Shop Benefit Cosmetics


Laughter is the best cosmetic! 
Benefit is a fast, fun and fabulous cosmetics brand that will instantly solve every girl’s beauty dilemmas.

Founded in 1976 in San Francisco by dynamic twins Jean and Jane Ford, Benefit’s cult ‘fake it’ products and gorgeous bold and girly packaging prove the Benefit mantra that ‘makeup doesn’t have to be serious to look good’.

First stop? Their best-selling, high performance brow products. Fool proof and easy to use in up to six shades, they’ll instantly transform your brows from now to wow.

No need to stop there - check out one of Benefit's best-selling mascaras. Whether you're looking for dreamy length, volume or curl Benefit have got you covered. If you want lashes that just don't stop try layering your favourites - layer They're Real over Badgal Bang for lashes with incredible length and volume. For a volume and curl combo that will be sure to stun, apply Roller Lash followed by Badgal Bang - and if you're really after the ultimate lash finish with a layer of They're Real.


Benefit are also known and loved for their cheek products, from cult classic bronzer Hoola to new kid on the block, Gold Rush. And the best part? They're all available in a mini size, perfect for handbags and travel!


Lips get love too with a range of products from tints and stains to a lip liner/lipstick combo that instantly creates a fuller-looking lip.


Official Stockist of Benefit Cosmetics.


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110 products found.

Benefit_InLine_Mar2019

Benefit Cheekleaders Pink Squad

$99.00

$99.00

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5 of 2 reviews

Benefit Cheekleaders Bronze Squad

$99.00

$99.00

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4.7 of 3 reviews

Benefit Hoola Bronzer- Toasted

$52.00

$52.00

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3 of 1 reviews

Benefit Hoola Bronzer- Caramel

$52.00

$52.00

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5 of 2 reviews

Benefit Roller Liner Mini - Black

$21.00

$21.00

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4.8 of 9 reviews

Benefit Roller Liner

$38.00

$38.00

4.7 of 7 reviews

Benefit Gimme Brow + Mini

$23.00

$23.00

4.7 of 246 reviews

Benefit Goof Proof Brow Pencil Mini

$23.00

$23.00

4.5 of 36 reviews

Benefit Vanity Flare: Nude Edition Eyeshadow Palette

$59.00

$59.00

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4.7 of 6 reviews

Benefit They're Real Duo Shadow Blender

$32.00 $40.00

$32.00 $40.00

2 of 1 reviews

Benefit Brow Blender

$35.00

$35.00

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4 of 6 reviews

Benefit Brow Contour Pro

$59.00

$59.00

4.2 of 25 reviews

Benefit Cosmetics Hello Happy Soft Blur Foundation

$52.00

$52.00

4.1 of 72 reviews

Benefit Ace That Face Concealer Pallette

$45.00

$45.00

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4.8 of 5 reviews

Benefit Ka-Brow Mini

$23.00

$23.00

4.7 of 20 reviews

Benefit Precisely, My Brow Pencil Mini

$23.00

$23.00

4.4 of 13 reviews

Benefit Complexionista Palette

$55.00

$55.00

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4.4 of 25 reviews

Benefit Gimme Brow +

$43.00

$43.00

4.7 of 255 reviews

Benefit Dandelion Twinkle Mini

$28.00

$28.00

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4.6 of 86 reviews

Showing 20 products of 110.

Benefit Cosmetics, articles & community

Ultimate Guide to Benefit Cosmetics
Pro Tips: How to Use Benefit's New Brow Collection
Erase Large Pores with Benefit's POREfessional Range
5 Must-Have Benefit Products For Dewy Glowing Skin

Recent reviews on Benefit Cosmetics products

Benefit Cosmetics
Benefit Hello Flawless Oxygen WOW Brightening Makeup
$55.00

Bit of a let down

feels like paint you use in kindergarten, if your prone to acne - don’t use this foundation .
Benefit Cosmetics
Benefit They're Real! Mascara Mini
$23.00

Excellent non clumping brush

I received this as a free gift with purchase, and it is a wonderful mascara. I love the brush, it gives thick long lashes without clumping. The price of the full size does put me off a little with repurchasing.
Benefit Cosmetics
Benefit They're Real! Tinted Eyelash Primer
$43.00

a great mascara

i don't use this as primer, but just normal mascara. i love this for everyday mascara as it doesn't smudge on me like the they're real mascara, but it gives amazing length and tint on my lashes.

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