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The Ordinary Natural Moisturizing Factors + HA

The Ordinary Authentic
✔︎ In Stock.

The Ordinary Natural Moisturizing Factors + HA by The Ordinary


Natural Moisturizing Factors (NMF) are elements that keep the outer layer of the skin protected and well-hydrated. NMF are made up of multiple amino acids, fatty acids, triglycerides, urea, ceramides, phospholipids, glycerin, saccharides, sodium PCA, hyaluronic acid and many other compounds that are naturally present in the skin.

The Ordinary Natural Moisturizing Factors + HA offers non-greasy hydration that acts as a direct topical supplement of impaired NMF components.

It contains 11 amino acids, phospholipids, alpha/beta/gamma fatty acids, triglycerides, sterols and sterol esters, glycerin, ceramide precursors, urea, saccharides, sodium PCA and hyaluronic acid.

The Ordinary Natural Moisturizing Factors + HA offers immediate hydration and lasting results with continued use. 


To learn more about how to navigate this brand, click here to read our skincare guide on The Ordinary.


We suggest this product be used within 12 months after opening.


Aqua (Water), Caprylic/Capric Triglyceride, Cetyl Alcohol, Propanediol, Stearyl Alcohol, Glycerin, Sodium Hyaluronate, Arginine, Aspartic Acid, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Glucose, Maltose, Fructose, Trehalose, Sodium PCA, PCA, Sodium Lactate, Urea, Allantoin, Linoleic Acid, Oleic Acid, Phytosteryl Canola Glycerides, Palmitic Acid, Stearic Acid, Lecithin, Triolein, Tocopherol, Carbomer, Isoceteth-20, Polysorbate 60, Sodium Chloride, Citric Acid, Trisodium Ethylenediamine Disuccinate, Pentylene Glycol, Triethanolamine, Sodium Hydroxide, Phenoxyethanol, Chlorphenesin.

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Reviews (67)
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Nothing really special but I enjoy the brand - 17-05-2018 by

I hate moisturizers that contain sunscreen with a passion lol the smell, the feeling of it. I spend all day indoors so I only want to apply sunscreen when I know I'll be out doors. So to find a good everyday moisturizers that isn't a greasy, tacky mess is great. This is that. I can't find on the label whether it contains sunscreen but definitely doesn't smell or feel like it. The price isn't super appealing,$10 for 30ml isn't that great compared to other the ordinary products. Probably wouldn't buy again.

Just like expensive ones - 17-05-2018 by

Very nice. Soaks in fast, leaves me hydrated. 10/10.

Interesting... - 17-05-2018 by

This is an unusual moisturiser, in that it takes some time to absorb and dries to a matte finish. I imagine that it might be difficult layering multiple products (or makeup) with this, as the silicones might roll or pill. However, as the last step in my skincare routine at night, I have found this to be effective, but I am still a little bit on the fence about it due to the lack of absorbency. Still a good product with no negative side effects or breakouts.

Light - 14-05-2018 by

Very light and soft texture. Soaks into my skin so fast and doesn't leave me oily!

Nice for the Price - 11-05-2018 by

I usually have combination skin but at the moment I am using a benzoyl peroxide treatment that makes my skin very dry. This is a nice moisturiser, not oily and it makes my skin soft and supple, but it doesn't help much with how dry my skin currently is. I would definitely buy it again once my skin settles from the benzoyl dryness.

Light, perfect for combo/oily skin - 08-05-2018 by

A good moisturiser for my combo skin - effectively moisturises the drier parts of my face and doesn't irritate my oily T zone. I'll be repurchasing in the larger bottle.

Cheap moisturizer for young skin? Yes! - 08-05-2018 by

I'm 26 years old, with combo skin and I was using this product for a few years and looooovvvvveeeeddd it! I think it's a great basic, every day moisturizer, that did not cause me to breakout at all. That being said, you get what you pay for and if you're in search for something with a little extra oomph, this isn't it. I would recommend this to say anyone from the age of 17 - 25, that is just looking for a basic, cheap, go to moisturizer.

Not for me - 07-05-2018 by

Unfortunately this moisturiser just felt way too heavy or something and I just didn’t like the consistency of it.

