benefit cosmetics

Benefit Gimme Brow +

Benefit Cosmetics Authentic
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Benefit Gimme Brow + by Benefit Cosmetics


A tinted fiber gel that builds brows for a natural effect.


Give brows an instant boost with Benefit Gimme Brow. Benefit Gimme Brow is an all-in-one brow perfector, combining the defining power of a tinted brow gel with microfibre technology. Just a few swipes will have your brows looking naturally bold and brilliant.


The tinted gel formula builds brow structure and colour whilst tiny microfibres grip to brow hairs, volumising them instantly and creating the appearance of full, healthy brows. Get your best brow game on and play all day long with Gimme Brow.


Key benefits

  • Easy, all-in-one formula makes perfecting brows a breeze
  • Tinted brow gel holds brow hairs in place, maintaining the shape and structure of your brows all day long
  • Tiny microfibres help create the illusion of thicker, fuller brows by gripping to brow hairs to minimise gaps and sparse areas whilst pumping up the volume of the brows


How to use

  • Brush brows into place using a spoolie brush.
  • Once brows are in place, brush Gimme Brow through the length of the brows, using a light hand at the front of the brow and applying more pressure for deeper pigmentation as you reach the tail end.
  • Reapply as needed to build up to desired level of drama.
  • You’re all set!


Who is Benefit Gimme Brow for?

This product is suitable for all ages, genders, and skin types. Those who have sparse brows or are looking for a quick, easy way to spruce up their brow game will benefit most from the use of this product.


Do the microfibres in this product migrate away from the brow?


The microfibres in Benefit Gimme Brow are incredibly small and fine, meaning they won’t crumble or run into the eyes. Designed to grip on to brow hairs, these tiny fibres stay locked in place within the formula, rather than running down your face.

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Shipping & Returns
Reviews (201)
Review and earn
HOLY GRAIL! - 17-01-2019 by

I have been using this for years now, it is my brow savour! I have sparse brows from over plucking when I was younger & gimme brow is the only product that fills in the space so naturally. I get comments on my brows all the time & I have this product to thank for that. Definitely a must have item!!!

The Best Brow Gel - 14-01-2019 by

I have purchased this multiple times, too many to count. I love it, definitely a holy grail product for brows. Easy to use, fills in gaps in my brows. I comb my brows forwards with it first, before combing them back, creating a feathery effect. Perfect to use on its own or combined with other Benefit brow products.

Love - 14-01-2019 by

Perfect for those lazy days or the omg I slept in days where you have to get ready in ten minutes and do not have time to make the brows perfect. I just brush this through my brows and they still look like I’ve put in effort lol! I have fair skin and have shade 3 (got it in a pack) and it’s still totally fine for my skin tone!

Excellent brow gel - 14-01-2019 by

Really nice volumizing brow gel. I like the tiny fibres it has, and doesn’t drop fibres on your face. Holds brows in place without being crunchy. I repurchased.

Don’t know how I lived without it! - 14-01-2019 by

I got a small sample of this a few months ago and instantly fell in love! The tint is really natural and the gel keeps your brows locked in place. I find this really great when I don’t feel like doing anything fancy and just want some colour in my brows! Highly reccomend!

Great product - 14-01-2019 by

It's very easy to apply and helps even out the sparse areas of my eyebrows and keep them in place all day. Even though it contains micro-fibres, it doesn't make my eyebrows bushy. My eyebrows are difficult to colour match (they're darker than blonde but lighter than taupe) but Gimme Brow have a variety of shades so I was able to find one that matched my natural brow colour.

Love - 11-01-2019 by

I have dark brown hair and purchased the deep 05 and it was the perfect colour. I have feathered on brows that are drastically fading and really thin brows. This product grasped onto the tiniest fine brow hairs i have left and definitely built up more volume with more application. It was amazing. It does hold hairs in place also. My cons are it's super expensive for how tiny this product really is. It stayed in place for ages on my hair but did fade on my skin (applies on top to make them look thicker)

Perfectly undone, done brows! - 10-01-2019 by

Great tinted brow gel for no makeup makeup days, or the full face makeup days! Find the colour perfect for you, and it will make your brows fuller and hold them in place all day!

