Great travel size moisturiser
Perfect for travel. I take this with my on the plane and mix in serums or oil for added hydration. Glides on and absorbs quickly without leaving shine.
The Ordinary Natural Moisturizing Factors + HA 30ml
Is this for you?
Natural Moisturizing Factors (NMF) are elements that keep the outer layer of the skin protected and well-hydrated.
- Cruelty Free
- Vegan
- Artificial Fragrance Free
- Sulphate Free
What customers say
Age:
- Teens
- 20s
- 30s
- 40s
- 50+
Eye Concern:
- Age Prevention
Skin Concern:
- Dull, dry or dehydrated skin
- First signs of ageing
- Sensitivity and redness
- Wrinkles and loss of firmness
Skin Type:
- Dry
- Normal to dry
- Normal to oily
- Oily
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The Ordinary Natural Moisturizing Factors + HA
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Customer Reviews
Review & Earn4.4 of 275 reviews
86% recommend this product
Most Helpful Positive
Most Helpful Criticism
A bit let down
Found the formula sat as a film and didn’t really sink in. Not sure it improved hydration. One of the ordinary’s less impressive products.
Does what it says
Effective product. Hydrates and leaves skin soft, nothing crazy exciting nor life changing but then for the money you pay you can't expect it to do so. I would say that the size is TINY and not worth buying if you like to moisturise twice a day all over your face - this will last you a week or two tops, get the bigger size!A must have
This moisturiser is just such a great all rounder. Skin can play up or go through phases and this moisturiser is just a really good staple, at an AMAZING price. Nice if you want a break from actives, nice mixed with face oil, and great to seal in serums.Great travel size moisturiser
Perfect for travel. I take this with my on the plane and mix in serums or oil for added hydration. Glides on and absorbs quickly without leaving shine.Skin sensitive to using too much moisturiser
Using any moisturiser AM and PM causes my face to become congested with bumps. This wasn't any different, so I stopped using at night. It still seems to aggravate the bumps on my face. I'm 63 and can't use rich moisturisers on my face, I only need moisturiser once a day, and a very light one at that.Get the big one!
Loved every thing except the small tube :) I’ve ordered another one in a bigger size!Simple & Hydrating
This is a nice, simple and hydrating moisturiser! Perfect before bed or under make up!Rich and Creamy texture
First time user, found it to be very creamy and very hydrating upon application. So far so good on my oily t zone.Good basic moisturiser
I think this moisturiser is amazing for the price-point! It's a no-fuss everyday moisturiser that is lightweight & really hydrating. You only need a pea-sized amount for your whole face.Great Moisturizer
I just love this, I use morning and night and I love how it makes my skin feel soft, non-greasy too. It sinks into your skin and does the job amazingly for this affordable range.
I'm about to purchase some more. A little also goes a long way with this product!Great product great price
Friends recommended The Ordinary skin care so decided to start with Natural Moisturiser. After a week of use I am going to be a long term user. I have dehydrated skin and this moisturise glides on leaving my skin feeling moist.. The price is fantastic specially compared to some high end moisturisers I have tried over the years. The results are far superior. I am now going to try other products in the range.small but mighty
Wow, this is such a great price, though to be honest the tube is quite small and the formula is reasonably thick, so I don't expect it to last for very long. But having said that, it is a great product. It is so moisturising and great for those dry and scaly or irritated patches of skin on my cheeks. I'm a little wary of using it around areas that are prone to blackheads and breakout, since it is so rich. But I find it brilliant as a follow up to the Hylamide Sensitive Fix booster serum, for those dry and irritated areas.
A little shiny
I love how this locks in my serums, I find it a bit shiny to use during the day without any powder though.Fabulous on Mature Skin
I absolutely love this moisteriser. I'm in my 50's and my skin is changing and getting drier so I want something to keep my skin feeling soft and moisterised throughout the day and again at night when I use Retinol. This is a medium weight moisteriser, with no scent and glides on easily. I think it would also be great on my teen's skin. You don't need to use much but it can take a little longer to absorb. Just give your face a nice massage to help gently work it into your skin. I wear it on top of other serums from The Ordinary. This is also a great moisteriser to wear under makeup. Will definitely be buying more.Really works
Dry skin no more! After winter and pregnancy my skin really suffered with dryness. Since using an serum and this moisturiser my skin feels 100% back to normal. I use it morning and night and it’s like my skin drinks it up. Definitely will continue to buyGreat product.
