benefit cosmetics

Benefit They're Real! Tinted Eyelash Primer

Benefit Cosmetics Authentic
Product Name Price Qty
Benefit They're Real! Tinted Eyelash Primer Mini
Benefit They're Real! Tinted Eyelash Primer
  • Benefit They're Real! Tinted Eyelash Primer Mini
    Benefit They're Real! Tinted Eyelash Primer Mini
  • Benefit They're Real! Tinted Eyelash Primer
    Benefit They're Real! Tinted Eyelash Primer

Benefit They're Real! Tinted Eyelash Primer by Benefit Cosmetics


Get your lashes ready to roll with Benefit They’re Real! Tinted Eyelash Primer. Unlike the traditional, stark white of other lash primers, this lash primer is a soft mink brown. The tint makes this product both a perfect primer and a light, nourishing formula worn on its own to lift, separate, and condition lashes.

They’re Real! Tinted Eyelash Primer keeps your lashes looking fabulous all day long as it maintains lashes’ health and strength to maximise the lash-defining power of your mascara.

Key benefits

  • Preps lashes for mascara application by coating lashes with conditioning ingredients, lifting and separating each lash to help the mascara brush grip better to each lash
  • Deposits only a soft, mink brown pigment
  • Can be worn on its own for a soft, feathery, ultra-natural lash look

How to use


  • Use an oil-based cleanser to clean the lashes and remove any residue that would prevent the primer from evenly coating lashes.
  • Starting at the root of the lashes, gently work up to fully coat each lash with primer.
  • Wear on its own or finish with mascara for a long-lasting lash look.

Who is Benefit They’re Real! Tinted Eyelash Primer for?

This product is suitable for all skin types, ages, and genders. Those who want a long-lasting lash look or an even, light tint rather than a full-coverage mascara will benefit most from the use of this product.

Is eyelash primer really necessary?

Eyelash primer certainly isn’t a necessity, but it does make a major difference in the length of time your mascara will last without flaking, smudging, or clumping. A lash primer is critical for creating long-lasting, bold lashes.

Eyelash primers are also good for those who frequently sweat or tear up (such as contact lens wearers) and find their mascara smudges easily. Lash primer helps minimise smudging and flaking, locking in your look. If you generally find your mascara doesn’t last, for whatever reason, a lash primer can help you maintain gorgeous lashes better than trying a different mascara.

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Reviews (19)
Review and earn
Good for a natural look - 11-01-2019 by

I have used this in the past when I wanted a more natural look for my work. It’s subtle but enough to make your lashes look longer

Just what I need for a quick natural look. - 26-12-2018 by

This is my go-to product for days where I just can't be bothered to apply a full face of makeup. This tinted mascara makes your lashes look so amazing yet natural. It doesn’t dry out and clump like others, I would recommmed purchasing the mini size first though, to trial it out first.

Converted skeptic - 05-11-2018 by

Initially I wondered what the point of an eyelash primer was. Since when is mascara insufficient? After using a freebie sample of the Benefit Eyelash Primer, I am a complete convert. The primer makes my lashes SOOOO long, longer than I ever thought they could be. I usually put the primer on, wait a couple of minutes then apply mascara over the top. The primer, if used without mascara, doesn't last very long so the two-step process ensures long-lasting results. I never thought I had naturally long lashes before, but with this primer they're so good that I'll never even consider false lashes. Can't recommend this product highly enough.

Can even use on brows! - 19-10-2018 by

I got this as a sample and absolutely love it - I don't like the heavy mascara look as I (fortunately) have long lashes. I use this as a day mascara and then can actually sweep it through my brows for hold and alittle colour!

Awesome - 09-10-2018 by

Have bought the mini version, but will now be purchasing the full size! Keeps my lashes curled

Great product - 13-09-2018 by

I bought this a couple months ago now and it's so long lasting! It's thick but not clumpy, and lengthens your lashes to a good extent!

subtle mascara - 24-08-2018 by

I don't use this as a primer, but rather as a mascara on days when I don't feel like I need a glamorous black lash look. It gives some more subtle colour to my lashes and lifts them without clumping making my eyes look brighter but not too dramatic. Because it's a tinted primer rather than a mascara, it also washes off super easily in the shower and I'm not left with panda eyes!

