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Laughter is the best cosmetic! 
Benefit is a fast, fun and fabulous cosmetics brand that will instantly solve every girl’s beauty dilemmas.

Founded in 1976 in San Francisco by dynamic twins Jean and Jane Ford, Benefit’s cult ‘fake it’ products and gorgeous bold and girly packaging prove the Benefit mantra that ‘makeup doesn’t have to be serious to look good’.

First stop? Their best-selling, high performance brow products. Fool proof and easy to use in up to six shades, they’ll instantly transform your brows from now to wow.

No need to stop there - check out one of Benefit's best-selling mascaras. Whether you're looking for dreamy length, volume or curl Benefit have got you covered. If you want lashes that just don't stop try layering your favourites - layer They're Real over Badgal Bang for lashes with incredible length and volume. For a volume and curl combo that will be sure to stun, apply Roller Lash followed by Badgal Bang - and if you're really after the ultimate lash finish with a layer of They're Real.

Benefit are also known and loved for their cheek products, from cult classic bronzer Hoola to new kid on the block, Gold Rush. And the best part? They're all available in a mini size, perfect for handbags and travel!

Lips get love too with a range of products from tints and stains to a lip liner/lipstick combo that instantly creates a fuller-looking lip.

Official Stockist of Benefit Cosmetics.

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Benefit Cosmetics, articles & community

Pro Tips: How to Use Benefit's New Brow Collection
Get The Dewy Model Look With Benefit Cosmetics
Our 6 Best Lash Product Picks From Benefit
Benefit's Dr Feelgood Mattifying Balm: Absorbing Your Excess Oil

Recent reviews on Benefit Cosmetics products

Benefit California Kissin' ColorBalm
Benefit Cosmetics
Benefit California Kissin' ColorBalm

Glossy sheen

Initially I expected this product to be similar to a sheen tinted balm but was surprised to find it was more pigmented then I had thought. The product applies super smoothly onto the lips and gives the lips a glossy sheen that is perfect for everyday makeup. Although I do like the product a lot, I feel like to some his is a lot of money for a balm type product since you can definitely find cheaper...
Benefit Gimme Brow+ Blowout Brow-Volumizing Gel Duo
Benefit Cosmetics
Benefit Gimme Brow+ Blowout Brow-Volumizing Gel Duo


i use this everyday its my new go to for a quick effortless brow - love!
Benefit The POREfessional Mini Primer 7.5ml
Benefit Cosmetics
Benefit The POREfessional Mini Primer 7.5ml

super hydrating

this feels like silk gliding onto your face absorbs in really nicely and makes makeup sit well

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