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Designer Brands LongWear 24 Hour Foundation

4.4 of 78 reviews


4 instalments of $4.25

Or 4 instalments of $4.25 with LEARN MORE

In Stock 

4 instalments of $4.25

Or 4 instalments of $4.25 with LEARN MORE

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Is this for you?

Smudge-proof medium-full coverage that is lightweight and breathable. Designer Brands LongWear 24 Hour Foundation effortlessly glides onto the skin, leaving it looking naturally flawless. The skin's texture is left looking even, enriched with plenty of protective skin-loving vitamins and SPF15.
  • Cruelty Free
  • Vegan
  • Australian Made
  • Has SPF

What customers say

GREAT - 87% recommend

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  • Teens
  • 20s
  • 30s
  • 40s
  • 50+


  • Full

Skin Type:

  • Dry
  • Normal to dry
  • Normal to oily
  • Oily

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Designer Brands LongWear 24 Hour Foundation Reviews

4.4 of 78 reviews

87% recommend this product

  1. 45

  2. 23

  3. 8

  4. 3

  5. 0

Most Helpful Positive



A beautiful foundation that lasts all day and looks flawless without being heavy . I always get comments on how nice my foundation looks and what brand I use . Highly recommend.

Most Helpful Criticism

Not bad for the price


If you're ever in desperate need for some foundation and the pharmacy is your only option. This one from DB isnt bad. I haven't tried the hydrating formula, just this one. In comparison to even the Maybelline Matte & Poreless, DB longwear is just a bit meh. Not bad, not great. Good for $16.95. Doesn't smell great.
  1. Not suitable for me


    I bought the color sand, but it turns out a little pink after oxides.
  2. Affordable, Long Lasting and Nice Coverage


    This foundation's coverage is beautiful and I was shocked that for the price it delivered and had great long lasting results lasting all day!
    I haven't quite found my best colour yet but will have to keep trying
  3. Patchy


    Patchy foundation and dries quickly and unevenly. I don't recommend.
  4. Beautiful


    A beautiful foundation that lasts all day and looks flawless without being heavy . I always get comments on how nice my foundation looks and what brand I use . Highly recommend.
  5. Decent


    Great value for money!

    Not as matte or as long wearing as say EL Double Wear but a great every day, cheap alternative.

    Shade ranges are limited.

    Would recommend to all looking for a slight matte/satin finish
  6. Good for price


    This foundation is great,. It makes my face look flawless. The only downside is I think makes me look a little oily throughout the day but that can be fixed with some power. They have a great colour range. Product applies really well. Love this !!!
  7. the best


    love this so much, its cheap cruelty free and has a long wear thick coverage.
  8. Nice


    For the price it's so so so good. Actually it gives this really nice coverage with a natural look doesn't look like I'm wearing makeup
  9. Not bad for the price


    If you're ever in desperate need for some foundation and the pharmacy is your only option. This one from DB isnt bad. I haven't tried the hydrating formula, just this one. In comparison to even the Maybelline Matte & Poreless, DB longwear is just a bit meh. Not bad, not great. Good for $16.95. Doesn't smell great.
  10. Nightmare to blend


    verified purchaser
    Not a fan. I can’t work quick enough with this product, drys so quickly and makes it near impossible for me to get a flawless finish.
  11. Designer Brands LongWear 24 Hour Foundation


    the foundation has a pump which is great and convenient, great shade range but I would definitely recommend trying the shades out in store so you get a perfect match.
  12. Stays on all day!


    It stayed on really nicely and blended well. Highly recommend! The colour match was perfect too. I love this as an everyday foundation.
  13. Great coverage


    Amazing full coverage and lasts all day. Can't go wrong for the price too.
  14. Nice


    A comfortable, long-wearing foundation that gives medium to full coverage with a natural matte finish
  15. Great


    Great full coverage foundation, stays on all day and looks flawless
  16. Pretty good foundation with staying power


    I'm still on the fence for this foundation. It certainly stays all day which is great. Is mattifying, so.mostly works for my oily acne prone skin. But I do find it can be drying too and sticks to any dry spots. Also, the colour match wasn't too accurate.
  17. A great foundation.


