I’m the copywriter at Adore and a bit of a newbie to beauty. Before Adore, I worked as a copywriter in advertising and would usually buy face-wash from the supermarket. Now, I’m totally on the skincare bandwagon and loving anything and everything Alpha-H. I’m passionate about food, travel, puns and talking about hair-loss in young women.
I’m originally Swedish but grew up a bit all over the place and for the past 10 years I’ve been a Melbournian. So my accent is a little bit eclectic, to say the least. But this is definitely where my knack for languages comes from. I absolutely love travelling to new countries, when covid isn’t a thing, and I generally like to plan my days around the places I want to eat.
My journey with self-care and beauty began when I discovered I was losing hair at the age of 27. The realisation definitely made me want to take better care of myself. There also seems to be a bit of a taboo-factor around talking about hairloss in women, and this is something I'm passionate about changing. When I’m not writing at Adore you might find me playing with my camera, cooking something delicious or eating a huge bowl of ramen.