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VIRTUE Restorative Treatment Mask 50ml 50ml

4.3 of 42 reviews


4 instalments of $11.00

Or 4 instalments of $11.00 with LEARN MORE

In Stock 

4 instalments of $11.00

Or 4 instalments of $11.00 with LEARN MORE

Official Stockist

Is this for you?

Give dry, weak or damaged hair a potent dose of hydration and strength with Virtue Restorative Treatment Mask. This rich and creamy treatment infuses hair with extra care without weighing it down, leaving it soft, hydrated and lustrous. Enriched with first-of-its-kind Alpha-Keratin 60ku, over time this mask will improve hair health and strength.

  • Cruelty Free
  • Sulphate Free
  • Vegan

What customers say

GREAT - 84% recommend

Read all reviews

Hair Concern:

  • Oily roots, dry ends
  • Breakage and split ends
  • Dull, lacking shine

Hair Curl Type:

  • Curly
  • Straight
  • Very curly/African/Caribbean
  • Wavy

Hair Texture:

  • Fine
  • Medium
  • Coarse

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VIRTUE Restorative Treatment Mask 50ml Reviews

4.3 of 42 reviews

84% recommend this product

  1. 24

  2. 22

  3. 4

  4. 1

  5. 0

Most Helpful Positive



Very happy with this product. I like that it does its job in a short period of time (2-3mins). My hair feels soft and nourished after the treatment. I received this product as a sample and I am more than happy with it.

Most Helpful Criticism

It’s ok


Ive started using once a week along side restorative shampoo and conditioner by virtue.
It smells great but I found the results just ok. Think I’ll return to shu umeura.
  1. Smells divine

    K K

    I love this hair mask for making my hair feel silky and smooth. I have damaged hair that I am slowly working on repairing and find this mask helps with my hair feeling smoother after use. The smell is delicious also. I think the only reason I score it a 4 is that it is expensive and the pot style is not my favourite way to use a mask in the shower (on the other hand it does mean I can scrape out e...
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  2. Good Mask

    Nina Sladojevic

    Its great but quite small for the price
  3. It's okay


    I received a large sample of this mask. It's.... okay. Nothing special, but also no negative comments either.
  4. Great but too expensive


    For reference my ends are really dry and i only use masks and not conditioner twice a week when i wash my hair. Thickish balm consistency doesn't require a lot each time but it's too expensive. My ends are hydrated and smooth after rinsing and drying but i get the same results from Kerastase Chronologiste and christophe robin pear mask. Both smell better than this - the scent of the whole range s...
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  5. Happy


    Very happy with this product. I like that it does its job in a short period of time (2-3mins). My hair feels soft and nourished after the treatment. I received this product as a sample and I am more than happy with it.
  6. Amazing product!


    Got a free sample of this- in love! Will buy again. My hair is thick and difficult to manage, but this has made my hair soft and silky!
  7. Good but mixed thoughts


    Loved this mask for it's gorgeous smell and how strong it my hair feel after styling, however it didn't leave it feeling moisturized or soft enough and after using the whole container over several applications i'm not sure there is any noticeable difference in my dry/frizzy hair. Perhaps would be good to alternate but that would depend on the budget available.
  8. Expensive but good!


    So hydrating and lush. I wish it wasn’t so expensive but it does work wondering on my long thick hair so I would re-purchase.
  9. Super hydrating


    Best mask I've used! Super hydrating for damaged hair. I usually leave it on for around 10 minutes for the best results
  10. Not bad


    The mask didn’t give me wow effect, in terms of moisturising I found it was ok. However I noticed my hair was softer and love the smell hence I gave it three and a half stars. I was lucky to receive the sample to test out the hair mask. Honestly for the price point, I’m not sure if I will come back to purchase the full size product.
  11. Lovely and soft hair


    This mask leaves your hair feeling super smooth and nourished. I’ve been using it once a week and you can really feel the difference - dry ends and hydrated, no more brittleness and the bonus? It smells delicious!! Would definitely buy the full size product.
  12. not bad


    Not bad as a hair mask, but a little bit over priced.
  13. amazing


    such a great mask conditions hair and makes my hair super soft
  14. Smells amazing, results are good


    I can't get past the smell, it smells like waffle cones! amazing! The product itself is good. I have received better results with other masks but that was probably due to the harsher ingredients in them. This product has great ingredients so I am sure it is better for your hair than other brands. Honestly I am sticking with it just for the smell, greater efficacy is an added bonus
  15. It’s ok