    This foundation makes my skin look flawless, it has matte finish but doesn’t dry out my skin, full coverage which I love, easy to blend with both sponge and brush. I have combination to oily skin and get very oily in summer, the foundation started to look shiny after like 2 hours but nothing a blotting paper and powder can’t fix. Also the matte glass bottle looks very expensive. Will repurchase!
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  18. Great everyday foundation


    I love this as an everyday foundation. It stayed on really nicely and blended well. I had some separation on my nose but that happens with any foundation on me. Highly recommend! The colour match was perfect too
  19. In love


    This is the only foundation I use now!! Such good coverage but really light and soooo cheap! Lasts all day on my combination skin.
  20. Great Product but sadly caused a breakout every time I used it


    It's a great coverage for such a reasonable price. I can't fault it. I have patchy/oily skin with big pores and although it sat well, I had major breakouts every time I used it. Otherwise I'd recommend it!
  21. The sister loves it.


    I bought this for my sister a few months ago, and she loves it. It has great coverage, and doesn't become cakey. We both liked the fact it's cruelty free and at a nice price point as well.
  22. Love this foundation


    I love this foundation. Great coverage, wears great and suitable for sensitive skin. Plus, cruelty free and so affordable!
  23. Ticks all the boxes


    This is definitely my pick of foundations at the moment. I can't stop my skin from getting oily throughout the day but with this I need far fewer touchups than with my previous foundation. Great colour match and excellent coverage without looking caked on. One pump is the perfect amount - plus it's cruelty-free which is an absolute must for me. Not to mention the incredible low price point! Why bu...
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  24. Love


    Bought this as my 'special event' makeup (use BB cream for during the week) and I absolutely love it. It gives me the full coverage I'm after for a special event and doesn't break the bank in the meantime!
    I have quite oily skin so I don't think wearing it for 24 hours is an option for me, but love it nonetheless.
  25. Best affordable foundation


    I’ve only worn this foundation once but I love it already! I was worried about it being caked around my mouth as this is where my problem area is but I had no issues with it at all! I probably wouldn’t say that you could wear it for 24 hours with oily skin though. I wear my makeup on average for about 12 hours before coming home and this easily lasts the distance. I can’t wait to keep testing this...
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  26. Great coverage


    Provides great coverage all day long, great for all skin types!
  27. perfect for oily skin


    is pretty matte so perfect for oily skin, is long lasting when used with a good primer and setting powder. creates a flawless base on the skin that doesnt look cakey. defs recommend
  28. Prefer the other Hydration formula


    I originally bought this as I heard a few rumours it was a dupe for a high end foundation - sadly, I didn't love the finish of this foundation. I typically don't have a super dry skin but I do prefer something with a bit more hydration, this foundation is extremely matte and settled in certain areas and just made me look a bit old.

    After trying the Luminous Hydrating Foundation from ...
    Read More
  29. Stayed on all day


    I love this as an everyday foundation. It stayed on really nicely and blended well. I had some separation on my nose but that happens with any foundation on me. Highly recommend! The colour match was perfect too
  30. Great long wearing foundation


    Lasts all day without looking oily. Lovely colour shade.
  31. Good for sensitive skin


    I have sensitive skin and have found this to be one off the only long lasting foundations that doesn't irritate. That being said, I need to use a setting spray or I find it starts to get patchy by the end of the day, though I do touch my face a lot.
  32. Good coverage but oxidizes


    Good value for money, great coverage, lasts very well on my combo/oily skin but I do find it oxidizes quite badly. I have classic ivory and nude beige and have never experienced oxidizing foundation until now. I usually use estee lauder, if it wasn't for the oxidizing i would be sold..
  33. Fantastic long wearing foundation which stays in place all day or night!


