benefit cosmetics

Benefit Hoola Bronzing Powder

Benefit Cosmetics Authentic
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Benefit Hoola Bronzing Powder by Benefit Cosmetics

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Can’t fit a Hawaiian getaway into your schedule? Fake it with Benefit’s bestselling Hoola Bronzing Powder. A rich, universally flattering bronze shade, this matte bronzer is the perfect option for an even, fresh-off-the-beach glow.

There’s no faster way to look healthy, youthful and positively glowing than a splash of bronzer. It instantly brings out the colour of your irises, contours your face and hides any tonal issues. Not all bronzers are created equal. For that perfect, radiant complexion, we can’t get enough of benefit Hoola Bronzing Powder.

Use it all over the face for a radiant, healthy look. Hoola’s matte finish also makes it a great option for contouring, defining the natural contours of the face without any pesky glitter or shimmer to ruin the illusion. Rock a beachy bronze—without the vacation price tag!—with Hoola Bronzing Powder.


Why you will love Benefit Hoola Bronzing Powder:


  • Universally flattering shade works for most skin tones
  • Matte finish creates a naturally bronzed look
  • Can be used as bronzer, contour, or eyeshadow
  • Applies evenly
  • Buildable coverage for as much, or as little, colour as you want
  • Minimises uneven tone
  • Brightens the irises of the eyes
  • Non-drying; won’t emphasise dryness or pores


How to apply:


  • For bronzing, dip brush into Hoola and tap off any excess product to avoid looking smudged or muddy. Dust gently across larger areas of the face that would tan naturally, like the forehead, cheeks, and bridge of the nose.
  • For contouring, dip brush into Hoola and tap off excess. Apply lightly to the contours of the face, or areas where shadows naturally occur, to define and create a sleek, slim look.
  • Blend into the crease and outer corner of the eye for a dramatic yet light eye look.


Who is Benefit Hoola Bronzing Powder for?

This product is suitable for all ages, skin types, and genders. Those in search of a natural-finish bronzer that can also be used to contour will benefit most from the use of this product. This colour may be too deep for contouring very fair skin and too light for bronzing or contouring very deep skin.


Can you use Hoola as both a bronzer and a contour together?

You certainly can! Don’t worry about your face turning into one big bronze circle; you’ll be applying contour and bronzer in different amounts to different areas. Lightly apply bronzer across larger expanses of the face. Targeting specific areas (the contours of the face) when contouring to avoid looking overly bronzed.


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Reviews (19)
Review and earn
Holy grail! - 16-11-2018 by

I adore this product! I more so use it as a contour rather than a bronzer - it does an amazing job at carving out your cheek bones! It’s the perfect shade, lasts ages and even the brush that comes with it is amazing too!

Doesn't live up to the hype - 02-10-2018 by

Everyone raves about this bronzer, but for me, it didn't work out. I have pale, neutral-toned skin, and it ended up looking a little dirty on me. I've seen it look amazing on others, so I really think it's just my skin in particular it doesn't blend with. I'd recommend buying the mini to try first, so if it doesn't work out the dent in your wallet won't be too deep! I'd also recommend not putting this directly over a cream product as it will end up looking streaky.

Only bronzer I use! - 20-06-2018 by

This bronzer is amazing! I have light-medium skin and this colour is perfect for me to use as a contour and it blends out so easily! I love that it is a matter bronzer and I would highly recommend for anyone with light-medium skin.

Favourite bronzer - 08-05-2018 by

This bronzer is super pigmented and so blendable - a little goes a long way. I use this on my naturally fair skin and also when I have fake tan on and it works great with both as you can build the colour. I purchased the smaller travel size to try but will definitely be getting the full sized product when I run out! I won't use anything else!

Fool proof bronzer - 19-04-2018 by

This is a great bronzing powder, its the perfect colour for medium skin tones. I use it for contouring or all over bronzing. It works well for both these as it is simmer free, and a fine texture that is easy to blend. I also use it to add a wash of colour to eyelids for no fuss makeup days.

Absolute Must Have! - 11-12-2017 by

I had my eye on this product for months and finally bought into the hype and regret nothing! Whilst the product size is on the smaller side, the quality is second to none! The mini brush included with the standard size is super cute also.
Worth the $$$!

Perfect bronzer shade - 26-10-2017 by

I absolutely love this product, I have a medium skin tone and it works so well. It's the perfect shade to bronze the face and can be used as a contour as well. Whilst it is pricey it's definitely worth it and lasts quite a while. Can't recommend it enough!

