The best full volume shampoo ever
Verified Purchaser
Fe3 years ago
I purchased this hoping it would do what the description says.this shampoo has exceeded my expectations. Very concentrated so only need a pea size to get a good...
Search brands, products, articles...
VIRTUE Full Shampoo 240ml
SIZE: 240ml
Official Stockist
Online Only
VIRTUE Full Shampoo 240ml
Official Australian stockist
SIZE: 240ml
$63.00
Bonus Gift
$56.70
Save 10% today*, receive a free gift and further discounts when you buy this product as a subscription.
Learn more
In Stock Online
In Stock Online
Buy now pay later with
Free shipping on all orders over $75*
Free express shipping on orders over $125*130-day returns with instant refunds via Refundid. See what's eligible
Bonus Gift
Virtue Gift With Purchase: Virtue Strength & Shield 15ml*
More
WHILE STOCKS LAST
In Stock Online
VIRTUE Full Shampoo 240ml
$63.00
What is VIRTUE Full Shampoo 240ml?
Cleanse, thicken and volumise fine or limp hair with Virtue Full Shampoo. This gentle, sulphate-free formula removes impurities and excess oil from the hair and scalp while lifting the roots and plumping strands for weightless, long-lasting body. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.
- Cruelty Free
- Sulphate Free
- Vegan
A sulfate-free shampoo that adds thickness and volume to fine hair.
Cleanse, thicken and volumise fine or limp hair with Virtue Full Shampoo. This gentle, sulphate-free formula removes impurities and excess oil from the hair and scalp while lifting the roots and plumping strands for weightless, long-lasting body. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.
What does Virtue Full Shampoo do?
- Cleanses the hair and scalp with sulfate-free cleansing agents
- Lifts the roots for added volume
- Adds density and body to hair strands
Who is Virtue Full Shampoo for?
- Fine or limp hair
- All hair types looking for additional volume or density
- Safe for colour- and chemically-treated hair
What makes Virtue Full Shampoo so unique?
- Creates a lightweight lather without stripping or drying out hair
- Contains Alpha Keratin 60ku, derived from ethically sourced human hair
- Is more effectively utilised by the body when compared to animal sources of keratin
- Helps rebuild and repair hair strands
- 84% of women said their hair felt thicker*
- 87% of women said their hair had more body*
- 86% of women said their hair looked fuller*
- Fragranced with a refreshing blend of citrus and florals, including white pear, spearmint and lemon essential oil
- Free from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten
- Leaping Bunny certified cruelty-free
- 240ml
- Also available in 60ml and 500ml
*Consumer Perception Study of 55 women who used Full Shampoo and Conditioner for 1 week (7 uses).
What are the key ingredients in Virtue Full Shampoo?
- Alpha Keratin 60ku
This innovative ingredient, born from regenerative medicine, is a whole protein derived from ethically-sourced human hair. Unlike most animal-derived keratin sources, Alpha Keratin 60ku is able to bind directly to damaged areas of the hair, leaving it shinier, stronger and healthier. - Hydrolyzed Quinoa
A plant-based protein that helps enhance colour, moisture retention and shine. - Phospholipids
Soybean-derived extracts that help protect against humidity and fight frizz. - Biotin
A form of Vitamin B that helps boost hair strength and shine.
Hair concern:
- Fine or limp hair
- Breakage and split ends
- Dull, lacking shine
Hair Texture:
- Fine
- Medium
Hair Type:
- Curly
- Straight
- Wavy
Work a 20 cent coin sized amount of shampoo into a lather between palms.
Apply to wet hair, massage into a rich lather, and rinse.
Follow with Full Conditioner, rinse thoroughly.
As all Virtue Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.
If this product is sealed, please ensure the seal is intact prior to using the product.
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Alpha Keratin, Panthenol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.
Note:
At Adore Beauty, we believe in the right product for the right person. We want our product information to be useful to you, so we have done our best to provide you with the most up to date ingredients list.
Please note that from time to time, products are innovated without notice. For the most accurate information please consult the product box.
If you spot an error, please let us know! We will update this ingredients list as soon as possible.
Please note that from time to time, products are innovated without notice. For the most accurate information please consult the product box.
If you spot an error, please let us know! We will update this ingredients list as soon as possible.
SHIPPING
FREE SHIPPING on ALL orders over $75*
FREE EXPRESS SHIPPING on orders over $125*
*Valid on orders with an Australian Delivery Address.
Please see our full shipping and delivery timeframes page for most up to date information.*
Adore Rewards Level 3 customer will received free express shipping on all orders over $75
RETURNS
Instant refunds via Refundid.
130 day returns.
View our returns policy page here to see if your items apply.
-
What is VIRTUE Full Shampoo 240ml?
VIRTUE Full Shampoo 240ml is a volumising shampoo formulated with Alpha Keratin 60ku to cleanse hair while helping improve the appearance of fullness, body and strength.
