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Laughter is the best cosmetic! 
Benefit is a fast, fun and fabulous cosmetics brand that will instantly solve every girl’s beauty dilemmas.

Founded in 1976 in San Francisco by dynamic twins Jean and Jane Ford, Benefit’s cult ‘fake it’ products and gorgeous bold and girly packaging prove the Benefit mantra that ‘makeup doesn’t have to be serious to look good’.

First stop? Their best-selling, high performance brow products. Fool proof and easy to use in up to six shades, they’ll instantly transform your brows from now to wow.

No need to stop there - check out one of Benefit's best-selling mascaras. Whether you're looking for dreamy length, volume or curl Benefit have got you covered. If you want lashes that just don't stop try layering your favourites - layer They're Real over Badgal Bang for lashes with incredible length and volume. For a volume and curl combo that will be sure to stun, apply Roller Lash followed by Badgal Bang - and if you're really after the ultimate lash finish with a layer of They're Real.


Benefit are also known and loved for their cheek products, from cult classic bronzer Hoola to new kid on the block, Gold Rush. And the best part? They're all available in a mini size, perfect for handbags and travel!


Lips get love too with a range of products from tints and stains to a lip liner/lipstick combo that instantly creates a fuller-looking lip.


Official Stockist of Benefit Cosmetics.


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Benefit Cosmetics, articles & community

Pro Tips: How to Use Benefit's New Brow Collection
Get The Dewy Model Look With Benefit Cosmetics
Our 6 Best Lash Product Picks From Benefit
Benefit's Dr Feelgood Mattifying Balm: Absorbing Your Excess Oil

Recent reviews on Benefit Cosmetics products

Benefit Brow Zings Pro Palette
Benefit Cosmetics
Benefit Brow Zings Pro Palette
$68.00

great palette

this is a really good palette for your brows! Makes my brows super bold
Benefit Benetint Cheek & Lip Stain
Benefit Cosmetics
Benefit Benetint Cheek & Lip Stain
$33.00

nice

this is super nice and different to any blush I had tried. It works well and you only need a small amount
Benefit 24 Hour Brow Setter Rose Gold
Benefit Cosmetics
Benefit 24 Hour Brow Setter Rose Gold
$45.00

Great

Such a good product. Really holds my thick unruly brows in place and love the packaging.

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