    Great shade range for pale skin. Porcelain Ivory matched my NC10 skin well.
    Recommend moisturizing and priming thoroughly if you have dry skin as this is a matte foundation.

    Recommend using a beauty blender to apply if you have dry skin, using a paddle brush left marks for me, but flawless with a beauty blender.

    Builds quickly to super high coverage.

    Read More
  34. Double wear dupe


    I have worn this foundation religiously for about 4 years. I cannot find anything that gives me the full coverage and longevity like this does!!
    The colour range is limited, however i use different coloured powders ontop to match it to my skin tone.
    It literally lasts 24 hours ive tried it before! It lasts in the humidity, sweat and in the rain. Once it’s set with a powder it honestl...
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  35. Cheap but good!


    I’ve only recently purchased this foundation after reading reviews it’s a dupe for double wear which I’ve been using for the last 5 years.. and gotta say it’s pretty good! The main negative for this though would be how quickly it sets so you do need to work really quickly apart from that it’s staying power was pretty impressive and still looked great after hours of wear. The colour match was off t...
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  36. Just got this in the mail 5 minutes ago!


    Just received my very first bottle today! I was so excited to try it after watching reviews, I love the coverage, how it feels on my skin and how it’s matte but not over the top, fingers crossed it lasts all day!
  37. Would recommend


    I love this foundation, great price and lovely coverage. Perfect for me!
  38. Perfect colour match


    I have finally found my perfect foundation with colour that matches my skin perfectly as well without having to blend another shade. I have asian skin & this foundation has the exact undertone for me, love that I can build the coverage & lasts forever. I only need very little as it covers every blemish with ease, so the bottle will last me at least 1 month with everyday use. The price is defini...
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  39. not for me


    Unfortunately it doesn't sit on my face nicely. Sinks into my pores and creases, makes my face extremely oily after only wearing it a couple hours. Only pros is the price, good coverage and the foundation doesn't oxidise!!
  40. smooth texture, fantasitic coverage, easy to apply


    I came across this foundation after searching for one that would cover my freckles without being too thick and cakey. DB longwear foundaton was medium to light in texture and provided excellent coverage. I'm able to apply this lightly for a lighter coverage (which still covers most of my freckles) or apply more for full coverage (a little goes a long way). It still looked very natural and smoot...
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  41. Fantastic!!


    Great foundation! One of the best I’ve used and it’s very affordable too. I love the finish and the longevity although I think the shade range should be expanded
  42. AMAZING!


    One of the best foundations i have used!
    Coverage is amazing and long lasting. One bottle of this foundation will last me about a month, wearing daily and you really can't complain with the price either :).
  43. Stays all day!


    I have mature skin that tends towards dry.
    I was looking for a foundation that wouldn’t disappear as soon as I put it on! And that would stay all day without looking cakey.
    I tried this based on a recommendation and am very happy that I did! It’s the best foundation I’ve used in ages. It has excellent coverage. A little bit goes a long way! And I am happy to report that it didn’t dis...
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  44. Great


    Not only do you have a shade that suits me (the lightest possible haha) but your foundation is the only one that really works with my skin, plus it’s actually affordable!!! I have a lot of trouble finding a foundation that works on my nose, I don’t know what’s wrong with my nose but it doesn’t like foundation but yours works magic! 10/10!!!!
  45. Love love love


    This foundation is great value for money! I get two shades, one for winter and one for summer that I blend to get a darker colour.
    This stays on all day for me and I usually find it hard to get a foundation that stays on all day that isn't $50
  46. Average


    The pale shades are actually pale which is always a plus, but the formula is underwhelming. The foundation doesn't mix well with others, sinks into lines and pores, doesn't last well on the skin and is overall on the cakey side. Unfortunately not a fan.
  47. Great for pale skin


    Im super pale and usually have trouble with finding a foundation that works for me without mixing it with a pure white one, however the porcelain ivory shade in this foundation is perfect. The coverage is great and it is very long lasting. Definitely recommend!
  48. Amazing for price!


