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Mirenesse Beauty Australia

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Official Stockist of Mirenesse

When she was growing up, Irene Patsalides, Mirenesse founder, loved to experiment with different cosmetics. She tried many different brands but was disappointed when the makeup did not perform as expected. Patsalides decided to develop the high-quality makeup she sought but could not find. She was passionate about bringing a hypoallergenic makeup to market that would give women the shades, textures, and flawless finish they desired. After training as a cosmetics chemist and pharmacist, the 25-year-old Patsalides began the process of developing her own line. Welcome, Mirenesse!

'Our philosophy is really quite simple: if a product isn’t good enough for us, it’s not good enough for you!' This statement represents Patsalides' vision of bringing safe and natural cosmetics and beauty products to women around the world.

Australian-owned Mirenesse has the distinction of currently being Australian’s #1 online beauty brand. The company has received many top honours for some of its best-selling products, such as Velvet Lip Lift Moisture Shine, Mirenesse Matte Liquid Silk Foundation, and the iCurl Heated Lash Curler.

One of the most successful formulas from Mirenesse is its signature Secret Weapon 24 Hr Mascara. This long-lasting mascara won numerous international honours in 2010 and 2011, including Favourite Mascara Brand — Reader’s Choice Awards in the Australian Beauty Awards.

With over 20 years of experience in the pharmaceutical and cosmetics industries, Irene Patsalides brings professional-quality makeup to today’s demanding consumer.

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62 products found

Every Mirenesse product contains only the safest, highest-quality pharmaceutical ingredients to bring you the safest, most technologically advanced products with a holistic approach. Mirenesse is proud to use only Australian organic ingredients.


All Mirenesse products are proven clinically safe for the eye area. They do not contain any of the irritating ingredients found in many mass-market eye makeups.


Mirenesse keeps its professional-grade product line affordable by eliminating unnecessary marketing efforts and gimmicks. The company does not use ad agencies, intermediaries, or supermodels to promote its products.


Mirenesse skincare products and advanced-technology makeup do not contain any alcohol, parabens, sulphates, synthetic fragrances, phthalates, synthetic dyes, mineral oil, petrolatum, talc, GMOs, mercury, or propylene glycol. All products are clinically tested and hypoallergenic. Product packaging is recyclable and/or refillable. Mirenesse is a registered PETA company, so the brand does not test on animals or use any animal ingredients.


Mirenesse is an avid supporter of many philanthropic organisations throughout Australia, including the Fred Hollows Foundation. One of Australia’s Top 5 Reputable Charities, the Fred Hollows Foundation is an international development organisation that strives to eliminate avoidable blindness. This now-global foundation is present in more than 25 countries and has restored sight to over 2 million people.





Mirenesse Secret Weapon Mascara - Super Volume

I purchased this after searching and reading reviews of so many mascaras.... read more >>

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Mirenesse Secret Weapon Mascara

The best mascara I have found! I have trouble with itchy eyes, mascara... read more >>

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Mirenesse Flawless Revolution Skin Perfector

I love this foundation - its easy to put on, does not sink into lines and... read more >>

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Mirenesse Secret Weapon 24hr Supreme Mascara - Black

One of the best mascaras I've ever tried - Thank you Mirenesse!! - I just... read more >>

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