Shop Benefit Cosmetics

Laughter is the best cosmetic! 
Benefit is a fast, fun and fabulous cosmetics brand that will instantly solve every girl’s beauty dilemmas.

Founded in 1976 in San Francisco by dynamic twins Jean and Jane Ford, Benefit’s cult ‘fake it’ products and gorgeous bold and girly packaging prove the Benefit mantra that ‘makeup doesn’t have to be serious to look good’.

First stop? Their best-selling, high performance brow products. Fool proof and easy to use in up to six shades, they’ll instantly transform your brows from now to wow.

No need to stop there - check out one of Benefit's best-selling mascaras. Whether you're looking for dreamy length, volume or curl Benefit have got you covered. If you want lashes that just don't stop try layering your favourites - layer They're Real over Badgal Bang for lashes with incredible length and volume. For a volume and curl combo that will be sure to stun, apply Roller Lash followed by Badgal Bang - and if you're really after the ultimate lash finish with a layer of They're Real.

Benefit are also known and loved for their cheek products, from cult classic bronzer Hoola to new kid on the block, Gold Rush. And the best part? They're all available in a mini size, perfect for handbags and travel!

Lips get love too with a range of products from tints and stains to a lip liner/lipstick combo that instantly creates a fuller-looking lip.

Official Stockist of Benefit Cosmetics.

Popular Categories

94 products found.
Showing 20 products of 94.

Benefit Cosmetics, articles & community

Our 6 Best Lash Product Picks From Benefit
Benefit Makeup Artist Trick: How To Apply Undereye Concealer
Hello Flawless: How To Apply Benefit's Bestselling Foundation
Get The Dewy Model Look With Benefit Cosmetics

Recent reviews on Benefit Cosmetics products

Benefit Gimme Brow + Fibre Gel
Benefit Cosmetics
Benefit Gimme Brow + Fibre Gel

Easy to use, give quick thick eyebrow

Love it, very easy to use.
Im asian, using #3 colour.
Benefit BADGal Bang Volumising Mascara 8.5g
Benefit Cosmetics
Benefit BADGal Bang Volumising Mascara 8.5g

natural and lengthening

Best mascara by far, because the thin long wand lengthens the lashes and separates them, without making them clumpy! i HATE clumpy lashes, and this mascara is great for day and night use!
Benefit Goof Proof Brow Pencil Mini
Benefit Cosmetics
Benefit Goof Proof Brow Pencil Mini

Easy to use

I have rather thick brows and rarely ever use a brow pencil but occasionally I like to use them to even out any sparse areas. Since it takes me a fair bit of time to use up the product they tend to dry up before I'm able to finish them. For this reason I really like the fact that benefit offers mini versions of their products since it keeps them from drying out too fast.

What people are looking for the most