Great product - 12-04-2018 by

I have mature, dehydrated skin that is prone to white heads in the morning from moisturizes. This product doesn't give me those white heads. It's texture is fantastic and melts into my skin quickly. I am using it morning and night and loving it.

quite good, great price - 12-04-2018 by

I like this product over the top of the HA serum, but it gives a "sweaty" feel to the face after applied. I have read online this is common/normal and it doesn't last long but worth mentioning. Wait at least 5 mins before layering it over the HA serum to avoid it balling up/pilling, and I prefer to pat it on vs rub it on. A little goes a long way!

Was expecting more - 11-04-2018 by

I was expecting a bit more from this product because of my love of everything else from the ordinary, however this moisturiser is just okay.
In fact I don't think I will be going back to it again unless my current moisturiser starts to cause breakouts.
Would be great for someone who suffers from acne using other moisturisers.

Not what I expected - 03-04-2018 by

I love the other The Ordinary products but not sold on this one. I didn't find that it really moisturized my skin any better than any other product. It actually left my skin feeling kind of tight and dry...not sure if it is just me.

Great and Light!! - 03-04-2018 by

Ive suffered from acne for years and this moisturiser doesnt break me out and provides enough moisture for most of the day. It does sweat off easily, I also refresh my face with rosewater mist in the afternoon as I start to feel some oilyness (its not a matte maintaining moisturiser) but it wont break you out and do the job you need to keep a healthy skin routine!

Great moisturiser - 03-04-2018 by

I got this after hearing a couple recommendations for it. I was hesitant as my skin can be fussy about what it will readily absorb and I hate feeling like I have a thick layer of cream on my face, but ordered 2 because I had a good feeling (and it’s out of stock in a lot of places). I’m glad I did! I actually really, really love it. It’s fairly lightweight, my skin soaks it up, it’s hydrating. It certainly doesn’t feel like I’ve got a thick layer on even if I apply it generously because my skin just soaks it up.

I have dehydrated skin, and I’m trying to repair the moisture barrier and get my face hydrated again, and so far this product is working wonderfully. Sometimes I’ll mix it with a few drops of TO Moroccan oil to have it last longer and I love the consistency. Even with oil mixed in it absorbs readily and leaves me feeling nice and soft.

excellent day moisturiser - 27-03-2018 by

I've only just come across this brand and thanks to adore beauty i did. just purchased my second natural moisturizing tube as i really loved the way my skin feels when i put it on. the only downfall is the size of the tube.

Reliable Moisturiser - 21-02-2018 by

This moisturiser is a solid performer for a range of skin types. I have normal to oily combination skin and this feels lovely on the skin after applying serums and it seems to seal the moisture in.

Ticks all the boxes! - 13-02-2018 by

I have combination as well as allergic sensitive skin. After reading reviews of how straightforward the formula of this moisturiser is and how effective, I made a purchase that I would not regret. A little goes a long way and besides from hydrating my face, it smooths out the dry patches from my allergy and treatment ointment.

Ticks all the boxes! - 13-02-2018 by

I have combination as well as allergic sensitive skin. After reading reviews of how straightforward the formula of this moisturiser is and how effective, I made a purchase that I would not regret. A little goes a long way and besides from hydrating my face, it smooths out the dry patches from my allergy and treatment ointment.

So great! - 06-02-2018 by

This is fantastic, and such a great price! I’ve already bought it several times and bought it for my friends too. It has a nice texture, and doesn’t make my already oily skin go overboard in either winter or summer. The only other moisturisers I’ve tried that are this good were Thalgo and Dior- I could buy 20 of these for the price of one of those, and I bet they have unnecessary silicones to make them feel so good too. I would absolutely recommend everyone try this.

Practically perfect in every way - 06-02-2018 by

Second purchase and I will not hesitate to buy again. I have oily but dehydrated, sensitive skin and this moisturiser is perfect under makeup (with or without primer) and cheap as chips to boot.

Best moisturizer I have EVER used!! - 06-02-2018 by

This is hands down the best moisturizer I have ever used! I have very sensitive, very very dry skin and this is the only thing I have found works so far. I use it every day, it soaks into my skin and actually moisturizes it!! Rather than just sitting on top and being washed off like most others do.

