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American Crew are the original game-changers for men's grooming products in the world. Not content with the product offerings available that didn't take into account the unique needs of men, American Crew set about designing products by hair stylists. With technologically advanced formulations, the brand started in 1994 when men's hair stylist David Raccuglia walked into a distributor's Chicago office, holding a bottle of maple syrup. Raccuglia asked for $25,000 to produce the first run of shampoo that the industry sorely needed - the maple syrup to represent the deep masculine, mahogany colour that the range was destined to be. Today it is a range by men and for men, and Adore Beauty is an official stockist of American Crew. You can browse by need: American Crew shampoo, conditioners, styling products and shave and beard care. Beyond hair you will find Beard Balm, Beard Serum and an All-In-One Face Balm, and for a wider selection see our haircare for men range.
The shampoo range includes Daily Shampoo, Daily Deep Moisturising Shampoo, Detox Shampoo, Fiber Pre-Styler Shampoo and an Anti-Dandruff + Sebum Control Shampoo, so you can choose based on how your hair and scalp feel. Daily Shampoo is also available in a 1L size, which suits anyone who would rather buy in bulk. The Tea Tree 3 in 1 combines shampoo, conditioner and body wash in a single bottle, and Daily Conditioner pairs with a shampoo to build a routine around one product line. For shaving, the range includes Moisturising Shave Cream and SSC Ultra Gliding Shave Oil.
The styling range covers a spread of textures and holds. Classic Pomade and Heavy Hold Pomade are the options for a traditional, styled look, while Matte Clay and Matte Clay Cream 150ml sit at the clay end of the range. Forming Cream, Fiber Cream 100ml, Classic Fiber and Classic Defining Paste sit in between, and there is also a Boost Powder if you want to add to your styling routine. Classic Pomade, Forming Cream, Classic Defining Paste, Classic Fiber and Daily Shampoo all appear in our Best Selling Haircare category. To compare, see other men's hair styling products.






Adore Beauty Acknowledges the Woiwurrung language group of the Eastern Kulin Nations as the Traditional Owners of the land our Customer Fulfillment Center and Head Office conduct our business operations on. We would like to extend that Acknowledgement and Respect to all First Nations People and Elders across Australia as our parcels travel across their land, air and water. We recognise First Nations Peoples continuous relationship and connection to Country and at Adore Beauty we commit to treading lightly on the land our parcels travel. We pay our respects to Elders past, present and future.
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