I have the full size of this on my vanity, a backup in my bathroom, and the 30ml version in my gym and bathroom bags. This is a great moisturiser for my dry skin: It makes me feel hydrated without being greasy or sitting on top of my skin. I love this size as I can take it anywhere with me while saving space.Great
This product makes my skin very moisturised. I apply it after my serums in the morningPretty good
I’ve been using this for about a week (am & pm) and am super happy with it. So far my skin feels lovely and soft with no irritation. Moisturises nicely and hasn’t increased breakouts (I’ve actually noticed less but not sure if I can say it’s due to this yet).
I use morning and night. I apply the Niacinamide 10%/Zinc 1% serum, then The Buffet, then this. In the day I only apply this on dry areas as I follow with a moisturizing sunscreen.
It comes out of the tube kind of thick/different to most other moisturisers but I just spread between my hands and pat it on.Pretty good tbh!
One of the first ordinary products I ever tried. Used as last step, after my serums, this moisturiser leaves my skin hydrated but not sticky or oily. Pretty good for the price!!!Great
This moisturiser is so classic and it works on my skin at all times. It does not break me out and really hydrates my skin. I always apply this on wet skinPerfect. A must have
It’s fantastic! A little pea sized amount in the morning after all my serums and before spf. It keeps my face so nice and hydrated.Does the job
I'm really happy with this product. It has a meaningful consistency - not watery or thick - and leaves my skin feeling moisturised but not greasy. It doesn't clog my pores and sits well over my serums, and sits well under my sunscreen and makeup. And its so cheap!Nice and easy
I really like this moisturiser as its light weight but does its job. A bit creamy in texture so it can go a long way depending how much moisture you want. I use it morning and night and it leaves my skin feeling fresh and supple.Great overall moisturiser
I like this moisturiser very much; it's fragrance free and hydrates my oily skin without making me look like an oil slick. For an extra few dollars though, you get double the size so this is only good for travelling in my opinion. I went through this tube in a week so I'd recommend going for the bigger size! Regardless, it is a fantastic moisturiser especially for the price.Great light weight moisturiser
This was like water for my face, I really enjoyed using this especially during winter when my skin was really dry. It's also really affordable, I'm a uni student so this was a great plus for me.Great basic moisturiser - light and effective
I have purchased this product a few times now, and was not sold on it as a moisturiser. I wasn't sure if it was hydrating as much as some of my other moisturisers, but over long term use, I keep coming back to it. This is because it is so light, and yet effective. It is a basic, yet staple moisturiser, and particularly in the morning it works well for me, given I live in an area of high humidity. This product isn't too heavy on my skin, it absorbs well and is a great go-to. I will continue to repurchase - as it has stubbornly won its way into my heart!Good moisturizer
It's a good and light on the skin, even though I have oily skin it doesn't clog my pores and feels nice throughout the day.Uncomplicated moisturiser
I’ve been using this for about a month in conjunction with the cleanser, toner and vitamin F serum. I’ve found I don’t need to use a lot to get good coverage. It feels nice and light on my skin and I’ve noticed it feeling noticeably softer.A bit let down
Found the formula sat as a film and didn’t really sink in. Not sure it improved hydration. One of the ordinary’s less impressive products.Another great product from the Ordinary
Easy to use, and economicalLightweight moisturiser
I have quite oily skin and have found many moisturisers to be too heavy and thick, but this one is perfectly lightweight. Good for both am and pm and sits well under makeup, but might not be thick enough after exfoliation or dry skinGreat, Lightweight Moisturiser
Love how lightweight but hydrating this moisturiser is! It leaves your skin feeling so fresh and hydrated without that greasy film heavier moisturisers do. If I feel like I need extra hydration I'll put my argan oil on top. Highly recommend this moisturiser especially for those who have oily/breakout prone skin!High quality, no fuss
I use this as the last step of my regime. Applied after Plant Derived Squalene, or Virgin Marula Oil (both also by The Ordinary), this delivers deep hydration without greasiness on my oily skin. Previously I was using Drunk Elephant Lala Retro, so very happy with this much more reasonably priced alternative.Good but I prefer other moisturisers
This is an excellent product, though I don't find it to be a great all-rounder. It's good to mix the Vitamin C powder with to dilute it a bit or mix with the Vitamin C cream The Ordinary also offer... I just don't love love love it because the tiny scent isn't really very pleasant. After I use Niacinamide in the morning, moisturise and sunscreen it does feel a bit too oily for my but my skin is oily and hormonally nutcase!
