Special Price $50.15
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Special Price $21.25
Regular Price: $25.00
The Story Behind CoffeeBerry
Antioxidants are among the most popular anti-ageing skincare ingredients available today.
Because plants are unable to move away from hot sun and other environmental stressors, plants develop unique cellular defences.
The coffee cherry plant, which grows in intensely warm climates, produces superior free-radical defence compounds in its fruit. These compounds are rich in potent antioxidants, containing higher concentrations than even green tea, vegetables, and other fruits.
Taking this knowledge into account, the scientists at PRIORI researched and developed the first antioxidant-rich coffee cherry extract: CoffeeBerry. While coffee bean extracts are not new to the cosmetics industry, the CoffeeBerry formula includes extracts from the whole coffee fruit.
The Story Behind Idebenone
A breakthrough compound and close relative of coenzyme Q10, idebenone serves two major functions in PRIORI skin care products. Firstly, it helps to visibly minimise existing wrinkles, lines, and hyperpigmentation caused by free radicals, pollutants, smoking, UV rays, and stress. Secondly, idebenone works to protect the skin from further damage and premature ageing.
AHAs are exfoliators. Skin is constantly renewing itself by a natural process of cell turnover. With ageing, the process slows down, and dead cells accumulate. Thus, the skin becomes dull, blotchy, sallow, coarse, and prone to fine lines and wrinkles. AHAs help return cell exfoliation to its natural youthful rate, diminishing the signs of ageing and restoring a glow to the skin.
AHAs are also moisturisers. Typical moisturisers form a barrier on the skin to prevent evaporation of moisture. AHAs moisturise by signalling the skin cells to increase production of the natural moisture-binding substance found in the extracellular matrix: hyaluronic acid. Hyaluronic acid can bind thousands of times its molecular weight in water. AHAs moisturise the skin at the cellular level, from the inside out.
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