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The Ordinary Natural Moisturizing Factors + HA 30ml

4.4 of 304 reviews


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Natural Moisturizing Factors (NMF) are elements that keep the outer layer of the skin protected and well-hydrated.
  • Cruelty Free
  • Vegan
  • Artificial Fragrance Free
  • Sulphate Free

What customers say

GREAT - 87% recommend

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  • Teens
  • 20s
  • 30s
  • 40s
  • 50+

Eye Concern:

  • Age Prevention

Skin Concern:

  • Dull, dry or dehydrated skin
  • First signs of ageing
  • Sensitivity and redness
  • Wrinkles and loss of firmness

Skin Type:

  • Dry
  • Normal to dry
  • Normal to oily
  • Oily

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Questions & Answers

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The Ordinary Natural Moisturizing Factors + HA

The Ordinary Natural Moisturizing Factors + HA

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Customer Reviews

Review & Earn

4.4 of 304 reviews

87% recommend this product

  1. 152

  2. 114

  3. 32

  4. 6

  5. 0

Most Helpful Positive

Works Well


This is good moisturizer I mix it with Rosehip oil at night and it's really good, have used in day time and it works well.

Most Helpful Criticism

not a fan


i dont hate this but i definitely dont love it. i wanted to like it as i generally really like the ordinary products, but i just feel like the consistency of this moisturiser is like silicone? and doesnt sink into my skin. theres definitely other better products from the brand and this is a miss for me.
  1. Nice moisturiser


    This is a nice moisturiser. I have oily skin and am prone to blemishes and congestion, this moisturiser has not aggravated any issues.
    This moisturiser absorbs into my skin really well.
  2. not a fan


    i dont hate this but i definitely dont love it. i wanted to like it as i generally really like the ordinary products, but i just feel like the consistency of this moisturiser is like silicone? and doesnt sink into my skin. theres definitely other better products from the brand and this is a miss for me.
  3. Works Well


    This is good moisturizer I mix it with Rosehip oil at night and it's really good, have used in day time and it works well.
  4. So cute


    purchased this for travelling after falling in love with the fall size. best moisturiser and super affordable!
  5. cute travel size


    it is such a cute travel size can fit in my little purse. also it is super hydrating and i having an oily skin is okay with this as it does not makes my skin more oily.
  6. Great for the price


    I usually love a moisturiser that is thick and absorbs well. This moisturiser is thick enough but doesn't always settle into the skin beautifully. Having said that make up still blends beautifully over the top. Its a great product at this price
  7. Nice but small


    Really like how this moisturiser feels, but the bottle is tiny and doesn't last long. It is inexpensive but I don't think it even lasted me a month.
  8. Does what it says


    It is a simple moisturiser without any other fancy additives. My eczema would usually react to other face products, but it doesn't for this one! It's really gentle and hydrating. A little goes a long way honestly.
  9. This works fine as a day moisturiser


    I have fair, combination skin. I use this after cleansing and a serum during the day. I have been using it for a year and it is fine. It isn't the most impressive Ordinary product, but I put more attention into my serums and I find this sits nicely on top of serums and under makeup. It has a nice consistency and pleasant smell. I would recommend for a basic moisturiser.
  10. Love it


    Absolutely love this moisturiser. Does everything it needs to, soft hydrated skin and it soaks in quickly. Love this size for travelling.
  11. Light & easy!


    Amazing price for a great product. Its super light weight and perfect under makeup. A little goes a long way too.
  12. Good value moisturiser


    A really good moisturiser for everyday use. No frills but keeps skin feeling moisturised for a really good price
  13. Great Value for Money

    Loz G

    I recently swapped to this moisturiser after my clinique 'dramatically different' ran out. I find it works just as well with my skin. Is light and doesn't make me oily (i can be naturally oily in humid weather anyway) only been a few days but I think I'll be making the swap permanently
  14. A good everyday light moisturiser


    This is a good everyday light moisturiser. The only problem I have had is that it takes a while to soak into the skin.
  15. Good moisturizer


    I have adult acne and the first signs of wrinkles and I find this moisturizer to work well it doesn’t feel heavy keeps my skin hydrated especially when mixed with a serum my only complaint is the tube is really tiny
  16. Light but hydrating


    Great no frills moisturiser. I use it under my SPF if I'm feeling dry in the morning. Seems to sit well under makeup and doesn't make my oily/combination skin break out. No complaints here!
  17. Reasonable moisturiser for price


