Should I Wear Black or Brown Mascara?

When it comes to mascara, unlike with most other cosmetics, there aren’t many shade options. You’ve got brown and you’ve got black. Of course, the more avant-garde ladies and gents out there may go for some radical hues, but most of you are stuck between the two basic mascara shades.

So which mascara colour should you choose? We’ll help break it down so your decision’s a little easier to make!

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Which mascara shade flatters your skin tone and hair colour?

At the most basic level, if you’re trying to choose between black and brown mascara for daily wear, you want to choose what looks most natural alongside your skin and hair.

If you’re fair-skinned and have blonde or red hair with naturally pale lashes, brown mascara is the most natural way of emphasising your lashes. Anyone with darker hair, regardless of skin tone, should stick to black mascara so the lashes don’t fade into the rest of the face.

We carry lots of great daily-wear mascara options that come in both black and brown. Choose whichever works best for you! Try:

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Do lashes need to match your brows?

Not at all. Most people's lashes are naturally darker than their brows. Whether you have brown or blonde brows, black mascara can look perfectly fine. 


If you're going for a more defined, dramatic look

Regardless of skin tonehair colour, religion, age, marital status, or favourite condiment, black is the mascara colour of choice for everyone looking to make a statement. A bold, sexy black lash never hurt anyone, and it’s the only real option for creating a high-drama look.

Here are some of our favourite mascara choices for big, bold lashes that are sure to make a statement:-

Layer these guys on, and don't be afraid to wear multiple coats. All of these formulas are built for extended wear to help showcase your gorgeous eyes.

Want some more options? We’ve got tons of amazing choices for your everyday or night-out mascara in our full mascara selection! We’re sure you’ll find one that’s perfect for you.