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The Ordinary Natural Moisturizing Factors + HA 100ml 100ml

4.5 of 910 reviews


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4 instalments of $3.23

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The Ordinary Natural Moisturizing Factors + HA formula offers non-greasy hydration that acts as a direct topical supplement of impaired NMF components.

  • Cruelty Free
  • Vegan

What customers say

SUPERIOR - 90% recommend

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  • 20s
  • 30s
  • 40s
  • 50+

Skin Concern:

  • Dull, dry or dehydrated skin
  • First signs of ageing

Skin Type:

  • Dry
  • Normal to dry
  • Normal to oily
  • Oily

Frequently bought with

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Questions & Answers

(12 Questions)

The Ordinary Natural Moisturizing Factors + HA 100ml

The Ordinary Natural Moisturizing Factors + HA 100ml

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Customer Reviews

Review & Earn

4.5 of 910 reviews

90% recommend this product

  1. 543

  2. 269

  3. 85

  4. 11

  5. 2

Most Helpful Positive

Easy, inexpensive


This is a great little moisturizer to have access too - easy to apply - a thicker cream, but I'm into that, and an easy first thing to apply in the morning when I wake up. Plus its cheap - easy to just try.

Most Helpful Criticism



This moisturizer works ok/good IF YOU USE IT WITH MORE OIL BASED SERUMS BEFORE. Used by itself or with like more watery things like the buffet, I found it dries out my skin and DEPERFECTS!
  1. Great basic moisturiser


    I wanted a basic moisturiser with no crazy ingredients so that I could mix in my own serums etc. and this is perfect! Takes a while to get used to the texture but after that, it is the greatest no fuss moisturiser.
  2. Solid Everyday Moisturizer


    I use it morning and night after my serums and I really like it. The only thing I would change is the texture - I'd like a formula that is a tad more fluid but otherwise, its pretty reliable and works well for my dry/combination skin.
  3. Great moisturiser for the price!


    verified purchaser
    This is a moisturiser I keep in my makeup kit as it's great for all skin types and you get a lot of product for the price!
  4. Love


    I really enjoy this moisturiser. It's a lot bigger than I was expecting and is so cheap! my skin looks more plump and hydrated. Like a big glass of water for your skin. Will repurchase.
  5. Crap


    verified purchaser
    This moisturizer works ok/good IF YOU USE IT WITH MORE OIL BASED SERUMS BEFORE. Used by itself or with like more watery things like the buffet, I found it dries out my skin and DEPERFECTS!
  6. Easy, inexpensive


    verified purchaser
    This is a great little moisturizer to have access too - easy to apply - a thicker cream, but I'm into that, and an easy first thing to apply in the morning when I wake up. Plus its cheap - easy to just try.
  7. simple and straight forward


    it’s a nice, standard moisturiser, but i don’t find it to be hydrating enough on its own, so i like to layer with it other products
  8. effective moisturizer


    this moisturizer is quite thick, but does the job. it hydrates my skin and provides balance to the other acids and retinoids I use. Great pricing, too.
  9. Amazing, cheap moisturiser


    I love this moisturiser! It is silky smooth with no fragrance and hydrates all day. I suffer with very dry skin and was so happy to find this. It is everything you need in a daily moisturiser without the price tag. Perfect base to also mix with sunscreen, BB cream or other products to create a gorgeous dewy look.
  10. Lovely soft moisturiser


    verified purchaser
    Applies really well and doesnt leave the skin feeling oily !!
  11. Moist but not oily!


    I love this! I have combo skin so struggle to keep my dry spots happy without making my oily spots worse. But this does the job perfect and it works well before makeup and I don’t use primer anymore.
  12. Simple, effective and affordable


    It's a lightweight moisturiser but not too light that you doubt its effectiveness. I like the hydration it gives me. It has a little bit of a sorbelene smell to it, but only a very light smell. I really like this moisturiser and will definitely repurchase it again. Great basic to include in your routine!
  13. Great!