Quick and easy - 10-01-2019 by

I absolutely love the gimme brow. It's my go to product to set and lock my brows into place. I usually start off by filling my brows in with the goof proof pencil, then to set them with the gimme brow. Would 100% recommend this product.

Great brow product - 10-01-2019 by

I recently bought this product to try out and I’m glad I did!
I have naturally thick brows so I’m not really concerned with filling them in, just tidying them up and this product does just that.
Really easy to use and no mess application makes it such a great product.

Great product to fill brows - 08-01-2019 by

This used to be my go-to brow product before I switched to the Benefit Goof Proof. It does exactly what it promises & creates a really natural looking full brow. A great product.

The reason I switched is because the product sticks to your brow hair to fill the gaps, however I have a tenancy to pull out hair when stressed and it wipes immediately off skin. A pencil, like Goof Proof, is better suited for my situation to create natural looking brows.

Great Product! - 07-01-2019 by

I have very fair brow hairs - I use the colour deep everyday to enhance my brows. Amazing product could not live without it - it also doesn’t make your brows feel sticky or stiff!

Easy application, brush and go! - 07-01-2019 by

Love love love this product omg! Just a few brushes with this stuff and your brows are filled and ready to go. They look fuller while also still looking very natural. I like a very natural look and this is perfect for just that. I purchased shade 02 which matches my strawberry blonde hair perfectly.

Perfect - 03-01-2019 by

Perfect for filling in spare brow hairs.

Amazing - 01-01-2019 by

I love this stuff. I use it to fill in my eyebrows and it’s amazing

Perfect basic brow routine - 31-12-2018 by

It appears that less is more with brows these days, and the filled brow look has been replaced with natural brushed up brows. This product is perfect to achieve that look with a bit of fullness and a hint of colour. Would always recommend one shade darker than hair. Winner product.

Great everyday light brow definer - 31-12-2018 by

I have light brown eyebrows and find the light shade 02 is perfect. The wand makes it really easy to use and apply. It's a light-medium coverage option thats perfect for every day use and I like that it sets your eyebrows in the right shape.

However, when going out I would use this along with an eyebrow pencil or eyebrow shadow for a stronger, more defined brow.

Great brow product - 29-12-2018 by

After filling in the brows it leaves them looking so full, yet so natural. Always getting brow compliments! Absolutely love it.

Can't Live Without It - 29-12-2018 by

I visited a Benefit Brow Bar once thinking I'd get in and out quickly with some handy tips but ended up getting swindled into buying this AND I WAS SO GLAD I DID. I love this product and now I can't leave the house without it on.

Love it - 27-12-2018 by

I use this with a pencil.

The Benefit lady said to comb my brows backwards first then come this over it again to tidy them and set etc. definitely works. I still pencil them a bit in sparse areas but this give my brows the extra defined look.

My go to for eyebrows! - 26-12-2018 by

If you have not tried this product! You have to! Yes it is on the expensive side, but it’s worth it, especially if you bag it on special!
Gimme Brow is so easy and fast to use if you are on the go. It just give you that full looking brow effortlessly. So natural and amazing. It glides on so easily. I also love the variety of shades, for those inbetweeners.

Great brow product! - 26-12-2018 by

I really love the Gimme Brow gel. It takes my fair brow hairs and adds depth and volume. Great to run through my brows in the morning for a subtle yet defined result. Will definitely repurchase!

The BEST! - 24-12-2018 by

LOVE Gimme Brow! I use colour no. 3 daily and after 5 or 6 months my tube has only just started to run out. Really easy to use product, that applies well for natural fuller looking brows. Brush size is perfectly sized. I wouldn’t use anything else.

Game changing brow gel! - 24-12-2018 by

This is hands down the best brow gel on the market! Worth the price and would repurchase. The gel fills my sparse brows in and holds them in place. Shade 05 Deep suits my dark asian brows perfectly. Works perfectly over pomades and brow pencils too. The applicator is tiny and very precise. You'll rarely make mistakes with it. The formula is also non clumpy and hasn't dried out or changed texture in all the time I've had it!

