benefit cosmetics

Benefit Gimme Brow

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Benefit Gimme Brow by Benefit Cosmetics

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Benefit Cosmetics Recalls Gimme Brow Eyebrow Gel Purchased in 2017. Benefit Cosmetics is committed to the highest levels of quality and doing what’s right for our customers. Out of an abundance of caution, Benefit are initiating a recall of their Gimme Brow product (purchased in 2017) after discovering that recent batches of the product did not meet their stringent quality standards.

If applied in its normal usage on the brows, the Gimme Brow product doesn’t involve any risk. However, if it comes into contact with the eyes, it could lead to eye irritation.


Benefit recommends that you stop using the product. For a full refund of the Gimme Brow product as purchased in 2017, please return it to Benefit Cosmetics. If you have additional questions contact us by 


Benefit Cosmetics sincerely regret the inconvenience this recall may cause.


Benefit's cult favorite brow-volumizing fiber gel is now available in a NEW shade for medium brow shades! Now everyone can “brush on” fuller brows that perfectly match your coloring!


Benefit Gimme Brow features:

  • Water-resistant, longwearing & smudge-proof
  • Natural-looking, buildable formula
  • Also conditions, tints & tames brows
  • Signature Tips and Tricks included



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Reviews (22)
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Must have - 06-03-2018 by

Since trying this product a year ago I have made it a staple in my make up bad. It always completes my make up look as it gives my brows a lovely polished look. It makes the brows look fuller yet natural. Simply a must have.

I recommend this all the time - 06-03-2018 by

This is my "go to" brow product. I have told all my friends about it and use it daily. I will use it alone, or even onto of the Ka-Brow to tint and set my look.

Quick and easy - 25-01-2018 by

I really like this product, it's super easy to apply and if I'm short for time in the morning and need a quick spruce instead of using my pencil I just apply this and I'm good to go!

Best brow mascara! - 08-01-2018 by

Leaves brows looking natural, full and set in place!

Staple product - 03-12-2017 by

This is great when you're in a hurry and you want fuller eyebrows. Super easy to apply as well.

Easy to apply, stays on & look natural - 23-10-2017 by

My skin type is combination so I was looking for a good eyebrow marker that would stay on after a long day and this gimme brow definitely does the job. It's also easy to apply and as it claims, make my brow looks fuller with just one application.

Must Have! - 18-10-2017 by

Great product for finishing off a brow look or for brushing through the brows on a no make up day!

Beauty staple - 10-10-2017 by

This is the best brow product out, it fills the brows, colours them perfectly, and holds them in place all day.
One of the best things about this brow gel is that the wand can be used to define your brows too, so if I'm feeling lazy or have run out of pencil I have another easy way to fill in my brows and have them look amazing all day.

Perfect for the 5 minute face - 10-10-2017 by

This product is a life saver. If I want to look put together I just apply this, pop on some concealer, a bit of mascara and a bold lip and bam! I look like I have my life together

Best brow gel I've used! - 10-10-2017 by

I have been doing my brows for 7 years now and this is the BEST brow gel I've ever used.

On days I don't wear makeup I ALWAYS do my brows and this little wonder makes my brows pop with or without a pomade underneath. Perfect for a natural "no makeup" look to enhance your natural brow, or to add the finishing touches to an all out glam look.

The brush is small and does not transfer any product to the skin, I find I can push down quite hard and it will still only apply to my brows which is wonderful as it means no having to tidy up mess I've made and potentially ruin any foundation I've applied. The wearability of this product is also fantastic, I apply it in the morning and it does not wipe off when I've accidentally brushed over my brows - and it stays bold and strong until I'm ready to remove it at the end of the day!

The packaging is small which makes it perfect to pop in my purse (I'm very serious about my brows!!) but not too small so it doesn't feel fiddly or hard to hold.

I have red hair and very light coloured brows, and Gimme Brow completely transforms them! I purchased the medium shade 3, and it works well with my skin tone and hair colour. I find it also adds a little more length to my brow hairs which is great, it means I can add some extra "flare" to the insides of my brows.

Super quick and easy, I will never purchase another brow gel again! Extremely happy with this purchase, only wish I made it sooner!

