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Laughter is the best cosmetic! 
Benefit is a fast, fun and fabulous cosmetics brand that will instantly solve every girl’s beauty dilemmas.

Founded in 1976 in San Francisco by dynamic twins Jean and Jane Ford, Benefit’s cult ‘fake it’ products and gorgeous bold and girly packaging prove the Benefit mantra that ‘makeup doesn’t have to be serious to look good’.

First stop? Their best-selling, high performance brow products. Fool proof and easy to use in up to six shades, they’ll instantly transform your brows from now to wow.

No need to stop there - check out one of Benefit's best-selling mascaras. Whether you're looking for dreamy length, volume or curl Benefit have got you covered. If you want lashes that just don't stop try layering your favourites - layer They're Real over Badgal Bang for lashes with incredible length and volume. For a volume and curl combo that will be sure to stun, apply Roller Lash followed by Badgal Bang - and if you're really after the ultimate lash finish with a layer of They're Real.


Benefit are also known and loved for their cheek products, from cult classic bronzer Hoola to new kid on the block, Gold Rush. And the best part? They're all available in a mini size, perfect for handbags and travel!


Lips get love too with a range of products from tints and stains to a lip liner/lipstick combo that instantly creates a fuller-looking lip.


Official Stockist of Benefit Cosmetics.


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Benefit Cosmetics, articles & community

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Pro Tips: How to Use Benefit's New Brow Collection
Our 6 Best Lash Product Picks From Benefit
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Recent reviews on Benefit Cosmetics products

Benefit Hello Happy Velvet Powder FoundationBenefit Hello Happy Velvet Powder Foundation
Benefit Cosmetics
Benefit Hello Happy Velvet Powder Foundation
$54.00

Love it!!

I normally just use liquid foundation when I go out, but lately I've had terrible shiny skin. I decided to try this powder. I went out and used this powder over top of the new hello happy flawless brightening foundation and was amazed by how matte my skin looked.Very happy with this product!!
Benefit Cosmetics Hello Happy Soft Blur FoundationBenefit Cosmetics Hello Happy Soft Blur Foundation
Benefit Cosmetics
Benefit Cosmetics Hello Happy Soft Blur Foundation
$52.00

A bit above average

I have combination skin. The finish is a bit matte. Great if you want a natural look as it isn't full coverage; more on the sheer side. It does cling onto dry patches but it can be fixed with applying facial oil mixed with moisturiser prior to using this. It helped me a lot.. The first time i used this i bought it in shade 2. Finished it then purchased it in shade 4 because i had a slight tan. Not...
Benefit Gimme Brow + Fibre GelBenefit Gimme Brow + Fibre Gel
Benefit Cosmetics
Benefit Gimme Brow + Fibre Gel
$45.00

works wonders

this product is amazing! really does fill the brows and the colours are amazing

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