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American Crew Men's Haircare and Grooming Products

American Crew are the original game-changers for men's grooming products in the world. Not content with the product offerings available that didn't take into account the unique needs of men, American Crew set about designing products by hair stylists. With technologically advanced formulations, the brand started in 1994 when men's hair stylist David Raccuglia walked into a distributor's Chicago office, holding a bottle of maple syrup. Raccuglia asked for $25,000 to produce the first run of shampoo that the industry sorely needed - the maple syrup to represent the deep masculine, mahogany colour that the range was destined to be. Today it is a range by men and for men, and Adore Beauty is an official stockist of American Crew. You can browse by need: American Crew shampoo, conditioners, styling products and shave and beard care. Beyond hair you will find Beard Balm, Beard Serum and an All-In-One Face Balm, and for a wider selection see our haircare for men range.


American Crew Shampoo and Conditioner for Men

The shampoo range includes Daily Shampoo, Daily Deep Moisturising Shampoo, Detox Shampoo, Fiber Pre-Styler Shampoo and an Anti-Dandruff + Sebum Control Shampoo, so you can choose based on how your hair and scalp feel. Daily Shampoo is also available in a 1L size, which suits anyone who would rather buy in bulk. The Tea Tree 3 in 1 combines shampoo, conditioner and body wash in a single bottle, and Daily Conditioner pairs with a shampoo to build a routine around one product line. For shaving, the range includes Moisturising Shave Cream and SSC Ultra Gliding Shave Oil.


American Crew Pomade, Clay, Paste and Styling Cream

The styling range covers a spread of textures and holds. Classic Pomade and Heavy Hold Pomade are the options for a traditional, styled look, while Matte Clay and Matte Clay Cream 150ml sit at the clay end of the range. Forming Cream, Fiber Cream 100ml, Classic Fiber and Classic Defining Paste sit in between, and there is also a Boost Powder if you want to add to your styling routine. Classic Pomade, Forming Cream, Classic Defining Paste, Classic Fiber and Daily Shampoo all appear in our Best Selling Haircare category. To compare, see other men's hair styling products.


Which American Crew product should I start with?

It depends on what you want to do. Start with a shampoo and conditioner for everyday hair care, add a styling product such as a pomade, clay, paste or cream for your look, and choose from the shave range if you want grooming products as well.

What does American Crew make for shaving and beard care?

The shave range includes Moisturising Shave Cream and SSC Ultra Gliding Shave Oil, along with Beard Balm, Beard Serum and an All-In-One Face Balm.

Does American Crew come in a larger size?

Yes. Daily Shampoo is available in a 1L size, which suits regular use or sharing between a household.

American Crew, Articles & Advice

Recent reviews on American Crew products

American Crew Heavy Hold Pomade
American Crew Heavy Hold Pomade
$35.95

Works well

| a month ago

Shame they don't make the gel anymore as my husband loved it but this is a substitute. Easy to work into hair and has good holding power and pretty easy to wash out.

American Crew Classic Fiber 85gm
American Crew Classic Fiber 85gm
$35.95

Husbands Best Friend

| a month ago

My husband loves this product for his short hair, it has great hold and is easy to manipulate and shape.

American Crew Daily Deep Moisturising Shampoo
American Crew Daily Deep Moisturising Shampoo
$27.95

Best men's shampoo

| a month ago

My husband absolutely loves this shampoo, a little goes a long way and it cleanses the hair so well, definitely recommend if you need to get your partner something cos they use all your shampoo this will become their new favourite

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