No no no - 20-12-2017 by

Im 31, i have normal and a bit dry on winter time. I purchase this as on the winter. This moisturiser is on a heavy cream side. It is sticky too. I didn’t like it as it’s too heavy on skin. Will be good for people who is very dry skin. And people don’t like heavy feeling on their skin, stay away.

Absolutely Love this moisturizer for my oily skin - 13-12-2017 by

As an oily skin person I never really moisturized my skin as I thought this would make it oilier.I was wrong since using this moisturizer I have found that my skin is actually dehydrated and that my makeup stays a lot longer when using a moisturizer. It does not feel think on my skin and absorbs within a couple of minutes. The tube makes it super easy to come out however also due to the tube you may think that you're finished however make sure you cut open the package and you'll get a lot more product out.

Definitely recommend this to anyone with oily skin

Wanted to love it - 12-12-2017 by

Love the hylamide and ordinary serums! I Really wanted to add this moisturizer onto my list since it was so cheap and reviews were good,but unfortunately it did nothing for me. My cheeks are sensitive and the driest part of my face, usually if I want to test if a moisturizer is good i slather it on my cheeks however I slathered this on over my serums and my skin still felt like sandpaper :(

Perfect! - 12-12-2017 by

Amazing moisturiser! After going through so many different brands of moisturiser ranging from cheap supermarket to high end this one wins and I have already repurchased! I have oily and dry acne prone skin and this goes on easily and absorbs quickly and feels nice and light, and my face stays moisturised for a really long time, no break through dry patches!
If you’re thinking about it go for it, it’s cheap enough to take a chance on!

fixed the ever-flaky upper lip area - 03-12-2017 by

my upper lip area has been flaky for months now this seems to be the most effective moisturiser i've tried (and this is after trying creams with "barrier repair" in their name). it's a bit too heavy to use all over my face as the weather warms, but i'll keep using it on my dry patches.

Good for the price - 29-11-2017 by

Really good for the price. It always hydrates my skin really well and works well with other products like the hyaluronic acid. I find that it does pill sometimes but that doesn't bother me too much. Will continue to buy

Pills like nothing I have seen before - 22-11-2017 by

So I am loving pretty much every Ordinary product I get my hands on - except this one. I figured Id get it as who doesnt need more moisturiser at some point right? So I've used it a number of ways. By itself - its fine - sinks in and does a good job of hydrating - but dont even try to add anything else under or over it because it pills like nothing Ive seen before. It pilled with my sunscreen, it pilled with my Vit C (I use moisturiser to dilute the Vit C as it chemical burns my skin otherwise) and with Niacinamide. It even pills if I put this on in the morning with nothing else and then 9 hours later put sunscreen on! It doesnt seem to play well with others. I have way better results from my basic Sukin moisturiser - which is cheaper (which I will stick to, I just figured I would try this one).

I gave it 2 stars because on its own it does the job and leaves my skin feeling nice - it absorbs well and isnt greasy, but will not repurchase.

Good product but my tube was half empty! - 15-11-2017 by

This is a decent moisturiser; it does exactly as it describes. It is light, non greasy and leaves my skin feeling plump. However, my tube felt as if it was full of air and hardly had any product in it!

Love it - 14-11-2017 by

This is such a beautiful silky moisturiser, it goes on so well and gives such a beautiful radiant look to the skin and keeps it hydrated all day

Make this product work for you - 13-11-2017 by

I originally found this a little too heavy to use daily but then I started mixing it with the vitamin c suspension. This combination is incredible! The moisturising factor improves the texture of the vitamin c and allows the benefits of both products to be delivered in a form which absorbs quicker and is much nicer to apply. It is very moisturising and is worth the money! Would just like it to come in a larger size!

Need the larger size already! - 13-11-2017 by

I've had extremely dry skin all year, and this has been the only moisturiser that effectively hydrates my skin well enough without making me oily. I want to love this, but I go through one of these small ones every few weeks... hopefully the 100mL version is restocked soon.

Perfect for my combination skin - 02-11-2017 by

This moisturiser has honestly become my holy grail. I had dry patches on my forehead and nose yet it was still somehow oily but this has solved all my problems along with a few other The Ordinary products. I can't even begin to explain how worth it these products are if you do your research and work out what is best for your skin type!!

