6 Chemical Free Makeup Brands We've Been Completely Obsessed With in 2025
I've been in the beauty industry for 4+ years now, although my background is originally in fine arts. In between researching and publishing our guides, I’m usually snacking and making spontaneous (and somewhat chaotic) choices about what to do with my hair.
Key Takeaways
- Chemical free makeup brands are increasingly popular in 2025 due to their non-toxic ingredients and skin-friendly formulations.
- Jane Iredale offers top-performing products in Australia, featuring skin-loving ingredients without harmful additives, perfect for sensitive skin.
- Eye of Horus stands out for its luxury organic makeup offerings, with products that are free from parabens and synthetic fragrances, making them a clean beauty choice.
- Inika Organics is a reliable brand known for its 100% organic and cruelty-free makeup, utilising effective botanical extracts and pure minerals.
- Youngblood cosmetics are crafted from all-natural minerals, providing lightweight, breathable, and non-comedogenic options that are ideal for various skin types.
- Mirenesse combines sustainably sourced organic ingredients with clinical efficacy, resulting in high-performing makeup that prioritises both beauty and health.
- Nude by Nature has gained a loyal following for its natural and cruelty-free products, ensuring a guilt-free beauty routine without harmful synthetics.
- Organic ingredients are often safer alternatives for sensitive skin, though it's essential to remember that not all natural substances are beneficial for everyone.
There’s something about 2025 that’s making everyone crave a much more natural approach.
Chemical free makeup brands have already grown fast in popularity thanks to their non-toxic ingredients, so there are plenty to choose from.
Toxic free makeup brands offer products that won’t irritate your skin (unless you have a specific allergy) and can be used guilt-free.
Of course, not all chemicals are bad for us. They often work perfectly within your beauty products and help you achieve many an Instagram-worthy pic.
But, with so many factors to weigh up, we think chemical free makeup brands are 100% worth looking into.
So, we’ve combed the reviews and worked out what natural chemical free makeup brands are worth the hype, so you don't have to...
1. Jane Iredale.
What you need to know: If you're on the hunt for top performing natural makeup products in Australia, Jane Iredale has you covered. Made with clean, skin loving ingredients, these no fade chemical free products are super pigmented and really last.
Free of parabens, talc, phthalates, synthetic fragrance, fillers and GMO ingredients - you're truly in good hands. Plus, these products are vegan and cruelty free!
Our top products:
- Jane Iredale PurePressed Pressed Minerals Refill: Delivering a weightless feel, this mineral refill features micronised minerals and can even be used to camouflage redness after surgery. With a sheer finish, this chemical free face powder offers a clean beauty makeup option that'll stay put. Is it the best organic mineral powder? Try it and decide for yourself!
- Jane Iredale Pure Pressed Blush: This is a sheer, natural blush and formulated with skin-pampering ingredients that comes in a range of beautiful colours. This blush offers a refreshing wash of colour and a natural look. Antioxidants and minerals treat the skin, while the silky formula won’t clog the pores.
- Jane Iredale Eye Pencil Crayon: This natural makeup formula is free of any FD&C dyes, which makes it kind to the delicate eye area. Meadowfoam Seed Oil, Mango Seed Oil, and Jojoba Seed Oil work together to create a balancing, non-drying, skin-healing effect. Gently apply the pencil to the lash line and let the colour come through!
2. Eye of Horus.
What you need to know: A bona fide clean beauty brand, Eye of Horus is at the forefront of organic makeup in Australia. This luxury paraben free makeup brand makes chemical free makeup products that are clean and considered. Their elevated range of chemical free products are free from parabens, gluten and synthetic fragrances.
Our top products:
- Eye Of Horus Goddess Mascara: A makeup artist favourite, this mascara strengthens and conditions eyelashes with every wear. Moringa Oil helps fight free radical damage and has soothing, caring properties. Beeswax prevents the mascara from smudging and breaking down in the heat. Rice Bran keeps the lashes soft. If you’re a contact-lens wearer, this mascara could be a great option for you.
- Eye of Horus Goddess Lipstick: Natural, nourishing ingredients keep the lips hydrated with a pigmented, with a creamy finish. The formulation helps the lips look plumper. And you get a smooth satin finish in an array of colours. Also, the packaging is eco-friendly and biodegradable.
- Eye of Horus Summer Solstice Eyeshadow Palette: For a warm summer look that’s sure to catch your eye, apply shades from this non toxic eyeshadow palette. This toxic free eyeshadow will help you create a radiant eye look that lasts all day and long into the night. Featuring 8 highly pigmented shades, the 100% natural eyeshadow palette is great chemical free eye makeup.
3. Inika.
What you need to know: A truly all natural organic makeup brand we've stanned for years, is Inika Organics. As far as clean makeup in Australia goes, you can feel confident that this natural makeup brand is 100% organic, cruelty free and vegan.
Leaders in this space, Inika's carcinogen free makeup is made up of botanical extracts and pure minerals. Hands down, these are some of the best natural makeup products Australia wide.
Our top products:
- Inika Certified Organic Liquid Mineral Foundation: Australian-made, this cruelty-free formula and is a great option among chemical free makeup cosmetics. Hyaluronic Acid, Jojoba Oil, Argan Oil, Kakadu Plum Extract, and Avocado Oil all work together to reduce breakouts, soften and plump dehydrated skin, and heal inflammation.
- Inika Mineral Eye Liner: Made with natural, vegan ingredients, the intense colour in this eyeliner won’t smudge or budge. Ideal for both beginners and liquid eyeliner experts, this formula uses mineral pigments to ensure a strong colour payoff. The ergonomic applicator makes it easy to apply, and the formula doesn't contain any drying alcohol.