Better than others - 21-08-2018 by

In general I find that eyelash primers don't do much for me, especially when they are white because they counteract the darkness of the mascara, but this one is definitely better than other (white ones). Overall though I think eyelash primers aren't that helpful and you are better off investing in a good mascara, of which benefit has lots!

Perfect "Natural" Look - 12-08-2018 by

Ideal for those with fair colouring who think black mascara is too extreme. It is less clumpy than all other brown mascaras I have tried and can be built for evenings or worn for a natural look.

Love it - 30-07-2018 by

Love combining this with the Roller Mascara by benefit. Just gives the lashes a little extra oomph. I have also worn this alone when having a reasonably make up free day but wanted to darken the lashes a little.

Love it ! - 02-07-2018 by

This mascara is so worth the hype! I purchased this after all my mascaras transferring to under my eyes because of my eye shape, however, this works so so so well for me! It gives a stunning lash lift and extension all in this little tube! This mascara does everything it says and more, definitely recommend to all.

Beautiful multipurpose mascara - 22-03-2018 by

Don't think I can stop using this one. On its own it gives a lovely lengthened, slightly thickened look to the lashes that's natural but gives a lot of definition and makes lashes look great - great for minimal or no make up looks.

I also need it for going out! It separates and lengthens the lashes and improves every other more dramatic mascara I'd wear for slightly more make-upy events. Especially great underneath Roller Lash and many others. I'd recommend doing one eye at a time, applying mascara about 30 seconds after the primer (before the primer fully dries, for best effect).

A top 5 product, I'd consider if you have the $42 lying around and haven't tried.

O M G I get asked this question for real! “ are they real “‘ - 25-02-2018 by

I recently have purchased the benefit “ they”re real “ and I can definitely recommend this product for EVERY length of lash and volume you have because I find it brings out my lashes 10x more then they actually are, I have had eyelash perms, eyelash extensions and have lost my lashes but now having them grow back I can say that this mascara is worth having natural lashes and having them look so natural but so false at the same time, I wish I could upload a photo on here to show everyone the magic of this mascara!! I work in hospitality and I am over heat and grills for 8 hours and not one drop of mascara on my face under my eyes which I have found with other mascaras it tends to happen , i honestly LOVE this product! I will continue buying it for as long as I can.. my nan ( 63 ) also uses this and she has literally no lashes and then she will use this mascara and bam , her friends think I made her get lash extensions! %111000 recommend this to whoevers reading this review

Great for a natural look or to boost your lashes up - 27-09-2017 by

I love wearing this primer mascara alone for a natural look or under my everyday mascara as a "base" to lift my lashes up and get them ready for mascara.

It makes a great difference and the product lasts for ages!

The perfect mascara - 21-09-2017 by

Like every woman I go through the phase of trying new beauty products, After trying all the new and old mascaras over and over again from all the big brands and small brands, I always end up back purchasing Benefits They're real! mascara. It is extremely diverse, you can use it for a delicate day time look and then build on it for dramatic after the sun goes down eyelashes. The packaging is fun and shiny, the product doesn't clump or have that awful mascara smell (you know the one) The brush is designed to ensure you get every little lash which includes the little itty bitty corner lashes. I feel naked without mascara so it is amazing to have one that only needs one-two coats and i'm out the door.
I will never stray again!

AMAZING!! - 18-09-2017 by

Holy hell this is amazing!! I have bought it before a year ago and loved it but forgot to repurchase untill recently. It has made my lashes 100x more longer and just beautiful!! I like to use it by itself for when I do a natural make up look and use it under the real masacara for when I want some more va va voom! It's an item you definitely need, it's just too good to be true!

Good - 10-07-2017 by

I use this for natural looking days. Works well however it does smudge and transfer a little when worn by itself for long periods. Still a fantastic product though. Would definitely repurchase.

Fabulous - 16-06-2017 by

OMG You cannot go without using a primer before your mascara ! They look really good as a finishing touch to the rest of your make up! They look long and if you apply your mascara twice after the primer they can look quite volumous as well. I never go out now without using the two.. So much cheaper than extensions which can fall out plus being expensive. Sooo good

Looks like im wearing false eyelashes - 02-04-2017 by

Do yourselves a favour and get this primer
I will never be without it now that ive found it.
Really makes a difference when i applied my mascara over the top it looked like i was wearing false eyelashes (never knew my eyelashes were so long).

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