Vitamin B and Niacinamide Serums

Shop Niacinamide and Vitamin B Serums

Niacinamide is vitamin B3, so you'll see it sold as both a niacinamide serum and a vitamin B or B3 serum. It turns up in skincare for a good reason: it suits a lot of different skin types and is used in formulas aimed at excess oil, uneven tone, dullness and a worn-down skin barrier. If you're hunting for the best niacinamide serum, the honest answer is that it depends on your skin and what you want it to do, so the sections below should help you narrow it down. Adore Beauty is an official stockist, so you can compare simple 10% niacinamide serums with vitamin B formulas that add hyaluronic acid or panthenol, all in one place.

Popular Niacinamide Serums

If you want a straightforward formula, The Ordinary Niacinamide 10% + Zinc 1% is a best-seller that targets blemishes and balances oil production. The Skinstitut 10% Niacinamide Power Serum is another high-strength option, made to support the skin barrier and restore balance. For something more hydrating, the Viviology Niacinamide + HA Serum combines a triple hyaluronic acid complex with niacinamide and panthenol. The Alpha-H Vitamin B Serum has 5% niacinamide plus hyaluronic acid, and it's designed to hydrate and even out the look of skin tone and texture.

Choosing the Best Vitamin B Serum for Your Skin

Start with what bothers you most, and don't try to fix everything at once. Oily or blemish-prone skin tends to suit a niacinamide and zinc formula, while dry or dehydrated skin usually does better with a hyaluronic acid blend. If you're mainly after a more even tone, browse pigmentation serums, and for breakouts see the anti-acne serums. A higher percentage isn't automatically better. If your skin is sensitive, a lower strength is an easier place to begin. Prefer extra moisture? Our hydrating and hyaluronic acid serums are worth a look too.

How to Use Niacinamide in Your Routine

Apply your serum after cleansing and before moisturiser and sunscreen. Many people use niacinamide with other actives such as vitamin C serums, but it's sensible to add one new product at a time and patch test first. If you have a skin condition like acne or rosacea, check with your GP or dermatologist before changing your routine.

Frequently Asked Questions About Vitamin B and Niacinamide Serums