Game changer! - 20-12-2018 by

I absolutely love this. It is a game changer for 'no makeup' makeup days. It coats my eyebrows and gives definition without looking like I have applied product. I have now got my sister hooked on this also. I will continue to purchase this over and over!

Holy Grail Brow Product! - 18-12-2018 by

Absolutely game changing brow styling product!

The formula is amazing, the product colours match my ashy brown eyebrows really well and the spooly brush is the perfect size and shape for easy and precise application.

You can use a really light hand to get a light application or place a little extra pressure where definition and filling in is required.

Nothing has compared or lived up to Gimme Brow so believe me it is worth the price tag!

Really adds depth and volume to brows! - 18-12-2018 by

Where have you been all my life? Love this product as its so easy to use and it gives my brows so much more oomph! The only downside is that I'm asian and the darkest colour is a dark brown. Hoping they will make an even darker brown colour to match my brows more closely.

The best brow gel!! - 17-12-2018 by

Absolutely love it! I have thick brows with sparse spots that are super noticeable, gimme brow takes my brow game to the next level for work and play but even on days I don’t want to wear makeup I brush my gimme brow through and feel way more confident knowing I don’t have huge gaps in my brows!

Love it - 17-12-2018 by

Easy to use, love the tips that benefit gives with products. Gives a natural look or can build up after using other products

Good product - 17-12-2018 by

My brows are pretty thick, this brow gel tames them really well and makes them look really full

Absolutely flawless brows - 14-12-2018 by

This brow product is so quick and easy I absolutely could not live without it. It’s great at giving the brows some colour and holding them in place throughout the day.

I love this! - 14-12-2018 by

I am very new to Benefit and Gimme Brow but I'm already hooked! I used to get my fair brows tinted and the dye colour was always too dark or too light. This product is quick and easy to use and lasts all day. I'm fair so I used shade 3.

Amazing alone or as a final brow step - 12-12-2018 by

This is my favourite brow product. On days where I need to run out the door, I literally brush a little bit of this through my brows and it adds colour and thickness due to the fibers and makes me feel just that little bit more put together. I also use it over brow pomades and/or powders as a final step to set it in place. It looks amazing, as it gives the brows some dimension and life back but also doesn't make them look too over-done.

Okay - 12-12-2018 by

It’s okay but expensive for the size. Also find you have to be quite light on the hand and make sure there is no clumps otherwise it can get messy. The overall look is great for quick make up free looks though

Nice product, but just nice - 12-12-2018 by

I use the 05 deep shade to add a bit of definition to the centre of my brow. It works well but can clump up my brows a little.
I find it's best used in moderation.

Easy - 12-12-2018 by

Great if you want natural volume and control without filling them in

Great for sparce eyebrows - 12-12-2018 by

this product is fantastic if you have thin eyebrows and want a fuller, natural look. it is easy to apply and looks great!

Love it - 12-12-2018 by

If you don’t have time to spend ages on your brows, this stuff is so great for a quickie brow fix. Adds the perfect amount of colour and fullness to your brows. I was a little shocked with the size of the product considering how much it costs but it’s great!

Great - 11-12-2018 by

Thickens and holds in place all day

Great but V RED - 10-12-2018 by

Buying gimme brow in medium 3.5 is a lesson in buying online! This shade is VERY RED and not very brown at all. The product, of course, does the job it says, however even my auburn hair doesn’t match the redness of this shade. If you’re a brown-browed gal like me, steer clear of 3.5!

Ok but way overpriced - 10-12-2018 by

I got this as a mini sample, I think it's ok. I still have to wear a pencil underneath as my brows aren't very thick and have some gaps. When I want a clean face, no makeup look this is pretty great but honestly no different to any other brow mascara that's half the price! I would only purchase this if the price was halved.

Amazing product that is easy to use - 10-12-2018 by

This product is so quick and easy to use. Plus my brows look fuller and hold their shape better with it. I have dark eyebrows so I went for the dark shade 05. I'll definitely keep using this product as it achieves good brows with minimal effort which is vital when your time poor.

