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Benefit Hoola Matte Bronzer 8g

4.6 of 271 reviews


4 instalments of $13.00


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4 instalments of $13.00


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Benefit Hoola Bronzing Powder is a soft bronze matte powder that gives your complexion a healthy, natural looking tan. Dust it lightly across cheeks, chin and forehead to bring the warm tan of the island to your skin and spirits. Use hoola for a year round healthy tan.

What customers say

SUPERIOR - 92% recommend

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Customer Reviews

Review & Earn

4.6 of 271 reviews

92% recommend this product

  1. 180

  2. 75

  3. 16

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Most Helpful Positive

Love - great all year round


i get the mini sizes n just throw into my bag for quick touch ups.
Never get the dirty look. I pop this on after my highlighter (which is the reverse i know) but it works and i love it on a daily go to for work

Most Helpful Criticism

Nice colour


I liked the colour of the bronzer but I hate the packaging! It reminds me of some cheap kids makeup from the $2 store. Also the staying powder isn’t the greatest
  1. Love - great all year round


    i get the mini sizes n just throw into my bag for quick touch ups.
    Never get the dirty look. I pop this on after my highlighter (which is the reverse i know) but it works and i love it on a daily go to for work
  2. Fabulous


    I love this product. It is super pigmented, you have to apply it gradually. The brush that comes with it is very good, it has the idela format.
  3. Love it!


    Love this product. It has honestly lasted me forever! It's a nice smooth bronzed look, great packaging, comes with a small mirror and bronzing brush. Worth the price as it lasts!
  4. Nice colour


    I liked the colour of the bronzer but I hate the packaging! It reminds me of some cheap kids makeup from the $2 store. Also the staying powder isn’t the greatest
  5. Great


    This lasts forever on both skin and the product itself. Perfect bronzed colour. Packaging is super cute.
  6. Great product!


    Great product! Good pigment, blends easily looks lovely on the skin just slightly too dark for my fair skin
  7. Amazing


    This is one of my all time favourite bronzers. It's a cult favourite for a reason. The shade suits so many different skin tones and blends so well! A must have in my makeup bag.
  8. Great


    great size and product to use of the go, highly recommend great for a variety of skin tones, blends out easily
  9. Love it

    Regina Fuentes

    Good bronzer. Small and easy to pack in your bag for a touch up anytime, anyplace
  10. A Healthy Natural Glow


    I love this bronzer. I didnt know what all the hype was about until I tried it. It is the only bronzer I have used that doesnt look orange on me. It is a natural easy to blend colour.
  11. Prettyyyyy


    This is such a pretty and flattering shade on me and most of my friends. I have it in mini and the original size. I double it up as eyeshadow when I don’t feel like doing any eye look, and it just blends so seamlessly. Holy grail product, up there next to my Hourglass bronzers.
  12. Good


    This is my favourite bronzer. Really natural but easy to build up. I use it on an everyday basis
  13. Great natural looking color


    The texture feels very nice, I use this to contour the cheeks and give more definition and it exactly look like the shadow on skin.
    Not a big fan of the cardboard packaging and the brush that comes with it is pretty much useless, which is the only reason I'm giving it 4 stars instead of 5.
  14. Helpful brush


    I do like this product but I feel it’s maybe a bit dark. I am actually olive-skinner and quite tan and only need the slightest dusting when I use the applicator brush. I like that it’s square cut though because it makes it easier to contour on an angle.
  15. A good buildable bronzer


    I enjoy using this bronzer and I find that the colour is really nice on my skin tone. The product is very smooth and it is also quite pigmented. Upon application, I found the product to be very easy to blend and also build up the colour. I often alternate using this as a bronzer as well as a light contour on days I prefer a more natural look. It holds up well on my combo skin and does not fade throughout the day which is great.
  16. This use to be my absolute ride of die but I've moved on to bigger and better things


    I use to absolutely live for this product! I use to tell all my friends about it, however, I've found that it has become a little outdated and there are now better things on the market in my opinion. Can become a little muddy for me now. Maybe it would be worth me trying the Hula in light!

