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Designer Brands LongWear 24 Hour Foundation

Designer Brands Authentic
  • Classic Honey
    Classic Honey
    Classic Honey
  • Classic Ivory
    Classic Ivory
    Classic Ivory
  • Classic Sand
    Classic Sand
    Classic Sand
  • Deep Cocoa
    Deep Cocoa
    Deep Cocoa
  • Deep Honey
    Deep Honey
    Deep Honey
  • Light Cocoa
    Light Cocoa
    Light Cocoa
  • Light Sand
    Light Sand
    Light Sand
  • Nude Beige
    Nude Beige
    Nude Beige
  • Porcelain Ivory
    Porcelain Ivory
    Porcelain Ivory
  • True Beige
    True Beige
    True Beige
  • True Ivory
    True Ivory
    True Ivory
  • Warm Honey
    Warm Honey
    Warm Honey
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Designer Brands LongWear 24 Hour Foundation by Designer Brands


Enhance your complexion all day long with the smudge-proof LongWear 24 Hour Foundation from the natural makeup experts at Designer Brands. Developed with a lightweight and breathable formula, the medium to full coverage foundation applies beautifully onto the skin leaving a naturally flawless and airbrushed complexion.


Infused with a blend of skin-loving ingredients, the cruelty free and vegan foundation helps to protect the skin from environmental aggressors while plumping and firming it for a smoother and healthier look and feel.


Key benefits of the Designer Brands LongWear 24 Hour Foundation


  • Long-lasting natural-finish foundation
  • Medium to full coverage 
  • Lightweight and breathable on the skin
  • Enriched with antioxidants
  • SPF15 broad spectrum protection
  • Free from talcs, bismuth, and parabens
  • Cruelty-free and vegan
  • Suitable for most skin types, especially oily skin


What are the main ingredients in the Designer Brands LongWear 24 Hour Foundation?

The Designer Brands LongWear 24 Hour Foundation contains a blend of nourishing ingredients which help to protect and improve the skin during makeup application. The foundation contains vitamin C which helps to brighten the skin and encourage even skin tone, minimising the appearance of pigmentation and discolouration. Antioxidant-rich vitamin E smooths and smoothes the skin while protecting it from harsh environmental aggressors.


LongWear 24 Hour Foundation also contains a peptide infusion which deeply nourishes and hydrates the skin for a supple touch. Aloe vera extract also helps to smooth the skin texture for a softer finish. For ultimate protection, the foundation contains broad spectrum SPF15 against both UVA and UVB damage.


How to use the Designer Brands LongWear 24 Hour Foundation

For best results, use a primer before application
Use either a brush, fingers, or beauty sponge to apply
Apply foundation to the centre of your face and smooth outwards
Blend thoroughly especially around the hairline, jawline, and temples
Set with a setting powder or spray


Who should use the Designer Brands LongWear 24 Hour Foundation?

The Designer Brands LongWear 24 Hour Foundation is the perfect foundation for oily skin as it offers maximum longevity and eliminates shine without clogging pores. The medium to full coverage foundation will also cover imperfections and discolouration while maintaining a natural skin-like finish. The foundation is also suitable for normal and combination skin and is perfect for special events such as weddings.


Is the Designer Brands LongWear 24 Hour Foundation suitable for dry skin?

The Designer Brands LongWear 24 Hour Foundation has a long-lasting, medium to full coverage finish which may be too drying for dry skin. Instead, we recommend the Designer Brands Hydrating Luminous Foundation which nourishes the skin with all day hydration.


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Shipping & Returns
Reviews (36)
Review and earn
Great - 17-01-2019 by

Not only do you have a shade that suits me (the lightest possible haha) but your foundation is the only one that really works with my skin, plus it’s actually affordable!!! I have a lot of trouble finding a foundation that works on my nose, I don’t know what’s wrong with my nose but it doesn’t like foundation but yours works magic! 10/10!!!!

Love love love - 11-01-2019 by

This foundation is great value for money! I get two shades, one for winter and one for summer that I blend to get a darker colour.
This stays on all day for me and I usually find it hard to get a foundation that stays on all day that isn't $50

Average - 24-10-2018 by

The pale shades are actually pale which is always a plus, but the formula is underwhelming. The foundation doesn't mix well with others, sinks into lines and pores, doesn't last well on the skin and is overall on the cakey side. Unfortunately not a fan.

