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Paula Kent co-founded Redken Laboratories in 1960. As a young actress in the late 1950s, when hair was highly bleached and teased, Paula was challenged with baby fine hair and sensitive skin. On set in Hollywood, she constantly experienced allergic reactions to the products used by hairdressers and makeup artists. She visited dermatologists and hairdressers to find a solution, but no one could explain to her the science behind the products.


In a moment of inspiration, Paula realized that she could help millions of other people who needed gentle, high-performance products – and that professional hairdressers needed to know the chemistry of hair and skin, product ingredients and their relationship to beautiful, healthy hair.


Using $3,000 she earned from appearing in a beer commercial, Paula Kent and her hairdresser, Jheri Redding (forming the name "REDKEN") started Redken with three products and an intensive education program for hairdressers. The formulas were developed based on three principles:


  • Protein technology (since hair is composed primarily of protein)

  • An acidic pH of 4.5-5.5, complementing the natural pH of the hair and skin

  • Products recommended exclusively by licensed cosmetologists in professional salons


With this, Paula Kent revolutionized the professional haircare industry for both stylists and clients. Her pioneering spirit is cherished and she leaves behind a legacy that sustains the brand today.

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Recent reviews on Redken products

Redken High Rise Volume Lifting ConditionerRedken High Rise Volume Lifting Conditioner
Redken High Rise Volume Lifting Conditioner

Fantastic shampoo / conditioner duo

Stumbled across this shampoo and conditioner by accident when I borrowed it from a friend and its my holy grail. It really helped with my dry, brittle bleached hair. My hair feels so hydrated now and not to mentioned got a lot of extra volume. This has really saved my hair. The conditioner is really hydrating but doesn't leave my hair oily. Much better than so many others I've used.
Redken High Rise Volume Lifting ShampooRedken High Rise Volume Lifting Shampoo
Redken High Rise Volume Lifting Shampoo

Love love love

I didn't expect this shampoo to be so good for the dryness of my hair. I had some real issues with dryness and breakage until I started using this. Also it is fantastic for adding volume. All round this is a great shampoo and I think its really underrated. I've used just about every other brand under the sun and this is a stand out.
Redken All Soft Mega Recovery Tissue Mask CapRedken All Soft Mega Recovery Tissue Mask Cap
Redken All Soft Mega Recovery Tissue Mask Cap

Love Love Love!

As the name suggests, this product did exactly that! I received this initially as a sample and I absolutely love the results it gave me after the first time I used it.
My hair is very dry and damaged from constant heat/drying/styling and colouring and this product gave my hair the TLC that it needed.
I’ll be coming back for more Redken!

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