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We know you're not here to blend in.

Smith & Cult empowers you to create your own rules with innovative products and an antidote to beauty sameness. We provide the pigmentation to match your personality. From shapeshifting primers to endless glitter, our high-tech formulas and ingredients deliver unrivaled performance.


Our beauty products are designed to fit into life’s ever-changing flow. We celebrate everyone creating their own look. Making a mess. Being real. Our beauty community thrives in a little chaos & spontaneity & sparkle & we’re so good with that.




Beloved by beauty editors ranging from Into the Gloss to Allure to Byrdie, Smith & Cult’s playful take on makeup has set them apart from the crowd. With unique nail polishes in a wide range of hues and finishes, you can feel free to express yourself, however you feel.

Smith & Cult aren’t just about the look - each nail polish is 8-free, so you can go easy on the planet and hard on the nail art.

Smith & Cult polishes are also vegan, cruelty-free, paraben-free and gluten-free.


What are some of the best Smith & Cult nail colours?

  • If you love glitter, you can’t go past Take Fountain. This ultra-unique, ultra-sparkling polish features micro-fine holographic lavender glitter, for those times when you just don’t want to blend in. Wear it alone or layer over other shades for that extra something special.

  • If you just can’t resist the urge to throw up some jazz hands at any appropriate (or inappropriate) moment, Smith & Cult Fosse Fingers is for you. This metallic terracotta just screams to be under a spotlight - and for even more of a stage-worthy presence try adding a coat of Ceremony of Secrets on top - you’ll thank us later.

  • For a neutral shade with just a little twist, try Peaceful Paranoia. On first glance this polish looks like a muted dark cream - further inspection will reveal a subtle magenta shift. 


Adore Beauty is an official stockist of Smith & Cult.

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Recent reviews on Smith & Cult products

Smith & Cult BUILT BROWS Volumizing Eyebrow PowderSmith & Cult BUILT BROWS Volumizing Eyebrow Powder
Smith & Cult
Smith & Cult BUILT BROWS Volumizing Eyebrow Powder

Little tricky to master but it works well

This brow powder is a little tricky to get used to, however, once I got the hang of it, I really like the results. It makes my brows look noticeably thicker and they don’t feel ‘hard’ either. Colour pay off is good and it hides sparse spots well.
Smith & Cult GLOW BRITE Radiance Boosting PrimerSmith & Cult GLOW BRITE Radiance Boosting Primer
Smith & Cult
Smith & Cult GLOW BRITE Radiance Boosting Primer

Wears well under makeup

This primer makes my skin look glow and doesn’t look too intense. I prefer to wait a few minutes before applying foundation as it can look a little cakey otherwise.
Smith & Cult FauntleroySmith & Cult Fauntleroy
Smith & Cult
Smith & Cult Fauntleroy

Nice soft shade

This is a nice soft shade for any occasion. I really enjoy using it.