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Laughter is the best cosmetic! 
Benefit is a fast, fun and fabulous cosmetics brand that will instantly solve every girl’s beauty dilemmas.

Founded in 1976 in San Francisco by dynamic twins Jean and Jane Ford, Benefit’s cult ‘fake it’ products and gorgeous bold and girly packaging prove the Benefit mantra that ‘makeup doesn’t have to be serious to look good’.

First stop? Their best-selling, high performance brow products. Fool proof and easy to use in up to six shades, they’ll instantly transform your brows from now to wow.

No need to stop there - check out one of Benefit's best-selling mascaras. Whether you're looking for dreamy length, volume or curl Benefit have got you covered. If you want lashes that just don't stop try layering your favourites - layer They're Real over Badgal Bang for lashes with incredible length and volume. For a volume and curl combo that will be sure to stun, apply Roller Lash followed by Badgal Bang - and if you're really after the ultimate lash finish with a layer of They're Real.


Benefit are also known and loved for their cheek products, from cult classic bronzer Hoola to new kid on the block, Gold Rush. And the best part? They're all available in a mini size, perfect for handbags and travel!


Lips get love too with a range of products from tints and stains to a lip liner/lipstick combo that instantly creates a fuller-looking lip.


Official Stockist of Benefit Cosmetics.


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Benefit Cosmetics, articles & community

Ultimate Guide to Benefit Cosmetics
Pro Tips: How to Use Benefit's New Brow Collection
Erase Large Pores with Benefit's POREfessional Range
5 Must-Have Benefit Products For Dewy Glowing Skin

Recent reviews on Benefit Cosmetics products

Benefit 24 Hour Brow Setter Clear Brow GelBenefit 24 Hour Brow Setter Clear Brow Gel
Benefit Cosmetics
Benefit 24 Hour Brow Setter Clear Brow Gel
$43.00

Really good!

Forget soap brows! This setter sets your brows without feeling tacky and sticky, long lasting and great hold without looking like gel or caking. The only fault is the smell but other than that, it is a fantastic brow product!
Benefit The POREfessional Pearl Primer 22mlBenefit The POREfessional Pearl Primer 22ml
Benefit Cosmetics
Benefit The POREfessional Pearl Primer 22ml
$55.00

On the fence!

The product does what it says, however it is quite sticky and very tacky. The sheen can sometimes be too iridescent under makeup, so it doesn't look natural. In my humble opinion, not worth the hype.
Benefit Roller Lash Curling MascaraBenefit Roller Lash Curling Mascara
Benefit Cosmetics
Benefit Roller Lash Curling Mascara
$43.00

Sticky and drying!

There is quite alot of hype about this mascara but I found it to be very drying, my lashes felt like vinyl and clumped frequently. Removing this mascara was very irritating to my eyes, and it was hard to remove. Not my favourite!
Benefit The POREfessional Primer 22mLBenefit The POREfessional Primer 22mL
Benefit Cosmetics
Benefit The POREfessional Primer 22mL
$55.00

Not my favourite pore minimising product

I have very enlarged pores on my cheeks and have tried a lot of different pore minimising makeup. I like porefessional if I wear it alone but I find when I use it with foundation (either before or after) it doesn’t blend well. I think there are better (and less expensive) options out there so I wouldn’t purchase this product again

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