    This isn't the best moisturiser I've used, as it doesn't absorb as well or leave your skin feeling as soft as some others, yet it is still good value for money. I only really use a moisturiser before applying night-time make-up, as I use an SPF sunscreen during the day, and facial oils before bed. It is reasonably light, not leaving my face oily, and a little goes a long way. Not sure if it would ...
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  18. Lovely, light moisturizer


    Love this moisturizer! It sinks into the skin really well and provides light moisture. Sometimes I do add a second helping if my skin is feeling dry. I think that sometimes I need to do this because I use The Ordinary's Hyaluronic serum first and it helps the moisture absorb really well.
  19. Rich moisturizer


    This product was rich and creamy helped to restore dried out skin. Would buy again
  20. Good Value Moisturiser

    Rubber Goanna

    I found this a good summertime moisturiser. I have middle aged skin tending to dryness if I don't look after it and find this moisturiser in summer keeps my skin well hydrated morning and night. A little bit goes a long way and I use it on top of my The Ordinary serums. In winter time though, I find this moisturiser is not enough on its own as where live can get quite windy and I need to bolste...
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  21. A little too rich for oily or combo skin


    Fantastic value and good quality but a little too rich for my oily/combination skin. I found I have to apply very sparingly or it leaves my skin feeling too greasy.
  22. What a great basic moisturiser


    I am on my second tube of this moisturiser and use it day and night. It is easy to apply, and I feel that my skin has benefited from the hydration. It is a great price for the benefits it gives
  23. My skin has never felt so soft


    I had been having trouble with patches of really dry skin on my face that made my makeup appear patchy. Discovering this moisturiser was amazing, it cured my dry skin in one day and left it feeling super smooth, soft, and bright. I used this along with the buffet serum and the retinol 2%.
  24. Great everyday moisturiser


    This is my go to daily moisturizer. It’s not too heavy while still leaving my skin hydrated. All that’s missing is some SPF!
  25. Decent


    Living in a humid with normal to oily skin, have found this a decent basic moisturiser at a decent price. It is scentless, absorbs reasonably well and leaves the skin hydrated and soft. Best of all it doesn’t break me out!
  26. My favourite moisturiser


    This is one of the first products I picked up from the ordinary and I've repurchased at several times now. I use a lot of serums and actives so I want something lightweight but effective to lock in moisture and this does exactly that. It absorbs into the skin beautifully and doesn't leave any greasy residue. For the price, you absolutely cannot beat it. It's being a total game-changer for me.
  27. Best and Easiest


    My go to daily moisturiser.
    Can't go wrong with this one, perfect under make up
  28. Meh....

    Emma Loves Skincare

    This really was a let down for me! I found it a little too thick and uncomfortable for my skin and it tended to ball up when layered with other products. There's better products out there. Definitely one of my least favourite Ordinary products I've tried to date.

    For reference my skin is oily/combination and I am 30 years old
  29. incredible


    Another great product from the line. I found an improvement in my skin’s texture after regular use.
  30. Does what it says


    Effective product. Hydrates and leaves skin soft, nothing crazy exciting nor life changing but then for the money you pay you can't expect it to do so. I would say that the size is TINY and not worth buying if you like to moisturise twice a day all over your face - this will last you a week or two tops, get the bigger size!
  31. A must have


    This moisturiser is just such a great all rounder. Skin can play up or go through phases and this moisturiser is just a really good staple, at an AMAZING price. Nice if you want a break from actives, nice mixed with face oil, and great to seal in serums.
  32. Great travel size moisturiser


    Perfect for travel. I take this with my on the plane and mix in serums or oil for added hydration. Glides on and absorbs quickly without leaving shine.
  33. Skin sensitive to using too much moisturiser


    Using any moisturiser AM and PM causes my face to become congested with bumps. This wasn't any different, so I stopped using at night. It still seems to aggravate the bumps on my face. I'm 63 and can't use rich moisturisers on my face, I only need moisturiser once a day, and a very light one at that.
  34. Get the big one!


    Loved every thing except the small tube :) I’ve ordered another one in a bigger size!
  35. Simple & Hydrating


    This is a nice, simple and hydrating moisturiser! Perfect before bed or under make up!
  36. Rich and Creamy texture


    First time user, found it to be very creamy and very hydrating upon application. So far so good on my oily t zone.
  37. Good basic moisturiser


    I think this moisturiser is amazing for the price-point! It's a no-fuss everyday moisturiser that is lightweight & really hydrating. You only need a pea-sized amount for your whole face.
  38. Great Moisturizer


    I just love this, I use morning and night and I love how it makes my skin feel soft, non-greasy too. It sinks into your skin and does the job amazingly for this affordable range.
    I'm about to purchase some more. A little also goes a long way with this product!
  39. Great product great price


