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Pureology Strength Cure - Shampoo 250ml

4.6 of 27 reviews


4 instalments of $9.99


In Stock

4 instalments of $9.99


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Pureology Strength Cure - Shampoo is a gentle, concentrated ZeroSulfate® shampoo helps fortify micro-scarred, damaged colour-treated hair and provides a velvety soft finish. Astaxanthin, a powerful antioxidant helps strengthen and repair damage.
  • Vegan
  • Sulphate Free

What customers say

SUPERIOR - 92% recommend

Read all reviews


  • Teens
  • 20s
  • 30s
  • 40s
  • 50+

Hair Concern:

  • Breakage and split ends
  • Colour protection
  • Dull, lacking shine

Hair Curl Type:

  • Curly
  • Straight
  • Very curly/African/Caribbean
  • Wavy

Hair Texture:

  • Fine
  • Medium

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Customer Reviews

Review & Earn

4.6 of 27 reviews

92% recommend this product

  1. 17

  2. 9

  3. 1

  4. 0

  5. 0

Most Helpful Positive

Great Shampoo!


My hair loves this shampoo! It's gentle, sulfate free and yet cleanses hair really well. The scent is desiccated coconut with a small floral note. That's my theory anyway :D It's delicious!

Most Helpful Criticism

Different but nice


I received as sample tried it and I must say it felt different on the hair but left nice results
  1. Great Shampoo!


    My hair loves this shampoo! It's gentle, sulfate free and yet cleanses hair really well. The scent is desiccated coconut with a small floral note. That's my theory anyway :D It's delicious!
  2. Addicted


    This shampoo has a fragrance I am completely addicted to. I would buy it for the smell alone! As an added bonus, it also happens to keep my hair perfectly hydrated. I have dry blonde hair prone to breakage, partially because I wash it too much! This shampoo has saved me from myself, giving me the clean feeling and smell that I crave, without stripping all of the moisture.
  3. My Go To


    Have repurchased this multiple times. Definitely helps my hair feel stronger and softer. I love that it's vegan and cruelty free, and doesn't have sulphates etc.
  4. Great shampoo


    Great shampoo that leaves you with fresh salon looking locks! My hair felt soft and smooth after using this!!
  5. Great product!


    I have fine blonde hair and this shampoo works perfectly. Leaves it shiny and bouncy but without the weighed down effect that comes with alot of shampoos
  6. Love Pureology products for my thin break prone hair

    roxy gaaal

    This is by far my favourite shampoo to use as it doesn't leave my very thin hair looking flat. I find it leaves my hair looking shiny and really really smooth. A small amount of the product also goes a really long way so you're not consuming a bottle within a matter of weeks. I also noticed that the product after a few weeks of use improved the thickness of my hair (i.e. less breakage and hjair loss). The smell of the product is also really nice.

    Would definitely recommend to people looking to prevent breakage. However, please be mindful to cycle on and off with this product and overuse of this product can actually have the opposite affect (due to your hair being saturated with proteins). SO one week use a non protein based shampoo and the other this. :)
  7. Wow!! I love this shampoo


    I'm so happy with this purchase - the smell is so beautiful and I really feel squeaky clean after using it. It doesn't dry it out and I love to follow up with any Pureology conditioner. I always get comments on how nice my hair smells!
  8. Not really for me


    I was a bit let down by this shampoo. I have used the hydrate shampoo from this brand and I loved it. This one however left my hair feeling like straw until I conditioned. I haven’t even finished the bottle and have already moved on to another better brand. Btw the conditioner from this brand is way better. But I would never repurchase again
  9. Amazing and super fast post


    I love the pureology brand smells amazing and adore beauty are amazing to deal with super quick post !!!!!!
  10. Quality shampoo


    Received a sample sachet of this. A nice quality sampoo for colour treated hair leaves it soft smooth and hydrated.
  11. hydrating shampoo


