Official Stockist of Benefit Cosmetics
Over the past three decades, Benefit Cosmetics has grown from a simply delicious San Francisco beauty boutique with a candy store atmosphere into a global business.
What’s behind the success? Former models and identical twin sisters Jean & Jane Ford deliver a "double" dose of wackiness mixed with a "double" dose of know–how and quick fixes for every gal’s peskiest beauty dilemmas. With enticing products & whimsical names like "touch me then try to leave..." cream, some kind-a gorgeous & dr feelgood... Benefit puts a smile on your face!
From a tiny make-up shop in San Francisco, USA, to a global beauty empire, benefit cosmetics has come along way! Beginning in 1976, twins Jean and Jane Ford opened The Face Place and sold their first bottle of Rose Tint (later to become known as benetint) a year later – to an exotic dancer, no less. Almost a decade later, Jean and Jane produced a catalogue of their make-up range, before changing the name of their store to benefit cosmetics.
The name came after a trip to Italy. Jane Ford decided to re-name the make-up store she owned with her sister, The Face Place, to incorporate the word ‘bene’ – meaning ‘good’ in Italian. Combined with the word ‘fit’ it would be the ideal match for ALL women. And so benefit was born!
With a fun vibe, innovative products and playful packaging, benefit cosmetics has loads of accolades under its belt. Loved by make-up artists, magazine editors and celebrities (Nicole Kidman is a fan of benetint!), the brand has expanded to over 30 countries worldwide and is famed for its brow grooming.
Did you know that your eyebrows are the key to a beautifully wide-awake appearance? That's because they frame your face, instantly taking years off your look! Learn the trick to a perfect benefit cosmetics brow here:
BENEFIT HIGH BROW PENCIL
A brow lifting and enhancing pencil that instantly adds an elevanted look to the entire eye area. High Brow Pencil makes it easier than ever to raise a brow or two! The soft, matte linen-pink pencil looks beautiful on all skin tones.
Tips and tricks:Follow high brow with brow zings for perfectly defined brows.
BENEFIT GIMME BROW
Bring on the brows! This innovative brush-on fibre gel adheres to skin & hair…creating brows where before there were none. Gimme Brow builds easily for thick, lush arches, thanks to a tapered brush for blending & precision tip for shaping. Available in two shades.
Tips and tricks: For the most natural look, start at the inner edge of your brow and move outward. Repeat to add more volume.
BENEFIT BROW ZINGS
Our brow kit comes with all the tools you need for clean, smooth, perfect brows. Brow Zings, is a wax and powder duo that adheres both to the hair AND the skin. This is important when it comes to faking a shape that just isn't quite there.
Tips and tricks: Mix the wax and powder together for more colour pay-off!