Best product - 06-12-2018 by

I have been using this product for a while now and im never going back to anything else. this is my go to in a rush or on busy day

Good tint - 05-12-2018 by

Recently got my brows tinted and this brow gel has so easy just to lift the brow hairs and make it look really natural. I know the formula changed, but I loved the one better in the old og packaging. This one is still good though!

Number 1 for a reason! - 05-12-2018 by

A great, user friendly way to perfect your brows! It doesnt take any skill to apply, and gives a really polished professional groomed brow!

Good staple brow product - 29-11-2018 by

This is a product that does what you are after - it defines your brow hairs and sets it in place for a long time. I find that this is a product that I can just trust - staple brow product and one of my go-to's!

WHERE HAS THIS BEEN ALL MY LIFE?!? - 29-11-2018 by

i've been growing my brows out for a good 7 months and i love the full, fluffy defined brow look but sometimes i just can't be bothered to draw them in

with a brush through of this product my brows look full, fluffy and defined and i'm kicking myself that i hadn't tried it earlier!

Great - 29-11-2018 by

great brow products to make the brows look fuller without filling them in

Must have brow product - 28-11-2018 by

For mornings when I don't have much time this brow product SAVES me! A quick and easy application and lovely results.

Easy to Use on Casual Days - 26-11-2018 by

I find this product is perfect, when I don't have the time or can't be bothered to do my brows properly. It gives enough definition for me to leave the house and is long lasting.

Great product - 26-11-2018 by

Gives brows enough dimension without filling in with a pencil for everyday wear.

A stalwart reliable product - 22-11-2018 by

I keep coming back to this reliable one step brow product - it’s absolutely idiot proof and so easy to use

LOVE IT!!! - 22-11-2018 by

I love this brow gel, this is probably my favourite brow gel i own because it gives such natural yet thick and nice looking brows. The brush coats every single hair and makes brow appear thick and full and lasts all day. Highly recommend.

Perfect for everyday use - 22-11-2018 by

This is a great product for those with a quick beauty routine or who prefer the natural look. I have quite fine eyebrows and use this daily to give them a little extra volume. They look so natural with no smudging. So easy to apply, you really can't go wrong.

Must have! - 22-11-2018 by

I never really thought I needed a brow gel until I received a sample of this! Its so light weight and doesn't clump at all. Such a natural look on its own and when I have filled my brows it adds dimension. Amazing product!

Perfect for everyday - 21-11-2018 by

this product is a great in between brow visit! love that it gives your brows a little more definition but not too much for everyday wear

Low maintenance , your brows but better! - 19-11-2018 by

Love this because it is so easy to put on ,looks natural.

Super quick and easy to use - 19-11-2018 by

I was pretty excited to try this product as I have heard all the hype about Benefit brow products. I like it, but I'm not wowed by it. It's good if you have naturally full and even brows, but if you have any gaps etc, then you still need to go through with a brow pencil. I also didn't find that it made my brows hold super well. I have a much cheaper Colorpop brow gel that holds a lot better.
Having said that, it's not a bad product, but probably wouldn't purchase again for the price.

Maybe I ordered the wrong colour - 19-11-2018 by

Make sure you chose the right colour. I ordered medium and I think it's too light for me as my brows look the same before and after. It's great to keep the hair neat and tidy but it doesn't add volume perhaps because of the colour choice.

Loving it - 19-11-2018 by

i have dark colored eyebrows but not very dense. i got this product as a bonus with purchase and i am loving it. it fills in my eyebrows perfectly and i can wear it all day long and it would not smudge. totally recommend this product. i use the number 3 shade.

Perfect for everyday - 15-11-2018 by

I generally prefer natural looking brows and this is perfect for achieving that. They look great but without looking overdone. Great product.

Natural looking brows - 13-11-2018 by

Best product ever!!!! Gives natural looking brows without product buildup and lasts up to 24 hours!!