    Still a great product.
  17. Benefit don’t only do incredible brow products


    Not only do benefit do great brows, this bronzer is incredible. I get a beautiful rich colour with a minimal amount of product and a really nice shimmer. I use this to contour and as an everyday eyeshadow. Love.
  18. I like it!


    I'm a rookie when it comes to bronzing and contouring but it seems to match my fairly tan skin. Also love that it comes with the perfectly squared brush. Personally might need a little more practice with it though.
  19. Natural Bronze


    I am a big natural makeup lover and this product does exactly that! I hate streaky orange bronzers that end up looking like contouring powder, but the Hoola is a easy non harsh bronzer! I love it
  20. favourite product


    this bronzer has been my go to for so many years, i have rather pale skin but this shade works really well, its easy to blend out and lasts for a very long time, only had to re purchase once a year if that
  21. Beautiful Bronzer, terrible packaging


    I've owned this bronzer for years now, the value you get out of this packaging is amazing, the only downside is the actual packaging design is terrible. The cardboard slips on the sides often don't align which makes it very tricky to put away in a hurry, and the packaging holds onto dirt and makeup stains very easily. Beautiful bronzer, just would love to see this in a plastic pan.
  22. Perfect for on the go


    Love this bronzer and this is such a great size to pop into your clutch or handbag.
  23. Good


    this is such a cute little bronzer. I also love using this as an eyeshadow. I love it so much
  24. Nice colour


    I really like the colour of this & use it for my contour. Lasts all day & blends really well. I love that it doesn’t have an orangey undertone
  25. Favorite Bronzer


    Absolutely love this bronzer!
    Blends really well and it's the perfect colour for many skin tones!
  26. Holy grail of bronzer.


    I love love love a matte bronze and this is exactly that but better. It’s like a summer vacation swept over your face.
  27. Good everyday bronzer


    I received a free sample of this bronzer and a little goes a long way. Good pigmentation and easy to apply. Not shimmery so good for the day time wear.
  28. Awesome


    looks dark but once blended out suited my pale skin quite nicely
  29. Nearly perfect.


    Exceptional bronzer in terms of formula! Blendable, smooth and looks amazing ontop of foundation. Doesn't look muggy or patchy which is amazing! I find on my skin it has a VERY SLIGHT warm tone the only problem is how light this bronzer is, i rarely wear it alone (usually add different bronzers ontop and use this like a light contour) as its not dark enough for my tan skin, so I'm thrilled theyve released darker shades and I can't wait to try them!
  30. nice bronzer


    really gorgeous natural bronzer. doesn't contain any shimmer so you can wear it on your no makeup days for a little bit of warmth & colour.


    Love this bronzer when I am tanned and want some definition.
    I have fair skin naturally and find it is a bit dark for when I do not have a tan.
    Blends really well and does give a great contour if you build it.
    Certainly a staple.
  32. User of HOOLA for years


    I’ve used this since I was in high school and still love it. Occasionally I wander and find other bronzers I love but this is something I’ll always have in my collection especially for contouring.
  33. Definitely Recommend!


    This was my very first bronzer/contour and it is really good comparing now to other products I've tried. Easy to blend, blends beautifully and suits a lot of skin tones. this is not hyped up for no reason! definitely recommend!!
  34. Fab matte bronzer!


    I've really enjoyed using this bronzer and have repurchased this item twice. It's a lovely non glittery/warm toned contour that blends out like a dream.. Has lasted a long time considering how many times I've reached for it. Downfalls are its price and cheapish packaging.
  35. Nice colour


    Was definitely a nice colour however it did not last very long on my face whenever I would go out!
  36. Go-to bronzer!


