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Laughter is the best cosmetic! 
Benefit is a fast, fun and fabulous cosmetics brand that will instantly solve every girl’s beauty dilemmas.

Founded in 1976 in San Francisco by dynamic twins Jean and Jane Ford, Benefit’s cult ‘fake it’ products and gorgeous bold and girly packaging prove the Benefit mantra that ‘makeup doesn’t have to be serious to look good’.

First stop? Their best-selling, high performance brow products. Fool proof and easy to use in up to six shades, they’ll instantly transform your brows from now to wow.

No need to stop there - check out one of Benefit's best-selling mascaras. Whether you're looking for dreamy length, volume or curl Benefit have got you covered. If you want lashes that just don't stop try layering your favourites - layer They're Real over Badgal Bang for lashes with incredible length and volume. For a volume and curl combo that will be sure to stun, apply Roller Lash followed by Badgal Bang - and if you're really after the ultimate lash finish with a layer of They're Real.


Benefit are also known and loved for their cheek products, from cult classic bronzer Hoola to new kid on the block, Gold Rush. And the best part? They're all available in a mini size, perfect for handbags and travel!


Lips get love too with a range of products from tints and stains to a lip liner/lipstick combo that instantly creates a fuller-looking lip.


Official Stockist of Benefit Cosmetics.


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Benefit Cosmetics, articles & community

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Recent reviews on Benefit Cosmetics products

Benefit Roller Liner Mini - Black
Benefit Cosmetics
Benefit Roller Liner Mini - Black
$24.00

Amazing eyeliner

Doesnt smudge and lasts long! It doesnt fade quickly and stays on for the whole day!
Benefit Hoola Bronzing Powder Mini
Benefit Cosmetics
Benefit Hoola Bronzing Powder Mini
$29.00

Great Product - Okay Price

My reviews about cosmetics and skincare always factor in value and I feel as if while this product is great - we do pay a little for the hype and label - form any retailer for Benefit. For what it is, I'd like to find a cheaper dupe product.

Pro - the mini size is the same price per gram as the full size, which is good for me as it takes me forever to get through products before they ...
Benefit Gimme Brow + Fibre Gel
Benefit Cosmetics
Benefit Gimme Brow + Fibre Gel
$45.00

Love, love, love it!

I first tried this product when given a sample through Adore. Loved this brown gel that I purchased the full size product. My brows have really thinned out and are a little patchy, this gel fills them in perfectly. Can't go a day without it now.

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