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theBalm Priming is Everything 3g

4.4 of 6 reviews


4 instalments of $4.24


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4 instalments of $4.24


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Take your next eyeshadow look straight into prime time with theBalm Priming Is Everything. These versatile cream primers will take your lids to the next level, helping to enhance shadow wear time and pigmentation.

  • Cruelty Free
  • Vegan

What customers say

SUPERIOR - 100% recommend

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Customer Reviews

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4.4 of 6 reviews

100% recommend this product

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Most Helpful Positive



Great eye primer, creamy and makes eyeshadow lasts longer
  1. Love it!


    I have been using this for about a month and it's been the best thing ever.
    I love how it goes on creamy and dries quickly before I apply my shadow. No creasing, which is what I love about this product.
  2. Great


    Great eye primer, creamy and makes eyeshadow lasts longer
  3. Interesting concept


    I was curious about this primer because of it's packaging and application however if and it works quite well. Although I do prefer normal liquid primers this does the job.
  4. Great black primer!


    The idea of a black eye primer to darken any eyeshadows is a really wonderful idea. It goes on smoothly and blends out well. The staying power I find is not as good as other primers such as Urban decay primer potion, but it's still pretty decent. Excellent for achieving darker smoky eye looks with any shadow.
  5. really good


    the neutral primer is really good. Super creamy when you apply but dries nice and makes skin soft for a perfect makeup base
  6. Like it but I don't love it

    Alexina (Adore Beauty Staff)

    I tried the neutral shade of this primer and by no means is it bad - it's just not as good as my all-time fave (also by theBalm) Put A Lid On It.

    It's easy to apply but I prefer tube packaging as well as the creamier formula of Put A Lid On It.

    This primer did help my eyeshadow last longer before creasing, and the slight tint of the neutral shade is good for neutralising ...
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