    This is my go-to. It's safe. There's nothing spectacular about it and I find that occasionally it can look dirty on the face however when used sparingly it creates a beautiful, natural look!
  37. Great bronzer


    This is a cult product for a reason. It looks amazing on, blends beautifully and has the right undertone. It is not orangey and cakey. I love this on my medium skin tone, it adds life back to my face after foundation. I sometimes even use it in my crease as a transition shade.
  38. great


    my go to! love this! beautiful colour & blends well. can be a little dark in winter if you're light but a light hand and a LITTLE amount on ur brush can fix that
  39. Amazing


    Such a good bronzer! I love it so much it makes me look like I’ve been out in the sun and have a nice natural bronze look
  40. Lovely product


    Very easy to apply and leaves the skin actually looking bronzed and not muddy! However, be careful. It is very very pigmented, so use a light hand and start off little by little.
  41. Love


    Hoola is one of my favourite bronzers. Easy to blend, lasts well and generally ticks every box for a bronzer. I have gone through a countless amount of these!
  42. Love it!!!


    I started using it a few years ago, and its been my favourite ever since! Its easy to blend and very buildable for a darker look! I don't use too much as it sometimes makes me look orange when im having a pale day. The lite one is probably better for lighter complexions (what I want to try when mine runs out), would still highly recommend!!
  43. Only need a little bit


    I love this. A little goes a long way. I will buy again, won’t be for a while as it’s going to last me a long time.
    I also love the packaging.
  44. love this matte bronzer


    a little goes a long way with this product i have medium toned skin and it is the perfect shade for me to achieve natural contoured skin that isn't muddy packaging is also super cute
  45. My ride or die


    Gives you a beautiful bronze summery look and blends easily. Looks nice when I’m tan and pale. A staple in my collection!
  46. Matte Bronzer!


    Great for sculpting/contouring but I would not use this as a bronzer alone. It can go muddy if you apply to much or do not blend properly.

  47. Absolute favourite


    This product is great for a definite matte look. While it does smudge easily and isn't perhaps the longest wearing, it's super easy to apply and has a lovely sheen. Great for those nights out under the lights!
  48. HG status


    Definitely a HG for me - this blends so well and is such a great colour year round. The only downside is that it's fairly pricey and I seem to use this us much faster than other bronzers - but I always repurchase because nothing else compares!
  49. Such a perfect bronzing colour!


    This product is so versatile! I use it to bronze up my face when I'm not tanned but can also get away with using this just as contour when I am tanned. It's super pigmented meaning you only need a tiny bit so it lasts forever. The only downside is the packaging - the cardboard makes it hard to get into the product with some brushes.
  50. A staple


    Gives you a beautiful bronze summery look and blends easily. Looks nice when I’m tan and pale. A staple in my collection!
  51. Nice but...


    Nice product and an OG, the formula is nice although the colour can be a little of depending on skin tone. I feel like I never reach for this product as I have so many more that are alot better.
  52. cute!


    Super easy to use and blend for a perfect bronzed and summery look!
  53. Great bronzer if you think it's worth the price


    Great formula and tone, I have neutral but quite desaturated skin, so a lot of more pigmented products (bronzed, contour, blush etc) look strange on me unless I'm very light handed. This bronzed is so universally flattering that I don't really have to worry about that. That bring said, it had a pretty steep price tag, so if bronzer isn't that important to your makeup routine, or you have a standard skin tone/undertones, you can probably find a product that will suit you just fine at a lower price point.
    If money's not an issue though or you struggle to find products that suit you, this is definitely worth trying.
  54. The best bronzer on the market


    The perfect colour for contouring. Love it so much! Great for pale skin and buildable for darker skin tones. I use every time I do my makeup! Also love as an eyeshadow in the crease
  55. One word - LOVE!

    Britt A

    Corny as this may sound, this is hands down the BEST bronzing powder I have ever used! The texture is super creamy and pigmented and blends in so well. I use it as my bronzer and then also as a contour as the colour builds really well in focused areas. It's also great as a light bronzy-ish tint for my upper eyelids for my every day makeup look. Not a fan of the brush that's included, but this is honestly the smallest negative and this product is a serious 10/10.