    Amazing for the price!!!! This foundation has such a flawless finish, it is definitely comparable to higher end brands. It gives great coverage and I find that I don't need to touch up much at all. So happy I found this!!
  49. good foundation


    a great, buildable formula! only problem was that the colours were quite off - i found that they skewed a fair bit darker than expected. however, if you bought the right colour it would work great
  50. love love love


    The best liquid foundation for me! I have oily skin and freckles and have struggled for years with caking foundations that wear off and make my skin 10 times worse! not this foundation its got great coverage lasts all day without making my face oily and patchy, Not to mention that its super cheap!
  51. Best best best!!!


    My favourite ever! I’ve tried most of the high end brands but this foundation is amazing. Full coverage and lasts all day! Dries slightly darker. I cannot rave enough about this product. The price is honestly way too cheap
  52. Great foundation at drugstore price


    This foundation is the first foundation of DB's that I ever tried and I love it, definitely matte and has great coverage. Doesn't crease and is long lasting.
  53. Good covereage


    The coverage is great but the colour range is fairly limited. However for that price really can't go wrong for a spare :)
  54. Great consistency


    Honestly forgot about this foundation for a while because I was busy trying others, but this is SUCH an amazing foundation. Can use it for natural looks but can also use it for glam. Makes skin so even.
  55. Great Foundation


    Love this foundation! blends well and last all day on my combination skin.
    Colour range is good, for the price, could you go wrong?
  56. Great full coverage foundation that will last all day


    I was so happy I tried this foundation! I have combination skin and was finding that foundations were just sliding off the oily parts of my face. The only foundation that worked was Estee Lauder Double Wear but I didn't want to be wearing that every day as it was too expensive and a little too heavy for daily wear.
    I found this foundation to be a perfect dupe for the Estee Lauder foundation....
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  57. Great foundation for normal to oily combination skin


    It is a beautiful foundation which has buildable coverage but also makes your skin look like skin. If you have dry patches, it does cling to it. The luminous hydrating foundation is a good option if that is the case. I only gave 4 stars because of lack of shades and samples
  58. Great if you want something really thick.


    When I first starting using this foundation I had acne prone skin and this foundation covered it up very well.

    Once my skin started clearing up I realised it wasn't letting my skin breath, and then I started trying other foundations.

    This foundation is just way too thick and patchy for my liking. It oxidises quite a bit and now I prefer the more luminous DB foundations
  59. Ok, but not great.


    This foundation was ok. I'd compare it to Revlon Colorstay. It has a nice coverage but I found it just too drying for my 34 year old dry skin. The DB Luminous Foundation is my holy grail!
  60. Good coverage but kind of an odd colour


    The coverage is simliar to double wear but I find the colours to be a bit off. I purchased this in Light Sand - it is much lighter than anticipated and a bit on the grey side. Not very flattering.
  61. Great for oily skin


    I have very oily skin, acne scaring and very hard to match skin tone. I would usually wear mac foundation. But this foundation hands down is the best cheaper foundation that I have tried. Very easy to blend and does not oxidize what so ever. And its CHEAP.
  62. Dupe for Double Wear?


    I have this in three shades. The darkest shade is a little orange. Bought this as it is meant to be a dupe for Estee Lauder Double Wear. Estee is definitely ride or die for me, but this is a nice med-full coverage foundation for days at work, where you don't want to pull out the expensive ones. I'd relate it more to Too Faced Born this Way in that it is a bit stickier and sits "on the skin" - but ...
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  63. Double wear dupe!!!


