How Do I Choose the Best Serum for Me?

Serums are the muscle of your skincare routine. They do the heavy lifting when it comes to addressing your complexion issues. Here's how to choose the best serum for your face.

Serums are the muscle of your skincare routine. They do the heavy lifting when it comes to addressing your complexion issues. Here's how to choose the best serum for your face.


How do I choose the best serum for me?


Identify Your Concern


Serums are specific, targeted treatment products that are meant to elicit specific results. When you choose one, you want to be sure it’s going to do exactly what you’re looking for it to do.

Serums can address a multitude of different concerns, from dark spots to wrinkles to overall dullness. Homing in on the best product for you requires specific intentions as far as the desired result.


Identify Your Skin Type


While your skin type isn’t the main priority when choosing a serum, it's still a factor. A thicker, heavier serum that addresses dark spots isn't the best match for an acne-prone complexion with hyperpigmentation. Your serum should help you achieve some skin goals but shouldn’t create new roadblocks.

 

How do I choose the best serum for me?


Know Your Sensitivities


When purchasing skincare products, it’s important to avoid any ingredients your skin is sensitive to or doesn’t tolerate well.

If silicones have caused you breakouts in the past, then a serum heavy on dimethicone, even if it’s a bestseller, won’t be your best bet. There are tons of options, so finding one that suits you perfectly shouldn’t be all that difficult—unless, of course, you’re looking for a miracle.


Research Your Ingredients


If you see a serum that looks appealing but you’re not sure about taking it home, do a quick search on the ingredients. If you’re looking for an antioxidant serum but there’s only one antioxidant on the ingredients list, it’s probably not the best product. Getting a little ingredient-savvy can help you shop wisely.

Some examples of serums that treat popular concerns effectively are:

Dark spots / hyperpigmentation

Wrinkles / fine lines

Acne / scarring

These are just a few suggestions to get you started, but we’ve got loads more options in our full serum section! Check it out to find the best product to treat your concerns.

 

How do I choose the best serum for me?