Official Stockist of PRIORI®
PRIORI®, The Anti-Ageing Authority, is the most innovative source of anti-ageing science and proprietary patented technologies that are simply not available through any other professional skincare brands for the professional skincare market worldwide. Providing beauty professionals with unparalleled treatments and anti-ageing regimens, to experience a whole new level of skin rejuvenation beyond traditional cosmeceuticals.
PRIORI® comes from the Latin phrase "a priori" meaning from cause to effect. The name superbly describes our theory on the proper treatment of skin ageing—from its source, thereby delivering the best effect. This is why PRIORI® should be your PRIORITY when it comes to skincare therapy.
PRIORI® Coffeeberry is the latest addition to the PRIORI® range, featuring CoffeeBerry®, one of Nature’s most potent antioxidants, to fight free radicals and the cause of skin ageing. PRIORI® cosmetics are suitable for all skin types concerned with skin ageing.
Special Price $50.15
Regular Price: $59.00
The Story Behind CoffeeBerry
Antioxidants are among the most popular anti-ageing skincare ingredients available today.
Because plants are unable to move away from hot sun and other environmental stressors, plants develop unique cellular defences.
The coffee cherry plant, which grows in intensely warm climates, produces superior free-radical defence compounds in its fruit. These compounds are rich in potent antioxidants, containing higher concentrations than even green tea, vegetables, and other fruits.
Taking this knowledge into account, the scientists at PRIORI researched and developed the first antioxidant-rich coffee cherry extract: CoffeeBerry. While coffee bean extracts are not new to the cosmetics industry, the CoffeeBerry formula includes extracts from the whole coffee fruit.
The Story Behind Idebenone
A breakthrough compound and close relative of coenzyme Q10, idebenone serves two major functions in PRIORI skin care products. Firstly, it helps to visibly minimise existing wrinkles, lines, and hyperpigmentation caused by free radicals, pollutants, smoking, UV rays, and stress. Secondly, idebenone works to protect the skin from further damage and premature ageing.
AHAs are exfoliators. Skin is constantly renewing itself by a natural process of cell turnover. With ageing, the process slows down, and dead cells accumulate. Thus, the skin becomes dull, blotchy, sallow, coarse, and prone to fine lines and wrinkles. AHAs help return cell exfoliation to its natural youthful rate, diminishing the signs of ageing and restoring a glow to the skin.
AHAs are also moisturisers. Typical moisturisers form a barrier on the skin to prevent evaporation of moisture. AHAs moisturise by signalling the skin cells to increase production of the natural moisture-binding substance found in the extracellular matrix: hyaluronic acid. Hyaluronic acid can bind thousands of times its molecular weight in water. AHAs moisturise the skin at the cellular level, from the inside out.
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