Beauty advocate Kate Morris, CEO and founder of AdoreBeauty.com.au, started Australia’s first beauty e-commerce site in 1999 from a garage in Melbourne at the age of 21.
Starting with just $12,000 and two little known cosmetic companies on board, Adore Beauty has since grown to more than 160 brands, 12,000 products, and hundreds of thousands of customers.
A university job on the cosmetic counters led Kate to realise that most women found department stores intimidating and unpleasant. Kate was inspired to create a disruptive beauty shopping experience that empowered consumers.
Something you may not know about Kate:
Nerd, foodie, entrepreneur, shoe junkie. Skincare and sunscreen obsessive. Owns over 50 lipsticks which are all the same colour (pinky-nude-beige). Cannot say no to champagne or pastry.
How long has Kate been in the beauty industry?
Kate has been working in the beauty industry for 25+ years, starting with dusting the Revlon stand as a 15-year-old after-school junior in the local pharmacy.