    Friends recommended The Ordinary skin care so decided to start with Natural Moisturiser. After a week of use I am going to be a long term user. I have dehydrated skin and this moisturise glides on leaving my skin feeling moist.. The price is fantastic specially compared to some high end moisturisers I have tried over the years. The results are far superior. I am now going to try other products in...
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  40. small but mighty


    Wow, this is such a great price, though to be honest the tube is quite small and the formula is reasonably thick, so I don't expect it to last for very long. But having said that, it is a great product. It is so moisturising and great for those dry and scaly or irritated patches of skin on my cheeks. I'm a little wary of using it around areas that are prone to blackheads and breakout, since it is ...
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  41. A little shiny


    I love how this locks in my serums, I find it a bit shiny to use during the day without any powder though.
  42. Fabulous on Mature Skin


    I absolutely love this moisteriser. I'm in my 50's and my skin is changing and getting drier so I want something to keep my skin feeling soft and moisterised throughout the day and again at night when I use Retinol. This is a medium weight moisteriser, with no scent and glides on easily. I think it would also be great on my teen's skin. You don't need to use much but it can take a little longer to...
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  43. Really works


    Dry skin no more! After winter and pregnancy my skin really suffered with dryness. Since using an serum and this moisturiser my skin feels 100% back to normal. I use it morning and night and it’s like my skin drinks it up. Definitely will continue to buy
  44. Great product.


    I have the full size of this on my vanity, a backup in my bathroom, and the 30ml version in my gym and bathroom bags. This is a great moisturiser for my dry skin: It makes me feel hydrated without being greasy or sitting on top of my skin. I love this size as I can take it anywhere with me while saving space.
  45. Great


    This product makes my skin very moisturised. I apply it after my serums in the morning
  46. Pretty good


    I’ve been using this for about a week (am & pm) and am super happy with it. So far my skin feels lovely and soft with no irritation. Moisturises nicely and hasn’t increased breakouts (I’ve actually noticed less but not sure if I can say it’s due to this yet).

    I use morning and night. I apply the Niacinamide 10%/Zinc 1% serum, then The Buffet, then this. In the day I only apply this on...
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  47. Pretty good tbh!


    One of the first ordinary products I ever tried. Used as last step, after my serums, this moisturiser leaves my skin hydrated but not sticky or oily. Pretty good for the price!!!
  48. Great


    This moisturiser is so classic and it works on my skin at all times. It does not break me out and really hydrates my skin. I always apply this on wet skin
  49. Perfect. A must have


    It’s fantastic! A little pea sized amount in the morning after all my serums and before spf. It keeps my face so nice and hydrated.
  50. Does the job


    I'm really happy with this product. It has a meaningful consistency - not watery or thick - and leaves my skin feeling moisturised but not greasy. It doesn't clog my pores and sits well over my serums, and sits well under my sunscreen and makeup. And its so cheap!
  51. Nice and easy


    I really like this moisturiser as its light weight but does its job. A bit creamy in texture so it can go a long way depending how much moisture you want. I use it morning and night and it leaves my skin feeling fresh and supple.
  52. Great overall moisturiser


    I like this moisturiser very much; it's fragrance free and hydrates my oily skin without making me look like an oil slick. For an extra few dollars though, you get double the size so this is only good for travelling in my opinion. I went through this tube in a week so I'd recommend going for the bigger size! Regardless, it is a fantastic moisturiser especially for the price.
  53. Great light weight moisturiser


    This was like water for my face, I really enjoyed using this especially during winter when my skin was really dry. It's also really affordable, I'm a uni student so this was a great plus for me.
  54. Great basic moisturiser - light and effective


    I have purchased this product a few times now, and was not sold on it as a moisturiser. I wasn't sure if it was hydrating as much as some of my other moisturisers, but over long term use, I keep coming back to it. This is because it is so light, and yet effective. It is a basic, yet staple moisturiser, and particularly in the morning it works well for me, given I live in an area of high humidit...
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  55. Good moisturizer


    It's a good and light on the skin, even though I have oily skin it doesn't clog my pores and feels nice throughout the day.
  56. Uncomplicated moisturiser


    I’ve been using this for about a month in conjunction with the cleanser, toner and vitamin F serum. I’ve found I don’t need to use a lot to get good coverage. It feels nice and light on my skin and I’ve noticed it feeling noticeably softer.
  57. A bit let down


    Found the formula sat as a film and didn’t really sink in. Not sure it improved hydration. One of the ordinary’s less impressive products.
  58. Another great product from the Ordinary


