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Laughter is the best cosmetic! 
Benefit is a fast, fun and fabulous cosmetics brand that will instantly solve every girl’s beauty dilemmas.

Founded in 1976 in San Francisco by dynamic twins Jean and Jane Ford, Benefit’s cult ‘fake it’ products and gorgeous bold and girly packaging prove the Benefit mantra that ‘makeup doesn’t have to be serious to look good’.

First stop? Their best-selling, high performance brow products. Fool proof and easy to use in up to six shades, they’ll instantly transform your brows from now to wow.

No need to stop there - check out one of Benefit's best-selling mascaras. Whether you're looking for dreamy length, volume or curl Benefit have got you covered. If you want lashes that just don't stop try layering your favourites - layer They're Real over Badgal Bang for lashes with incredible length and volume. For a volume and curl combo that will be sure to stun, apply Roller Lash followed by Badgal Bang - and if you're really after the ultimate lash finish with a layer of They're Real.


Benefit are also known and loved for their cheek products, from cult classic bronzer Hoola to new kid on the block, Gold Rush. And the best part? They're all available in a mini size, perfect for handbags and travel!


Lips get love too with a range of products from tints and stains to a lip liner/lipstick combo that instantly creates a fuller-looking lip.


Official Stockist of Benefit Cosmetics.


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Benefit Cosmetics, articles & community

Ultimate Guide to Benefit Cosmetics
Pro Tips: How to Use Benefit's New Brow Collection
Erase Large Pores with Benefit's POREfessional Range
5 Must-Have Benefit Products For Dewy Glowing Skin

Recent reviews on Benefit Cosmetics products

Benefit Hoola Bronzing Powder MiniBenefit Hoola Bronzing Powder Mini
Benefit Cosmetics
Benefit Hoola Bronzing Powder Mini
$28.00

Favourite bronzer!

This is my absolute favourite go-to matte bronzer for bronzing and contouring my face! It applies beautifully on my skin and the mini compact is so travel friendly, I take it anytime I go on holiday.
Benefit The POREfessional Primer 22mLBenefit The POREfessional Primer 22mL
Benefit Cosmetics
Benefit The POREfessional Primer 22mL
$55.00

Love it

I have large pores on my nose and cheeks as I have oily skin.
I received a sample of the pearl porefessional in one of my orders and loved it. I use a small amount and push the product into my pores and then when I applied my foundation my skin looked so much better so much so I brought this big tube :)
Benefit They're Real! Lengthening MascaraBenefit They're Real! Lengthening Mascara
Benefit Cosmetics
Benefit They're Real! Lengthening Mascara
$43.00

LOVE

I initially purchased the small size mascara and loved it and went on to purchase a full size recently. I like that you can apply very little and have beautiful, soft, natural defined lashes, or you can go a bit heavier and have dramatic long dark thick lashes. 100% worth trying something new!
Benefit BADGal Bang Volumising Mascara 8.5gBenefit BADGal Bang Volumising Mascara 8.5g
Benefit Cosmetics
Benefit BADGal Bang Volumising Mascara 8.5g
$43.00

best mascara ever!

honestly i could rave on and on about this mascara all day! it is that amazing! it does everything i could every ask for and more. It curls my lashes without me needing to use an eyelasher curler, it makes them blacker than they have ever been before, it lengthens them and adds so much more volume, and it lasts all days and doesnt smudge off or shatter at all! I definelty recommend!

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