturiser, at a generally lower concentration of active ingredients, making it a reasonable addition to a routine for anyone concerned about this area specifically, rather than relying on facial products alone.
The Liquid Gold Firming Eye Cream is Alpha-H's current eye care product, formulated with niacinamide and designed to help target the look of dark circles, puffiness and fine lines around the eyes. It comes with a cooling metal applicator tip, which can help provide an immediate cooling sensation on application, useful if you tend to experience puffiness in the mornings. Storing the product in the fridge can further enhance this cooling effect, though this isn't required for the product to work as intended.
Eye creams are generally applied both morning and night, using a small amount patted gently around the orbital bone with a clean fingertip or applicator, rather than rubbed or dragged across the skin, and should always be kept well away from direct contact with the eye itself. If you're also using stronger facial actives like Liquid Gold elsewhere in your routine, it's worth keeping those away from the eye area specifically, since the skin there is thinner and more easily irritated than the rest of the face. As with any part of a skincare routine, daily sun protection matters for the eye area too, ideally from a dedicated eye-safe sunscreen or sunglasses rather than a facial SPF applied too close to the eyes. Consistency tends to matter more than any single product when it comes to the eye area, since it's one of the first places visible changes tend to show, and one of the areas where results from a new product generally take longer to become noticeable.






Adore Beauty Acknowledges the Woiwurrung language group of the Eastern Kulin Nations as the Traditional Owners of the land our Customer Fulfillment Center and Head Office conduct our business operations on. We would like to extend that Acknowledgement and Respect to all First Nations People and Elders across Australia as our parcels travel across their land, air and water. We recognise First Nations Peoples continuous relationship and connection to Country and at Adore Beauty we commit to treading lightly on the land our parcels travel. We pay our respects to Elders past, present and future.
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