A good Investment for sure! - 02-09-2016 by

I waited way too long before I bought this. It is pricey for what it is but I have not regretted it one bit. A little does go a long way so it will take a while to use it all! I have fair-medium skin tone and it is just perfect. Its not orange at all and it is not blotchy it is so easy to use.

love love love - 25-08-2016 by

This bronzer is honestly so great to contour with, such a nice colour no glitter which is a must for me, doesn't work on my skin.
It is a little pricey but i have the mini & I've had it for a while & i haven't hit pan yet thank god.

Hoola - 21-06-2015 by

I absolutely love this bronzer and use it everyday. It frames the face nicely and I even use it as eyeshadow when I'm in a hurry.

Look no further, greatest bronzer out there! - 24-03-2015 by

I adore this Bronzer! I came across it while I lived in America and 3 years later have not looked back. It's so easy to contour and leaves you with the most amazing glow ever! My all time favorite go-to beauty treatment. It always makes me feel a million bucks!

HG of bronzers! Look no further for a matte bronzer! - 27-10-2014 by

I've tried the majority of the high end bronzers and this is by FAR the BEST! No artificial sparkles here, only a natural sun kissed look...even on my pale skin! Try it, It lasts forever and it is the best, most natural colour you will find!!! Everyone always tells me how great my skin looks when I use this with a tinted moisturiser!

one word - PERFECT!!! - 31-08-2014 by

I have been searching for the perfect bronzer / contouring powder for so many years. I finally found this. It is the perfect matte brown and gives the best natural shadow to your face.

Hoola is not orangey, grey, or taupe like some other products. I love how I can create sculpted face and use it for a sun kissed look too. The brush compliments the product. Excellent for precise application. Considering how little you need, I don't think it's expensive. It will last for quite a while. It is a must have. Worth every penny!

Benefit has done it again! - 20-05-2013 by

This product is amazing! Perfect matte colour for contouring and the small flat edged brush allows for precise shading. Great packaging and ideal size to throw in your bag for touch ups on a night out!

10/10 - 21-02-2013 by

This bronzer is amazing! It's so easy to contour with and the colour pay off is outstanding! It gives you a nice natural glow without leaving you orange. I would highly recommend this product to anyone. The only downside is the size i wish it came in a bigger size, and also the price, it is a bit pricey.

Kissed by the sun - 23-11-2012 by

This bronzer is so easy to use and leaves you with a natural, healthy glow. I like to use it with my kabuki brush, but the little brush it comes with is great for travel and to throw in your handbag for touch ups throughout the day. Would definitely recommend this product.

- 21-01-2010 by

As a bronzer queen, my expectations are quite high when it comes to trying a new bronzer. Hoola was recommended to me as I am a lover of matte bronzers, and I have to say I will never look back! Not only is it a beautiful matte bornzer, but the colour is absolutely gorgeous! It never makes my cheeks look "muddy" or "patchy" and lasts through out the whole day. I've had mine for 3 months now (and use it every day) and I havn't even hit the pan yet. This is my bronzer of choice for myself, and also for all my clients as I find it suits the fairest of fair skins all the way to darker skins. A+ frome me!

- 06-08-2009 by

When this product first came out my girlfriend and I who practically share a birthday both wanted it. So we bought it for each other. About 6 years later I still have the same one, it still delivers the best colour bronzer I have ever used, and it is still in mint condition. A little goes a long way with this product and I am still just as in love with it as I was when we first met.

- 20-10-2008 by

I've been using Benefit's Hoola Girl for two years now, and never looked back. It has provided all the bronzing magic I need, and never a reason to be unfaithful. I shall eternally thank the flamboyant and friendly salesgirl who took me under her Benefit wing in late 2006. She showed me, with my light-Irish-Polish-descendent-skin tone, what wonders could be done with the help of Hoola. The brush provided in the box isn't quite satisfactory for a balanced coverage, so I'd recommend investing in a proper bronzer brush to reap the benefits. Ha. However, once you've invested in a good brush and sat down with your Hoola you will find it offers: an even coverage, a beautiful highlighting effect (when applied properly, following the front and back'3'formation: across the brow, down the cheek bones and to the chin), a golden glow and healthy looking colour. No cakey-ness, no uneven lines, no lack-of-blending abilities. All hail Hoola.

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