It is a good moisturiser to use at night with vitamin C, but I'd suggest using a face mist as your final step before bed so you get a nice cooling/relaxed effectGreat for Oily Skin
I've always hated my skin, but this left my for the entire day with non oil skin, it's a life saver!I'm glad I tried it, but I'm sure I can find better
I wouldn't say this is the holy grail of moisturisers, it is quite basic and isn't very spreadable. Once I finish it off I'll probably find a more hydrating one.Great for Oily Skin!
I have finally found a light moisturiser that doesn't make my oily skin worse. It sits nice on my skin and also under my makeup, highly recommend.Very basic
Very basic moisturiser. Didn't feel it did much for my skin. I love the brand for the cheap price point. Depends on what you are after I guessWasn’t great for me
Sort of sat funny on my skin. I found it to not sink in all that well :( I love the ordinary and most of my products are from them but yeah this didn’t work out for me!Great
This is a really good moisturiser. It is light yet very hydrating. Does not leave a greasy residue and absorbs very well. It's a good light moisturiser for those with combination/oily skin types, if you're skin is on the dry side you may need something more than this.Great daytime moisturizer
I have been using this as my daytime moisturizer, under makeup. It’s been good for day but I prefer a heavier cream at night. I like how fresh my skin looks after application. The Ordinary products are easily my favourite brand!Light and velvety
I love the texture of this moisturiser, it feels smooth and velvety. however it is not moisturising enough for my dry skin.Use in conjunction with other TO products
To get the most effect out of the Natural Moisturizing Factors + HA from The Ordinary, customise your own skincare routine from their water based solutions, after water range and oils before layering on this moisturiser. The Natural Moisturizing Factors + HA, on its own, does not do much, it sits very comfortably on top of two, three or four differing ingredients. If you create a cocktail from The Ordinary tailored to your needs and wants, this moisturiser is perfect to complete that regime. Otherwise, one may find this moisturiser too simple and basic.Not great for oily skin
Didn't love this one for my oily face. Didn't sink in as well as I would want before makeup application.does the job, works under makeup well
I have combination skin and have been using this product on and off for 4 months in a tiny amount on my cheeks which tend to get dry in winter. The formula feels light and absorbs well with no yucky film, and is unnoticeable under my makeup. This moisturizer says it can be used to lock in moisture and it definitely does. Would recommend.Fantastic moisturiser
I use this as part of my evening routine. It is very lightweight and not too only after application. I only use a little amount and it is enough for my entire face so a little bit goes a long way. Definitely affordable and the 100mL tube lasts for ages!Moisture
I love this moisturiser. It is very light on the skin and great for mornings. It also has great ingredients and is also fragrance free.DON'T BUY THIS - BUY THE 100ML INSTEAD!
This is the perfect moisturiser for sensitive skin. It has no nasties or fragrance and just the right amount of hydration. It's a close dupe to the Drunk Elephant Lala Retro which is their best seller! Almost the same whipped consistency and just your basic moisturiser. This also sits perfectly under makeup and is suitable for "cocktailing" your skincare i.e. mixing with azelaic acid, niacinamide etc.Best moisturiser
I love this moisturiser, great value for money and it isn’t fragrant which I love. Not heavy on your skin or oily either. Love itGood All Rounder
This product gives my skin moisture without it feeling heavy or oily afterwards. Great value for moneyGood basic moisturiser
Leaves my face feeling lovely and moisturised. Not at all fancy but does the job!Works really well
I love the ordinary. This makes my skin more even, smooth, toned, and soft! An amazing product for the price and lasted a fair while considering the size of the bottle!Good all rounder moisturiser
My skin is normally dry on cheeks and forehead, oily nose and blackheads on my chin and jaw, and overall drier in winter.
