Meet your new lip obsession: Anastasia Beverly Hills Kiss Theory Lip Balm. This plush gel-balm lip colour combines the comfort of a nourishing balm with the payoff of a lipstick and the shine of a gloss, delivering everything your lips crave in one effortless swipe.

Rich pigment, instant moisture and a glass-like finish come together to create lips that look fuller, smoother and beautifully radiant.

Why you'll love it:

• Delivers rich, vibrant colour with one swipe
• Provides instant moisture and lasting comfort
• Glass-like shine for a juicy lip look
• Plush gel-balm texture glides on effortlessly
• Leaves lips looking smoother and fuller
• Lightweight, non-sticky feel

The innovative gel-balm formula melts onto lips, wrapping them in hydration while delivering high-impact colour and a glossy finish. It feels cushiony and comfortable throughout wear, making it perfect for everyday use when you want colour, shine and care all in one.

Shade Breakdown:

• BROWN SUGAR - Rich amber brown
• RIDDLE RED - Vivid cranberry red
• NEON ROSE  - Bubble gum pink
• CHARM - Mid-tone rosy mauve
• GINGERLINE - Warm cinnamon nude
• TEMPTED - Rich burgundy
• TWIRL - Soft rosewood
• DAYDREAM - Soft rosy nude
• SUGARCOAT - Pale peachy-pink nude
• ECHO - Nude café latte
• SUNSETTER - Soft caramel nude
• NUDEISH - Bare nude
• SILK - Nude rosy brown
• FIZZY - Shimmering candy pink

How to use:

Apply directly to bare lips for instant colour, moisture and shine. Layer additional coats to build intensity and create an even glossier finish. Wear alone or pair with your favourite lip liner for added definition.