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Official Stockist of theBalm

Born and bred in California, theBalm is the cosmetics company infused with cool. The brand's product line includes everything you need to pull together a fabulous look in five minutes. You can count on theBalm to be on-trend with the latest in beauty products that are versatile, affordable, and relevant for today’s woman.

Founder and CEO Marissa Shipman got the idea to create theBalm when she realised that she only needed a few basic products to look great. She figured other women wanted the same minimalist approach to beauty. Shipman studied makeup application and hired a chemist to bring high-quality ingredients into simple cosmetics.

Shipman's beauty line now incorporates anti-ageing ingredients, uplifting fragrances, and triple-milled pigments. All products are cruelty-free, non-comedogenic, and free of parabens and talc. But theBalm does not stop with cosmetics; the brand also includes an impressive line of haircare, skincare, and modern nail colours.

Several factors make theBalm unique in a sea of other beauty lines, beginning with packaging. You can easily spot theBalm's sassy and flamboyant containers with signature retro designs and clever messaging intended to empower women.

There is no doubt that theBalm has created some of the catchiest names for its products, such as the Nude Dude eyeshadow palette. This newest addition to the Nude series features a beautifully coordinated selection of triple-milled shadows. From the lighter shades of Fearless and Fabulous to the deeper mocha tones of Fierce and Fine, this shadow collection will certainly make you feel like a femme fatale!

theBalm is a mix of sexy and serious, smart and funny, romantic and rebellious. theBalm's range offers unexpected value for women on the go, delivering product duality, multipurpose usage, and treatment benefits.



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Recent reviews on theBalm products

theBalm Take Home The Bronze Anti-Orange Bronzer
theBalm
theBalm Take Home The Bronze Anti-Orange Bronzer
$22.95

Blends nicely and a nice shade

I had this in light (Oliver) and I liked it but I wanted something a tiny bit darker so I also bought medium (Thomas). Both are very blendable and nice shades, not too orange and not too cool. While Oliver is quite light, I could still use it to lightly contour and use with a big fluffy brush for all-over bronzing so it was really easy and handy to have. Thomas gave a bit more oomph in colour.
theBalm Schwing Liquid Eyeliner
theBalm
theBalm Schwing Liquid Eyeliner
$19.95

Effortless wings

Great eyeliner with a super fine tip and super dark pigment. Long-wearing and has a shape that makes it a lot easier to create a smooth flawless wing with.
theBalm downBOY Blush
theBalm
theBalm downBOY Blush
$27.95

Very pigmented cool tone pink

I found this to be quite good, a little goes a long way and it is a smooth blush, however I wasn't a big fan of the colour. I have quite pale skin and I found it didn't look as natural as some peachy blushes it's a vivid cool pink. If you're after that colour though, everything else about it is a winner.

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