    This is a wonderful basic moisturiser, it's not so thick that I find it uncomfortable to wear during the day nor so light that I don't feel that my skin is adequately moisturised. Overall, I really enjoy using it.
  14. Great Simple Product


    I love this product as a daily moisturiser. I have very dry sensitive skin and have had no issues since adding this it to my skincare routine. Will continue to purchase this one.
  15. Hydrates, but not for long


    Product feels nice on the skin when initially applied, however post one hour and its like it was never there.
  16. It's okay-ish


    I don't mind this product because it definitely does moisturise well. But it seems to take a lot of product to cover the whole face and neck area and one tube only last about three weeks if your using it every day and night.
  17. Not super hydrating


    This would be good for someone with oily skin, its just not rich enough for dry skin during winter, however is ok during summer. Doesn’t cause any irritation.
  18. happy chap


    Really happy with the price point for the size of the product. Great ingredients and suitable for daily use in morning or night which I love. Sits really well under my makeup as well! Can't go wrong with this no matter your skin type I reckon
  19. Consistent moisture delivery


    I first got this product as part of the beginner package from The Ordinary and have order again since. Because it doesn't have any SPF I only use at nighttime (even though I use Zinc on top anyways). The moisturiser is light and doesn't feel too heavy after it's been put on. I usually layer it after my serums and before my rosehip oil. For the price point I think it's good value for money but...
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  20. Excellent


    I love this moisteriser, as its non oily, you only need to use a small amount and it does its job. This product soaks in well and helps dry skin almost immediately.
  21. Excellent


    I love this moisteriser, as its non oily, you only need to use a small amount and it does its job. This product soaks in well and helps dry skin almost immediately.
  22. LOVE this product!


    I am 47 years old with skin that has evolved from being sensitive in my teens and 20's to an evening out to normal/dry in my 40's.
    My main desires with a skincare regime are for anti-ageing properties, maintaining a fresh and wrinkle-free look and effective hydration.
    I have found every product from The Ordinary does just that.
    Natural Moisturizing Factors + HA 100ml works well w...
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  23. Game changer


    Super hydrating even in super dry weather. Absorbs quickly, so great for under make up!
  24. Go to moisturiser


    This is my go-to daytime moisturiser and has been for probably over 3 years now. It's going to take a lot for me to ever swap this product out for something else. Provides exactly what I want and need in a moisturiser and nothing else, no gross artificial scents, no claims of some sort of mystical extract - just good moisturising factors to provide hydration and lock it in. A staple in my skincare...
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  25. The best lightweight moisturiser


    Only need a small amount and it goes such a long way! This product definitely went well above what I expected for a low budget moisturiser and left soft smooth skin as a result of morning and evening use!
  26. Perfect


    I love this moisturiser for my acne prone/dehydrated skin. It has such a luxurious whipped texture but soaks into the skin so beautifully and does not leave me feeling oily. I'm very acne prone and have been trying to limit the amount of oils in my routine recently, and I LOVE that this product is oil free whilst still being deeply moisturising. And for the price you seriously can't beat it!
  27. Just a Moisturiser


    Nothing to special about this product, just felt like a first surfaces moisturiser. Wouldnt say i notice amazing, crazy results. But the product is good for the money.
  28. Its good


    this is quite a good moisturiser. I wouldn't consider if my favourite. It does the job. I find it sometimes a bit too thick for my liking, but the price is very friendly to my wallet. Don't think I'd repurchase it. My mother and sister however cannot get enough it this, they are quite dry while i am quite oily.
  29. Go to


    This has become my go to moisturiser I have really dry skin and I’m hitting my late thirties, it’s really thick and creamy which my skin loves but it drys Matt I love combining it with there other serums
  30. So glad to have found this!