All time fave - 13-11-2018 by

I have tried a few different eyebrow pencils, gels, etc. in my time and none compare to the benefit Gimme Brow. This goes on perfectly and keeps my eyebrows in place all day long. This is a key part of my make up routine. The brush is perfect size for applying to your eyebrows as it is a bit smaller it gives you more control over the lines.

Okay - 12-11-2018 by

It’s okay nothing special

Love this - 12-11-2018 by

Great for thickening your brows. Love this for on the go.

So much better than a pencil! - 12-11-2018 by

Life changing!! I have always used a pencil and this has been a game changer, first time putting it on and it looks subtle but more heightened then previously before!

Quite good - 12-11-2018 by

I don’t really see the hype with this. Actually I must admit that I can’t see much difference between brow products of this kind - I have the L’Oréal, Charlotte Tilbury, Eylure and Essence ones and I find them all much the same. As long as there’s the right colour and small enough brush, I’m fine.

I’ve got sparse overplucked brows from the 90s that need a lot of work. This does the job of building them up and giving them texture

Works but is expensive - 09-11-2018 by

I have pretty full brows so don't need to do much to them, but applying a little bit of this to the ends of my brows and to fill in sparser bits works really well, is super quick and looks very natural. The only downside is that's is so expensive for what you get - on the hunt for something similar that won't break the bank

Awesome - 05-11-2018 by

great brow settler lasts forver

02 light is the perfect shade for blondes - 05-11-2018 by

I have quite thin, fair brows and this product makes them look naturally full, fluffy and gives the perfect amount of hold without making them look glued together like other brow gels I’ve tried. I use this in my everyday look, even when I’m not wearing any other makeup to give me a more polished appearance.

Basically mascara for your brows - 05-11-2018 by

Received this in the mini size in shade 03 and it’s basically a mini mascara for your brows. The colour is really nice and natural and everytime I’ve accidentally smudged it it’s been very simple to fix, seems to be fool proof which is great if you’re a beginner at brows like me. The shade 03 is a nice in between shade for blondes or brunettes in my opinion but I think I could go up to 05 in shades. This is the perfect tool if you have hairy eyebrows like me lol but if you’ve been the victim of over-plucking you might need something more from the range like a pomade or pencil. Will definitely be purchasing the full size!

PERFECT BROWS - 02-11-2018 by

makes your hairs all go into their correct place! no fly aways!!
as well as giving you colour, love love love this product have it in 3 shades for clients! makes your brows look perfect

Another one that works - 31-10-2018 by

I have badly damaged brows due to laser to remove cosmetic tattoos and so my brow hair is very thin and scarce. On top of that I have scar tissues which means that hair won't grow. This product makes my brows look fuller and helps to shape and give my eyebrows a more healthier look. I have a medium cover, but should have gone with deep as my hair colour is black.

Fantastic for a natural look - 31-10-2018 by

i love how quick it is to use this product. It fills and colours my brows perfectly. The brush makes definition easy.

Best eyebrow product! - 31-10-2018 by

This is my go-to eyebrow product that helps my eyebrows look fuller and darker! Love it :)

Expensive but works - 31-10-2018 by

Adds volume and colour, a great brow gel but very expensive so not essential. Colour range could be bigger as well...

Good but not essential - 29-10-2018 by

Good at smoothing brows and thickening them.

Your eyebrows but better. - 29-10-2018 by

Gives a really natural look that just lengthens and defines your eyebrows without looking like you've done anything to them. I do think for the price its a small tube though and there is probably products that do similar things that are way better value.

Fine - 26-10-2018 by

This is a perfectly serviceable brow gel, but no better than drugstore brand options at a third of the price. Nice small brush

Best brow gel - 23-10-2018 by

Best brow gel I’ve tried which is mostly due to the small applicator. Works great over pencil and on its own.

Great for everyday wear - 22-10-2018 by

I use this daily and find it really useful when I want a bit of brow definition but not too much. It's quick and easy and foolproof for makeup novices like me.

Great product - 22-10-2018 by

quick and easy fix! my go to brow product especially when I am rushing in the morning or too lazy to fill in my brows. It is quite small but you don't really need that much product so it is fine. It is also pricey but I think it's worth it.