I use this as my stashed moisturiser at work and it goes on smooth and absorbs cleanly. I don’t find it leaves and greasy residue nor does it stay sitting on the surface like some.
Would recommend.Lightweight and nice
This daily moisturiser is lightweight and nice! Dries quickly and hydrates the skin without it feeling super oily. Tube only lasts 2-3 weeks maximum.Great
I’m still trying to get my hands on the hyaluronic acid but this is great and alongside the Neutrogena water gel, this is my fave. It’s very hydrating and I often don’t need to apply anything else as otherwise my skin gets oily but this product is not oily at all and amazing overall. If there was more product then I would consider this my holy grail product.Great
I got this once in the small size and wasn't sure about it. After using it up, I knew i had to buy the bigger size. I have acne prone skin and even the most small change/addition to my skincare routine makes me breakout- not this one tho!
Definitely going to repurchase it over and over again.light but hydrating
Just started using this moisturiser along with other products from the brand.
Feels light and I have noticed a change in texture and tone of my skin.
Will keep using the product.
Don't need very muchGreat
Honestly a great everyday moisturiser for an amazing price.Affordable and realy works on my oily skin
Its wonderful, affordable and is great on my oily skin and is smoothing out my fine lines.. super impressed for the price..Switching up my moisturiser
I am trialling this one out, goes on really nice and absorbs quickly, i think next time i will buy the 100ml cause i think value for money is amazing!Love it!
Works nicely with my oily skin, rich consistency which I look for in a moisturiserAffordable and light weight
I purchased this to use as an affordable alternative every day moisturizer, i have very oily skin and i use this in the morning before make up. So far its done the job, hasn't broke me out and is great price point if your looking for something that does its job.Love it!
After trying numerous moisturises I was so happy with this one! I have very sensitive skin prone to dermatitis and breakouts in my t-zone. Since using it I haven't had many breakouts at all and my skin feels lovely. My skin is left feeling really moisturised and I wake up in the morning feeling and looking great.Great product for dehydrated skin
This product is great. The product is not greasy and very light on my dehydrated skin.
Love the fact that it is not scented and my face feels really soft and not tight after using it.good cheap moisturiser
for the price this moisturiser is really nice.Simple and effective
I love this moisturiser, I first got it as part of the No-Brainer Set but have since repurchased in this small travel-friendly size. Due to it's thick and rich texture I find you only need the smallest amount to cover your whole face so it lasts for ages. I have oily skin and this works great for locking in moisture without making me too oily.Amazing for winter!
Love this moisturizer pre-sunscreen during the day! A little goes a long way and it is nice and creamy.
Probably better for winter for some skin types though as it can cause a bit of congestion after long use, in my opinion.Plain, simply, does the job
As much as I love smell nice products this moisturiser just does what it is supposed to, lock in the moisture with no scent. My skin used to be quite sensitive and flaky but since I started using The Ordinary products I don't experience any of those symptoms anymore.Good price, average product
Find this does nothing for my skin. Not a fan of the textureNew hero moisturiser
I am in love with this moisturiser, and not only because it's $9.80 (but seriously, how amazing is that?!).
It's simple, no fuss, and does exactly what it's supposed to do. It applies like a balm and a little goes a really long way. A pea-sized amount melts in my hands to spread over my whole face. It only feels thick or heavy if you apply too much. Otherwise, it's beautiful and lightweight, which is exactly what I want for daytime wear.
It sits wonderfully under my makeup and doesn't pill, even with my BB cream which apparently seems to pill with EVERY product, so that's saying something.
I love that it has actives in it so is doing more than just keeping my skin soft and supple.
This moisturiser is leagues better than many I've used that have been five or more times the price. I'll never stop buying this!Can’t complain for the price
Good simple moisturiser for someone on a budget, does exactly what it says although it felt a bit sticky. I would probably splurge a bit more for something a bit nicer and a bit more hydrating.like a supermarket moisteriser
I used Skinstitut products and thought I would try The Ordinary so have purchased a few products. Their moisturiser is just not 'moisturising' at all! I have random dry patches on my face and with this moisturiser they are still there, whereas with the Skinstitut moisturiser they went away. My skin feels dry after using it and I have gone back to my old product. It is cheap and it feels like a cheap supermarket moisturiserGood but can't use alone
I like this moisturiser and use it after oils and the Ordinary Buffet serum. I've used it a couple of times alone (lazy) and my skin felt dry by a couple of hours after. Good basic moisturiser.Nice basic moisturiser
This is a great product for a standard moisturiser. I didn't find it blew me away but it does exactly what is suppose to. I do find it pills when applying foundation directly over it so I try not to use too much or I use when I am not wearing any makeup.Nice simple daily moisturiser
This moisturiser is exactly what I was after. Light weight, refreshing and keeps my skin happy all day. It has no fancy stuff in it, but I prefer it simple and effective.Does what is says!