4. Youngblood.
What you need to know: Made with with 100% natural minerals & ingredients, Youngblood cosmetics are also at the top of our lists when it comes to all natural organic makeup brands and clean makeup in Australia.
Another luxury formaldehyde free makeup brand that is designed to be lightweight, breathable, non-comedogenic, perspiration-proof, long-lasting, and high quality.
Our top products:
- Youngblood Ultimate Concealer Corrector: A winner among the best no chemical makeup, this creamy duo concealer contains botanical extracts and won't settle into annoying fine lines. The yellow shade will neutralise purple tones (under the eyes maybe), and the peach will keep blue tones at bay. Blend into the skin and follow up with the rest of your best no chemical makeup.
- Youngblood Liquid Mineral Foundation: One of our best natural makeup products, is this creamy mineral foundation. Made with a blend of deep sea water, botanicals and more than 20 ocean minerals, this foundation is great for dehydrated or reactive skin. Non-comodogenic and cruelty free, this is one of our favourite toxic free foundations on the market.
5. Mirenesse.
What you need to know: One of the best natural mineral makeup brands, Mirenesse is made up of sustainably sourced organic ingredients. Trust us when we say clean beauty never looked so good. A blend of nature and science, organic ingredients are combined with clinically proven ingredients for the best performing natural cosmetics Australia wide.
Our top products:
- Mirenesse Marble Mineral Blush + Highlighter: With a hint of highlighter, this unique product lights up the face with natural glow. It’s on many a chemical free makeup list. Made with skincare in mind, the blush has no sulphates, parabens, alcohol, petrolatum, fragrance, or oil. Apply over the face with a medium-to-large powder brush.
- Mirenesse Lip Sex Plump & Fill Tint: A multitasking lip balm that moisturises, nourishes, and softens the lips. It also adds a pretty, sheer tint that you can top up throughout your day. A lipid-soluble form of Vitamin C helps promote collagen production, which helps give the lips a fuller, smoother look within 5 minutes.
6. Nude by Nature.
What you need to know: You're probably familiar with this known and loved natural makeup brands Australia can't seem to get enough of. Nude by Nature has attracted a cult following because of their natural, cruelty free products and superior mineral makeup formulas.
Made without Silicone, Phthalates, Sulphate, PEGS, Triclosan, Phenoxyethanol Parabens, Carmine, Talc or Bismuth Oxychloride, you've got all your bases covered!
Our top products:
- Nude by Nature Soft Focus Illuminator: With a light, luminous finish, this soft focus illuminator gives skin a subtle glow. Made without sulphates, the blendable formula works perfectly under foundation. This highlighter is kind to skin and keeps it nourished and hydrated with a blend of natural ingredients. This Australia made formula is one of a few great chemical free makeup products.
- Nude by Nature Natural Wonders Eye Palette: These non toxic eyeshadows have an incomparable formula that will help you create an elevated look. With 10 richly pigmented, earth toned shades, it's a versatile palette you will continue to reach for. Made with natural ingredients, this lightweight formula is safe and effective.
What Is Chemical Free Makeup?
The best organic chemical free makeup is based on plant extracts, botanicals, or oils—ingredients found in nature. It’s always worth checking the ingredients list on your favourite makeup products to see if they pass the totally clean beauty makeup test.
And remember that everything you see in the world is a chemical of sorts. From what grows in your garden to the water you drink, there are good, complex chemicals everywhere!
What Is the Best Chemical Free Makeup?
When it comes to choosing chemical free makeup cosmetics, there really is an abundance on offer. Unlike when they first came out, clean makeup in Australia is now very pigmented and long-lasting.
They measure up against their more synthetic counterparts and are often easy to apply. If you've never tried any chemical free makeup cosmetics, with so many available, now could be a good time to start.
It’s worth remembering that just because an ingredient is natural and organic, it doesn’t instantly make it better for you. As the saying goes, snake venom is natural!
You never know how your body is going to react to any ingredient, natural or not, so it’s always worth doing a quick skin test before you heavily apply.
Why Should I Be Using Chemical Free Makeup?
The best chemical free makeup brands usually contain a minimal amount of synthetic or altered substances. They might contain artificial colourants or fragrances, which could (if you’re unlucky) irritate the skin.
While synthetics aren’t always bad for your skin, it’s nice to try something a little more natural every now and then! It’s a choice that’s totally up to you.
All natural chemical free makeup could up your look and actually give you more options. The best non toxic cosmetics are usually safe to use on sensitive skin and eco-friendly.
Chemical free makeup products also tend to feature more skin-loving natural ingredients too.
How to create a bronzed summer glow with the Eye Of Horus Sacred Earth Bronzing Palette...
If you’re looking to introduce a few new natural products into your beauty regime, there are plenty of options for you to get started.
You can find all your new favourites in our Clean Beauty guides...
Brand and product inclusions are at the sole discretion of Adore Beauty’s highly trained Customer Service team. We do not seek or accept payment from brands or individuals listed in our guides.
Shop the Best Natural Makeup in Australia Here:
INIKA Organic Liquid Foundation 30ml$79.00
Nude by Nature Natural Wonders Eye Palette$49.95 - Currently not available
Nude by Nature Soft Focus Illuminator 50mL$24.95
Eye Of Horus Goddess Mascara$39.00
Eye of Horus Goddess Lipstick - Currently not available
Mirenesse Lip Sex Plump & Fill Tint$42.90 $23.40
Eye of Horus Summer Solstice Eyeshadow Palette$79.00 - Currently not available
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