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Laughter is the best cosmetic! 
Benefit is a fast, fun and fabulous cosmetics brand that will instantly solve every girl’s beauty dilemmas.

Founded in 1976 in San Francisco by dynamic twins Jean and Jane Ford, Benefit’s cult ‘fake it’ products and gorgeous bold and girly packaging prove the Benefit mantra that ‘makeup doesn’t have to be serious to look good’.

First stop? Their best-selling, high performance brow products. Fool proof and easy to use in up to six shades, they’ll instantly transform your brows from now to wow.

No need to stop there - check out one of Benefit's best-selling mascaras. Whether you're looking for dreamy length, volume or curl Benefit have got you covered. If you want lashes that just don't stop try layering your favourites - layer They're Real over Badgal Bang for lashes with incredible length and volume. For a volume and curl combo that will be sure to stun, apply Roller Lash followed by Badgal Bang - and if you're really after the ultimate lash finish with a layer of They're Real.


Benefit are also known and loved for their cheek products, from cult classic bronzer Hoola to new kid on the block, Gold Rush. And the best part? They're all available in a mini size, perfect for handbags and travel!


Lips get love too with a range of products from tints and stains to a lip liner/lipstick combo that instantly creates a fuller-looking lip.


Official Stockist of Benefit Cosmetics.


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Recent reviews on Benefit Cosmetics products

Benefit They're Real! Lengthening Mascara
Benefit Cosmetics
Benefit They're Real! Lengthening Mascara
$44.00

Doesn't capture a lot of lashes

I have naturally long and full eyelashes, this mascara doesn't colour even half of them (compared to other mascaras). The pigment is good quality but the brush is kinda tough and too long for my eyelash line. Wouldn't repurchase
Benefit Ka-Brow!
Benefit Cosmetics
Benefit Ka-Brow!
$45.00

Worth every cent

This pomade is my absolute favourite. It builds easily, while holding brows in place and won't run throughout the day, even when sweating or swimming. The cute brush is a nice inclusion. It lasts forever, and a little goes a long way. I'm yet to manage to use a full jar of this before the best before date. Great product.
Benefit Roller Lash Mini Curling Mascara
Benefit Cosmetics
Benefit Roller Lash Mini Curling Mascara
$24.00

Good mascara

This mascara has a nice brush that gets into the nooks and crannies and picks out and colours a lot of lashes. I find it more flexible than Benefit's 'They're Real' mascara. Not a super impressive mascara though, you can find better for this price.

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