    Definitely a dupe for estee lauder double wear

    I have worn this foundation to work for 12+ hours then out partying afterwards and sometimes this has been on for 20 hours and it literally does not budge!!!!
    It is my holy grail, i have sweated in it at festivals and been in the rain and it is like plaster in my opinion.
    I would definitely recommend setting it with a powde...
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  64. Double wear dupe


     It's definately full coverage however if not set properly with a good setting powder it does tend to settle into fine lines and move throughout the day. For the price though, it's a great full coverage foundation and you do get a decent amount of product.
  65. Double wear dupe


    For the price of this foundation, you really can’t go wrong!
    Nice colour range, full coverage foundation that lasts all day.
  66. No Good for Oily Skin


    I have really oily skin, and thought this would be good for my skin all day at work,

    Have tried with and without primer, and the same sliding effect happens where the foundation moves from spots on my face. Blotting papers don't work either. Would not recommend to anyone not wanting their face to shine all day!
  67. Gorgeous product


    It’s very full coverage but without masking your face and feeling heavy, super easy to blend and looks great, you do need to touch up the t-zone with a little powder after a long day as it does tend to get a tiny bit oily but otherwise it’s perfect and doesn’t cause breakouts
  68. Great budget foundation

    Carly Simone

    This foundation comes in gorgeous frosted glass packaging with a pump. It's thick and creamy and blends into the skin beautifully. It's definately full coverage however if not set properly with a good setting powder it does tend to settle into fine lines and move throughout the day. For the price though, it's a great full coverage foundation and you do get a decent amount of product.
    I tend ...
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  69. Long Lasting


    This product is amazing, I am quite fair and dry and the porcelain is perfect for my skin. doesn't cake or dry out my skin.
  70. Long wearing full coverage


    This product is just wow. It is a satin matte, medium buildable coverage foundation. It does last hours like it claims without feeling heavy on the skin. The product would work best for those who have oily/blemish prone skin like me. With a good mattifying primer, this stays on all day and covers so much (a little goes a long way). I can't say that this will happen with every shade but it does oxi...
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  71. Great coverage but oxidises


    I loved the coverage of this foundation! It stays on all night when I go out and it’s so easy to apply to the face. However, I found that it oxidises on my skin.
  72. Amazing all day coverage!


    This product is my new daily foundation! I wanted to find something that I could wear to work everyday and that wouldn't of faded by the end of the day. This is it! It doesn't cake or flake off at all and it's also very hydrating, which is perfect for my dry skin.
    I would highly recommend this as a cheaper alternative to any of the high end brands that do the exact same job.
  73. WOW


    WOW, my new go-to everyday foundation. I save my estee lauder double wear for special occasions and wear this one during the week. Honestly cannot fault it. Lasts ALL day and does not oxidase at all. I will be recommending this to anyone that is willing to listen
  74. Dupe for Estee's Double Wear


    Long wearing, matte on the skin, full coverage, great colours. Easily a dupe for Estee Lauder's Double Wear. This foundation is amazing four the price. Saves me using my high end foundations on the daily.
  75. New go to foundation!

    Freckle Face (Adore Beauty Staff)

    This foundation is very affordable, it provides great coverage and lasts all day! The coverage is medium to buildable, and I love that it doesn't cake or feel heavy on the skin. I would describe the finish as a semi-matte finish. I'm so happy with my purchase, it's now one of my favourites and new go to foundation that I know I can rely on :)
  76. Love it


    I love when i find a reasonable priced foundation and it works in every way!
    It's creamy, goes on smoothly, colour matched perfectly, coverage isn't heavy and it doesn't break around my nose area like others has!
  77. Easy to apply and long lasting


    Easy to apply and long lasting
  78. Perfect pale shade


    Absolutely adore the porcelain ivory shade. In the past I've actually resorted to tanning creams in order to match the palest ivory shades of other brands. This is the first foundation in years that I've been able to use straight out of the bottle. Love it!
  79. First Love


    I have very light skin and have struggled for years to find the right foundation.. I ordered this in Porcelain Ivory and im in love. Paired with a good foundation brush this is amazing. GREAT coverage and really good to work over. 100%
  80. Review & Earn
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