The $18 Anti-Ageing Serum Kim K Featured On Her App

Whether you love her, hate her or have an unhealthy obsession with her like me, you can’t deny Kim Kardashian West is a trend setter. From fashion to beauty, she’s always ahead of the game, so obviously she’s using one of the most coveted skincare brands in the world right now (FYI it sold out in Canada and the US when Kim posted it on her app).

But you don’t have to be a celeb to use Kim’s go-to anti-ageing product; The Ordinary Granactive Retinoid Emulsion 2% is $17.90.

What Is It?

Previously known as the Advanced Retinoid 2%, it’s one of the most popular retinoid-based products from The Ordinary. ‘Retinoid’ is a broad name for any product that contains a derivative of Vitamin A. Known for being one of the most effective ingredients for anti-ageing, it comes in different potencies and varying formulations to reduce sensitivity.

The Ordinary Granactive Retinoid Emulsion 2% contains two different forms of retinoids that are easily absorbed by the skin. This product is a moderate-strength formula with low irritation levels – the active ingredient in this formula is a less abrasive alternative to other forms.

Why Does Kim Use It?

“In any skincare routine, anti-ageing products are SO important. They can have so many benefits, like reducing dark spots, preventing wrinkles, smoothing fine lines and so much more. [The Ordinary’s Granactive Retinoid 2% Emulsion] is one of my favourites.”

• It’s a lightweight, moderate-strength creamy emulsion

• Ideal for treating concerns like ageing, acne & pigmentation

• Accelerates skin cell turnover for smoother, fresher skin

• Helps to maintain youthful-looking skin & prevent signs of ageing

• Corrects skin texture & uneven skin tone

• Encourage healthy cell production for firmer, healthier skin

• Treats active breakouts, as well as forms of acne scarring

• Carries a low risk of irritation compared to other retinoids

• To be applied after water-based serums & before oils or creams

Pro Tip: It is absolutely essential that you use a broad spectrum sunscreen when using any form of Vitamin A in your skincare routine. This ingredient can make your skin more sensitive to UV exposure.

What’s Everyone Saying?