It's Okay... - 01-11-2017 by

I only ended up using this product sparingly at night time as it was too thick and heavy for my dehydrated oily skin. Although I most probably won't repurchase this product it didn't aggravate my skin either. Dry skinned people would probably benefit more.

A bit too heavy for oily skin - 31-10-2017 by

I have oily/combo skin and my T zone and forehead tend to get really oily throughout the day. Even thoughI only use it during winter time, it's still a bit too heavy for me in day-time. Anyway, it didn't mess up with my acne and didn't cause me breakout.

Good but not great - 26-10-2017 by

Good, but I prefer using the straight TO HA 2%, with a lighter moisturiser. This felt too heavy for my skin.

A moisturiser that ACTUALLY moisturises?! - 25-10-2017 by

Yes, it actually makes your skin feel moisturised and for longer than 5 minutes! (Unlike some other moisturiser I know..)
It doesn’t leave a film on your skin. It lasts all day, had a great thick consistency, no overwhelming frangrance, improves texture and has helped my dry skin dramatically..
So you get the whole picture, my skin is very dry and oily. Very textured and lots of discolouring. With a few other products (salicylic acid 2%, the buffet & argireline 10% solution) my skin has improved already, within 2 weeks. Do research what regime will work for you and you won’t regret it. The ordinary is the best skincare I have ever been with and it’s true love.

Love it! - 25-10-2017 by

I am loving this mostiruiser. A tiny bit goes a long way. It isn't oily.
It is working well in combination with The Ordinary Buffet, which is also a favourite.
My skin is looking great.

Great product - 12-10-2017 by

I purchased several of The Ordinary products and have been very impressed with their quality & effectiveness. This moisturiser in combination with The Buffet has made a real difference to my mature, combination skin. It's been particularly effective in clearing up some dry patches that I've been trying to get rid of for ages. I certainly won't be going back to the expensive products I've been using in the past.

Absolutely hydrating - 12-10-2017 by

I LOVE this! I find it hydrating for my skin. I have dry skin, and I can feel that hydrating feeling as I put this product on. It doesn't give me any break outs, so I am very pleased. And the price is great too!

Left my skin feeling a little dehydrated - 02-10-2017 by

I liked this product because it had a nice emollient feel yet was light however my skin still felt 'thirsty'
For someone with no skin issues, looking for an inexpensive summer moisturiser this would be fine

Good for the price but nothing amazing - 27-09-2017 by

I have normal skin and the product isn't oily and is quite nice on the skin. However, would be best for summer not winter when less moisturiser is needed. If you like quite a bit of moisture this probably isn't for you and you would use it quite quickly if purchased.

My new holy grail - 25-09-2017 by

This has an almost thick whipped like texture, you only need a small amount- it applies quite thick but just melts into your skin. Once it is completely absorbed, it is AMAZING! I have extremely dry skin and this hydrates and leaves my skin so smooth. It is amazing before applying make up too. I will probably order 10 bottles at a time from now on because i never want to run out!

Not moisturizing enough - 22-09-2017 by

This was not as effective as I had hoped. I imagine it's probably good for normal skin, but for dry skin I still found it was lacking,especially on my forehead and between my brows.

Good - just not perfect for me - 18-09-2017 by

This is a great moisturizer. No nonsense, does great things for your skin. My skin feel soft and smooth after using this, and with continued use has made me feel a definite improvement in my skins appearance over all.
On my dry/combo skin I did have a few issues. I had a few moments of looking 'oily' after an hour or so which doesn't usually happen for me. Also it ia verrryyyy thick. A little does go a long way but it isnt that simple to spread around.
Not my perfect product, but not bad either!

Good for the price - 15-09-2017 by

I can't really complain about this moisturiser as it does what it says on the box. And for this coin, it is great. But I have slightly dry skin and while it does moisturise, it doesn't leave my skin feeling overly hydrated or plump as my usual moisturisers do. But for this price point it's a great product to have in between some more expensive brands.

