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Laughter is the best cosmetic! 
Benefit is a fast, fun and fabulous cosmetics brand that will instantly solve every girl’s beauty dilemmas.

Founded in 1976 in San Francisco by dynamic twins Jean and Jane Ford, Benefit’s cult ‘fake it’ products and gorgeous bold and girly packaging prove the Benefit mantra that ‘makeup doesn’t have to be serious to look good’.

First stop? Their best-selling, high performance brow products. Fool proof and easy to use in up to six shades, they’ll instantly transform your brows from now to wow.

No need to stop there - check out one of Benefit's best-selling mascaras. Whether you're looking for dreamy length, volume or curl Benefit have got you covered. If you want lashes that just don't stop try layering your favourites - layer They're Real over Badgal Bang for lashes with incredible length and volume. For a volume and curl combo that will be sure to stun, apply Roller Lash followed by Badgal Bang - and if you're really after the ultimate lash finish with a layer of They're Real.


Benefit are also known and loved for their cheek products, from cult classic bronzer Hoola to new kid on the block, Gold Rush. And the best part? They're all available in a mini size, perfect for handbags and travel!


Lips get love too with a range of products from tints and stains to a lip liner/lipstick combo that instantly creates a fuller-looking lip.


Official Stockist of Benefit Cosmetics.


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Benefit Cosmetics, articles & community

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Recent reviews on Benefit Cosmetics products

Benefit Dandelion Blush Mini
Benefit Cosmetics
Benefit Dandelion Blush Mini
$29.00

Very subtle beautiful blush

This blush is subtle and makes your face look fresh and healthy :) The rosy tint goes great with paler complexion
Benefit They're Real! Lengthening Mascara
Benefit Cosmetics
Benefit They're Real! Lengthening Mascara
$44.00

Makes your eyelashes pop

Love this mascara, really gives your eyelashes wow factor! The only reason I gave it 4 stars is because I've used cheaper mascaras that have worked better
Benefit Hoola Matte Bronzer
Benefit Cosmetics
Benefit Hoola Matte Bronzer
$54.00

Cannot fault

The best bronzer on the market, I'm about to buy this for the 5th time. Absolutely love the colour and it looks good as a natural glow or you can really glam it up

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