Fragrance is one of the most complex categories in beauty as there are so many types to get around.
Who knew there were so many perfume and fragrance notes to learn? That brings us to the first question: what even is a fragrance family?!
‘Similar to the way people group wines by varietal, fragrances can be grouped into families, which makes choosing a new fragrance easier,’ explains Clayton Ilolahia, communication and evaluation consultant for Fragrances of the World.
‘If someone favours a citrus fragrance, they will tend to like others in this fragrance family.’
Now that we know fragrances are broken down into little families, here’s the lowdown on each of them.
You can also watch the YouTube video below where Stylist and Fashion Editor Deni explains the fragrance wheel and gives a few product recommendations too...