Shop Apotecari

The Hair Nutritionists

Born and bred in Bondi Beach, Australia, Apotecari is a quality-driven results-focussed brand for mane-iacs, the style-conscious and health-aware - those who know beauty is never skin deep and that the same goes for hair health. Since starting the 'edible hair care' movement in 2016, Apotecari has sought to inspire, equip you to achieve more than anyone thought possible, and empower you with high-quality, well-researched proven-potency and downright beautiful recipes. Revolutionising the way we feed our hair, their ingredients work together to actively fuel, enrich and protect for strength, condition, growth and gloss.


Essentials designed to be as limitless as your hair goals

Drawing from a combination of nature, science and ancient wisdom, the Apotecari team of naturopaths, herbalists, nutritionists and trichologists, with the experience of the high-quality Australian healthcare space at their core, has carefully-curated a range of targeted hair vitamins to address and reverse a multitude of hair and scalp health challenges on a cellular level. Different hair requires different nutrition, and the range reflects this, ultimately, creating the perfect environment to achieve your hair goals.


The most rewarding 10 seconds of your day

Add two capsules of Mane Event and a follicle-enriching Hair Food smoothie to your daily beauty regime to optimise hair growth, length, condition, strength and structural reinforcement. In a recent independent comparison, the potency of Apotecari’s nature-based formulation has proven more effective than the leading pharmaceutical drug for hair growth.


Quality matters

From ingredient sourcing to selection, from allergens to packaging, Apotecari products are nasty-free, vegan, against cruelty to animals, and full of purpose; you won't find any fillers in their products, each ingredient serving a purpose in your hair health journey. The UV-protectant violet glass jars protect your hair food as the best option for nutrition storage on the market and wheat plastic smoothie shakers aren't just handbag-sized, they're BPA-free, compostable and gluten-free.


The original mane masters

Founding Apotecari in 2016, Head Formulator and industry expert Simone Abaron is best known for introducing and popularising the concept of 'hair health from within', achieving nutrition-driven results and her passion for helping people achieve previously-unattainable hair health and growth.

"Each system in our body plays an important role in our every day - each akin to the next - and it's our responsibility to nurture and enrich these systems. If we can manage what's happening on the inside, watch the transformation on the outside."

6 products found.
Showing 6 products of 6.

  • 1

Recent reviews on Apotecari products

Apotecari Hair Food 1 Month SupplyApotecari Hair Food 1 Month Supply
Apotecari Hair Food 1 Month Supply

My must have for chemically broken hair or fragile hair.

I started on Mane Event about 6 weeks ago (late April 2019) after major chemical damage early February this year.
4 weeks ago I added Hair food as well. One helps growth and other helps the strength and structure of hair so together they speed up strong healthy hair and length.
When you suffer with damage, external treatments help but they don’t speed up growth. You need an internal and external battle plan to recover your hair.
My hair grows 1cm to 1.2cm per month but currently my hairdresser tells me I am getting a further 1cm at least of regrowth and it is feeling less fragile/ stronger. Considering how long I have been on Mane event and hair food I am very happy with results. I am using Olaplex too.
What I love about hair food is the formula is super gentle and good for those with health issues or breast feeding and the formula isn’t gritty - very smooth when shaken.
I love it with coconut water but it works with any type of milk.
The quality of ingredients is the highest in the market and even the vessel is made of superior quality UV glass to protect the efficacy of the ingredients.
Recommend a 3 month program ( which I am on) for optimum results.
Apotecari Mane Event 1 Month SupplyApotecari Mane Event 1 Month Supply
Apotecari Mane Event 1 Month Supply

Apotecari Mane Event

Apotecari Mane Event is just wonderful! It is such a great product - not only has it made my hair beautiful and healthy but it has been great for my energy levels too. I would (and have been) recommend this product to everyone! Definitely give it a go :)
Apotecari Mane Event 2 Month SupplyApotecari Mane Event 2 Month Supply
Apotecari Mane Event 2 Month Supply

Apotecari Mane Event 2 Month Supply

My hair now feels thicker, stronger and shinier, even my hairdresser of 30 years and my friends have commented on the dramatic improvement. I'm feeling more youthful!!! It's now become part of my daily routine that I'm going to continue.
Apotecari Mane Event 3 Month SupplyApotecari Mane Event 3 Month Supply
Apotecari Mane Event 3 Month Supply

So far so good!

My poor hair has been through a lot within the last year or so in hopes from going jet black to light silver hair! When I told my hairdresser my hair dreams and goals she looked like she had just seen a ghost!

Over a year of bleaching, it recently got to the point where no matter how much hair masks treatments, overnight drenching in Olaplex and coconut oil, regular trims and keeping heat styling to the absolute minimum - nothing was working! My hair was still soo dry, knotty, damaged and crying for help! I've been dreaming of being a silver fox for yearssss and decided to bite the bullet but OHH how I regret it now, and I should've listened to my hairdresser and work colleagues.

I've been taking these supplements for roughly 6 weeks now and around my hairline, the new growth actually looks and feels thicker and I already have quite thick hair! Call me crazy but I think I have less grey hairs than usual.. and I started getting greys when I was 18 - thanks mum!

So far so good! I'll continue taking these and update my review in a few months! :)