    Ive started using once a week along side restorative shampoo and conditioner by virtue.
    It smells great but I found the results just ok. Think I’ll return to shu umeura.
  16. Perfect Mask


    Works wonders, hair feels so soft and hydrated after using this. Also helps tame frizz and helps revive itchy scalp
  17. Not for me


    I was going to purchase this tub, but was lucky enough to have gotten a sample before jumping in. Tried it out and it did not work for me. Left a weird kind of residue on my hair, weighed it down and didn't really do much for it. Glad I was able to try it before hand!
  18. Not great


    I received a sample of this as a gift with purchase. After reading the reviews I was pretty excited to use it. My hair is naturally dry especially at the ends, with a bit of bleach damage as well. Nothing major, my hair is definitely not in the worst condition. Putting it in my hair it was really smooth and made my hair feel soft while raking it through. I left it on for probably 5 to 10 minutes t...
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  19. Great hair mask


    Used a sample and really like it. It smells so delicious, like sweet creamy coconut. Nourish and smooth hair really well.
  20. Expensive but worth it!


    I already use the Virtue Recovery Conditioner so decided to try the restorative mask and glad I did! It is expensive but I managed to get quite a few uses out of this small tub. Leaves hair feeling smooth and full not to mention it smells divine!
  21. Holy grail mask


    This mask was phenomenal on my dyed blonde, damaged hair. It made it my hair feel so soft and healthy. I normally use quite expensive treatments and even in comparison to those, this is one of the best!
  22. Want more!


    I have long thick hair and a lot of it. Ive just started highlighting so this sample could not have come at a better time! I used almost the whole 15mL tub in 1 go. It has a lovely shea butter/coconuty smell.
    Id be happy to purchase the full size as a replacement for my conditioner, but as a treatment i would prefer a leave in serum/oil style as i feel they work better than rinse out ones. ...
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  23. Great Introduction To This Brand!!


    I don't normally spend a lot on hair as skincare is my vice, but after receiving a sample of this treatment mask and I've upped my self-care since covid, I'm definitely getting this. It really felt amazing on contact - and the benefits continued on - while scenting my hair beautifully!
  24. Amazing product for damaged hair


    This product was amazing at helping to repair damaged hair. It also made my hair appear smooth and silky and took away the frizziness. I definitely feel a change to my hair after using it once and can’t wait to continue using it.
  25. love this mask!!


    This mask is seriously amazing, it smells like heaven and is super hydrating! Definitely noticed a difference in the smoothness of my hair since I've been using this.
  26. Smells fantastic


    Got a sample of this from AB. The smell of this treatment is devine. I let it sit on my hair with a shower cap on, for longer than the recommended time. Worked well and left my hair feeling soft, but if I were to purchase this for myself it would be because of the smell.
  27. The best hair mask I've ever used.


    I received a sample of the virtue restorative treatment mask with an AB order. Only needed to use a small amount and left it on my hair for about 5 mins. I used this in conjunction with a purifying shampoo and my hair has never looked so good ever. Reduced frizz, left my hair soft and smooth and really shiny . I am converted. It's amazing!
    I am trying to use up my current conditioner so I ...
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  28. Amazing but seems to lose efficacy after a while


    Leaves my hair incredibly smooth without the greasy or heavy feeling that is left behind by other treatments. I have fine hair so this a huge deal for me. I use this with every second wash in place of conditioner and bought a second jar because it worked so well.

    Unfortunately the effect seems to wear off after a couple of months of use. Maybe the hair becomes used to the product and...
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  29. Nourishing Hair Mask


    I was shocked at how small the 50mL tub was when I received it - especially with the price point - but the cream is super thick and goes a long way. The smell is amazing and the mask is super hydrating. Perfect for wavy/curly hair.
  30. Silky and light!


    This mask is really lovely. It smells good and is silky smooth on my hair.
  31. Delicious scent


    Has a great tropical (coconut?) scent! Hair feels strengthened after use and it doesn't weigh hair down (I have very fine hair). So it's a winner in my books!
  32. Soft and Silky

    Kat M

    Got a large sample of this with one of my purchases and always happy to try out a new treatment. The smell is really quite lovely not overpowering it's like a nice almondy smell. Definitely made my hair soft and hydrated and I have thin fine hair and this product didn't make my hair fluffy and too soft like some products do.

