The 11 Best Affordable Makeup Products to Buy in 2020

Tightening the purse strings is something we all have to do from time to time. From saving for a house to paying off that annoying student debt, there’s always a reason to look after the pennies. Just because you’re putting money aside and not adding to the basket doesn’t mean you have to give up on the fun stuff!

Benefit GoofProofBrowPencil Benefit GoofProofBrowPencil

Saving money doesn’t mean you stop caring. The beauty of makeup is, you don’t need to spend a fortune to look good. In fact, some of the best makeup is cheap makeup! Just because something breaks the bank doesn’t always mean it’s the best product. Good but affordable makeup is often the best investment.

High-End vs Affordable Make-up Brands

Because innovative ingredients and unique blends up the quality of affordable makeup, you don’t need to spend a fortune to look and feel good. With everything from affordable chemical free makeup to top rated affordable makeup brushes, you can create a whole new look even when you’ve stopped splashing the cash. And there are so many dupes available! If you do your research, it’s easy to pick up an affordable product that’s super-similar to your favourite high-end brand.

Psst...Here's a little beauty tip!

  • Lipstick can double as blusher (a trick the top makeup artists love), and bronzer and contour can act as eyeshadow. Spending less gives you more room to get creative with your makeup!

So, How Can I Achieve a Glowy Makeup Look Without Spending Too Much?

We’ve found some of the best affordable makeup products to get you started. Multipurpose and of great quality, they’ll make you feel high-end after every application.

When you’re saving money, it’s easy to think that you need to cut down and cut back on certain products. Well, that’s not always the case! A primer will keep your look in place so you don’t need to keep applying makeup as the day goes on. Designer Brands Blur Primer has been designed to give your skin a flawless finish from a.m. to p.m. Falling under the category of affordable vegan makeup, this lightweight, Australian made, cruelty free primer blurs the appearance of imperfections and effortlessly glides onto the skin. Free from parabens, talc, and bismuth, Designer Brands primer works to minimise shine and leaves skin looking healthy and soft.

If you’re looking for a cheap makeup primer for oily skin that will give your skin a Photoshop-finished look, Designer Brands Blur Primer could be a great new addition to your makeup bag. Formulated with a blend of vegan ingredients, it leaves the skin looking naturally airbrushed and hydrated after every application. Giving the complexion a fresher, smoother appearance, the formula contains a Peptide Infusion and Q10 to give the skin a firmer, plumper look. Aloe Vera Extract protects and soothes the skin, while Green Tea Extract acts as a powerful antioxidant. Suitable for even sensitive skin types, this primer leaves a velvet-touch finish and blurs imperfections, prepping the skin and smoothing over enlarged pores. Follow up application with a foundation, or wear primer on its own for an easy routine and a nourished complexion.

With an EU-accredited SPF 15, The Ordinary Serum Foundation helps keep your skin protected without clogging your pores. With a semi-matte finish, this serum foundation looks natural on the skin and won’t crease in your fine lines and wrinkles. Because it’s an exceptionally popular, affordable foundation that’s often out of stock, make sure you put your name down on the waitlist so you’re alerted when your shade is next available. The suspension system used in this unique formula allows each shade to look super-natural on the skin. And because it’s so affordable, you could pick up a couple of shades to mix or match! Choose your best fit and apply a small amount to achieve smooth, healthy-looking skin daily.

Nothing ruins your morning quite like a bad-skin day. From spots to shiny patches and a peppering of blackheads, uneven skin can be upsetting! Luckily, a good foundation doesn’t have to cost the earth. In fact, some of our favourite foundations are super-affordable! Affordable professional makeup comes in all shapes and sizes. Renowned skincare expert The Ordinary has whipped up its magic and created an affordable makeup foundation. Offering medium coverage, The Ordinary Serum Foundation offers medium coverage and more than 20 shades to choose from. If you love a natural-skin finish, this very lightweight serum foundation formula smooths over the skin perfectly.

No matter where you’re going or what you’re doing, the one thing that will pull your face together is a good set of brows. But if you haven’t been blessed with a tidy pair (think sisters, not twins!), you might be looking for something to give you that professional finish. The Benefit Goof Proof Brow Pencil Mini is a versatile, angled brow pencil that lets you create the look you crave. The best makeup products often come in travel sizes. You get great quality at a fraction of the price when you pick up a mini size. Create an enviable brow with this no-nonsense brow pencil. Available in a variety of shades, it lets even a brow novice create a professional look with the angled tip.

Perfect at creating fine, thick, and wide strokes, the Benefit Goof Proof Brow Pencil Mini will help you create a bold look for night or something simple for day. The creamy formula glides onto the skin effortlessly, and the angled tip creates light, short strokes that mirror the look of natural hairs. To use, brush the brows into place using the spoolie provided. Start applying short, light strokes towards the thicker part of your natural brow using the angled tip. Use the flat edge of the tip to add definition to the tail of the brow, and blend further using the spoolie. To lock the look in place, use a brow gel. That’s it! Brows done! If you’re hoping to create a full, defined brow on a budget, this high-quality pencil has you covered.