    I use this every. single. day! It's such a beautiful colour for my skin, both when I am fair, and have a fake tan on. I little goes a long way, so this lasts FOREVER! Well and truely worth the money.
  57. Great matte bronzer

    Sally S

    This is a great matte bronzer that doesn't have any sparkle to it. Its a great smooth formula that is buildable from light to heavy colour. I am quite pale so find this a great bronzer to use all year around. I also use it on my eyelids to give my face a bit more dimension. The brush it comes with is completely useless so I just throw it out, it lasts ages with everyday use and is really versatile. The packaging seems to stay in good condition despite basically being a cardboard box with a mirror in the lid. Will continue to buy this bronzer.
  58. Love this for bronzing/ contouring


    Not too orange/ deep. Looks great even on mac nc35 skin. Easy to blend and work into the skin, but not a fan of the brush it comes with. The box is also quite annoying and difficult to reach product.
  59. Great


    Great for contouring a bit Matt for a bronzer but for contour cheek bones if works really well. Beautiful soft formula very easily buildable and blends beautifully
  60. Yaaass


    I love this bronzer! Perfect shade and totally buildable, would reccomend
  61. So blendable


    I have extremely fair skin and struggle to find bronzers and contour that aren’t orange but I absolutely love this bronzer! I do find it’s too dark/warm for me to use as a contour shade on my pale skin, but it looks stunning as a bronzer. However when I have fake tan on or use it on my more tanned friends it’s a beautiful contour shade! I also love supporting this line now they have brought out some more inclusive bronzer shades
  62. Great contour


    This is a fantastic bronzer. I use it to contour and it blends easily. One of my faves
  63. Holy Grail


    Hands down, the best bronzer/contour I’ve ever used! Tried so many products and always go back to hoola
  64. So bleandable


    I love this bronzer! Have hit pan on everyone single one I've owned and will always continue to repurchase. I'm olive skinned but get quite fair in winter, and this product is just so buildable and so blendable that I find it suits me whenever. It's very natural and just gives you that "I've been on holiday overseas" vibe. Get it.
  65. Great bronzer for medium skin tone

    Bec W

    This is a must have in every collection if you have light-medium/ medium skin tone. Goes on matte, doesn’t have any sparkle or glitter so it could potentially double up as a contour powder. Smooth application and also buildable on the cheeks depending on the look you’re trying to achieve. The brush is handy but not necessary if you already have a set of makeup brushes. The box packaging makes it standout. Quite pigmented so no need to overload your brush. I would purchase again.
  66. The best powder to mimic a shadow!


    I am now on my second hoola bronzer and i obsess over it everytime i use it! I have a medium complexion with olive/yellow undertones and this is the perfect contouring powder. It provides the most perfect cool toned shadow, blends like a dream, isnt harsh and a little goes a long way. You will get the most sharp yet natural looking contour. Love it!!
  67. Not for everyone


    This looks so orange and muddy on me, there’s no way I can use it. The formula is nice though because it’s matte and blendable. My sister who is much more tanned than me swears by it and uses it everyday. But it’s not for paler, cool skin tones at all.
  68. Favourite contour


    Really love this for contour on my skin, but looks really natural and creates a great shadow.
  69. Great bronzer for pale skin.


    This is a great bronzer, even on fair skin. It’s a cool tone and makes my skin look contoured and bronzed without looking muddy.
  70. Great everyday bronzer


    Great addition to for an everyday wear, It's a great matte bronzer for a subtle look. I have light tone skin and I find a little application goes a long way.
  71. Great Bronzer


    love this product, adds such a nice colour to the cheekbones, is great as a contour and bronzer, easy to use
  72. dismal shade range


    I love the formula however its not very dark and can't use it when i'm tanned
  73. Perfect matte bronzer!


    This bronzer is definitely my favourite. It is the perfect matte bronzer. I have tried plenty of bronzers and nothing compares to this one. Would highly recommend this to all bronzer lovers!
  74. Amazing bronzer!


    This is such a flattering bronzer, I love how it gives me a nice bronzey glow :)
  75. Love this bronzer!