  33. good hair mask


    Got a sample of this. Smells really nice like coconut. Gonna to purchase.
  34. Smells yummy, super hydrating


    I love this hair mask! I use it once a week especially on the ends of my hair. Smells amazing and helps hydrate my ends so I don't get breakage.
  35. A bit too light weight


    This smells so great, vanilla and almond! But it is probably a bit too light weight and left my hair a bit fluffy/frizzy.
  36. I like it


    I love this hair mask. It smells just like coconut and my hair feels good after using it. I will buy it again.
  37. Great product


    Even though this product is on the expensive side it works brilliantly! I bought it because I received a sample and was surprised at how smooth it made my hair. Important tip, only use a small amount, it goes a long way so will last ages It also smells amazing!
  38. Average


    Not bad but nothing special. My hair did feel nice after using it, but I don’t feel it was better then some of the other hair masks I’ve tried in the past.
  39. Amazing!


    I have very thick, coarse hair that's damaged by bleach and hair colour. When I tell you, this mask is amazing!! Obviously, it's not going to bring back dead hair it's not Dr. Frankenstein, but once I got rid of my dead ends, I really started noticing a difference.

    However, I have to say that it took some trial and error to get the result I wanted. First of all, 3 min in the shower d...
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  40. Love it


    This product works well in short time, great for busy people! Will buy again~
  41. Gorgeous results!


    I received a deluxe sample of this mask and wow! It’s so easy to use in shower which is perfect for those who are time poor but want salon results at home. Left my coloured hair so soft and shiny. Would highly recommend!
  42. Beautiful smell and texture


    This smells so yummy! The scent is pina colada and the look and feel makes me think of caramel. Some serious summer beach vibes here! My hair is untreated and I don’t heat style so it’s already in pretty good condition, but I do enjoy using this treatment once a week because it’s just really decadent.
  43. An affordable, effective hair mask!


    I love this hair mask it makes my hair feel super healthy and fresh. I try to use it once a week.
  44. The best hair mask that I have ever used


    WOW! I am in love with this hair mask and it is by far the best that I have ever used. It leaves my hair feeling smooth, silky and super hydrated. I use it on my hair once a week (usually leave it in overnight and wash in the morning). It has really helped to restore a radiant, healthy glow to my hair. This is my new ride or die hair product.

  45. So smooth!

    Nic nic

    I got the sample size of this and loved how soft
    My hair felt and how shiny and healthy it looked. My hair is very dry and damaged but I get very oily at the roots. I just bought the 50ml, can’t wait to use this as a weekly treatment to get my hair in good condition again!
  46. Amazing!


    Such a good treatment mask. Smells amazing and left my hair feeling so soft and luxurious!
  47. Great


    This is a thick creamy hair mask that I leave on my hair for a few minutes. It rinses out cleanly and makes my hair smooth and soft. It has a very overpowering sweet coconut vanilla scent which I find too strong so that's a big con for me, and I just find this good but bot great. I've definitely tried better hair masks. The packaging is great, easy to use, the big opening allows you to comfortably...
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  48. In love!!


    One of the best treatment masks I have come across. Got this in a sample size, first of all, the smell is delicious, it’s not over powering. After leaving it on for 5 minutes and rinsing it off. My hair is left feeling softer and more manageable, I have pretty thick wavy hair and it worked so well for me. For my next adore beauty purchase this mask will be in the cart! In love!

    Bonnie-Jade (Adore Beauty Staff)

    Love this treatment mask! So easy to apply as it only needs to be in a few minutes. Hair is left super soft with instant results. Will be re-purchasing
  50. Super soft hair!


    My hair had been suffering from a bit of breakage and was becoming increasingly knotted and hard to brush. I was surprised by how small the pot was but quickly found only a small amount was needed. It made my hair super soft without weighing it down or making it greasy. My hairdresser commented on how soft my hair is so I will definitely be repurchasing!
  51. The quickest treatment i have used!

    Kristy (Adore Beauty Staff)

    I am absolutely loving this treatment.
    It leaves my hair feeling really soft and nourished - with a massive reduction in flyaway hairs.
    I use it once a week to keep my coloured blonde hair from drying out.
    This mask gives it extra hydration, without weighing it down (which i need as i have very fine hair).

    The most important reason i love this mask is that you only n...
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  52. Review & Earn
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