An inexpensive, effective moisturiser. I have dry sensitive skin, this is gentle but nourishing. It’s quite thick, but spreads easily and absorbs quickly. A great product at an affordable price point.Just tried and am loving it!
I just started using quite a few different products from The Ordinary range, and I’m really liking the moisturiser. I have normal skin, and I find it’s not too heavy and you don’t need to use a lot. I’ve tried creams 5x the price and can honestly say this is just as good. Great value for price.
Must have
After reading the reviews I thought I’d try my luck with this and considering it’s also quite cheap I thought I wouldn’t have much to lose. I use it every morning and every night and my skin has never been better. When I combine it with the rest of my regime from the ordinary at night, I wake up the next day and it looks like the sun is shining out of my face.Simple & no fuss
I have dry/dehydrated skin. I just started using this moisturiser with TO's HA serum, morning and night and my skin is left soft and feeling hydrated and not greasy at all. It is good value for money too.Does the job
I've been looking for a cost-effective moisturiser and have been enjoying this. I'm usually quite picky with my moisturisers but this does the job - doesn't feel greasy and soaks into the skin straight away. Have been layering this with The Ordinary's hyaluronic acid underneath.Best low end moisturiser I’ve ever used
I’m an avid believer of using a combination of high end and low end products. I have dry, dehydrated skin and jumped on the hyalyronic acid craze but didnt want to fork out a lot of money for a serum and a moisturiser. I get dry patches towards the end of the day and I struggle to find a cream outside of Creme de la mer that keeps my skin hydrated all day. I layered this with the hyaluronic acid b5 from the same brand and have noticed a significant difference in my skin over the last 4 months. I am now on my third tube of this cream and I don’t think I’ll stop using it. Fingers crossed this will withstand the dry skin over the winter months too.My go to moisturiser
I have been a repeat purchaser of this wonder moisturiser! It is soft and not oily, perfect for underneath make up. My complexion has drastically improved since I began using this daily. It comes in 2 sizes which is great as the smaller one is perfect for travel or to keep in your handbag. The only downside to this product is that it doesn't have that "luxurious" feel and smell of higher end face creams. As someone who was a cult buyer of a particular high end moisturiser I am officially a convert to this product. You cannot go wrong with the great results and the fantastic pricing.Great and affordable moisturiser!
This is a great light-weight, non-greasy moisturiser that doesn't irritate my sensitive skin and leaves it nice and hydrated. It's also very affordable which I love.HG Moisturiser
I always had trouble with my skin until I tried this: I'm dry and sensitive, but also prone to acne and congestion. Most moisturisers leave my skin dry and tight, but the ones that deliver enough moisture and hydration tend to cause breakouts. Plus the vast majority, even those for sensitive skin, sting and burn! I tried this on a whim and it changed my life forever.
It's rich but not heavy, because the hyaluronic acid boosts hydration without being greasy, and gives an almost silicone texture that smooths my skin. It doesn't have a scent or any active ingredients like antioxidants, which is perfect for sensitive people. I add The Ordinary Hyaluronic Acid or Plant Derived Squalane underneath most days, but for more normal/combo skin types it would be fine on its own. I recommend this to everyone and can't see myself using anything else: the only thing that comes close is Chanel Solution 10, but I honestly prefer this!Good vaule
I just started using quite a few different products from The Ordinary range, and I’m really liking the moisturiser. I have normal skin, and I find it’s not too heavy and you don’t need to use a lot. I’ve tried creams 5x the price and can honestly say this is just as good. Great value for price.Great priced basic lotion
This is a lightweight moisturiser that is good under makeup or to help the absorption of other oils/products. I also use it to thin and blend out foundation for a lighter coverage. If you tend to be dry, it's not great as a hydrating cream, it's more like a lotion. I have dry sensitive skin and have no reaction to it, but I need to mix with squalane if I want a nourishing hydrating moisturiser. It's good for the price, but has limitations. Might be a good match for oily skin though.An excellent product, I recommend buying the 100ml version
An excellent product, I recommend buying the 100ml version. I go through the smaller one so quickly and it's annoying to have to repurchase it regularly.Good Moisturiser
For the price, this moisturiser is amazing. Hydrates your skin but not too heavy and goes seamlessly under makeup, fell into my beauty routine no problems at all. I have oily acne prone skin and it did not break me out.Okay moisturiser
It is not as moisturising as i expected so i mixed it with other moisturisers and it felt goodGood support moisturiser for eczema.