Great for pale skin - 24-09-2018 by

Im super pale and usually have trouble with finding a foundation that works for me without mixing it with a pure white one, however the porcelain ivory shade in this foundation is perfect. The coverage is great and it is very long lasting. Definitely recommend!

Amazing for price! - 21-09-2018 by

Amazing for the price!!!! This foundation has such a flawless finish, it is definitely comparable to higher end brands. It gives great coverage and I find that I don't need to touch up much at all. So happy I found this!!

good foundation - 05-09-2018 by

a great, buildable formula! only problem was that the colours were quite off - i found that they skewed a fair bit darker than expected. however, if you bought the right colour it would work great

love love love - 04-09-2018 by

The best liquid foundation for me! I have oily skin and freckles and have struggled for years with caking foundations that wear off and make my skin 10 times worse! not this foundation its got great coverage lasts all day without making my face oily and patchy, Not to mention that its super cheap!

Best best best!!! - 03-09-2018 by

My favourite ever! I’ve tried most of the high end brands but this foundation is amazing. Full coverage and lasts all day! Dries slightly darker. I cannot rave enough about this product. The price is honestly way too cheap

Great foundation at drugstore price - 25-08-2018 by

This foundation is the first foundation of DB's that I ever tried and I love it, definitely matte and has great coverage. Doesn't crease and is long lasting.

Good covereage - 22-08-2018 by

The coverage is great but the colour range is fairly limited. However for that price really can't go wrong for a spare :)

Great consistency - 21-08-2018 by

Honestly forgot about this foundation for a while because I was busy trying others, but this is SUCH an amazing foundation. Can use it for natural looks but can also use it for glam. Makes skin so even.

Great Foundation - 26-07-2018 by

Love this foundation! blends well and last all day on my combination skin.
Colour range is good, for the price, could you go wrong?

Great full coverage foundation that will last all day - 24-07-2018 by

I was so happy I tried this foundation! I have combination skin and was finding that foundations were just sliding off the oily parts of my face. The only foundation that worked was Estee Lauder Double Wear but I didn't want to be wearing that every day as it was too expensive and a little too heavy for daily wear.
I found this foundation to be a perfect dupe for the Estee Lauder foundation. It last all day but probably doesn't feel as heavy as the Estee Lauder on my face. I find that sometimes it does oxidize a little on my skin, but not all the time. Would 100% recommend!

Great foundation for normal to oily combination skin - 17-07-2018 by

It is a beautiful foundation which has buildable coverage but also makes your skin look like skin. If you have dry patches, it does cling to it. The luminous hydrating foundation is a good option if that is the case. I only gave 4 stars because of lack of shades and samples

Great if you want something really thick. - 16-07-2018 by

When I first starting using this foundation I had acne prone skin and this foundation covered it up very well.

Once my skin started clearing up I realised it wasn't letting my skin breath, and then I started trying other foundations.

This foundation is just way too thick and patchy for my liking. It oxidises quite a bit and now I prefer the more luminous DB foundations

Ok, but not great. - 11-07-2018 by

This foundation was ok. I'd compare it to Revlon Colorstay. It has a nice coverage but I found it just too drying for my 34 year old dry skin. The DB Luminous Foundation is my holy grail!

Good coverage but kind of an odd colour - 21-06-2018 by

The coverage is simliar to double wear but I find the colours to be a bit off. I purchased this in Light Sand - it is much lighter than anticipated and a bit on the grey side. Not very flattering.

Great for oily skin - 21-06-2018 by

I have very oily skin, acne scaring and very hard to match skin tone. I would usually wear mac foundation. But this foundation hands down is the best cheaper foundation that I have tried. Very easy to blend and does not oxidize what so ever. And its CHEAP.

Dupe for Double Wear? - 20-06-2018 by

I have this in three shades. The darkest shade is a little orange. Bought this as it is meant to be a dupe for Estee Lauder Double Wear. Estee is definitely ride or die for me, but this is a nice med-full coverage foundation for days at work, where you don't want to pull out the expensive ones. I'd relate it more to Too Faced Born this Way in that it is a bit stickier and sits "on the skin" - but I reach for it often, none the less. It's quite durable.

Double wear dupe!!! - 18-06-2018 by

Definitely a dupe for estee lauder double wear

I have worn this foundation to work for 12+ hours then out partying afterwards and sometimes this has been on for 20 hours and it literally does not budge!!!!
It is my holy grail, i have sweated in it at festivals and been in the rain and it is like plaster in my opinion.
I would definitely recommend setting it with a powder first so it lookes more matte snd it also stops it from settling in fine lines which is the only down fall!
The colour range is great for pale skin and you get amazing FULL coverage with little product as it goes a long way + it is super affordable

Double wear dupe - 15-06-2018 by

 It's definately full coverage however if not set properly with a good setting powder it does tend to settle into fine lines and move throughout the day. For the price though, it's a great full coverage foundation and you do get a decent amount of product.

