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VIRTUE Restorative Treatment Mask 50ml 50ml

4.4 of 34 reviews

$42.00

4 instalments of $10.50

Or 4 instalments of $10.50 with LEARN MORE

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4 instalments of $10.50

Or 4 instalments of $10.50 with LEARN MORE

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Is this for you?

Give dry, weak or damaged hair a potent dose of hydration and strength with Virtue Restorative Treatment Mask. This rich and creamy treatment infuses hair with extra care without weighing it down, leaving it soft, hydrated and lustrous. Enriched with first-of-its-kind Alpha-Keratin 60ku, over time this mask will improve hair health and strength.

  • Cruelty Free
  • Sulphate Free
  • Vegan

What customers say

SUPERIOR - 91% recommend

4.4
Read all reviews

Hair Concern:

  • Oily roots, dry ends
  • Breakage and split ends
  • Dull, lacking shine

Hair Curl Type:

  • Curly
  • Straight
  • Very curly/African/Caribbean
  • Wavy

Hair Texture:

  • Fine
  • Medium
  • Coarse

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VIRTUE Restorative Treatment Mask 50ml Reviews

4.4 of 34 reviews

91% recommend this product

  1. 19

  2. 12

  3. 3

  4. 0

  5. 0

Most Helpful Positive

Holy grail mask

Allison

This mask was phenomenal on my dyed blonde, damaged hair. It made it my hair feel so soft and healthy. I normally use quite expensive treatments and even in comparison to those, this is one of the best!

Most Helpful Criticism

Not great

kzm

I received a sample of this as a gift with purchase. After reading the reviews I was pretty excited to use it. My hair is naturally dry especially at the ends, with a bit of bleach damage as well. Nothing major, my hair is definitely not in the worst condition. Putting it in my hair it was really smooth and made my hair feel soft while raking it through. I left it on for probably 5 to 10 minutes then rinsed it out. As soon as the product left my hair, the softness was gone and my hair felt very dry and tangled. As it dried it did get softer and smoother but not much. I honestly have much better results from a good quality hair mask from another brand for less than a third of the price.
Maybe it has good long-term effects?
The smell was incredible though.
  1. Not great

    kzm

    I received a sample of this as a gift with purchase. After reading the reviews I was pretty excited to use it. My hair is naturally dry especially at the ends, with a bit of bleach damage as well. Nothing major, my hair is definitely not in the worst condition. Putting it in my hair it was really smooth and made my hair feel soft while raking it through. I left it on for probably 5 to 10 minutes t...
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  2. Great hair mask

    TiNa

    Used a sample and really like it. It smells so delicious, like sweet creamy coconut. Nourish and smooth hair really well.
  3. Expensive but worth it!

    Char

    I already use the Virtue Recovery Conditioner so decided to try the restorative mask and glad I did! It is expensive but I managed to get quite a few uses out of this small tub. Leaves hair feeling smooth and full not to mention it smells divine!
  4. Holy grail mask

    Allison

    This mask was phenomenal on my dyed blonde, damaged hair. It made it my hair feel so soft and healthy. I normally use quite expensive treatments and even in comparison to those, this is one of the best!
  5. Want more!

    Taz

    I have long thick hair and a lot of it. Ive just started highlighting so this sample could not have come at a better time! I used almost the whole 15mL tub in 1 go. It has a lovely shea butter/coconuty smell.
    Id be happy to purchase the full size as a replacement for my conditioner, but as a treatment i would prefer a leave in serum/oil style as i feel they work better than rinse out ones. ...
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  6. Great Introduction To This Brand!!

    Taryn

    I don't normally spend a lot on hair as skincare is my vice, but after receiving a sample of this treatment mask and I've upped my self-care since covid, I'm definitely getting this. It really felt amazing on contact - and the benefits continued on - while scenting my hair beautifully!
  7. Amazing product for damaged hair

    Kayla

    This product was amazing at helping to repair damaged hair. It also made my hair appear smooth and silky and took away the frizziness. I definitely feel a change to my hair after using it once and can’t wait to continue using it.
  8. love this mask!!

    Georgia

    This mask is seriously amazing, it smells like heaven and is super hydrating! Definitely noticed a difference in the smoothness of my hair since I've been using this.
  9. Smells fantastic

    Jen

    Got a sample of this from AB. The smell of this treatment is devine. I let it sit on my hair with a shower cap on, for longer than the recommended time. Worked well and left my hair feeling soft, but if I were to purchase this for myself it would be because of the smell.
  10. The best hair mask I've ever used.

    MeganD

    I received a sample of the virtue restorative treatment mask with an AB order. Only needed to use a small amount and left it on my hair for about 5 mins. I used this in conjunction with a purifying shampoo and my hair has never looked so good ever. Reduced frizz, left my hair soft and smooth and really shiny . I am converted. It's amazing!
    I am trying to use up my current conditioner so I ...
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  11. Amazing but seems to lose efficacy after a while

    Latenights

    Leaves my hair incredibly smooth without the greasy or heavy feeling that is left behind by other treatments. I have fine hair so this a huge deal for me. I use this with every second wash in place of conditioner and bought a second jar because it worked so well.

