Shop Benefit Cosmetics


Laughter is the best cosmetic! 
Benefit is a fast, fun and fabulous cosmetics brand that will instantly solve every girl’s beauty dilemmas.

Founded in 1976 in San Francisco by dynamic twins Jean and Jane Ford, Benefit’s cult ‘fake it’ products and gorgeous bold and girly packaging prove the Benefit mantra that ‘makeup doesn’t have to be serious to look good’.

First stop? Their best-selling, high performance brow products. Fool proof and easy to use in up to six shades, they’ll instantly transform your brows from now to wow.

No need to stop there - check out one of Benefit's best-selling mascaras. Whether you're looking for dreamy length, volume or curl Benefit have got you covered. If you want lashes that just don't stop try layering your favourites - layer They're Real over Badgal Bang for lashes with incredible length and volume. For a volume and curl combo that will be sure to stun, apply Roller Lash followed by Badgal Bang - and if you're really after the ultimate lash finish with a layer of They're Real.


Benefit are also known and loved for their cheek products, from cult classic bronzer Hoola to new kid on the block, Gold Rush. And the best part? They're all available in a mini size, perfect for handbags and travel!


Lips get love too with a range of products from tints and stains to a lip liner/lipstick combo that instantly creates a fuller-looking lip.


Official Stockist of Benefit Cosmetics.


Popular Categories


98 products found.

valued at $83.00
Benefit Cheeky Hoola-days by Benefit CosmeticsBenefit Cheeky Hoola-days by Benefit Cosmetics

$69.00

View

4.7 of 13 reviews

Showing 20 products of 98.

Benefit Cosmetics, articles & community

Hello Flawless: How To Apply Benefit's Bestselling Foundation
Get The Dewy Model Look With Benefit Cosmetics
Benefit Makeup Artist Trick: How To Apply Undereye Concealer
Benefit's Dr Feelgood Mattifying Balm: Absorbing Your Excess Oil

Recent reviews on Benefit Cosmetics products

Benefit Cosmetics Brow StylerBenefit Cosmetics Brow Styler
Benefit Cosmetics
Benefit Cosmetics Brow Styler
$59.00

Not happy Jan

I’m like a cult user with benefit products and usually the first to swoop in on any new products, this one was no different and as I’m excitedly tearing into my Adore box with my nude eyebrows keen to have some pigment on them I find what I’m looking for, this beauty of a brow styler. As I start testing and applying I’m bitterly disappointed... the powder doesn’t seem to adhere to my brows at all ...
Benefit Cosmetics The Porefessional Hydrate Primer MiniBenefit Cosmetics The Porefessional Hydrate Primer Mini
Benefit Cosmetics
Benefit Cosmetics The Porefessional Hydrate Primer Mini
$23.00

Does what you want it to

This primer is hydrating and significantly prolongs the wear of my foundation. It doesn’t pill either which usually happens with some primers for me.
Benefit Cosmetics Big Beautiful Eyes Benefit Cosmetics Big Beautiful Eyes
Benefit Cosmetics
Benefit Cosmetics Big Beautiful Eyes
$59.00

Love!

I love benefits shadows! They go on so smooth and have such a beautiful colour pay off!

What people are looking for the most