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The Hair Nutritionists

Born and bred in Bondi Beach, Australia, Apotecari is a quality-driven results-focussed brand for mane-iacs, the style-conscious and health-aware - those who know beauty is never skin deep and that the same goes for hair health. Since starting the 'edible hair care' movement in 2016, Apotecari has sought to inspire, equip you to achieve more than anyone thought possible, and empower you with high-quality, well-researched proven-potency and downright beautiful recipes. Revolutionising the way we feed our hair, their ingredients work together to actively fuel, enrich and protect for strength, condition, growth and gloss.


Essentials designed to be as limitless as your hair goals

Drawing from a combination of nature, science and ancient wisdom, the Apotecari team of naturopaths, herbalists, nutritionists and trichologists, with the experience of the high-quality Australian healthcare space at their core, has carefully-curated a range of targeted hair vitamins to address and reverse a multitude of hair and scalp health challenges on a cellular level. Different hair requires different nutrition, and the range reflects this, ultimately, creating the perfect environment to achieve your hair goals.


The most rewarding 10 seconds of your day

Add two capsules of Mane Event and a follicle-enriching Hair Food smoothie to your daily beauty regime to optimise hair growth, length, condition, strength and structural reinforcement. In a recent independent comparison, the potency of Apotecari’s nature-based formulation has proven more effective than the leading pharmaceutical drug for hair growth.


Quality matters

From ingredient sourcing to selection, from allergens to packaging, Apotecari products are nasty-free, vegan, against cruelty to animals, and full of purpose; you won't find any fillers in their products, each ingredient serving a purpose in your hair health journey. The UV-protectant violet glass jars protect your hair food as the best option for nutrition storage on the market and wheat plastic smoothie shakers aren't just handbag-sized, they're BPA-free, compostable and gluten-free.


The original mane masters

Founding Apotecari in 2016, Head Formulator and industry expert Simone Abaron is best known for introducing and popularising the concept of 'hair health from within', achieving nutrition-driven results and her passion for helping people achieve previously-unattainable hair health and growth.

"Each system in our body plays an important role in our every day - each akin to the next - and it's our responsibility to nurture and enrich these systems. If we can manage what's happening on the inside, watch the transformation on the outside."

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Recent reviews on Apotecari products

Apotecari Hair Food 2 Month SupplyApotecari Hair Food 2 Month Supply
Apotecari Hair Food 2 Month Supply

Tastes amazing and quite effective

These taste amazing. My partner and I have to stop ourselves from drinking them all day. We've been drinking them for a bit over a month now and it seems to be quite effective, which is great because it means we have an excuse to keep ordering them.
Apotecari Mane Event 3 Month SupplyApotecari Mane Event 3 Month Supply
Apotecari Mane Event 3 Month Supply

Worth the splurge

I bought this mainly to help with my thinning hair but whilst I found that it didn't abate my daily hair loss, my hair is a lot stronger and healthier. My hair has also grown immensely! This product definitely speeds up hair growth. I also was worried that I would get that gross nausea feeling that I often get from taking supplements, but these tablets were fine for my stomach. Additionally, the packaging is beautiful and it came in a cute little bag which I appreciated. The smell of the tablets is a little bit funky, but as someone who loooves fermented foods it didn't bother me too much (lol!). Overall, will continue buying this.
Apotecari Power Couple PackApotecari Power Couple Pack
Apotecari Power Couple Pack

Both great!

These are both great products, what a great pack! Good gift idea or starter kit if you want to try both of these amazing products.