    Unfortunately the effect seems to wear off after a couple of months of use. Maybe the hair becomes used to the product and...
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  12. Nourishing Hair Mask

    Freya

    I was shocked at how small the 50mL tub was when I received it - especially with the price point - but the cream is super thick and goes a long way. The smell is amazing and the mask is super hydrating. Perfect for wavy/curly hair.
  13. Silky and light!

    K

    This mask is really lovely. It smells good and is silky smooth on my hair.
  14. Delicious scent

    Sylvia

    Has a great tropical (coconut?) scent! Hair feels strengthened after use and it doesn't weigh hair down (I have very fine hair). So it's a winner in my books!
  15. Soft and Silky

    Kat M

    Got a large sample of this with one of my purchases and always happy to try out a new treatment. The smell is really quite lovely not overpowering it's like a nice almondy smell. Definitely made my hair soft and hydrated and I have thin fine hair and this product didn't make my hair fluffy and too soft like some products do.

  16. good hair mask

    mm

    Got a sample of this. Smells really nice like coconut. Gonna to purchase.
  17. Smells yummy, super hydrating

    Tee

    I love this hair mask! I use it once a week especially on the ends of my hair. Smells amazing and helps hydrate my ends so I don't get breakage.
  18. A bit too light weight

    Emma

    This smells so great, vanilla and almond! But it is probably a bit too light weight and left my hair a bit fluffy/frizzy.
  19. I like it

    Jingrong

    I love this hair mask. It smells just like coconut and my hair feels good after using it. I will buy it again.
  20. Great product

    NaomiG

    Even though this product is on the expensive side it works brilliantly! I bought it because I received a sample and was surprised at how smooth it made my hair. Important tip, only use a small amount, it goes a long way so will last ages It also smells amazing!
  21. Average

    JV

    Not bad but nothing special. My hair did feel nice after using it, but I don’t feel it was better then some of the other hair masks I’ve tried in the past.
  22. Amazing!

    Noha

    I have very thick, coarse hair that's damaged by bleach and hair colour. When I tell you, this mask is amazing!! Obviously, it's not going to bring back dead hair it's not Dr. Frankenstein, but once I got rid of my dead ends, I really started noticing a difference.

    However, I have to say that it took some trial and error to get the result I wanted. First of all, 3 min in the shower d...
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  23. Love it

    Abby

    This product works well in short time, great for busy people! Will buy again~
  24. Gorgeous results!

    Lauren

    I received a deluxe sample of this mask and wow! It’s so easy to use in shower which is perfect for those who are time poor but want salon results at home. Left my coloured hair so soft and shiny. Would highly recommend!
  25. Beautiful smell and texture

    Lucrecia

    This smells so yummy! The scent is pina colada and the look and feel makes me think of caramel. Some serious summer beach vibes here! My hair is untreated and I don’t heat style so it’s already in pretty good condition, but I do enjoy using this treatment once a week because it’s just really decadent.
  26. An affordable, effective hair mask!

    Jo

    I love this hair mask it makes my hair feel super healthy and fresh. I try to use it once a week.
  27. The best hair mask that I have ever used

    Gemma

    WOW! I am in love with this hair mask and it is by far the best that I have ever used. It leaves my hair feeling smooth, silky and super hydrated. I use it on my hair once a week (usually leave it in overnight and wash in the morning). It has really helped to restore a radiant, healthy glow to my hair. This is my new ride or die hair product.

  28. So smooth!

    Nic nic

    I got the sample size of this and loved how soft
    My hair felt and how shiny and healthy it looked. My hair is very dry and damaged but I get very oily at the roots. I just bought the 50ml, can’t wait to use this as a weekly treatment to get my hair in good condition again!
  29. Amazing!

    Kiki

    Such a good treatment mask. Smells amazing and left my hair feeling so soft and luxurious!
  30. Great

    Jessica

    This is a thick creamy hair mask that I leave on my hair for a few minutes. It rinses out cleanly and makes my hair smooth and soft. It has a very overpowering sweet coconut vanilla scent which I find too strong so that's a big con for me, and I just find this good but bot great. I've definitely tried better hair masks. The packaging is great, easy to use, the big opening allows you to comfortably...
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  31. In love!!

    Brittles

    One of the best treatment masks I have come across. Got this in a sample size, first of all, the smell is delicious, it’s not over powering. After leaving it on for 5 minutes and rinsing it off. My hair is left feeling softer and more manageable, I have pretty thick wavy hair and it worked so well for me. For my next adore beauty purchase this mask will be in the cart! In love!
  32. AMAZING

    Bonnie-Jade (Adore Beauty Staff)

    Love this treatment mask! So easy to apply as it only needs to be in a few minutes. Hair is left super soft with instant results. Will be re-purchasing
  33. Super soft hair!

    Emma

    My hair had been suffering from a bit of breakage and was becoming increasingly knotted and hard to brush. I was surprised by how small the pot was but quickly found only a small amount was needed. It made my hair super soft without weighing it down or making it greasy. My hairdresser commented on how soft my hair is so I will definitely be repurchasing!
  34. The quickest treatment i have used!

    Kristy (Adore Beauty Staff)

    I am absolutely loving this treatment.
    It leaves my hair feeling really soft and nourished - with a massive reduction in flyaway hairs.
    I use it once a week to keep my coloured blonde hair from drying out.
    This mask gives it extra hydration, without weighing it down (which i need as i have very fine hair).

    The most important reason i love this mask is that you only n...
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  35. Review & Earn
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