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Laughter is the best cosmetic! 
Benefit is a fast, fun and fabulous cosmetics brand that will instantly solve every girl’s beauty dilemmas.

Founded in 1976 in San Francisco by dynamic twins Jean and Jane Ford, Benefit’s cult ‘fake it’ products and gorgeous bold and girly packaging prove the Benefit mantra that ‘makeup doesn’t have to be serious to look good’.

First stop? Their best-selling, high performance brow products. Fool proof and easy to use in up to six shades, they’ll instantly transform your brows from now to wow.

No need to stop there - check out one of Benefit's best-selling mascaras. Whether you're looking for dreamy length, volume or curl Benefit have got you covered. If you want lashes that just don't stop try layering your favourites - layer They're Real over Badgal Bang for lashes with incredible length and volume. For a volume and curl combo that will be sure to stun, apply Roller Lash followed by Badgal Bang - and if you're really after the ultimate lash finish with a layer of They're Real.


Benefit are also known and loved for their cheek products, from cult classic bronzer Hoola to new kid on the block, Gold Rush. And the best part? They're all available in a mini size, perfect for handbags and travel!


Lips get love too with a range of products from tints and stains to a lip liner/lipstick combo that instantly creates a fuller-looking lip.


Official Stockist of Benefit Cosmetics.


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Benefit Cosmetics, articles & community

How to Apply Benefit Hoola Bronzer For Glowing Skin
Which Benefit Mascara Is Right For My Lashes?
What Are The Best Products From Benefit Cosmetics?
5 Must-Have Benefit Products For Dewy Glowing Skin

Recent reviews on Benefit Cosmetics products

Benefit Jumbo Gimme Brow + Fibre Gel
Benefit Cosmetics
Benefit Jumbo Gimme Brow + Fibre Gel
$68.00

Staple item

I've been using this since it first came out and cannot live without it. It's the perfect add on to give some thickness and full look to your brows. Last all day and looks completely natural! Fair skin, auburn hair, shade no. 3.
Benefit Hoola Matte Bronzer
Benefit Cosmetics
Benefit Hoola Matte Bronzer
$54.00

I love this bronzer!

This bronzer is so perfect for my olive skin. It looks so natural, yet adds a much needed oomph. When I'm in a hurry with no time for makeup, I'll just pop this on with some mascara - so great for a natural but elevated look.
Benefit That Gal brightening face primer
Benefit Cosmetics
Benefit That Gal brightening face primer
$53.00

Nothing special

I used this as a blush to give me a nice tint, and while it does that, there are other blushes (more affordable ones) that can do the same job. It does have a nice smell though!

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