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Laughter is the best cosmetic! 
Benefit is a fast, fun and fabulous cosmetics brand that will instantly solve every girl’s beauty dilemmas.

Founded in 1976 in San Francisco by dynamic twins Jean and Jane Ford, Benefit’s cult ‘fake it’ products and gorgeous bold and girly packaging prove the Benefit mantra that ‘makeup doesn’t have to be serious to look good’.

First stop? Their best-selling, high performance brow products. Fool proof and easy to use in up to six shades, they’ll instantly transform your brows from now to wow.

No need to stop there - check out one of Benefit's best-selling mascaras. Whether you're looking for dreamy length, volume or curl Benefit have got you covered. If you want lashes that just don't stop try layering your favourites - layer They're Real over Badgal Bang for lashes with incredible length and volume. For a volume and curl combo that will be sure to stun, apply Roller Lash followed by Badgal Bang - and if you're really after the ultimate lash finish with a layer of They're Real.


Benefit are also known and loved for their cheek products, from cult classic bronzer Hoola to new kid on the block, Gold Rush. And the best part? They're all available in a mini size, perfect for handbags and travel!


Lips get love too with a range of products from tints and stains to a lip liner/lipstick combo that instantly creates a fuller-looking lip.


Official Stockist of Benefit Cosmetics.


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Benefit Cosmetics, articles & community

What Are The Best Products From Benefit Cosmetics?
Which Benefit Mascara Is Right For My Lashes?
How To Get A Luminous Glow with Benefit Cosmetics
How to Apply Benefit Hoola Bronzer For Glowing Skin

Recent reviews on Benefit Cosmetics products

Benefit Cosmetics High Beam Liquid HighlighterBenefit Cosmetics High Beam Liquid Highlighter
Benefit Cosmetics
Benefit Cosmetics High Beam Liquid Highlighter
$31.00

Glowing and radiant

This beautiful pink toned highlighted works beautifully on fair to light skin tones. Is easy to blend in, and for a mini sized product is a great way to try the product before purchasing the full size.
Benefit 24 Hour Brow Setter Clear Brow GelBenefit 24 Hour Brow Setter Clear Brow Gel
Benefit Cosmetics
Benefit 24 Hour Brow Setter Clear Brow Gel
$43.00

Keeps brows fluffy and staying upright!

This stuff is a great price for how much products is in the tube. It keeps brows looking full and helps to keep them in place all day! Just make sure you don't use to much as it may make the brows look wet.
Benefit High Brow GlowBenefit High Brow Glow
Benefit Cosmetics
Benefit High Brow Glow
$38.00

Not only for eyebrows

This is a great highlighter, not only for the eyebrows, but for highlighting the nose and cheekbones. It easily glides on to the skin and is easy to rub in.

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