    Non greasy, easily absorbed, sits well under makeup, no offensive smell, creamy texture, improved complexion, great price, I love it! I have tried a lot of dofferent moisturisers at much higher price points and the effectiveness and simplicity of this one makes me excited about buying another tube!
  31. Great


    Love it, purchased so many times. Love that i can get the larger size
  32. Surface hydration


    Even when tested without other products on my face, this product doesn't seem to fully absorb into my skin, it leaves a clear film on the top layer of my skin which is very uncomfortable.
    Though this product spreads very well.
    For the price that you pay for it, and the benefits of the ingredients in it, it's not too disappointing.
  33. Does Everything It Should


    Such a great gentle moisturiser at a great cost. If I prep my skin properly before applying, it feels so soft and hydrated, no grease, it sinks right in. It can take a while to sink in if I apply it without cleansing right before hand, as I have oilier skin.

    I've used this for years and will continue to do so, and I love that its available in a larger tube. It lasts me months - really...
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  34. basic


    basic moisturiser. non irritating but no other extra ingredients or hydration. i like mixing with serums for application
  35. Value for Money


    This isn't the nicest moisturiser I have tried, but for $13 its the best value for money. I absorbs well, doesn't have any offensive smell to it and it feels very hydrating. 4 stars because it doesn't do the best job at controlling oil - but for that price I don't mind!
  36. A good moisturiser


    This moisturiser is good in that it doesn't leave my skin feeling dry and I have not noticed any dry patches thus far. I have been using it for a little over 3 weeks. It reminds me of sorbolene though, in its texture...
    For the price point I would recommend - fuss free moisturiser.
  37. very hydrating.


    There isn't anything to not love about this product. It does everything it says. I use it with HA serum and it has definitely made a huge difference, my skin is a lot brighter and smoother.
  38. Extremely great value


    I wouldn't say this moisturiser is the most nourishing/hydrating on the skin but it is well absorbed by the skin and feels super light and non greasy, This makes it perfect for usage underneath makeup or throughout the day. I previously thought that the previous smaller version was of pretty great value already but for only a fraction more of the price you get triple the amount in this value size....
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  39. Not good for dehydrated skin


    My skin is very dry and dehydrated. The consistency of this moisturiser is a very thick cream. It completely dried out my skin which caused an irritation. It doesn't provide deep hydration so not recommended for really dry and dehydrated skin.
  40. Love it


    I love this! Such an affordable moisturiser that doesn’t feel greasy but still gives enough hydration for my dehydrated skin. Love it
  41. Okay moisturiser


    This moisturizer is okay, even though it's light, I find that it doesn't absorb properly and it just sits on my skin for awhile. I use this in the evening after my oils, and use a different one that has SPF in in during the day. I probably wouldn't buy it again, but I'll use the tube I currently have.
  42. Love the creamy feel


    It seems like so many products are serums nowadays so I love putting on a creamy moisturiser. Love the feel of this and I haven't experienced any breakouts. I still put on a HA serum in the morning and then use this in the evening
  43. Great!!


    It’s a great basic moisturiser, it’s not fussy and I don’t have to worry about making sure not to use it with any other product.
  44. No idea what the hype is?


    Feels really cheap on, I don't like it sorry. Feels heavy.
  45. Great moisturiser


    Have really enjoyed using this in the night. Great texture and leaves my skin soft.
  46. So good I even got my husband using it!


    Light enough for daily use but rich enough for nighttime use too! My husband was spending $30-40 on expensive night creams, but after using my The Ordinary HA Moisturizer once, he hasn’t looked back!
  47. Love it


    I love this product! You only need a tiny amount and it goes a long way. I have combination skin and find this super hydrating, but not enough to make me feel greasy.
    Amazing price for such a great product, it almost seems too good to be true.
  48. Seriously the best moisturizer, I can’t fault this brand


    I’ve always been an oily skin gal and have struggled to find the right moisturizer. Seriously won’t use anything else after finding this beauty. Absorbs so nicely and it teams perfectly with the serums.
  49. Perfect for dehydrated skin


    I have combination oily and also dehydrated skin, and this is perfect. No greasy finish and leaves skin matte but not too matte, still gives a nice finish. and my lord it is cheap! This is the cheapest moisturiser I have used since high school and it is incredible. layers well with the other products from the ordinary too. the larger sized tube is great.


