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Laughter is the best cosmetic! 
Benefit is a fast, fun and fabulous cosmetics brand that will instantly solve every girl’s beauty dilemmas.

Founded in 1976 in San Francisco by dynamic twins Jean and Jane Ford, Benefit’s cult ‘fake it’ products and gorgeous bold and girly packaging prove the Benefit mantra that ‘makeup doesn’t have to be serious to look good’.

First stop? Their best-selling, high performance brow products. Fool proof and easy to use in up to six shades, they’ll instantly transform your brows from now to wow.

No need to stop there - check out one of Benefit's best-selling mascaras. Whether you're looking for dreamy length, volume or curl Benefit have got you covered. If you want lashes that just don't stop try layering your favourites - layer They're Real over Badgal Bang for lashes with incredible length and volume. For a volume and curl combo that will be sure to stun, apply Roller Lash followed by Badgal Bang - and if you're really after the ultimate lash finish with a layer of They're Real.


Benefit are also known and loved for their cheek products, from cult classic bronzer Hoola to new kid on the block, Gold Rush. And the best part? They're all available in a mini size, perfect for handbags and travel!


Lips get love too with a range of products from tints and stains to a lip liner/lipstick combo that instantly creates a fuller-looking lip.


Official Stockist of Benefit Cosmetics.


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Benefit Cosmetics, articles & community

Ultimate Guide to Benefit Cosmetics
Pro Tips: How to Use Benefit's New Brow Collection
Erase Large Pores with Benefit's POREfessional Range
5 Must-Have Benefit Products For Dewy Glowing Skin

Recent reviews on Benefit Cosmetics products

Benefit They're Real! Lengthening MascaraBenefit They're Real! Lengthening Mascara
Benefit Cosmetics
Benefit They're Real! Lengthening Mascara
$43.00

Love Love Love

I love this Mascara, Lengthening and thickening. Since first using this I have not bought any other Mascara - complete convert.
Benefit Dandelion Twinkle MiniBenefit Dandelion Twinkle Mini
Benefit Cosmetics
Benefit Dandelion Twinkle Mini
$28.00

Perfect highlighter for pale skin

I ordered the mini size of this product to try it without investing in the full size version.

This product is a holy grail for anyone with fair skin. I will be repurchasing the full size of this product in the future. It give radiance to my fair skin and highlights my face. Some highlighters have been too white or too golden for my skin tone but this product is perfect.

I would definitely recommend this product to anyone with fair toned skin looking for a highlighter that will enhance their features.
Benefit Cosmetics Hoola Lite Matte BronzerBenefit Cosmetics Hoola Lite Matte Bronzer
Benefit Cosmetics
Benefit Cosmetics Hoola Lite Matte Bronzer
$52.00

Natural and subtle

Great bronzer! Most bronzers look way too muddy or dark against my skin especially when I’m not wearing any fake tan. Being naturally fair skinned most bronzers look brown and completely unnatural on my skin.

This bronzer looks subtle adding natural colour and definition to my face. Whilst it’s a little expensive for a bronzer I would definitely repurchase this product. It’s very hard to find a bronzer for fair light skin that looks so natural.
Benefit The POREfessional Primer 22mLBenefit The POREfessional Primer 22mL
Benefit Cosmetics
Benefit The POREfessional Primer 22mL
$55.00

Holy grail

Certainly a staple in my makeup bag and will continue to be! Love that it blurs out my pores and gives a smooth base for my foundation.

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