    This was one of the first bronzers I had ever purchased and, since then, I've never looked back! Absolutely cannot recommend this bronzer enough. The formula is fantastic and the colour is perfect for my skin. A bit pricey but lasts a long time.
  76. Best contour


    i love this product. so build-able and easy to blend. i use as a contour, bronzer and even mix a bit with a bit of pressed powder when i have a tan.
  77. contour and bronzer in one


    perfect for medium skin tone, a bronzer and contour in 1
  78. very nice


    Literally every beauty youtuber has mentioned the hoola bronzer and I had always wondered what the hype was about. When I swatched it in store, I thought it didn't look too impressive. But I decided to take a chance and purchased the mini size to try it out. And I must say I understand why it has gotten so much praise. It blends easily on the skin and the shade is perfect, not too warm or too cool. Definitely recommend!
  79. My great matte bronzer


    Love this bronzer! I've given this a 4/5 rather than 5/5 as in some lightings/photos it appears orange on my face! However I like that it isnt too dark for my light-medium golden skin tone. My skin was previously oily and it was great but now that my skin is dry I'll be looking for a new bronzer
  80. Best bronzer for fair skin


    I’ve been using this bronzer for about four years. While it’s relatively expensive, I’ve only had to replace it twice in that time. I have very fair skin and it’s perfect on me.
  81. Nice Matte bronzer


    This is a nice Matte bronzer. However, it’s a little dark/orange for my complexion. Next time I’ll definitely by the light shade.
  82. Hoola

    Adele (Adore Beauty Staff)

    I absolutely love this bronzer and use it everyday. It frames the face nicely and I even use it as eyeshadow when I'm in a hurry.
  83. Look no further, greatest bronzer out there!

    VonHenry (Adore Beauty Staff)

    I adore this Bronzer! I came across it while I lived in America and 3 years later have not looked back. It's so easy to contour and leaves you with the most amazing glow ever! My all time favorite go-to beauty treatment. It always makes me feel a million bucks!
  84. HG of bronzers! Look no further for a matte bronzer!

    Elizabeth (Adore Beauty Staff)

    I've tried the majority of the high end bronzers and this is by FAR the BEST! No artificial sparkles here, only a natural sun kissed look...even on my pale skin! Try it, It lasts forever and it is the best, most natural colour you will find!!! Everyone always tells me how great my skin looks when I use this with a tinted moisturiser!
  85. one word - PERFECT!!!

    Zed (Adore Beauty Staff)

    I have been searching for the perfect bronzer / contouring powder for so many years. I finally found this. It is the perfect matte brown and gives the best natural shadow to your face.

    Hoola is not orangey, grey, or taupe like some other products. I love how I can create sculpted face and use it for a sun kissed look too. The brush compliments the product. Excellent for precise application. Considering how little you need, I don't think it's expensive. It will last for quite a while. It is a must have. Worth every penny!
  86. Benefit has done it again!

    LucyBee (Adore Beauty Staff)

    This product is amazing! Perfect matte colour for contouring and the small flat edged brush allows for precise shading. Great packaging and ideal size to throw in your bag for touch ups on a night out!
  87. 10/10

    Anonymous (Adore Beauty Staff)

    This bronzer is amazing! It's so easy to contour with and the colour pay off is outstanding! It gives you a nice natural glow without leaving you orange. I would highly recommend this product to anyone. The only downside is the size i wish it came in a bigger size, and also the price, it is a bit pricey.
  88. Kissed by the sun

    Barbara (Adore Beauty Staff)

    This bronzer is so easy to use and leaves you with a natural, healthy glow. I like to use it with my kabuki brush, but the little brush it comes with is great for travel and to throw in your handbag for touch ups throughout the day. Would definitely recommend this product.
  89. Benefit Hoola Bronzing Powder review

    Anonymous (Adore Beauty Staff)