The power of a good mascara is undeniable. Widening your eyes and giving you that fluttery, flirty look, mascara instantly makes you look more awake. The good news is, some of the best mascaras available are affordable. Maybelline The Falsies Lash Lift Volumising Mascara will help lift your lashes without extensions and a trip to the salon. By adding volume and length to even the shortest little lashes, this mascara lets you achieve a false-lash effect without half the fuss. The double-curved brush has been designed to distribute the product evenly. And the fibre-infused formula thickens, lifts, and lengthens lashes from root to tip every time. If it’s a lifted lash look that you’re after, this affordable mascara will help you achieve that effortlessly.

It doesn’t matter whether you pay a lot for mascara or not. A good formula is a good formula, and Maybelline The Falsies Lash Lift Volumising Mascara - Blackest Black is exactly that. You won’t experience any clumping, smearing, or flaking when you use this mascara. And the innovative brush grips onto each lash, giving it a powerful lift.

Ophthalmologist-tested, this mascara is suitable for contact-wearers and those with sensitive eyes. Even if you’re not wearing any other makeup, this mascara will pull your look together and make it look like you’ve made the effort—even on your laziest day! If it’s a bold and dramatic look you crave, the Blackest Black shade will add definition and make an impact.

You might be fearful of cheap makeup brushes, but with a brand like Real Techniques, you have absolutely nothing to worry about. Designed by top YouTube makeup artists Sam & Nic (aka Pixiwoo), each brush is designed to a professional standard but offered at an accessible price. These top rated affordable makeup brushes are no different. The pieces in the Real Techniques Instapop Eye Brush Duo are some of the best affordable makeup brushes for your favourite eyeshadows. If you want to create a glitter or matte look that makes your eye colour pop, these brushes work to increase colour payoff and minimise fallout. Designed to create a full-coverage look, these eyeshadow brushes can sweep on loose, pigmented shades and press on glitter with precision.

Made to achieve a professional finish, the Real Techniques Instapop Eye Brush Duo brushes cling to the pigments in your shadows, so you achieve a full shadow look. In the pack, you receive 2 expert brushes. The Instapop Shade Brush picks up eyeshadow perfectly and offers full lid coverage. The Instapop Crease Brush will perfectly place glitter, shimmer, or matte eyeshadow where you want it. To keep your brushes in the best condition, make sure you wash them quickly after every use and deep-clean them once a week. To achieve a professional eyeshadow look, you need to use more than just your fingers. If you’re going to invest in some brushes, this duo is a great place to start.

You know the feeling: you’ve got a huge night out planned but no money to spend on a new outfit. A new eyeshadow palette (especially one with a little glitter) will completely transform your look and give you a new lease of life. Featuring 4 large pans of pressed glitter, the vegan, cruelty free Pixi Glitter-y Eye Quad in Gold Lava is some of the best clean affordable makeup. Glitter eyeshadow often looks great in the pan but fails when it comes to payoff. These highly pigmented shadows will give you a special glow and a look that lasts for as long as you need it to. Perfect worn alone or layered over other eye products, the sparkling formulas will really bring your look to life.

Each shade in the Pixi Glitter-y Eye Quad - Gold Lava is highly pigmented and easy to use. More often than not, glittery eyeshadows don’t layer well or deliver what you dream of. The densely packed formulas in this palette are much less messy than normal formulas and offer a blinding metallic finish. You can use only the pressed powder, with no need to employ any glitter glues to achieve the sparkle you crave. You can apply each glitter shadow over the top of your usual eyeshadow, or you can wear them alone. Each pretty colour can be matched to your look. And if you’re feeling daring, you can apply the glitter along your lower lash line for even more sparkle. Glitter isn’t just for the festive season; you can enjoy it at any time!

When you don’t want to spend a lot of money, an all-in-one product with clout is always the way to go. Featuring bronzer, blush, highlighter, and 4 beautiful eye shadows, the Designer Brands On the Go All in One Face Palette lets you create any number of looks. A great affordable makeup kit for beginners, just this one palette allows you to build a gorgeous full face of makeup. Featuring highly pigmented, super-blendable formulas, this palette helps even a makeup beginner create a near-professional look! Each formula has been crafted and infused with Aloe Vera to soothe; Q10 to plump the skin; and Vitamins A, C, and E to nourish and protect the skin.

One of the many great things about the Designer Brands On The Go All in One Face Palette is that you can mix and match where you use the product. You can use the bronzer on your eyes if you fancy a more sun-kissed look, and the eyeshadows on your cheeks for a flushed finished. With everything you need at your fingertips, you can get creative with this full face palette. Use the highlighter at the inner corner of your eyes and on your brow bones to add definition to your look. With an assortment of creamy matte, shimmer, and glitter shades in the eyeshadows, you can build up a day-to-night look with ease. Best of all, you don’t need to pack a heavy makeup bag when you have this travel-perfect palette in your collection.

