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Paula Kent co-founded Redken Laboratories in 1960. As a young actress in the late 1950s, when hair was highly bleached and teased, Paula was challenged with baby fine hair and sensitive skin. On set in Hollywood, she constantly experienced allergic reactions to the products used by hairdressers and makeup artists. She visited dermatologists and hairdressers to find a solution, but no one could explain to her the science behind the products.


In a moment of inspiration, Paula realized that she could help millions of other people who needed gentle, high-performance products – and that professional hairdressers needed to know the chemistry of hair and skin, product ingredients and their relationship to beautiful, healthy hair.


Using $3,000 she earned from appearing in a beer commercial, Paula Kent and her hairdresser, Jheri Redding (forming the name "REDKEN") started Redken with three products and an intensive education program for hairdressers. The formulas were developed based on three principles:


  • Protein technology (since hair is composed primarily of protein)

  • An acidic pH of 4.5-5.5, complementing the natural pH of the hair and skin

  • Products recommended exclusively by licensed cosmetologists in professional salons


With this, Paula Kent revolutionized the professional haircare industry for both stylists and clients. Her pioneering spirit is cherished and she leaves behind a legacy that sustains the brand today.

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Recent reviews on Redken products

Redken All Soft Conditioner for Dry, Brittle HairRedken All Soft Conditioner for Dry, Brittle Hair
Redken All Soft Conditioner for Dry, Brittle Hair

Just okay

I like this more than the All Soft conditioner, but overall this range seems to make my hair dry and flat. I will say my hair is a bit softer, which is great to see, but even then it seems to be quite limp after use. There are better products out there, but as an okay mid-range conditioner this isn't too bad. Just don't use too much!
Redken All Soft Shampoo for Dry Hair Redken All Soft Shampoo for Dry Hair
Redken All Soft Shampoo for Dry Hair

Nice but not spectacular

My Mum recommended this to me, and while it's not bad by any means, it doesn't blow me away. It has a nice consistency, but I feel it actually sometimes makes my hair dryer, probably depending on the amount I actually use. As with most shampoos, I wouldn't recommend using too much in one wash. It's nice with the conditioner but overall I feel it makes my hair a bit flat....
Redken Extreme Anti-Snap –Leave-in treatment for damaged hairRedken Extreme Anti-Snap –Leave-in treatment for damaged hair
Redken Extreme Anti-Snap –Leave-in treatment for damaged hair

Helps with frizziness and dryness

I have naturally very dark hair that has been bleached to platinum blonde. I use this as well as the Redken CAT spray to add protein to my hair. It's important to alternate between protein, moisture and bond building treatments with bleached/overprocessed hair. I use this product on both wet hair and dry hair when I think my hair needs a bit of help with controlling frizziness and flyaways. It sme...

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