Double wear dupe - 07-06-2018 by

For the price of this foundation, you really can’t go wrong!
Nice colour range, full coverage foundation that lasts all day.

No Good for Oily Skin - 31-05-2018 by

I have really oily skin, and thought this would be good for my skin all day at work,

Have tried with and without primer, and the same sliding effect happens where the foundation moves from spots on my face. Blotting papers don't work either. Would not recommend to anyone not wanting their face to shine all day!

Gorgeous product - 05-04-2018 by

It’s very full coverage but without masking your face and feeling heavy, super easy to blend and looks great, you do need to touch up the t-zone with a little powder after a long day as it does tend to get a tiny bit oily but otherwise it’s perfect and doesn’t cause breakouts

Great budget foundation - 19-03-2018 by

This foundation comes in gorgeous frosted glass packaging with a pump. It's thick and creamy and blends into the skin beautifully. It's definately full coverage however if not set properly with a good setting powder it does tend to settle into fine lines and move throughout the day. For the price though, it's a great full coverage foundation and you do get a decent amount of product.
I tend to use it as an everyday foundation or mix it with my Estee Lauder Double Wear so my Double Wear lasts longer.

Long Lasting - 19-03-2018 by

This product is amazing, I am quite fair and dry and the porcelain is perfect for my skin. doesn't cake or dry out my skin.

Long wearing full coverage - 13-03-2018 by

This product is just wow. It is a satin matte, medium buildable coverage foundation. It does last hours like it claims without feeling heavy on the skin. The product would work best for those who have oily/blemish prone skin like me. With a good mattifying primer, this stays on all day and covers so much (a little goes a long way). I can't say that this will happen with every shade but it does oxidise a little. So get a shade lighter if you can. I am in the shade Nude Beige (light to medium with neutral undertone on me). It is so comparable to high end foundations. So easy to blend and work with. I have used this for a good week and it has not broken me out or clogs my pores! Would highly recommend for how affordable it is!

Great coverage but oxidises - 16-02-2018 by

I loved the coverage of this foundation! It stays on all night when I go out and it’s so easy to apply to the face. However, I found that it oxidises on my skin.

Amazing all day coverage! - 08-02-2018 by

This product is my new daily foundation! I wanted to find something that I could wear to work everyday and that wouldn't of faded by the end of the day. This is it! It doesn't cake or flake off at all and it's also very hydrating, which is perfect for my dry skin.
I would highly recommend this as a cheaper alternative to any of the high end brands that do the exact same job.

WOW - 23-01-2018 by

WOW, my new go-to everyday foundation. I save my estee lauder double wear for special occasions and wear this one during the week. Honestly cannot fault it. Lasts ALL day and does not oxidase at all. I will be recommending this to anyone that is willing to listen

Dupe for Estee's Double Wear - 04-12-2017 by

Long wearing, matte on the skin, full coverage, great colours. Easily a dupe for Estee Lauder's Double Wear. This foundation is amazing four the price. Saves me using my high end foundations on the daily.

New go to foundation! - 22-11-2017 by

This foundation is very affordable, it provides great coverage and lasts all day! The coverage is medium to buildable, and I love that it doesn't cake or feel heavy on the skin. I would describe the finish as a semi-matte finish. I'm so happy with my purchase, it's now one of my favourites and new go to foundation that I know I can rely on :)

Love it - 02-10-2017 by

I love when i find a reasonable priced foundation and it works in every way!
It's creamy, goes on smoothly, colour matched perfectly, coverage isn't heavy and it doesn't break around my nose area like others has!

Easy to apply and long lasting - 27-09-2017 by

Easy to apply and long lasting

Perfect pale shade - 16-12-2016 by

Absolutely adore the porcelain ivory shade. In the past I've actually resorted to tanning creams in order to match the palest ivory shades of other brands. This is the first foundation in years that I've been able to use straight out of the bottle. Love it!

First Love - 24-11-2016 by

I have very light skin and have struggled for years to find the right foundation.. I ordered this in Porcelain Ivory and im in love. Paired with a good foundation brush this is amazing. GREAT coverage and really good to work over. 100%

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