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Laughter is the best cosmetic! 
Benefit is a fast, fun and fabulous cosmetics brand that will instantly solve every girl’s beauty dilemmas.

Founded in 1976 in San Francisco by dynamic twins Jean and Jane Ford, Benefit’s cult ‘fake it’ products and gorgeous bold and girly packaging prove the Benefit mantra that ‘makeup doesn’t have to be serious to look good’.

First stop? Their best-selling, high performance brow products. Fool proof and easy to use in up to six shades, they’ll instantly transform your brows from now to wow.

No need to stop there - check out one of Benefit's best-selling mascaras. Whether you're looking for dreamy length, volume or curl Benefit have got you covered. If you want lashes that just don't stop try layering your favourites - layer They're Real over Badgal Bang for lashes with incredible length and volume. For a volume and curl combo that will be sure to stun, apply Roller Lash followed by Badgal Bang - and if you're really after the ultimate lash finish with a layer of They're Real.


Benefit are also known and loved for their cheek products, from cult classic bronzer Hoola to new kid on the block, Gold Rush. And the best part? They're all available in a mini size, perfect for handbags and travel!


Lips get love too with a range of products from tints and stains to a lip liner/lipstick combo that instantly creates a fuller-looking lip.


Official Stockist of Benefit Cosmetics.


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Benefit Cosmetics, articles & community

How to Apply Benefit Hoola Bronzer For Glowing Skin
Which Benefit Mascara Is Right For My Lashes?
What Are The Best Products From Benefit Cosmetics?
5 Must-Have Benefit Products For Dewy Glowing Skin

Recent reviews on Benefit Cosmetics products

Benefit Brow Pencil Party!
Benefit Cosmetics
Benefit Brow Pencil Party!
$60.00

Great set

These are the best brow pencils out there so if you like both- this pack is great value. So easy to define brows and formula last all day
Benefit They're Real! Mini Lengthening Mascara
Benefit Cosmetics
Benefit They're Real! Mini Lengthening Mascara
$24.00

Absolute Favourite

Why don't all mascaras come in mini's when they should be recycled after 3-6 months? Benefit got that bit right and they also got the formula on par. This mascara is the absolute bees knees, it doesn't climb and makes your lashes look long, defined and natural. It's easy to apply with the silicone brush and it lasts for at least six months worth of daily use even the mini. <3
Benefit BADGal Bang Volumising Mascara 8.5g
Benefit Cosmetics
Benefit BADGal Bang Volumising Mascara 8.5g
$44.00

Full and thick lashes

I have been a fan of Benefit mascara for a while now. Usually I use There're Real which is a great product also! Wanted to give this one a go just because. I feel it is almost just as good as There're Real but this one washes off better which I like. This mascara is thick and full which I love! The first application goes on thick so I always have an old empty mascara wand to thin out the applicati...

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