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Laughter is the best cosmetic! 
Benefit is a fast, fun and fabulous cosmetics brand that will instantly solve every girl’s beauty dilemmas.

Founded in 1976 in San Francisco by dynamic twins Jean and Jane Ford, Benefit’s cult ‘fake it’ products and gorgeous bold and girly packaging prove the Benefit mantra that ‘makeup doesn’t have to be serious to look good’.

First stop? Their best-selling, high performance brow products. Fool proof and easy to use in up to six shades, they’ll instantly transform your brows from now to wow.

No need to stop there - check out one of Benefit's best-selling mascaras. Whether you're looking for dreamy length, volume or curl Benefit have got you covered. If you want lashes that just don't stop try layering your favourites - layer They're Real over Badgal Bang for lashes with incredible length and volume. For a volume and curl combo that will be sure to stun, apply Roller Lash followed by Badgal Bang - and if you're really after the ultimate lash finish with a layer of They're Real.


Benefit are also known and loved for their cheek products, from cult classic bronzer Hoola to new kid on the block, Gold Rush. And the best part? They're all available in a mini size, perfect for handbags and travel!


Lips get love too with a range of products from tints and stains to a lip liner/lipstick combo that instantly creates a fuller-looking lip.


Official Stockist of Benefit Cosmetics.


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Benefit Cosmetics, articles & community

Pro Tips: How to Use Benefit's New Brow Collection
Get The Dewy Model Look With Benefit Cosmetics
Our 6 Best Lash Product Picks From Benefit
Benefit's Dr Feelgood Mattifying Balm: Absorbing Your Excess Oil

Recent reviews on Benefit Cosmetics products

Benefit Gimme Brow + Fibre Gel
Benefit Cosmetics
Benefit Gimme Brow + Fibre Gel
$45.00

Best so far

I've been searching for the best eyebrow gel for some time now. Most products don't seem to hold my brows in place for long enough. I've had friends ship products over from the US (Glossier boy brow etc.) and I genuinely think this is just as good, if not better. Highly recommend.
Benefit Precisely, My Brow Pencil
Benefit Cosmetics
Benefit Precisely, My Brow Pencil
$45.00

Best eyebrow pencil

I've been on a quest for the best eyebrow products over the last year and I keep coming back to this brow pencil paired with the Gimme Brow. The product is really easy to use, as it has a smooth consistency. The only issue I had is that it seemed to run out quite fast but at this price, I'm happy to buy it again when it runs out.
Benefit They're Real! Mini Lengthening Mascara
Benefit Cosmetics
Benefit They're Real! Mini Lengthening Mascara
$24.00

A reliable mascara

I really like this mascara and find it just a little bit on the clumpy side (which I actually don't mind). I find that the product lasts a long time. I bought the mini a few months ago and there is still plenty of product on the brush when I use it.

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