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VIRTUE Recovery Shampoo 240ml
SIZE: 240ml

4.6 of 74 reviews

4.6 of 74 reviews

$60.00
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Most Helpful Positive

The best

Jacqui

So annoyed I stopped using this shampoo being stingy have just repurchased and I will never go without ever again

Is this for you?

Cleanse, repair and nourish your hair with Virtue Recovery Shampoo. This gentle sulphate-free formula removes dirt, oil and product buildup from hair while repairing damage and enhancing softness, suppleness and hydration. Enriched with first-of-its-kind Alpha-Keratin 60ku, this shampoo treats and repairs damaged hair while leaving it clean and fresh.

  • Cruelty Free
  • Sulphate Free
  • Vegan

What customers say

SUPERIOR - 91% recommend

4.6
Read all reviews

Hair Concern:

  • Breakage and split ends
  • Dull, lacking shine

Hair Curl Type:

  • Curly
  • Straight
  • Coily
  • Wavy

Hair Texture:

  • Curly
  • Straight
  • Coily
  • Wavy

Frequently bought with

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VIRTUE Recovery Shampoo 240ml Reviews

4.6 of 74 reviews

91% recommend this product

  1. 55

  2. 13

  3. 3

  4. 2

  5. 1

Most Helpful Criticism

Healthy hair but only for the first wash day

Nsmn

This was not a bad product, and it leaves hair soft and smooth. However, I noticed my scalp gets oily very quickly whenever I use this shampoo
  1. The best

    Jacqui

    So annoyed I stopped using this shampoo being stingy have just repurchased and I will never go without ever again
  2. Makes my keratin treatment last longer!

    Milky

    This shampoo has changed my hair for the better so much! I get regular keratin treatments and since using this shampoo and the Recovery Conditioner, my keratin treatments have lasted so much longer and it doesn't leave any product buildup!
  3. Works well

    Star

    This one works well, it is hydrating but hair tends to get oily the second day. It’s great for dry hair though
  4. Smooth as silk

    JennyJ

    I received the shampoo and conditioner in a goodie bag. Not knowing it was so expensive, I tried the samples this week and my hair has been so soft and shiny all week. I only wash once a week and this has really transformed my hair. My head usually hurts from using hair ties but not since I used this shampoo. My head doesn’t hurt at all. It’s luxurious.
  5. Beautiful shampoo

    Paddles

    Probably the best I've used and I have tried many top Shampoos.. I love the smell and you only need a small amount. I have repurchased
  6. It’s the best

    Jacqui

    I cheated on this shampoo and chose a slightly cheaper brand cannot wait to finish that bottle so I can purchase this again I will never stray away again it is simply the best shampoo ever
  7. Best

    Jacqui

    Simply the best shampoo ever
  8. Good shampoo

    L

    Had the chance to try this in a trial size, its such a good shampoo, I've decided to get the large bottle! It cleans very well, lathers beautiful and leaves hair nice without drying it out. Gets a bit expensive but a little goes a long way.
  9. Holy grail

    AA

    Moisturising and refreshing, a relief for my dead ends and bleached hair! definite repurchase
  10. amazing

    moo

    amazing at keeping hair silky and keeps hair from getting oily fast
  11. Quite nice

    Siobhan

    First of all, this product smells lovely, like a tropical holiday getaway. But whether it does anything magical to my hair is another thing. It's definitely better than some other shampoos I've used, but it's nothing incredible. It does make my hair a bit soft but I also notice a bit more frizz after using.
  12. Nice shampoo

    Michelle

    Very nice shampoo great for damaged hair
  13. Very nice but exxy

    EH

    Loved this shampoo and it goes a long way (unlike the conditioner). however i've switched to olaplex.
  14. Healthy hair but only for the first wash day

    Nsmn

    This was not a bad product, and it leaves hair soft and smooth. However, I noticed my scalp gets oily very quickly whenever I use this shampoo
  15. Best shampoo

    Danielle

    Ive used this for about a year and it is a fantastic shampoo. I find it has definelty helped repair my hair. It is expensive yet I find a little goes a long way
  16. Deserves the hype

    Tiffany

    Seen so many people recommend this so though I'd try it though it is a bit pricey. I get a bit of product buildup from using dry shampoo approx twice a week but this cleans my hair thoroughly without needing a large amount. It's fresh and lathers and I can see why everyone is happy about it. Keen to try other Virtue products!
  17. Not worth the price

    Claire

    I bought this based on the reviews and since I only wash my hair once a week could justify the price. But I won't be repurchasing, I don't notice any difference compared to other (less expensive) salon quality shampoos.
  18. It lives up to the hype.