    I use to use the Skinstitut Moisture Defence moistuiser and loved it but was looking for a cheaper alternative and this is it! I love this moisturiser for half the price and a bigger bottle. It feels quite thick when you put it on but it blends and sinks into the skin so nice and doesn't feel heavy at all and my skin feels so hydrated. I wear this everyday and I'm so glad I found it.
  51. Love these products!


    Such great products with awesome ingredients with a low price tag. A lovely to apply cream that doesn't irritate my sensitive skin!
  52. Fantastic


    Great moisturiser! I use it morning and night. Takes a bit to soak in but really hydrates your face.
  53. Perfect :)


    Most moisturizes clog my pores and make me breakout :(. I have been using this one for months and it hasn't! Also I was surprised how little of the product you need to use on application, it lasts a very long time!
  54. Lovely light moisturiser


    Lovely light but nourishing moisturiser, fragrance free, sinks into skin quickly. If I'm really dry this doesn't last me all day.
    Will sting a little when my skin is sensitised (most things would though!)
    Excellent for the price

    Skin type: Dry, dehydrated, sensitised
  55. Great moisturiser!


    I have combination skin so I needed a moisturiser that doesn’t make me break out. This one is great my skin feels so soft after using it! I love it and lasts ages
  56. Great price and great product


    This moisturiser is thick and actually leaves my face feeling hydrated, which I find a lot don't. Took this travelling and gave it to a friend who was complaining of dry skin and she also loved it. Will definitely be buying again!
  57. Holy Grail


    I'll repurchase again and again. Lightweight but not oily, incredibly moisturising and hydrating.
  58. Simple moisturiser


    I gifted this to my boyfriend who doesn't follow a skin care routine. He really just needed a day to day simple moisturiser. This is exactly that!
  59. Absorbs into skin great


    This moisturiser is amazing under makeup and doesn't leave your skin looking overly shiny. My skin feels so hydrated all day when I apply in the morning
  60. very light


    i found this to be a good simple moisturizer does what its supposed to do and is very light and airy on the skin which i love as i struggle finding a moisturizer that isnt too heavy
  61. Very Hydrating Moisturiser


    I have fairly dry skin and have been looking for a reasonably priced hydrating moisturiser that soaks into the skin, rather than sitting thickly on top for a long period of time. This product is exactly what I needed, it is thick, but spreads smoothly across my skin and makes my face feel pump and hydrated within seconds. I will most definitely buy again.
  62. Light and moisturising


    I have struggled with cream-based and contesting moisturisers for my combination/hormonal skin for years now. I tried this skincare as a recommendation and I’m so happy with it! This cream is light as air, absorbant and my skin felt fresh and balanced straight after. Love this!
  63. Get what you pay for


    This is a nice moisturiser and easy to use both day and night, I use this with a hyaluronic acid at night as well. I think because its quite think it tends to sit on the surface a little, could just be me but I would prefer a thinner consistency so it doesn't feel as oily later on in the day. Definitely better out there if your wanted to spend more but a great product for the price.
  64. Affordable and works!

    Dry combination skin

    Have always struggled to find a moisturiser that isn't greasy and yet moisturises my dry combination skin. When this was available I thought I would just try it and see how I go. Now I'm in love! It's fragrance free, non-greasy and helps with my oil production so well I have been using day and night, summer through to winter!
  65. LOVE IT


    I use this moisturizer every day! It's thick enough to hydrate but thin enough to not feel heavy throughout the day.
    In particular problem areas (such as a dry patch of skin on the upper lip), it wouldn't be sufficient to use alone those and should be used in conjunction with another product.
    It's visibly great because its oil-free formula keeps your skin looking matte, but still smo...
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  66. Love it


