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Paula Kent co-founded Redken Laboratories in 1960. As a young actress in the late 1950s, when hair was highly bleached and teased, Paula was challenged with baby fine hair and sensitive skin. On set in Hollywood, she constantly experienced allergic reactions to the products used by hairdressers and makeup artists. She visited dermatologists and hairdressers to find a solution, but no one could explain to her the science behind the products.

 

In a moment of inspiration, Paula realized that she could help millions of other people who needed gentle, high-performance products – and that professional hairdressers needed to know the chemistry of hair and skin, product ingredients and their relationship to beautiful, healthy hair.

 

Using $3,000 she earned from appearing in a beer commercial, Paula Kent and her hairdresser, Jheri Redding (forming the name "REDKEN") started Redken with three products and an intensive education program for hairdressers. The formulas were developed based on three principles:

 

  • Protein technology (since hair is composed primarily of protein)

  • An acidic pH of 4.5-5.5, complementing the natural pH of the hair and skin

  • Products recommended exclusively by licensed cosmetologists in professional salons

 

With this, Paula Kent revolutionized the professional haircare industry for both stylists and clients. Her pioneering spirit is cherished and she leaves behind a legacy that sustains the brand today.


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88 products found.

Redken

valued at $103.00
Redken All Soft Shampoo 1L by RedkenRedken All Soft Shampoo 1L by Redken

$85.00

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4.5 of 11 reviews

Showing 20 products of 88.

Recent reviews on Redken products

Redken Color Extend Conditioner
Redken
Redken Color Extend Conditioner
$31.00

Highly Recommend

Redken is one of the best shampoo's I have ever used on my hair. My hair is dark brown and I use this shampoo every 3 days to wash and it never seems to strip the colour from my hair.
Redken All Soft Shampoo 1L
Redken
Redken All Soft Shampoo 1L
$85.00

Saved my hair

This shampoo is excellent. It lathers beautifully and gives a thorough clean. I use lots of products and hair spray for work, and I only need to use this once per wash for a great clean. It’s super soft, and has restored the health of my hair. It’s shiny and manageable, with no breakage. Highly recommend.
Redken All Soft Conditioner 1L
Redken
Redken All Soft Conditioner 1L
$103.00

Saved my hair

The all soft range range is wonderful. I colour my hair and use heat styling frequently for work, and these products keep my hair soft and healthy, and prevent breakage. Highly recommend.

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