    BEC

    Yes it's expensive but I decided to try this product based on reviews and the recommendation of my daughter. Amazing shampoo, beautiful scent and like lots of quality shampoo's, you only need a small amount. Left me with the softest, shiniest hair. Converted!
  19. Love this product

    Kara

    I have used this for around 6 months that is how long the bottle has lasted for me ,I love the malt caramel scent its delicious I have the same conditioner which goes well with this Shampoo , I don't need the recovery anymore as it has really helped my hair improve so I will stick with this brand and get the pink one next, definitely by this one again if i need to improve the quality of my hair.
  20. Changed my life

    Nikolina

    I wasn't a fan of this shampoo when I first started using it, and then I kept using it, and it has changed my life!! I'm so sad that it is about to run out!! My hair is stronger, shinier and smells incredible!! The smell is a mix of vanilla and cinnamon I think. You have to work the shampoo between your hands before working it through your hair. It is drying, but works like a dream with the recove...
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  21. smells so good

    Heidi SB

    this shampoo smells so darn good, it lathers well and my hair doesnt feel too dry after use, even after the second shampoo, also makes my hair feel really soft after use, will definitely be buying this one again
  22. Completely clean, light hair

    Veep

    I got this as a sample, so had no hopes at all. I was blown away by how clean and light my hair was. In fact, I had forgotten that I had used it and kept wondering why my hair felt so silky and smooth all day. Since my sample ran out, I have returned to my previous shampoo and now my hair feels sticky and wooly. I shall definitely be buying the Virtue Recovery Shampoo and Conditioner for myself.
  23. Another great Virtue Product!

    Kylieeesi

    I love this whole range & I'm now a dedicated user. My hair health has improved drastically and I love that you only need a small amount for a really good lather. It's worth the investment for a quality product that really works, and last a long time! I've been using the Shampoo, conditioner & the treatment in this range for over 12months now, & can definitely say its a key factor making my hair h...
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  24. a fan

    sarah

    so glad to finally try this shampoo. i have fine, frizzy, blonde hair. this shampoo doesn't make my hair oily, doesn't weight it down and leaves my hair feeling fresh, clean and frizz free. scent is nice and excited to continue use to see the 'repair' side of the shampoo.
  25. Not For Me

    sai

    This was give as a sample with the Virtue Conditioner. It left my hair super tangly and dry after drying out my hair .
  26. drying and irritating

    nicole

    I bought this shampoo due to the glowing reviews and 4.8 stars but my personal experience with this shampoo was not that great. It has a lovely almost marshmallow-like scent and a little goes a looong way but immediately after shampooing i noticed that it was super squeaky (which usually indicates to me that its too dry) and super tangly for my fine hair. It made my hair really voluminous after it...
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  27. Just magical

    Sem

    A big difference with hair after use , helps A LOT.
  28. Saviour for dry hair

    SarahJP

    I used this shampoo after being recommended by a friend. I have fine hair that has been damaged over the years due to bleaching and colouring. I started using this to strengthen my hair and have noticed a difference.
  29. My forever

    Jacqueline Van Woerden

    Only annoyed at myself for not trying this sooner my hair health has improved drastically and I love that you only need a small amount for a really good lather
  30. Lovely shampoo

    Jules

    This shampoo is pretty good smells nice lathers well and it's sulfate free
  31. Soooo worth it

    Isobel

    Could not speak more highly of this product. It really does what it says and is by far the best shampoo I have ever used. I honestly could not use anything else. You also need such a small amount it lasted my about 10 months so it really is worth the price.
  32. Love it!

    Im

    This is one of the best shampoos I have tried (and i've tried alot!). The smell is incredible but not overpowering and a very small amount goes a long way. I have super dry and damaged hair from years of blonde foils and this makes my hair feel moisturized, yet stronger. I will repurchase. Highly recommend.
  33. Love this product

    Amy

    This leaves my hair feeling and smelling amazing
  34. Did not work well with my hair

    Hara

    I usually use olaplex but this shampoo and conditioner was recommended by the hairdresser company I go to, it made my hair VERY dry, I have long thin hair and it instantly became tangled and knotty. I continued to use till empty and would not purchase again.
  35. OMG IT'S SO GOOD!