    Easy to use, and economical
  59. Lightweight moisturiser


    I have quite oily skin and have found many moisturisers to be too heavy and thick, but this one is perfectly lightweight. Good for both am and pm and sits well under makeup, but might not be thick enough after exfoliation or dry skin
  60. Great, Lightweight Moisturiser


    Love how lightweight but hydrating this moisturiser is! It leaves your skin feeling so fresh and hydrated without that greasy film heavier moisturisers do. If I feel like I need extra hydration I'll put my argan oil on top. Highly recommend this moisturiser especially for those who have oily/breakout prone skin!
  61. High quality, no fuss


    I use this as the last step of my regime. Applied after Plant Derived Squalene, or Virgin Marula Oil (both also by The Ordinary), this delivers deep hydration without greasiness on my oily skin. Previously I was using Drunk Elephant Lala Retro, so very happy with this much more reasonably priced alternative.
  62. Good but I prefer other moisturisers


    This is an excellent product, though I don't find it to be a great all-rounder. It's good to mix the Vitamin C powder with to dilute it a bit or mix with the Vitamin C cream The Ordinary also offer... I just don't love love love it because the tiny scent isn't really very pleasant. After I use Niacinamide in the morning, moisturise and sunscreen it does feel a bit too oily for my but my skin is oi...
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  63. Great for Oily Skin


    I've always hated my skin, but this left my for the entire day with non oil skin, it's a life saver!
  64. I'm glad I tried it, but I'm sure I can find better


    I wouldn't say this is the holy grail of moisturisers, it is quite basic and isn't very spreadable. Once I finish it off I'll probably find a more hydrating one.
  65. Great for Oily Skin!


    I have finally found a light moisturiser that doesn't make my oily skin worse. It sits nice on my skin and also under my makeup, highly recommend.
  66. Very basic


    Very basic moisturiser. Didn't feel it did much for my skin. I love the brand for the cheap price point. Depends on what you are after I guess
  67. Wasn’t great for me


    Sort of sat funny on my skin. I found it to not sink in all that well :( I love the ordinary and most of my products are from them but yeah this didn’t work out for me!
  68. Great


    This is a really good moisturiser. It is light yet very hydrating. Does not leave a greasy residue and absorbs very well. It's a good light moisturiser for those with combination/oily skin types, if you're skin is on the dry side you may need something more than this.
  69. Great daytime moisturizer


    I have been using this as my daytime moisturizer, under makeup. It’s been good for day but I prefer a heavier cream at night. I like how fresh my skin looks after application. The Ordinary products are easily my favourite brand!
  70. Light and velvety


    I love the texture of this moisturiser, it feels smooth and velvety. however it is not moisturising enough for my dry skin.
  71. Use in conjunction with other TO products

    Tea Sommelier

    To get the most effect out of the Natural Moisturizing Factors + HA from The Ordinary, customise your own skincare routine from their water based solutions, after water range and oils before layering on this moisturiser. The Natural Moisturizing Factors + HA, on its own, does not do much, it sits very comfortably on top of two, three or four differing ingredients. If you create a cocktail from The...
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  72. Not great for oily skin


    Didn't love this one for my oily face. Didn't sink in as well as I would want before makeup application.
  73. does the job, works under makeup well


    I have combination skin and have been using this product on and off for 4 months in a tiny amount on my cheeks which tend to get dry in winter. The formula feels light and absorbs well with no yucky film, and is unnoticeable under my makeup. This moisturizer says it can be used to lock in moisture and it definitely does. Would recommend.
  74. Fantastic moisturiser


    I use this as part of my evening routine. It is very lightweight and not too only after application. I only use a little amount and it is enough for my entire face so a little bit goes a long way. Definitely affordable and the 100mL tube lasts for ages!
  75. Moisture


    I love this moisturiser. It is very light on the skin and great for mornings. It also has great ingredients and is also fragrance free.


    This is the perfect moisturiser for sensitive skin. It has no nasties or fragrance and just the right amount of hydration. It's a close dupe to the Drunk Elephant Lala Retro which is their best seller! Almost the same whipped consistency and just your basic moisturiser. This also sits perfectly under makeup and is suitable for "cocktailing" your skincare i.e. mixing with azelaic acid, niacinamide ...
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  77. Best moisturiser


    I love this moisturiser, great value for money and it isn’t fragrant which I love. Not heavy on your skin or oily either. Love it
  78. Good All Rounder


    This product gives my skin moisture without it feeling heavy or oily afterwards. Great value for money
  79. Good basic moisturiser


    Leaves my face feeling lovely and moisturised. Not at all fancy but does the job!
  80. Works really well


    I love the ordinary. This makes my skin more even, smooth, toned, and soft! An amazing product for the price and lasted a fair while considering the size of the bottle!
  81. Good all rounder moisturiser


    My skin is normally dry on cheeks and forehead, oily nose and blackheads on my chin and jaw, and overall drier in winter.

