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theBalm Priming is Everything 3g

4.2 of 13 reviews

$16.95

4 instalments of $4.24

Or 4 instalments of $4.24 with LEARN MORE

In Stock 

4 instalments of $4.24

Or 4 instalments of $4.24 with LEARN MORE

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Is this for you?

Take your next eyeshadow look straight into prime time with theBalm Priming Is Everything. These versatile cream primers will take your lids to the next level, helping to enhance shadow wear time and pigmentation.

  • Cruelty Free
  • Vegan

What customers say

GREAT - 83% recommend

4.2
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theBalm Priming is Everything Reviews

4.2 of 13 reviews

83% recommend this product

  1. 7

  2. 4

  3. 1

  4. 1

  5. 0

Most Helpful Positive

Great for iridescent shadows

Tina

I love using this underneath my iridescent and multichrome shadows since it brings out a lot of the colour shifts you don't quite see on a light coloured base. I find that the product also helps the shadow adhere to the lid a lot better as well which is a plus. I think if you own these sorts of shadows, this priming base is something you should pick up.

Most Helpful Criticism

Just okay

Singh

It helps to create intense smokey eyes but other than that it's nothing to brag about.
  1. Great for iridescent shadows

    Tina

    I love using this underneath my iridescent and multichrome shadows since it brings out a lot of the colour shifts you don't quite see on a light coloured base. I find that the product also helps the shadow adhere to the lid a lot better as well which is a plus. I think if you own these sorts of shadows, this priming base is something you should pick up.
  2. Staple product

    Kellee

    I wouldn't think of going without this on my eyes now. It really helps with the longevity of the colour through the day and makes application of the eye shadow more smooth. I have both the neutral and black and it helps to tone the colour of each shadow, making for a lot more options.
  3. Just okay

    Singh

    It helps to create intense smokey eyes but other than that it's nothing to brag about.
  4. theBalm Priming is Everything

    Chen

    Best eye primer out there it took me long to try this but damm it makes ur eye shadows really pop and stand out it’s very easy and blends well this is a must try much better than ud primer
  5. neutral

    Perfecting Skin

    i used neutral eyeshadow primer and found it very creasing. the eyeshadow does last on it but it was creasing very quickly.
  6. Great Primer

    Nadia

    Such a cute primer and the packaging is so different. Price point - perfect. It's creamy when you apply but dries nice and makes skin soft for a perfect makeup base, the neutral primer is perfect.
  7. Great primer

    hab

    primer is very very soft and makes eye shadow POP!
  8. Love it!

    Jen

    I have been using this for about a month and it's been the best thing ever.
    I love how it goes on creamy and dries quickly before I apply my shadow. No creasing, which is what I love about this product.
  9. Great

    Tena

    Great eye primer, creamy and makes eyeshadow lasts longer
  10. Interesting concept

    Rose

    I was curious about this primer because of it's packaging and application however if and it works quite well. Although I do prefer normal liquid primers this does the job.
  11. Great black primer!

    Rosalyn

    The idea of a black eye primer to darken any eyeshadows is a really wonderful idea. It goes on smoothly and blends out well. The staying power I find is not as good as other primers such as Urban decay primer potion, but it's still pretty decent. Excellent for achieving darker smoky eye looks with any shadow.
  12. really good

    yil

    the neutral primer is really good. Super creamy when you apply but dries nice and makes skin soft for a perfect makeup base
  13. Like it but I don't love it

    Alexina (Adore Beauty Staff)

    I tried the neutral shade of this primer and by no means is it bad - it's just not as good as my all-time fave (also by theBalm) Put A Lid On It.

    It's easy to apply but I prefer tube packaging as well as the creamier formula of Put A Lid On It.

    This primer did help my eyeshadow last longer before creasing, and the slight tint of the neutral shade is good for neutralising ...
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