Ride or die! - 04-10-2017 by

Cannot live without this stuff, it is seriously THE BEST!
I've tried other fibre brow products and they don't even come close, the small wand makes it so easy to coat every brow hair without going onto surrounding skin and the product is perfect on its own or over other brow products! I use alone on no-makeup days and it makes such a difference, just makes me look more put together even though I'm wearing no makeup, and wear it over brow pencil when I'm wearing makeup and want a full brow look! Last a long time too, an all over win!

The best! - 04-10-2017 by

This is the best brow thickener, could not recommend it more!

I'm impressed! - 14-09-2017 by

Maybe it is the fact that I am about to turn 72, and have pretty much seen it all, but I AM IMPRESSED!!!

Like most older ladies I find that if it hasn't sagged, it has faded...and eyebrows are no exception. Without brows my eyes just don't look right, but most products look artificial and "drawn on".

Gimme brow is EXCELLENT. It is soft, blends, and the colour (I think I am using 3) seem to fit with my pale skin tone and grey hair and looks really natural. Thank you.

All I need now is to discover a mascara as good as Gimme Brow..,guess what!?! I tried it on my lashes, and that works too!

Game changer - 11-09-2017 by

This is my favourite product in my makeup kit. I never used to touch my brows, until I received a sampler of this product. It is so easy to use and instantly makes your makeup look complete.
I have light brown hair and the middle colour works best on me.
I have since bought the larger version and am incredibly happy with it.

Does exactly what I need - 23-08-2017 by

This thing is perfect for me. My whole life I’ve been self-conscious of the ginge-tinge in my facial hair, including my eyebrows. And a few years ago I got this random stray grey hair in one of my eyebrows as well. I thought I had nothing to lose so I gave it a try and I couldn’t have asked for more, it does exactly what I need. No more ginger hairs, no more grey hairs - just a consistent normal brown colour to make people stop making comments about the random colours in my eyebrows. I definitely recommend it for anyone who’s got the same issues as me. Honestly, it’s been such a relief!

Not quite right for me - with already full brows. - 23-08-2017 by

As a guy with pretty full brows already, I wondered what difference this might make for me. It went on really easy so I can't complain on that however, i couldn't see much of a difference and people I spoke to didn't seem to notice. I think this is probably best for people who need some added volume for their brows, my dark, thick ones didn't see much of a change at all.

Perfect brows - 31-07-2017 by

I chose this product as the one I wanted wasn't available and this had good reviews. I was surprised how small it was why I received it (I wondered where my $39 was). BUT after using it I won't bother with anything else. This is the perfect colour and so easy to apply. It had my brow shape and colour for about 24hrs (yes I sleep with it on). The little brush applies the product smoothly and evenly and I can build it up as much as I like. I have pale brows without shape and this looks so natural so quickly and easily. Worth every cent!

Really helped me pick up my man-brow game - 15-07-2017 by

This might sound strange, but I like my eyebrows. They're not too thick, not too thin, plus I don't have a mono-brow. Despite my eyebrow related confidence, I liked the way I could use this product to cover up some of the random blonde hairs I only just discovered I have. It's a little thing but it boosts my confidence. As this product is super quick to apply it was an easy addition to my morning routine.

Gimme Brow - 28-06-2017 by

I love it ,I got one as example and I can stop used, stay all day long is so natural

do now when you hair is groing on the temple an you have a little grey here and there guess what i used the Grimme Brow there too and so happy with this product !!!!

Must-have - 21-12-2016 by

Gimme Brow is SO easy to use, and it's a great buildable formula, so you can adjust the intensity of your brows depending on the rest of your makeup look. Definitely my favourite brow gel.

One of the best brow products ever. - 16-09-2016 by

I absolutely love Benefit's brow products! I've recently tried the medium shade and it's great for a really bold look for me. Easy to use, I can get away with just using the one product and have great looking brows all day.
Everyone should have Benefit Gimme Brow in their makeup cabinet.

New Favourite! - 02-09-2016 by

This is so worth the hype. I was previously using Eye of Horus duo brow to make them stay in place, but this one is incredible. The colour is so pigmented and sometimes I don't even need to use the Ka-Brow pot to fill my brows in. Tip: A little goes a long way so I would suggest scraping off any excess into the bottle so you don't get it everywhere

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