    Bonnie

    This shampoo is amazing!! I have been on the hunt for a good shampoo forever and this paired with the virtue recovery conditioner has changed my hair so much. It's so much shinner and smoother. Worth the big price tag!
  36. I really like this shampoo

    Kate

    I really like this shampoo and I will purchase this again
  37. Good product

    Mali

    I received a sample of this product so I have not used it for long to see the long time effect, it smells nice (like a sweet bubblegum), not sure if the price justified what it offers in the long time use. The formula is so watery, so need to be careful not to apply too much.
  38. Love it

    Mandy

    I had a keratin treatment done so I have been looking for Sulphate free shampoos. Virtue was highly recommended by many users so I bought a travel size to try. It did not disappoint. It keeps the hair soft and healthy while keeping my scalp clean. Love it!
  39. Best ever shampoo

    Natalie

    Nothing but the highest praise for this amazing product.
    I bought the Christmas pack with this in it and I knew it would be awesome.
    Virtue is an amazing range .
    Absolutely A1.
    All products have that distinctive gorgeous virtue scent.
    Best shampoo ever tried.
  40. works well

    t

    great shampoo, gets the job done. moisturises and lifts my hair while nourishing it
  41. great

    jess

    such a great shampoo for softness and hydration.
  42. Super nourishing

    Melissa

    This shampoo has been great for my dry and frizzy hair. It leaves my hair clean soft easy to manage and smoother. My hair is left shinier too
  43. Beautiful but a bit a little over-priced

    SO841

    I really enjoyed this shampoo. It smells incredible (vanilla/caramel scent) and does lather really well so a little does go a long way. My hair did feel a lot stronger and healthier after using both the shampoo and conditioner but I'm not sure the results really justify the price. I wasn't wowed by it but still nice if you feel like treating yourself a little.
  44. Worth the money!

    1crawke

    I really do love this product, I am in the process of going from healthy dark brown hair to blonde (due to greys) and i wanted to keep my hair as healthy as possible. I always wash twice and follow with the Recovery Conditioner, I have had to buy the Virtue leave in conditioner to detangle as i have found that this shampoo makes my hair really knotty. That's a small price to pay because between wa...
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  45. amazing

    ruby

    great shampoo!! the only downside is the price, however you do only need the smallest amount to get a good lather. smells great, leaves hair soft, shiny, and nourished.
  46. My new favourite shampoo!

    Nic

    This shampoo smells absolutely delicious, caramel and nutty! It’s absolutely devine and leaves my hair clean, shiny and frizz free. You only need a small amount as it lathers so well so even tho it’s expensive....cost per use is great value!!
  47. Saved my heat damaged hair

    Alyssa

    I'm speaking for the entire VIRTUE Recovery range when I review this product. It was only December last year that my hair was breaking off 5 cm away from my scalp. Developing tufts of dead hair that seemed almost irreversible. Someone referred me to these products and they have completely saved my hair. Each week VIRTUE products have helped my hair improve, I've purchased about 3 bottles now. I wi...
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  48. my favourite

    ashwild

    lathers so well, smells great and has definitely change the health of my hair for the better. also cruelty free!
  49. Worth every penny

    Jaz

    Can't recommend this shampoo enough, worth every cent! My blonde hair was quite damaged from over colouring and had a lot of breakage. I've been using this shampoo since June and it feels so much thicker and healthier. It lathers up really well, you only need a small amount so it will last. Wish I had have been using it sooner!
  50. amazing!

    Amelia

    I have been looking for a good shampoo that leaves hair feeling soft without leaving a residue. I tried this one after Joanna mentioned using this range of products.

    It is the best shampoo ive used.
    I love the bottle/smell/the way it leaves you hair feeling.

  51. Amazed

    Mel

    This shampoo is life changing!! I love the concept behind this brand - incorporating alpha keratin in all their products. The condition of my hair has improved and my hair feels much more hydrated!
  52. No words..

    Sonya

    I was recommended this product by a friend and I have to say Virtue has been hands down the best products for my hair and scalp.

    I’ve tried quiet a few different products and Virtue has been the best for me. My hair just looks healthier, thicker and my scalp is no longer itchy.

    Although the products are a little pricey, they are so worth it as you only need the smallest a...
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  53. Amazing duo!

    Mia

    I love this stuff and it’s amazing with the conditioner. A little goes a long way. I have really long thin hair and use a tiny amount so a little less and it lathers up A LOT. Smells amazing! Love it so much and it makes my hair so soft.
  54. Great Shampoo

    Angela

    Leaves hair feeling soft but stronger and cleaner. Highly recommend
  55. Big yes

    Lily

    This product is amazing. I was recommended by my hairdresser and although the price slightly stumped me I still had to try, and I have absolutely no regrets at all. I usually have wavy hair and post blow dry it is so smooth I don't need to straighten anymore. The packing is also beautiful and it has a mild scent which is also nice. I swapped from another shampoo which I found was leaving my hair f...
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  56. One of my faves!

