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Official Stockist of theBalm

Born and bred in California, theBalm is the cosmetics company infused with cool. The brand's product line includes everything you need to pull together a fabulous look in five minutes. You can count on theBalm to be on-trend with the latest in beauty products that are versatile, affordable, and relevant for today’s woman.

Founder and CEO Marissa Shipman got the idea to create theBalm when she realised that she only needed a few basic products to look great. She figured other women wanted the same minimalist approach to beauty. Shipman studied makeup application and hired a chemist to bring high-quality ingredients into simple cosmetics.

Shipman's beauty line now incorporates anti-ageing ingredients, uplifting fragrances, and triple-milled pigments. All products are cruelty-free, non-comedogenic, and free of parabens and talc. But theBalm does not stop with cosmetics; the brand also includes an impressive line of haircare, skincare, and modern nail colours.

Several factors make theBalm unique in a sea of other beauty lines, beginning with packaging. You can easily spot theBalm's sassy and flamboyant containers with signature retro designs and clever messaging intended to empower women.

There is no doubt that theBalm has created some of the catchiest names for its products, such as the Nude Dude eyeshadow palette. This newest addition to the Nude series features a beautifully coordinated selection of triple-milled shadows. From the lighter shades of Fearless and Fabulous to the deeper mocha tones of Fierce and Fine, this shadow collection will certainly make you feel like a femme fatale!

theBalm is a mix of sexy and serious, smart and funny, romantic and rebellious. theBalm's range offers unexpected value for women on the go, delivering product duality, multipurpose usage, and treatment benefits.



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48 products found.
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Recent reviews on theBalm products

theBalm Schwing Liquid EyelinertheBalm Schwing Liquid Eyeliner
theBalm
theBalm Schwing Liquid Eyeliner
$19.95

Staying power

This eyeliner has got great staying power. It dries matte and is easy to apply because of the long tube. I'm still perfecting my liquid eyeliner skills but this product is the easiest I've found so far to use. REally impressed with, and happy that AB stock this brand :)
theBalm Bahama MamatheBalm Bahama Mama
theBalm
theBalm Bahama Mama
$29.95

Dupe for Nars Languna

For me this is the perfect dope for the Nars Laguna bronzer ! It is super pigmented so a little really goes a long way - it's buildable but I wouldn't say necessary with this product as a small amount is all you need. The price range is amazing compared to other bronzers ! Would recommend and I have bought this many times for friends birthdays !
theBalm In theBalm of Your Hand Volume 2theBalm In theBalm of Your Hand Volume 2
theBalm
theBalm In theBalm of Your Hand Volume 2
$39.95

Blushes

One of my favourite travel palettes that contains a good range of blush - from peachy to pinky and some nude eyeshadows.
theBalm In The Balm Of Your HandstheBalm In The Balm Of Your Hands
theBalm
theBalm In The Balm Of Your Hands
$39.95

Travel friendly

Love this palette for travel! The creamy lip tints are great and double as cream cheek tints too!

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