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Laughter is the best cosmetic! 
Benefit is a fast, fun and fabulous cosmetics brand that will instantly solve every girl’s beauty dilemmas.

Founded in 1976 in San Francisco by dynamic twins Jean and Jane Ford, Benefit’s cult ‘fake it’ products and gorgeous bold and girly packaging prove the Benefit mantra that ‘makeup doesn’t have to be serious to look good’.

First stop? Their best-selling, high performance brow products. Fool proof and easy to use in up to six shades, they’ll instantly transform your brows from now to wow.

No need to stop there - check out one of Benefit's best-selling mascaras. Whether you're looking for dreamy length, volume or curl Benefit have got you covered. If you want lashes that just don't stop try layering your favourites - layer They're Real over Badgal Bang for lashes with incredible length and volume. For a volume and curl combo that will be sure to stun, apply Roller Lash followed by Badgal Bang - and if you're really after the ultimate lash finish with a layer of They're Real.

Benefit are also known and loved for their cheek products, from cult classic bronzer Hoola to new kid on the block, Gold Rush. And the best part? They're all available in a mini size, perfect for handbags and travel!

Lips get love too with a range of products from tints and stains to a lip liner/lipstick combo that instantly creates a fuller-looking lip.

Official Stockist of Benefit Cosmetics.

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Recent reviews on Benefit Cosmetics products

Benefit Posietint Cheek & Lip StainBenefit Posietint Cheek & Lip Stain
Benefit Cosmetics
Benefit Posietint Cheek & Lip Stain

Great pop of colour

This lip and cheek tint was the perfect daily touch of colour in a daily makeup routine. It became my musthave item for a long time, last a very long time - all day. I normally apply this then put a light gloss or lipbalm ontop. Perfect for summertime.
Benefit Love & Lip TintsBenefit Love & Lip Tints
Benefit Cosmetics
Benefit Love & Lip Tints


The colours are great and so in right now. Its hydrating and comfortable to wear and lasts long.
Benefit Goof Proof Brow PencilBenefit Goof Proof Brow Pencil
Benefit Cosmetics
Benefit Goof Proof Brow Pencil

Love this product

Super easy to use and looks great!

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