    This shampoo is not drying whatsoever so hair feels really soft and silky after use. When I use this I feel like I'm using a really natural product with no bad ingredients. I like the smell. The only thing I don't like about this shampoo is that I feel I have to wash my hair more often, that my hair gets oilier quicker after I use it. I have to wash every 3 days instead of 4 or so. This is probably because I have really fine hair though and all the hydrating ingredients in this slightly weigh my hair down. I would still recommend everyone try this shampoo though because it's one of the best I've used
  12. Different but nice


    I received as sample tried it and I must say it felt different on the hair but left nice results
  13. Gentle on scalp


    I recently tried a sample of this with an order and really enjoyed it, it has a nice scent and was gentle on my angry winter scalp. Will probably purchase in future
  14. Irritating on skin


    Great result on the hair but not on your skin . I have worked with this range of product and over time even my hand became sensitive to some ingredient in these products . Had clients commenting itchy scalps as well
  15. good


    I use the shampoo, conditioner and mask from this line and my hair feels amazing. However, I feel the shampoo does the least and I'd rather just continue splurging on the conditioner and mask and buy a cheaper shampoo!
  16. Good for blonde hair!


    After having brittle dry hair from being bleached all the time, this shampoo helps my hair not become so brittle. If I don’t use blonde shampoo I use this or I sometimes mix in with my blonde shampoo so my hair doesn’t become too dry and it gives my hair bounce and doesn’t leave it feeling greasy as some other shampoos tend to do!
  17. great shampoo


    I am obsessed with trying new shampoo products.
    I have MID length, fine hair. Washing twice a week max
    I picked mine up last time from my hairdresser as I was so impressed with how my hair felt after my cut. Pureology is a very reputable and trusted brand and I can attest to this! My locks felt moisturized and strong and because of the quality you only need very little product to get a full on lather!
  18. Great!


    This shampoo actually cleans my hair! It doesn’t coat my hair in nasties. I can actually go longer than one day without having to wash again... stripping my natural oils. I’m a blonde with oily roots and dry ends so going more than one day without washing is a step in the right direction for rebuilding my hair. I wash twice each time as stated on the bottle, and honestly only use the tiniest amout. It lathers up extremely well.
    Love this product
  19. I will continue to buy this product


    This product was suggested to me by my stylist and I'm so glad she did! I have thin, fine hair and it has added so much strength to it. Great go to product!! A little goes a long way!
  20. Would repurchase


    Was going through a period of losing a lot of hair / shedding like crazy - could've been diet related, or stress related - but I bought this shampoo and conditioner and it really seems to help. Less strands falling out in the shower!
  21. New Fave


    I heard so many good things about the shampoo and tried it. Leaves hair feeling clean, removing all product from hair without making it feel like steel wool.
  22. Great product!


    Was recommended this by my hairdresser and it leaves my hair feeling very fresh, no residue!
  23. Great shampoo


    My hairdresser recommends this to her clients. Its well worth its price, a little goes a long way. Perfect on my colour treated hair. Ensures the colour lasts. My hair is shiny and soft.
  24. Best Shampoo


    I have fine, straight, colour treated hair, and this product is the best i’ve used to keep my hair feeling healthy and lush.


    my hair was super damaged and dry from bleaching it all the time but i started using this stuff and my hair is so so soft and feels so much healthier since! definitely recommend
  26. Really great product


    I'm glad I bought this product before I started using this my hair was snapping and dry but this has changed my hair so much feels soft and healthy worth the money
  27. Game changer


    I sampled this shampoo and matching conditioner last week as my hair has been so damaged and dry for two months. Every other product I have brought has not made any difference however as soon as my hair was dry after using this product it was an utter game changer for me. My hair was so smooth, silky like and felt moisture. It looked more full as well and I have very long blonde hair. It is expensive but if you need to improve your hair quality I would 100% buy this then go back to your normal every day shampoo to save on cost.
  28. Review & Earn
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