Does the job - 16-10-2018 by

I ALWAYS use one of these top coat style brow mascara things but I found this one a little tricky to use with the fat container but small applicator. The colours are alright but its not the thickest formula

Gives brows a natural, full look - 16-10-2018 by

My brows are decent enough - a few gaps but overall fairly thick and well defined. But, when you put on a full face of makeup, even good brows need a little extra oomph. This product definitely delivers. What I like about it is that it adds more definition, colour and fullness, but still looks natural. Much better than using pencil alone, as I find that can look too flat. Provides enough hold to keep your brows neat. The applicator is really good too - it doesn't clump like the product I used to use (Laura Mercier's Fiber Gel...that was far too clumpy). Most of the time this is the only brow product I use. If I want a super full brow look, I fill in my bigger gaps with pencil and put this over the top. I can't speak for what it does on sparse brows, but I would definitely recommend it to add definition and hold.

Does nothing for my sparse brows - 16-10-2018 by

I bought this for my dark 1990's (over plucked) brows, because it said it had fibres in the gel that also applied to skin, so I jumped at the chance for fuller brows. However, I can barely see a difference after brushing (scratching) this through my eyebrows 30 times, re-dipping constantly. Globs would get onto my skin, but very little build-up went onto my brows. Must be a product for already well-established/bushy brows. So, so disappointed that I spent so much on something useless.

Great product but pricey - 15-10-2018 by

I like this gel, I like that it can be used on its own or with other products. However, it’s tiny for the price.

Precision! - 15-10-2018 by

Love this brow mascara, the little brush makes application really easy. Does exactly what it says it does! I would defiantly repurchase although I still have finished my first tube. A little goes a long way!

Good but not the best! - 12-10-2018 by

This does the job, but for the price there are more pigmented options thats for sure. You couldn't really use it on its own just for a bit of extra brow volume because it doesnt do enough but does work well over a pencil or pomade.

The Best! - 03-10-2018 by

Such a good product, can be used on its own or over a brow pencil so set the brows and fill in gaps!

Amazing - 20-09-2018 by

Love love love. I have super sparse and light eyebrows and this product is perfect by itself as a light everyday brow filler or used with other pencils as a more dramatic filler. Best brow product I’ve tried

INCREDIBLE - 19-09-2018 by

I love these. These work so good. I brush it backwards though my brows then tidy them up and they look fabulous and full as without looking over done. Also great to set my brows with.

Amazing - 18-09-2018 by

This is an amazing product. So easy and simple to use, love it!

good - 18-09-2018 by

this product is really good at taming bushy brows without the really 'hard' finish keeps them in tack all day even when sweating

Holy Grail ! - 17-09-2018 by

Best brow fibre gel hands down!!
great product and surprisingly lasts a long time.

Good even for thick brows! - 17-09-2018 by

I have quiet hairy brows and it often hard to maintain, so I really wanted to try something that would give them a more full effect and keep everything in tact.
This product is amazing and lasts a surprisingly long time.
Would highly recommend for anyone!

Perfect! - 13-09-2018 by

It is SO easy to use and gives me the exact look I want in seconds! No more messing with brow pencils or powders and brushes, etc.

Amazing! - 12-09-2018 by

I LOVE this brow gel. A little goes a long way so use a light hand when applying. I have naturally fuller eyebrows and I hate if they look over drawn or to dark. This is perfect. I can fill it in with a pencil for a more defined look without it looking unnatural. If I am in a hurry a few swipes and I don't really even need to add pencil.

Like a mascara for brows! - 10-09-2018 by

This is a lovely product kind of like a mascara for your brows. It lengthens and add colour. I start off setting my brows with a pencil or powder product then apply it over the top. Great also for giving you a fuller, rugged brow.

One Of The Best Brow Products I Have Ever Used!! - 10-09-2018 by

I like to shape my brow first then maybe use to touch it up. I also like to just go in first and go natural. The best way is to use it for looks first then shape it and clean it up for a clean natural look!!!

Natural - 10-09-2018 by

This is a lovely product. Makes my brows look better than usual but it still looks natural.

Q & A
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