    I'm so happy to have found this moisturiser! It makes my combination skin feel soft and hydrated without any greasiness. Even the dry skin around my lips and nose is gone!
  67. Good day moisturiser


    Lightweight and not at all greasy isn't a really moisturizing product but nice for the daytime
  68. Amazing moisturiser


    I have normal to dry skin, and this moisturiser has made my skin feel so soft and hydrated, but never feels greasy on the skin, a really fantastic moisturiser especially for the price
  69. Hydrating


    It’s a great moisturiser that’s non comedogenic, which I love however I have really oily skin and I find my skin is a lot oilier when I wear this to the point that people comment on it. So I need to blot that away when I use this.
  70. Amazing moisturizer! But possibly not enough for me.


    I love how it moisturisers and then mattifies but I think it's not as moisturising as I thought it would be. I still get a few flakiness in my skin.
  71. A really good moisturiser


    This face cream is so good, feels light, absorbs perfectly, no spilling when used with other The Ordinary serums and products! There is no fragrance, and the tube of 100mL is big enough to last many many months! Love it on my skin! Hydrate well for my normal dry skin. Price is good too.
  72. wow!


    this moisturizer is amazing i use it after i use my serum it just makes my skin feel refreshed definitely recommend, I'm 14 and suffer from really bad acne but i notice a huge differences within 10 days i also use other products from this brand.
  73. A great all round moisturizer


    I love this moisturizer for my skin. It feels nourishing without being too greasy feeling afterwards and does the job. I have sensitive and normal to dry skin and this moisturizer is perfect for it.
  74. Favourite moisturiser


    I love this moisturiser, best one I've used. You only need a small amount, goes on nicely (I usually pat it on) and I loooove that it doesn't make me look or feel shiny or greasy. (I have oily skin, that is also prone to dehydration) . This product is just for surface hydration. I use in conjunction with the Ordinary's hyaluronic acid, and this product is the last step to my skin feeling fully hyd...
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  75. Love this


    Favourite things about this product: the price, and the size (great value for money). My skin feels smooth and moisturised. I use more product on the edge of my face as that is where I am dry, and go quite light on my T zone as this is a heavier moisturised than others, so too much = not good for oily T zone. Would 100% recommend for dry skin, or combo, but maybe not oily or sensitive.
  76. Love!


    I use this morning and night - really good on my sensitive skin.
    Really light but feels very moisturising. I wake up with a very soft face!
  77. best moisturiser in market


    I use this moisturiser for my cuticles as well and has been very effective in combating dry skin.
  78. Another “the ordinary” product I’ve added to my skin routine


    I have been very happy with this purchase. I was struggling to find an everyday moisturiser that was affordable, light and not filled with natural elements like tea tree and aloe etc as my skin doesn’t agree with it. This moisturiser is thick but sinks in well which I much prefer to a lotion consistency with my dry sensitive skin. I will definitely be purchasing again
  79. Awesome value for money


    Like all “the ordinary” products I’ve tried, this one packs a punch and costs nothing. I have normal skin and it drinks it up, it’s great to use under makeup too. No offensive smell and no irritation, 5 stars from me!
  80. Absolutely love this


    This moisturiser is so hydrating without being heavy. It sits well on my face and isn’t oily. I suffer from breakouts and this hadn’t irritated them but proves good hydrating to counteract some drying acne products I use. I love this product for the price and value and it’s a great addition to my beauty regime.
  81. Absolutely love this


    This moisturiser is so hydrating without being heavy. It sits well on my face and isn’t oily. I suffer from breakouts and this hadn’t irritated them but proves good hydrating to counteract some drying acne products I use. I love this product for the price and value and it’s a great addition to my beauty regime.
  82. Amazing


    I love this moisturiser. Not at all greasy, feels nice and I don't end up looking shiny after use
  83. Beautiful moisturiser


    This is the perfect moisturiser for day or night. It’s a lovely texture and isn’t too heavy or too light, perfect to finish off your skin routine in the morning before you apply SPF. Really great value for money as well. Highly recommend it.
  84. Second Purchase