-
Who is VIRTUE Full Shampoo 240ml best suited to?
VIRTUE Full Shampoo 240ml is best suited to fine, limp or medium hair types looking for lightweight cleansing and volumising care.
-
What are the key benefits?
VIRTUE Full Shampoo 240ml helps cleanse hair, add the appearance of volume and body, and leave hair feeling soft, manageable and refreshed.
-
How do I use VIRTUE Full Shampoo 240ml?
Apply VIRTUE Full Shampoo 240ml to wet hair, massage into a rich lather and rinse thoroughly. Follow with VIRTUE Full Conditioner for best results.
-
What are the key ingredients in VIRTUE Full Shampoo 240ml?
VIRTUE Full Shampoo 240ml contains Alpha Keratin 60ku, Hydrolyzed Quinoa, Phospholipids and Biotin to support the care and appearance of fuller-looking hair.
-
Is VIRTUE Full Shampoo 240ml suitable for colour-treated hair?
Yes, VIRTUE Full Shampoo 240ml is colour-safe and suitable for use on colour-treated hair.
-
What size is VIRTUE Full Shampoo?
VIRTUE Full Shampoo is available in a 240ml size.
A sulfate-free shampoo that adds thickness and volume to fine hair.
Cleanse, thicken and volumise fine or limp hair with Virtue Full Shampoo. This gentle, sulphate-free formula removes impurities and excess oil from the hair and scalp while lifting the roots and plumping strands for weightless, long-lasting body. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.
What does Virtue Full Shampoo do?
- Cleanses the hair and scalp with sulfate-free cleansing agents
- Lifts the roots for added volume
- Adds density and body to hair strands
Who is Virtue Full Shampoo for?
- Fine or limp hair
- All hair types looking for additional volume or density
- Safe for colour- and chemically-treated hair
What makes Virtue Full Shampoo so unique?
- Creates a lightweight lather without stripping or drying out hair
- Contains Alpha Keratin 60ku, derived from ethically sourced human hair
- Is more effectively utilised by the body when compared to animal sources of keratin
- Helps rebuild and repair hair strands
- 84% of women said their hair felt thicker*
- 87% of women said their hair had more body*
- 86% of women said their hair looked fuller*
- Fragranced with a refreshing blend of citrus and florals, including white pear, spearmint and lemon essential oil
- Free from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten
- Leaping Bunny certified cruelty-free
- 240ml
- Also available in 60ml and 500ml
*Consumer Perception Study of 55 women who used Full Shampoo and Conditioner for 1 week (7 uses).
What are the key ingredients in Virtue Full Shampoo?
- Alpha Keratin 60ku
This innovative ingredient, born from regenerative medicine, is a whole protein derived from ethically-sourced human hair. Unlike most animal-derived keratin sources, Alpha Keratin 60ku is able to bind directly to damaged areas of the hair, leaving it shinier, stronger and healthier. - Hydrolyzed Quinoa
A plant-based protein that helps enhance colour, moisture retention and shine. - Phospholipids
Soybean-derived extracts that help protect against humidity and fight frizz. - Biotin
A form of Vitamin B that helps boost hair strength and shine.
Hair concern:
- Fine or limp hair
- Breakage and split ends
- Dull, lacking shine
Hair Texture:
- Fine
- Medium
Hair Type:
- Curly
- Straight
- Wavy
VIRTUE Full Shampoo 240ml Reviews
81% recommend this product
12
5
2
0
0
Most Helpful Positive
MOST HELPFUL CRITICISM
Amazing....... but adjust your expectations
Jacqui Lee2 years agoWhat I mean is this is amazing for fullness and volume for fair hair..... but it's not insane. It makes difference but doesn't perform a big tranformation. On saying that, something this DOES do that other volume shampoos don't, is look after the hair. Your hair doesn't get drier or less shiny from using this, as can be the case with volume products. This range makes your hair healthier and bette...Read MoreSmells amazing and gives volume
CW2 years agoUsed this product in a sample size and buying a full size now. The smell is delightful and my hair looks and feels fresh. There is a slight increase of volume and body to my hair. I have received compliments since beginning to use this product.
Find more of...
Adore Beauty Acknowledges the Woiwurrung language group of the Eastern Kulin Nations as the Traditional Owners of the land our Customer Fulfillment Center and Head Office conduct our business operations on. We would like to extend that Acknowledgement and Respect to all First Nations People and Elders across Australia as our parcels travel across their land, air and water. We recognise First Nations Peoples continuous relationship and connection to Country and at Adore Beauty we commit to treading lightly on the land our parcels travel. We pay our respects to Elders past, present and future.
Customer Service
Instant refunds, 130 day returns
View our returns policy
Australia
Australia
New Zealand
Terms & Conditions & Privacy Policy. © Adorebeauty – All Rights Reserved
Build id: