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Laughter is the best cosmetic! 
Benefit is a fast, fun and fabulous cosmetics brand that will instantly solve every girl’s beauty dilemmas.

Founded in 1976 in San Francisco by dynamic twins Jean and Jane Ford, Benefit’s cult ‘fake it’ products and gorgeous bold and girly packaging prove the Benefit mantra that ‘makeup doesn’t have to be serious to look good’.

First stop? Their best-selling, high performance brow products. Fool proof and easy to use in up to six shades, they’ll instantly transform your brows from now to wow.

No need to stop there - check out one of Benefit's best-selling mascaras. Whether you're looking for dreamy length, volume or curl Benefit have got you covered. If you want lashes that just don't stop try layering your favourites - layer They're Real over Badgal Bang for lashes with incredible length and volume. For a volume and curl combo that will be sure to stun, apply Roller Lash followed by Badgal Bang - and if you're really after the ultimate lash finish with a layer of They're Real.


Benefit are also known and loved for their cheek products, from cult classic bronzer Hoola to new kid on the block, Gold Rush. And the best part? They're all available in a mini size, perfect for handbags and travel!


Lips get love too with a range of products from tints and stains to a lip liner/lipstick combo that instantly creates a fuller-looking lip.


Official Stockist of Benefit Cosmetics.


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98 products found.

valued at $83.00
Benefit Cheeky Hoola-days by Benefit CosmeticsBenefit Cheeky Hoola-days by Benefit Cosmetics

$69.00

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4.7 of 13 reviews

Showing 20 products of 98.

Benefit Cosmetics, articles & community

Which Benefit Primer is Best for My Skin?
Pro Tips: How to Use Benefit's New Brow Collection
Our 6 Best Lash Product Picks From Benefit
Benefit Makeup Artist Trick: How To Apply Undereye Concealer

Recent reviews on Benefit Cosmetics products

Benefit Dandelion perk-me-up powderBenefit Dandelion perk-me-up powder
Benefit Cosmetics
Benefit Dandelion perk-me-up powder
$52.00

like it

this product is great for all ages and loving the color on my olive skin tone. -It is super light in texture
Benefit High Beam Liquid HighlighterBenefit High Beam Liquid Highlighter
Benefit Cosmetics
Benefit High Beam Liquid Highlighter
$45.00

Love it!

Perfect pink highlighter for lighter skin tones. Gives a beautiful glow and is easy to blend.
Benefit Cosmetics Brow StylerBenefit Cosmetics Brow Styler
Benefit Cosmetics
Benefit Cosmetics Brow Styler
$59.00

Okay product

Easy to blend with good colour pigmentation but not that different to what is already available on the market. It is overpriced as you can find the same kind of product for much less.

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