Redken

How Redken started

Paula Kent co-founded Redken Laboratories in 1960. As a young actress in the late 1950s, when hair was highly bleached and teased, Paula was challenged with baby fine hair and sensitive skin. On set in Hollywood, she constantly experienced allergic reactions to the products used by hairdressers and makeup artists. She visited dermatologists and hairdressers to find a solution, but no one could explain to her the science behind the products. Today, Redken shampoos are beloved and relied on by hairdressers and civilians alike. 

In a moment of inspiration, Paula realized that she could help millions of other people who needed gentle, high-performance products – and that professional hairdressers needed to know the chemistry of hair and skin, product ingredients and their relationship to beautiful, healthy hair.

Outstanding formulas based on three principles 

Using $3,000 she earned from appearing in a beer commercial, Paula Kent and her hairdresser, Jheri Redding (forming the name "REDKEN") started Redken with three products and an intensive education program for hairdressers. The formulas were developed based on three principles:

• Protein technology (since hair is composed primarily of protein)
  
  
• An acidic pH of 4.5-5.5, complementing the natural pH of the hair and skin
  
  
• Products recommended exclusively by licensed cosmetologists in professional salons

With this, Paula Kent revolutionized the professional haircare industry for both stylists and clients. Her pioneering spirit is cherished and she leaves behind a legacy that sustains the brand today. Redken products have evolved, but they share the same philosophy. 

Bestselling Products from Redken

• Redken Extreme Hair Strengthening Shampoo

A strengthening shampoo that helps with damaged hair and split ends. This shampoo nourishes the hair to give healthier, stronger hair that is soft and shiny.

• Redken ONE UNITED ALL-IN-ONE MULTI-BENEFIT TREATMENT

A treatment spray to add manageability, shine and resilience to all hair types. Use on damp hair. 

• Redken All Soft Conditioner for Dry, Brittle Hair

A softening conditioner for dry hair, made with argan oil to replenish and detangle. 

Shop Redken Hair Care Online At Adore Beauty

Adore Beauty is an authorised stockist of Redken products, and all its brands. Shop now with free, fast shipping and Afterpay available. Plus, check out our promotions page for free samples and goodie bags.