Amazing! - 15-09-2017 by

I have never had dry skin until this past winter and I have never been a big moisturiser fan as I felt my oily, temperamental skin never reacted well to it. Enter The Ordinary Natural Moisturizing Factors + HA!

It is light enough to make a definite difference yet not clog my pores. Use on top of The Ordinary Hyaluronic Acid for ultimate all day moisture! I will never use another moisturiser! LOVE LOVE LOVE!

My favourite The Ordinary product! - 12-09-2017 by

I've just recently started my "Ordinary Skin Care Journey" and out of all the products I use, this is my favourite!!! I use it in the morning after all my serums (at night I use the Rose Hip Seed Oil) and I love how silky, smooth and hydrating this moisturiser is! I am a combination skin type prone to congestion and acne (oily T-zone & normal cheeks) and it is the perfect amount of moisturiser for me!

Good moisturiser but needs an extra layer before make up - 12-09-2017 by

This product works well as a moisturiser on its own. It's light and non-greasy and the packaging is attractive. I really like the other The Ordinary products, so I wanted to think the best of this, but I can't fully endorse it.
I like my moisturiser to double as a primer, and this doesn't sit very well under my makeup: it seems to react, causing it to lump up rather than blend in, unless I put another layer between it and the make up. A similar thing happens with The Ordinary's HA + B5 serum, so I assume it's to do with the HA ingredient?
This has never happened with any other moisturiser I've used, and it's a bit frustrating that you can't just slather it on and then proceed with your makeup routine. However as a post-work out moisturiser, or if you're not wearing makeup, it works fine.

Moisturiser for people who hate moisturisers - 07-09-2017 by

This baby leaves your skin feeling soft and hydrated without the sticky feeling. It has completely changed the feel and look of my skin after only a week of using it. It is inexpensive and travels well. 10/10 would recommend.

Best Product - 03-09-2017 by

Very smooth and hydrating and fantastic as all the hype

GREAT AND LIGHT WEIGHT - 22-08-2017 by

Overall the product is very light weight and does give some moisture. Although wouldn't recommend for those with super dry skin that are used to extremely thick hydrating products as it wasn't moisturising enough for me and i would have to put another face cream on top.

Not so ordinary - 18-08-2017 by

This is a lightweight yet hydrating cream that didn't inflame even my sensitive skin. Works well under makeup although it does not have a sunscreen. I use it after Buffet serum am and pm and my skin is looking the best it has in years. I use a dab of coconut oil as well if my skin is feeling extra parched but it is hydrating enough on it's own for me most of the time. You can't beat the price either!

Budget buy that works a treat - 07-08-2017 by

I was looking for a moisturiser to use at night that didn't have an SPF. The Ordinary caught my eye because of their no-nonsense marketing and great price point. I usually opt for luxe skincare but I'm trying to find budget friendly alternatives, that still perform. This moisturiser does the trick perfectly without breaking the bank. I find it absorbs quickly and is non-greasy. I'm usually combination skin type but in winter I get more dry than oily. I think if you have a particularly dry skin you will need to use a hydrating serum underneath, like hyaluronic. Think of this moisturiser as the coat to your outfit.

It's good, but not the best - 25-07-2017 by

Ok, so first, I can't really complain because I could buy 20 of these things for the price of the moisturiser I normally use. On that front, it gets a 10 out of 10.

That said, I don't think it's the right moisturiser for me. I think I need something more targeted at dye skin. And to be honest, I can't get used to the texture - a bit zinc-like and a bit whipped creme-like.

I really hope they release more targeted moisturisers, like their huge (and excellent!) range of serums. I'll be the first in line. But I don't think I'll go for this one again.

Dreamy! - 23-07-2017 by

Love this moisturiser, I'm onto my second bottle. So cheap but the quality seems exceptional!
I use it in the mornings over a few drops of The Ordinary Hyaluronic Acid 5%. Works really well mixed with my sunscreen also.
I have combo skin prone to large pores and breakouts. My skin has never felt so soft and stays hydrated all day without looking shiny. This brand has an awesome range, going to try the Vitamin C next!

