Shanthi Murugan

Head of Campaign & Strategy  |  Adore Beauty

Shanthi Murugan

Head of Campaign & Strategy at Adore Beauty

About me

I’ve been working in beauty for almost a decade and I am Head of Campaign & Strategy for the 200+ brands that Adore Beauty range. I’m innately a creative and love all things that spark inspiration, from fashion, art, photography to music and dance. These are my go-to’s when I want to get inspired. And even though they say print media is dying, I’m still one of those people who will stock up on monthly editions of Vogue, Marie Claire and Harper’s Bazaar! Because there’s nothing more satisfying than curling up with a cup of tea and a four-page Mario Testino editorial.

When it comes to products, I love anything that can make me feel indulgent. My favourite treat is lighting a Cire Trudon Candle in the scent Abd El Kader, it smells like mint and the vessel is divine. I adore Christophe Robin haircare - the hydrating Aloe Vera collection is my favourite. My ultimate passion project is working with our cosmetic brands to have all global foundation and concealer shades ranged in Australia and on Adore Beauty.

Ultimately, if beauty is about empowering women, I want to make it my mission to ensure that we empower ALL women, regardless of the shade of their skin.