    As a bronzer queen, my expectations are quite high when it comes to trying a new bronzer. Hoola was recommended to me as I am a lover of matte bronzers, and I have to say I will never look back! Not only is it a beautiful matte bornzer, but the colour is absolutely gorgeous! It never makes my cheeks look "muddy" or "patchy" and lasts through out the whole day. I've had mine for 3 months now (and use it every day) and I havn't even hit the pan yet. This is my bronzer of choice for myself, and also for all my clients as I find it suits the fairest of fair skins all the way to darker skins. A+ frome me!
  90. Benefit Hoola Bronzing Powder review

    Anonymous (Adore Beauty Staff)

    When this product first came out my girlfriend and I who practically share a birthday both wanted it. So we bought it for each other. About 6 years later I still have the same one, it still delivers the best colour bronzer I have ever used, and it is still in mint condition. A little goes a long way with this product and I am still just as in love with it as I was when we first met.
  91. Benefit Hoola Bronzing Powder review

    Anonymous (Adore Beauty Staff)

    I've been using Benefit's Hoola Girl for two years now, and never looked back. It has provided all the bronzing magic I need, and never a reason to be unfaithful. I shall eternally thank the flamboyant and friendly salesgirl who took me under her Benefit wing in late 2006. She showed me, with my light-Irish-Polish-descendent-skin tone, what wonders could be done with the help of Hoola. The brush provided in the box isn't quite satisfactory for a balanced coverage, so I'd recommend investing in a proper bronzer brush to reap the benefits. Ha. However, once you've invested in a good brush and sat down with your Hoola you will find it offers: an even coverage, a beautiful highlighting effect (when applied properly, following the front and back'3'formation: across the brow, down the cheek bones and to the chin), a golden glow and healthy looking colour. No cakey-ness, no uneven lines, no lack-of-blending abilities. All hail Hoola.
  92. love love love

    Jessica h (Adore Beauty Staff)

    This bronzer is honestly so great to contour with, such a nice colour no glitter which is a must for me, doesn't work on my skin.
    It is a little pricey but i have the mini & I've had it for a while & i haven't hit pan yet thank god.
  93. A good Investment for sure!

    Tami (Adore Beauty Staff)

    I waited way too long before I bought this. It is pricey for what it is but I have not regretted it one bit. A little does go a long way so it will take a while to use it all! I have fair-medium skin tone and it is just perfect. Its not orange at all and it is not blotchy it is so easy to use.
  94. Holy grail bronzer!


    Absolutely love this bronzer! It is the perfect shade and it definitely goes a long way. I have recommended it to so many friends
  95. A bronzer than stays bronzed


    I love this bronze, I have an incredibly pale skin tone and found this bronzer doesn't go orange on me like most others. I've found a little goes a long way into giving me a healthy and glowing complexion everyday.
  96. Blends nicely


    I love this product. I brought the mini to try, will be purchasing the large size.
  97. Wonderful and worthwhile


    Ooh lala for my new Hoola. I was a little skeptical with the hype surrounding this bronzer! After finishing my current bronzer I caved in and thought I'd give it a go... my only regret is I purchased the mini size - I'll be coming back for seconds and this time I'll be buying the big box. It's a soft & pigmented consistency meaning you only need a small amount for contouring, warming up your face and using as a neck bronzer. It's suitable for fair/medium/dark skin types, great for amatures or professional makeup artists & as a little goes a long way it does work out to be an affordable product on the market. Buy the bronzer.
  98. Best bronzer ever!


    There are bronzers and then there are BRONZERS! This outshines the lot. So smooth and subtle and very natural looking. Just love it!
  99. Amazing!


    I was skeptical at first about this product however when I did finally purchase it I was hooked!

    I have now purchased this product numerous times for myself and also for my makeup kit!

    I highly recommend this product!
  100. New favourite bronzer!

    amelia (Adore Beauty Staff)

    I've started with the mini one to test it out as I'm quite picky with bronzers. Definitely going back for a larger size when it runs out. It is a great subtle shade and I love the matte finish. It's the perfect bronzer for everday use as it is a nice natural colour for my skintone which is olive. The brush it comes with provides really good even coverage. It is a great tool to contour with as well!
  101. Review & Earn

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