It works! Light and sinks right in to skin. - 16-07-2017 by

I'm loving the whole range of The Ordinary! Honestly, it's making a visible difference to my skin. I would normally not choose a moisturizer like this one as it is VERY light and doesn't seem heavy enough for my super dry skin. However, when I use it as the last layer over the serums (currently using The buffet and the Matrixyl serums), it really hydrates and plumps up my skin! Amazing. There is no greasy feel and it just sinks right in. I've never used anything like it. I love the simple packaging and it's a small size which travels well. Would definitely repurchase again and again.

great product - 08-07-2017 by

Only been using for just over 3 weeks, i'm in my late 50's and so far my skin feels great, used together with other Ordinary products that iv'e purchased, has plumped up my skin and feels very soft

Great for dry skin - 16-06-2017 by

I have dry skin, that can easily become flaky in the winter. This moisturizer is great at managing the dryness but at the same time it isn't thick or greasy and absorbs well into the skin. It sits well under makeup.

Another amazing The Ordinary product - 14-06-2017 by

I use this in the AM under my makeup, and it's really nourishing and gentle. Not too oily, but gives plenty of hydration. Texture amazing, makes my skin feel nice and smooth.

Brilliant - 14-06-2017 by

I am on to my second tube. It is a no fuss moisturiser I can use over my Vitamin C on some nights or over my Retinol 2% on other nights. It goes great under makeup in the mornings too. I will continue to repurchase.

SO GOOD for dry skin!! - 03-06-2017 by

I have extremely dry skin especially in the winter time which has led a constant battle of flakiness. Before bed I use the 100% Organic Cold-Pressed Moroccan Argan Oil over my face first, and then on top i will use this. My skin has seen an extraordinary difference! It has no longer been flaking, and looks brighter, smoother and in general just healthier.

I cant recommend these two products enough for those who suffer dry skin! I seriously cannot wait to try more from the Ordinary.

ommmgggg - 21-04-2017 by

I recently was diagnosed with eczema around my eyes and so I have been trying to find suitable skin care that wont make my skin crawl and crack.

I have used this once tonight together with the Advance Retinoid and the Hyaluronic acid. OMG I have not felt relief like this in months!!!!! I am so happy I stumbled upon this skincare line!

Nourishing food for my Skin - 20-04-2017 by

This is a miracle moisturiser for me, it has given my skin a healthy plumpness and has cleared up my complexion!!! Although it absorbs into skin with a little it of work but its all worth it as it keeps my skin hydrated all day long!!! It also sits really well underneath make up. This is my favourite moisturiser. I have just finished a tube and I have re-purhcased it. Its so cheap and so much better than the high end moisturisers. Definitely worth a try (:

Effective moisturiser for sensitive skin - 09-04-2017 by

I love this moisturiser! It's very no frills - there's no scent, and nothing particularly luxe about it - but it works. I've found that it gives long-lasting moisture to my parched skin with no greasy residue. I have very sensitive, irritated skin at the moment and I find this moisturiser soothing and non-irritating. I just wish it came in a bigger tube, I'm going to run out of this really quickly.

The Ordinary NMF review - 16-03-2017 by

Wow, I can't think of a single moisturiser that is even in a similar league as this one. I love it!

This is a lightweight moisturiser that sinks in quickly, yet leaves a comfortable sense of emollience on the skin. It's neither too rich nor too thin - a good middle ground for multipurpose use. Doesn't smell like much, and isn't sticky.

I like to use this underneath my sunscreen on days where I need the extra moisture boost, or my skin feels extra dry or uncomfortable. I also like to pop this on right away after a shower to lock in moisture. You can apply this thickly as a mask - I don't think this is the intended use but it's definitely effective.

My partner has started stealing this one off me because it hydrates without being greasy or sticking to facial hair, and at this price I can afford to get him one that he can keep to himself.

If only The Ordinary had a sunscreen product as well....

WOW just WOW - 13-02-2017 by

If you are looking for a no nonsense moisturiser that just oozes moisture this is it.
A little goes a long way as I am finding with most of their skincare.
This takes a while to sink in but is worth it. Combined with The Ordinary Hyaluronic Acid 2% + B5 you can't go wrong. If you suffer from dehydrated, dry skin this is the product for you.
Now I want everything from this brand.
Hopefully Adore Beauty bring out the rest of the range. It's a game changer for 2017.

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