Inika Long Lash Vegan Mascara

Inika Authentic
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  • Brown
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Inika Long Lash Vegan Mascara by Inika


Winner of multiple beauty awards, including being named Best Natural Mascara in 2018 by Glamour, Inika Long Lash Mascara offers a luxurious, satiny-smooth texture and a gorgeous panoramic effect.

This revolutionary formula gives you the look of dramatic, lush lashes as it lengthens. Formulated with 100% plant-derived ingredients, this mascara features a voluminous brush head to distribute a perfect amount of product with each application.

Key benefits


  • Certified vegan formula contains no animal ingredients
  • Gorgeous, clump-free lashes
  • Free of harsh synthetic ingredients
  • Conditioning ingredients improve overall lash health and deliver nutrients
  • Mineral pigments deliver intense colour
  • Long-wearing formula lasts from day to night
  • Certified cruelty-free and halal

Key ingredients


  • Vitamin E is a natural antioxidant that offers many beauty benefits. In mascara, Vitamin E enriches eyelashes and helps them feel soft and conditioned. This vitamin is also believed to naturally thicken lashes.
  • Galactoarabinan is a plant collagen derived from the larch tree. Galactoarabinan is a hydrating antioxidant that works well to soften brittle eyelashes.
  • Magnolia Bark Extract and Sunflower Seed Oil work to strengthen and lengthen eyelashes. These ingredients contain an abundance of vitamins and antioxidants to nourish and protect lashes, boosting overall eyelash health.

How to use


  • Use the applicator brush to lift, coat, separate, and add length to your lashes.
  • Use short strokes along the lash line to help build colour.
  • For a dramatic lash look, you can build layers and wiggle the wand through your eyelashes from root to tip.
  • Remove with your favourite facial cleanser or makeup remover.


Advice for best usage

Resist the urge to pump the wand up and down in the container. This dries the product out. To load the mascara brush with product, swirl the wand around inside the tube. This gives you the desired amount of makeup without drying out your mascara.

Can a natural mascara like Inika give a dramatic, night-time makeup look?

Yes. Once upon a time, natural mascaras provided a very subtle look to the lashes. Not so with Inika Long Lash Vegan Mascara. Although you can certainly achieve a subtle and natural makeup look, it’s also easy to create drama with this product.

For a high-impact effect that lasts and lasts, apply eyeliner over your entire eyelid. Then top with your favourite Inika Mineral Eyeshadow. Finally, curl the lashes (if desired) and apply your vegan mascara. Your eyes will stand out, and you’ll be the envy of the crowd!

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Shipping & Returns
Reviews (9)
Review and earn
Really Happy - 26-11-2018 by

I purchased this mascara, having read the reviews - both positive and negative. It was also my first "natural" mascara purchase. I can say that I am really really happy with the product. I have long lashes and hooded eyes, meaning most mascaras end up on my brow bone! Providing I give this mascara a few seconds to dry - I can successfully last the entire day without making a mess! I haven't found it to be clumpy - I have been using it daily for 4 weeks, I have found it goes on well and stays on. I was so happy with it, I have now gone and replaced all my makeup with Inika.

Dries quite quickly - 05-10-2018 by

This product dries out quite quickly which can leave it looking clumpy at times

Mostly great - 25-09-2018 by

I do love this and probably would repurchase (but might try other brands first). It does come a bit clumpy out of the tube, and I find when I apply it I need to use fingertips to remove some clumps. But it does make your lashes really long, and it does last the night when I wear it out.

Black Out - 13-09-2018 by

If I had a friend who wanted a natural mascara, I would include this in my list of recommendations, but with a warning.
Despite the product being reformulated recently and despite the word of the sales rep I encountered restocking the product at a local supplier, I can tell you that it absolutely smudges and within a few minutes of apllication, you'll look like you had a big night out and forgot to take off your makeup.
When I called the Inika suppliers and spoke to the sales rep again- she did an about face on her initial claim and asked me what I expected- it is after all a natural mascara. Well, actually, I expect it to work! But, in actual fact It does not.

Lovely mascara except the panda eyes! - 31-08-2018 by

Immediate effect is beautiful - long defined lashes, small increase in volume, lovely consistency of product, no clumping. Easy to remove, gentle on sensitive eyes.
I've had to stop using it because I find that by the end of the day I have panda eyes - no matter if I'm inside in air conditioning all day or out in the heat. I also get mild flaking.

Great colour - 30-08-2018 by

Great colour and easy to apply but wears of and tends to leave 'panda eyes' after a couple of hours. However, super smooth

Excellent - 28-08-2018 by

Absolutely love this mascara, doesn’t make my eyes bloodshot & sore the next day and I found it goes on well and as long as you don’t rub your eyes it stays put all day...

Very disappointed - 17-04-2018 by

Purchased this mascara after viewing their Instagram stories. Looked fabulous! Was super excited!
However was truly disappointed in its wear. Within only a couple hours I had panda eyes. Will not use again.

Inika mascara brown - 02-10-2017 by

Love this product it is the first brown mascara that doesn't irriitate my eyes. The brush is great for fine lashes and the mascara keeps your eyelashes soft and flexible instead of stiff and breakable like some other mascaras. Will be purchasing this mascara from now on.

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