The MODELROCK Signature Lashes in Dominatrix set will instantly give your lashes a lifted, defined look that you’ll want to return to. The double-layered effect creates an adorable cat eye, and the human hair gives you a natural finish. Even if you can’t be bothered to do a full face of makeup, these lashes will create an impactful look for day to night. And if you take care of your lashes, you’ll be able to use them more than once. Once you’ve removed them, gently sweep away any excess glue and brush them with a spoolie. Place them back in their original container to keep them looking tip-top.

Sometimes, you just want your makeup to make an impact. The fastest and easiest way you can do that is by adding a pair of lashes! Fluttery, pretty eyes are one of the most affordable ways to feel good about yourself. MODELROCK Signature Lashes - Dominatrix Double Layered give your lashes definition and shape your entire look. Vegan, sulphate-free, cruelty-free, and artificial fragrance-free, these lifted lashes give you a gorgeous cat-eye effect that you’ll love to apply again and again. MODELROCK lashes are loved by makeup professionals across Australia because they suit every eye and every occasion.

While affordable contour makeup will help bring out your cheekbones, a highlighting palette will give you the glow you’ve always wanted. For a luminous look no matter the time of day, try the Barry M Cosmic Lights Highlighting Palette. Perfect for use on your eyelids, your Cupid's bow, under your brow, and on your cheekbones, the cruelty-free formulas will give you the healthy look you lust after. Designed to elevate your look to the next level, this palette will help you create a warm, glowy finish as well as a neutral, more natural look. If you’re looking for a blinding, out-of-this-world effect, this palette will certainly turn some heads. The 4 cream highlighters blend beautifully into foundation and into each other, so you can build a look that’s personalised to you.

The Barry M Cosmic Lights - Highlighting Palette has been designed to create a subtle finish and a head-turning look. The 2 powder highlighters can be used on their own or blended together for full impact. You can also top the cream shades with the powder to achieve a super-glowy effect. The perfect antidote to a ‘boring’ makeup look, the luminous formulas work to bring your look to life. A great affordable option, this highlighting palette includes both warm and cool shades for you to play with. And you don’t need to stop at your face! Highlight your collarbones, your legs, wherever you like! Enjoy the assortment of shades and apply them where you want to shine.

Some products are iconic for a reason. Benefit Benetint Cheek & Lip Stain has been gracing the makeup kits of top artists for so long, it seems they’ll never be able to do without it. Known for creating a rosy glow that lasts for hours, this cult-classic, bestselling lip and cheek tint has intensive staying power that brightens your look all day long. Buildable and lightweight, the tint sinks into the skin effortlessly. Depending on what look you’re trying to achieve, you can create a pretty, natural-looking pink tint or a bright, rich rosy finish. The perfect product to pick up when you’re trying to save the pennies, this easy-to-carry face tint will slot into your bag easily when you’re on the go.

The light, rosy shade of Benefit Benetint Cheek & Lip Stain complements every skin tone. Waterproof and kiss-proof, this long-lasting tint won’t need a touch-up as the day goes on. The nourishing formula won’t dry the skin out either. The buildable colour allows for a natural finish and a full-on glam effect—you can take your look any way you need to! The light, pleasant, rosy scent won’t distract you, and you can apply the formula with your fingertips for ease of use. Great for a girl or guy that’s always on the go, the sheer formula can also be applied with a small brush for extra precision. Glide onto your lips for a pouty look, and dot onto the cheeks for a sexy flush.

Sometimes, you just want a look that’s barely there. Nude lipstick, although subtle, can create a sultry look with every swipe. It’s also super-wearable, so if you’re on a budget, you’ll enjoy it for day and night looks. Nude by Nature Moisture Shine Lipstick gives lips an effortless sweep of shine, moisture, and colour. The creamy, soft texture is a blend of natural extracts and powerful antioxidants, which help keep your lips protected from daily environmental aggressors. Offering a pretty, shiny finish, the nourishing formula contains Shea Butter, Jojoba Oil, and moisturising microspheres, so the lipstick is comfortable to wear for a long time.

Made with 100% natural ingredients, Nude by Nature Moisture Shine Lipstick is PETA-certified and cruelty-free. The formula includes Vitamin E, which helps keep the lips in tip-top condition. Vitamin C, derived from the Kakadu Plum, and Hyaluronic Acid keep the lips plump and moist. As a beautiful bonus, Moisture Shine Lipstick is presented in a luxurious rose-gold case with a satisfying magnetic closure that keeps your product safe, even on the go. Perfect for quick touch-ups, the strong pigments last as long as you need them to. Apply the lipstick directly from the bullet or use a brush if you want extra precision.



From affordable organic makeup to dupes with a high-end feel, your makeup bag needn’t suffer when you stop splashing the cash. Invest in some high-quality, long-lasting products, and your look will always look en pointe. Makeup is meant to be fun, so pick up some affordable products that will make you smile.




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