    I use this as my stashed moisturiser at work and it goes on smooth and absorbs cleanly. I don’t find it leaves and greasy residue nor does it stay sitting on the surface like some.
    Would recommend.
  82. Lightweight and nice


    This daily moisturiser is lightweight and nice! Dries quickly and hydrates the skin without it feeling super oily. Tube only lasts 2-3 weeks maximum.
  83. Great


    I’m still trying to get my hands on the hyaluronic acid but this is great and alongside the Neutrogena water gel, this is my fave. It’s very hydrating and I often don’t need to apply anything else as otherwise my skin gets oily but this product is not oily at all and amazing overall. If there was more product then I would consider this my holy grail product.
  84. Great


    I got this once in the small size and wasn't sure about it. After using it up, I knew i had to buy the bigger size. I have acne prone skin and even the most small change/addition to my skincare routine makes me breakout- not this one tho!
    Definitely going to repurchase it over and over again.
  85. light but hydrating


    Just started using this moisturiser along with other products from the brand.
    Feels light and I have noticed a change in texture and tone of my skin.
    Will keep using the product.
    Don't need very much
  86. Great


    Honestly a great everyday moisturiser for an amazing price.
  87. Affordable and realy works on my oily skin


    Its wonderful, affordable and is great on my oily skin and is smoothing out my fine lines.. super impressed for the price..
  88. Switching up my moisturiser


    I am trialling this one out, goes on really nice and absorbs quickly, i think next time i will buy the 100ml cause i think value for money is amazing!
  89. Love it!


    Works nicely with my oily skin, rich consistency which I look for in a moisturiser
  90. Affordable and light weight


    I purchased this to use as an affordable alternative every day moisturizer, i have very oily skin and i use this in the morning before make up. So far its done the job, hasn't broke me out and is great price point if your looking for something that does its job.
  91. Love it!


    After trying numerous moisturises I was so happy with this one! I have very sensitive skin prone to dermatitis and breakouts in my t-zone. Since using it I haven't had many breakouts at all and my skin feels lovely. My skin is left feeling really moisturised and I wake up in the morning feeling and looking great.
  92. Great product for dehydrated skin


    This product is great. The product is not greasy and very light on my dehydrated skin.
    Love the fact that it is not scented and my face feels really soft and not tight after using it.
  93. good cheap moisturiser


    for the price this moisturiser is really nice.
  94. Simple and effective


    I love this moisturiser, I first got it as part of the No-Brainer Set but have since repurchased in this small travel-friendly size. Due to it's thick and rich texture I find you only need the smallest amount to cover your whole face so it lasts for ages. I have oily skin and this works great for locking in moisture without making me too oily.
  95. Amazing for winter!


    Love this moisturizer pre-sunscreen during the day! A little goes a long way and it is nice and creamy.
    Probably better for winter for some skin types though as it can cause a bit of congestion after long use, in my opinion.
  96. Plain, simply, does the job


    As much as I love smell nice products this moisturiser just does what it is supposed to, lock in the moisture with no scent. My skin used to be quite sensitive and flaky but since I started using The Ordinary products I don't experience any of those symptoms anymore.
  97. Good price, average product


    Find this does nothing for my skin. Not a fan of the texture
  98. New hero moisturiser


    I am in love with this moisturiser, and not only because it's $9.80 (but seriously, how amazing is that?!).

    It's simple, no fuss, and does exactly what it's supposed to do. It applies like a balm and a little goes a really long way. A pea-sized amount melts in my hands to spread over my whole face. It only feels thick or heavy if you apply too much. Otherwise, it's beautiful and light...
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  99. Can’t complain for the price


    Good simple moisturiser for someone on a budget, does exactly what it says although it felt a bit sticky. I would probably splurge a bit more for something a bit nicer and a bit more hydrating.
  100. like a supermarket moisteriser


    I used Skinstitut products and thought I would try The Ordinary so have purchased a few products. Their moisturiser is just not 'moisturising' at all! I have random dry patches on my face and with this moisturiser they are still there, whereas with the Skinstitut moisturiser they went away. My skin feels dry after using it and I have gone back to my old product. It is cheap and it feels like a...
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