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Laughter is the best cosmetic! 
Benefit is a fast, fun and fabulous cosmetics brand that will instantly solve every girl’s beauty dilemmas.

Founded in 1976 in San Francisco by dynamic twins Jean and Jane Ford, Benefit’s cult ‘fake it’ products and gorgeous bold and girly packaging prove the Benefit mantra that ‘makeup doesn’t have to be serious to look good’.

First stop? Their best-selling, high performance brow products. Fool proof and easy to use in up to six shades, they’ll instantly transform your brows from now to wow.

No need to stop there - check out one of Benefit's best-selling mascaras. Whether you're looking for dreamy length, volume or curl Benefit have got you covered. If you want lashes that just don't stop try layering your favourites - layer They're Real over Badgal Bang for lashes with incredible length and volume. For a volume and curl combo that will be sure to stun, apply Roller Lash followed by Badgal Bang - and if you're really after the ultimate lash finish with a layer of They're Real.


Benefit are also known and loved for their cheek products, from cult classic bronzer Hoola to new kid on the block, Gold Rush. And the best part? They're all available in a mini size, perfect for handbags and travel!


Lips get love too with a range of products from tints and stains to a lip liner/lipstick combo that instantly creates a fuller-looking lip.


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Recent reviews on Benefit Cosmetics products

Benefit Hello Happy Flawless Brightening FoundationBenefit Hello Happy Flawless Brightening Foundation
Benefit Cosmetics
Benefit Hello Happy Flawless Brightening Foundation
$54.00

My favourite foundation

my favourite by far, this gives me more coverage than the soft blur foundation that i used to use from Benefit. The coverage is medium but very light weight, I apply with a wet beauty blender and then use the benefit powder over the top to keep it set all day long.
Benefit Boi-ing Cakeless ConcealerBenefit Boi-ing Cakeless Concealer
Benefit Cosmetics
Benefit Boi-ing Cakeless Concealer
$39.00

Love this its my new favourite

This truly does not cake up, and wears all day with no movement. I apply with a wet sponge and have found this has given me the best results, as i am trying to avoid caking under my eyes in the creases. i purchased a colour that was far to light for me. the lightest colour is incredibly fair.
Benefit Love & Lip TintsBenefit Love & Lip Tints
Benefit Cosmetics
Benefit Love & Lip Tints
$59.00

Absolutely beautiful

I love them so much and your only paying half the price !!! colors are just beautiful and does not dry or flake like others.

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