    Fantastic product this is my second purchase. Can not praise it enough does the job without being oily.
  85. Good all-round face cream


    I’m normally pretty casual about any sort of consistent regime but i enjoy the texture of this product and the great value. I’ve got a tube at home and a tube at work so when i forget i just put it on there and i find it sinks in rather than just sitting on the surface like some do. My skin feels moisturised. The tube is robust enough that so far i haven’t wrecked/popped/leaked it whilst travellin...
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  86. So softening


    Bought this the other week to transfer from using oils in my skincare regimen. With the hyaluronic acid + B5 underneath on lightly wet skin is giving me great results. Goes on smoothly, no need to pull and you only need a little bit. It makes picking an oil-free moisturiser really easy.
  87. Fabulous


    This is a great product to use to complete the final steps of your facial routine. At night I like to let 100% organic cold-pressed rose hip seed oil absorb into my skin for 30 minutes to an hour and then put a tiny amount of the Natural Moisturizing Factors + HA 100ml to do its thing. Skin hasn't felt better.
  88. Best moisturiser out!!


    I love this moisturiser!!
    This moisturiser has so many benefits: no fragrances, lightweight, easy to spread and does not make skin oily as the day goes on!
    From someone who suffers from acne and dry/oily skin, I have never been able to find a perfect balance but after getting in contact with the owners of the brand The Ordinary, DECIEM, who pointed me in the right direction for a cor...
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  89. undecided


    I wasn't the biggest fan of this moisturiser. It felt very thick on my skin. I have very oily skin usually but lately my skin has been so dry and rough. I tried this, however I felt like it didn't do too much for my skin and it might've broken me out. My mum however LOVES this moisturiser and asked me to repurchase it for her twice already. She loves it for her skin
  90. Light and nourishing


    Ticks all my moisturiser boxes - light wearing ✔ fragrance free ✔ nourishes my skin ✔ doesn't flare up my eczema ✔ doesn't leave me oily ✔ sits under makeup nicely ✔ easy spreadability ✔ affordable ✔ loves it ✔
  91. Good mix of hydrating and skin replenishing ingredients

    Rachael McLean

    Natural Moisturizing Factors (NMF) are substances that occur naturally in skin that contribute to what's known as the intercellular matrix (the way the layers of skin are structured). NMFs include such ingredients as amino acids, PCA, urea, fatty acids, ceramides, hyaluronic acid, and minerals. Many of these ingredients are present in this product, so its name is certainly appropriate!

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  92. Amazing!


    I have gone through several tubes of this moisturiser and I am obsessed!
  93. Good value for money


    I really like this moisturiser, can't fault it. Not currently using it anymore, but I've repeatedly purchased and could go back to it.
  94. Big Fan

    Sarah P

    Switched from Clinique skincare regime to the Ordinary about 4 months ago. Experienced no purging what so ever and my skin looks more moisturised and I am experiencing less breakouts too. A little goes a long way with this product too - just a small 5 cent piece for the whole face. Non-greasy. This size is excellent value for money too.
  95. One of the best moisturisers I've tried!


    I purchased this as part of my first order of The Ordinary products some time ago. I've had combination skin and intermittent spots (as well as light rosacea) for most of my adult life. I was worried it would be too thick or intense, but it absorbs really well and and my skin feels great afterwards - I also like that it's fragrance free, and the low price tag makes it great value.
  96. Such a great product


    I love this product and use it daily. I find it soaks in well despite being very creamy it also glides well with out dragging. Will be purchasing again.
  97. Good Value for Money


    My Skin as always been dry/combination on my face and I would always get dry patches around my chin, and eyes which would really affect the application of my makeup. Since trying this that dryness has disappeared. It is lightweight and doesnt feel heavy or oily on your skin after application. I do however feel you need to use more each time to get the same effect. Lovely product and would recommen...
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  98. Great


    This moisturises my oily skin effectively and is an amazing product
  99. Review & Earn
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