    Celina

    I was nervous about trying this as it is more expensive. But I'm hooked! My hair definitely feels stronger and my ends are less dry after a month of use. I also notice it's significantly less frizzy. If you have dry/blonde/damaged hair, I'd definitely try it!
  57. Healthy, shiny but there are other options!

    Lorna

    I've been using this product for over a month and I can definitely notice a difference in the hair of my health. It's for sure shinier and stronger I think, however it is quite heavy and can make my hair flat and I think there are probably more affordable options. But overall, I do really like the product!
  58. holy grail!!

    Georgia

    The best shampoo ever! It doesn't leave my hair feeling dry or knotty like some shampoos have in the past and it feels like it gives my hair a really good clean. It smells amazing too!
  59. Great shampoo

    Annabelle

    I think this brand gives Kerastase a run for its money. I have completely switched over to using Virtue. This shampoo makes my hair clean but is not drying. It smells divine
  60. Brilliant shampoo!

    Z

    I first heard about this shampoo on a big celebrity’s Instagram page so thought I would give it a try! It helps smooth my oily, bleached, brittle and super knotty hair. You only need to use a small amount (size of 10cm coin) to get squeaky clean and shiny hair. Highly recommend!
  61. Looks like it's made from gold

    Joanna

    It smells divine, looks like actual gold and leaves your hair feeling softer than ever. One of the best shampoos I've ever used.
  62. Great

    Lisa

    I usually use a keratin treatment to control my fine frizzy hair. It’s washed and cut out so I decided to try this between treatments. It’s fantastic. Smells a bit like my keratin treatment too. Holds down the frizz and makes my hair bouncy. Much better than other products I’ve bought that promised the same results
  63. AMAZING

    Erin

    This is hands down the best shampoo I've ever used! My hair is long and coloured and I've used olaplex and everything else to make it more healthy. This is just so good!!
  64. Incredible!

    Alana

    I can't rave enough about this shampoo and the Recovery Conditioner! It is the only shampoo I've ever used that cleans the hair thoroughly without stripping it and making it feel brittle and dry. The texture is actually more like that of a conditioner, so you only need to use a tiny amount. My dry, damaged hair is in much better condition since using the recovery line, and for the first time in a ...
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  65. Love it

    Karen

    Definitely going to stick with this one for a while. Makes my hair super soft and smooth, but still keeps a wonderful lightness and volume. I tried the smooth shampoo in this range too, but it was a little heavy and made my hair oily quite quickly. But the recovery shampoo is just perfect for my hair which is thick, a little wavy and just generally unruly. Really happy I tried this, and I have a f...
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  66. VIRTUE Recovery Shampoo

    Chen

    Early days of using this product. The next couple of months will show whether the product is good.
    General reviews were good.
  67. Does exacty what it promises to do

    Deborah (Adore Beauty Staff)

    I tried this shampoo and conditioner combo on my bleached blond hair which is dry and brittle due to the overuse of heat treatment and bleach and my hair looked and felt so smooth and healthy that I will be buying the full-size option.
  68. Rescued very damaged hair!

    Pip

    I had very damaged hair that was breaking and generally just very weak. I used this shampoo with the matching conditioner and saw huge improvements in a matter of weeks. I have brown hair naturally but have been getting blonde foils and toners for years, this is the first time my hair has felt healthy!
  69. Super decadent

    Leigh

    Like a lot of the other reviews - it was the sample that won me. This shampoo is just so luxurious to smell/ feel and made my hair so soft! Not to mention the ingredients are hair extension safe. Will be purchasing,
  70. Wowee!!!

    Lauren

    I received this as a sample along with the conditioner and am blown away at how supple, soft and shiny it left my usually dry chemically treated hair. Would definitely purchase this!
  71. I'd give it more stars if I could!!

    KaRa

    I got this as a sample. I didn't think much of it at all. Then I used and OMG!! This shampoo is infinity amazeballs!! My hair was left feeling so silky and soft, and this doesnt happen with my other exy shampoo! On my buy list when I need a new bottle!!
  72. amazing product

    Kim

    I was sent this product as a sample with an order I placed and wow amazing - I normally use Opalex and needed an alternative product to use as well - it makes my hair feel and smell sensational and easy to style - what a difference
  73. Smells lovely

    Zeljana

    My hair feels so soft and smells divine.
  74. Amazing!!!

    Hellena

    This product is amazing and while pricy worth every cent!
  75. Review & Earn
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