I have combination skin and bought this mainly because I have patches of facial eczema. I had heard that many of the ingredients in this formula are often recommended for eczema suffers to improve skin barrier function and repair skin damage.
This is a very thick, creamy, almost scent-less moisturizer. I only needed a tiny amount to cover my eczema. It goes on smooth and leaves skin feeling softer, but doesn't soak in as much as more watery moisturisers.
Overall, I didn't notice any amazing improvement in my eczema while I was using this, but it did help keep my skin smooth and hydrated, and also it didn't cause me any extra irritation or itching. I don't think I would want to use it as a general facial moisturiser as a I prefer a formula that is less creamy and soaks in more.Good moisturiser
I really like this moisturiser and it's such a good price. Doesn't feel heavy (though the consistency is quite thick), and it keeps my skin looking hydrated.
I have normal/combo skin and it works well. Tried it on my boyfriend's dry skin and it worked a treat!Good for it’s price!
I like this because it’s so simple and not going to irritate my face in anyway
I do find it doesn’t sit well under make up as well as other moisturisers do and isn’t the most hydrating on the market but still all around a good moisturiser for people with problem skin especially!
Affordable great moisturiser
This moisturiser is very affordable and worth a try for all skin types. The addition of Hyaluronic acid adds extra moisture to the layers of the skin. I have oily combination acne prone skin and this did not break me out, quite happy with it. It stay well under makeup although i felt it made me a little oily than usual in the T-zone.Moisturising Heaven
I have dry skin thats also prone to breakouts, and struggle to find anything that works for both concerns. I tried the ordinary moisturiser with low expectations. I was really impressed with the consistency of the product, its quite thick, but not too rich or oily, a little goes a long way, and it doesn't seem to clog my pores. If I want a little extra night time moisture I mix it with some rose hip oil.New favourite moisturizer
The Ordinairy have done it again! There is nothing ordinairy about this moisturizer, it is very hydrating and i have also found that applying several layers helps it act as an amazing primer for foundation. It’s great for super dehydrated skin like mine. Needs more hype as it is fantastic! Repurchasing again and againGreat product for a great price!
I use this moisturiser in the morning after The Ordinary serums. I also like to use it prior to applying makeup. I will also put some on under a tinted moisturiser if it's sunny weather. It is a nice and light moisture that seems to sit nicely beneath makeup.
This is the BEST skincare brand ever! Great price too!!!Nice light moisturiser
I have normal to dry skin.
Love that you only need a tiny bit, especially as the bottle is so small.
It soaks in beautifully and feels light and not greasy or oily, no fragrance at all which is nice.
This moisturiser isn't wowing me in any big way but it's decent.Go to no fuss moisturiser
This is my go to moisturiser I use daily, it’s simple, fragrance free and does a great job of delivering substantial moisture with absolutely no residue. It does exactly as it promisses and for what you pay, it is an excellent value for money product. I would recommend to anyone.Brilliant
After fighting for years with my oily acne prone skin, I have finally found a moisturiser that actually works wonders. I only use the tiniest bit as it goes a long way, twice a day and it’s keeping my oils away. I’m so happy, it was so cheap too!Its okay
I would not recommend this if you're after something very hydrating, but its okay.
Nice for the price, thats about it.Great pricepoint
I purchased this after running out of my high end moisturizer and needed to get to payday. This product surprised me with its super hydrating properties and creamy texture and being under $20! I combined it with the rosehip oil at nightime and really loved the glow!