Redken

Shop Redken Hair Care at Adore Beauty

Redken was founded in 1960 by Paula Kent, an actress who struggled to find products that suited her fine, sensitive hair and skin, and her hairdresser Jheri Redding. Together they built the brand around three principles still used today: protein-based formulas (since hair is largely made of protein), a pH balanced to match the natural pH of hair and skin, and products developed alongside professional hairdressers. Adore Beauty is an official Redken stockist in Australia and New Zealand, so every product is genuine and sourced directly from the brand.

Redken Bestsellers

The Extreme Hair Strengthening Shampoo is formulated for damaged hair and split ends, helping to nourish and strengthen strands over time. One United All-In-One Multi-Benefit Treatment is a leave-in spray that adds manageability, shine and resilience across all hair types, applied to damp hair before styling. The All Soft Conditioner is built around argan oil to help detangle and soften dry, brittle hair.

If you're after a specific concern beyond these three, Redken's range also covers colour-treated hair, scalp care and haircare for damaged or thinning hair, so it's worth checking the full range if none of the bestsellers quite match what you need. Redken also makes travel-size versions of several bestsellers, which can be a good way to try a new product or range before committing to the full-size bottle.

Building a Routine with Redken

A basic Redken routine usually starts with a shampoo matched to your main concern, whether that's strengthening, hydration or colour protection, followed by a matching conditioner. Adding a leave-in treatment like One United a few times a week can help with manageability and shine, particularly if your hair is prone to frizz or dryness.

If you colour your hair, Redken's Shades EQ range is designed to be used in-salon by professional colourists, so ask your stylist about it directly rather than looking for it in our online range. At home, pairing a colour-safe shampoo with a weekly treatment is generally the best way to protect your colour and extend the time between salon visits.