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Pureology Strength Cure - Shampoo 250ml

4.6 of 42 reviews

$39.95

4 instalments of $9.99

Or 4 instalments of $9.99 with LEARN MORE

In Stock

4 instalments of $9.99

Or 4 instalments of $9.99 with LEARN MORE

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Is this for you?

Pureology Strength Cure - Shampoo is a gentle, concentrated ZeroSulfate® shampoo helps fortify micro-scarred, damaged colour-treated hair and provides a velvety soft finish. Astaxanthin, a powerful antioxidant helps strengthen and repair damage.
  • Vegan
  • Sulphate Free

What customers say

SUPERIOR - 93% recommend

4.6
Read all reviews

Age:

  • Teens
  • 20s
  • 30s
  • 40s
  • 50+

Hair Concern:

  • Breakage and split ends
  • Colour protection
  • Dull, lacking shine

Hair Curl Type:

  • Curly
  • Straight
  • Very curly/African/Caribbean
  • Wavy

Hair Texture:

  • Fine
  • Medium

Frequently bought with

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Pureology Strength Cure - Shampoo Reviews

4.6 of 42 reviews

93% recommend this product

  1. 27

  2. 12

  3. 3

  4. 0

  5. 0

Most Helpful Positive

Trusty reliable shampoo

Kate

I've been using this shampoo on and off for 6 years now and I always end up coming back to it! This with the conditioner are a dream combo and leave my hair feeling so soft.

Most Helpful Criticism

Not great

Jessjlane

I purchased this shampoo after receiving a sample of the Pureology hydrate treatment (which I fell in love with!)
I was a little disappointed as it leaves my hair feeling a little ‘stripped’. I use it in conjunction with the repair conditioner and the final result is ok, but not as smooth and hydrated as I’d like.
I have fine, flat, dry hair.
I’m Sure the product works for some but is just not suited to me :)
I also have atopic eczema on my scalp and when it’s a little sensitive this product stings just a little - I wasn’t expecting that as I said, I LOVED the treatment!
  1. Great product

    Em

    My hair is thin and flat and I find it hard to get products that don’t make it greasy. This product is great I use it religiously. I can go 2 days without washing my hair after using it which is crazy good for me!
  2. Trusty reliable shampoo

    Kate

    I've been using this shampoo on and off for 6 years now and I always end up coming back to it! This with the conditioner are a dream combo and leave my hair feeling so soft.
  3. Hair is AMAZING! Finally!

    Vannah

    In the search for a shampoo to help my very long fine hair, with dead ends, that has thinned from chemo and other drugs, I have tried so many hair care products that claim to do everything. I have spent a gazillion dollars and tried everything from cheapo brands to luxury items. Ideally I wanted a vegan product that didn’t leave my hair stinking of herbs or other strange smells, and that actually ...
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  4. Nice scent, great shampoo

    Kelly

    I received a 50ml sample of this shampoo. I like the scent of this shampoo, and it can clean the scalp effectively. I will continue to try this product.
  5. Good to use if your hair feels weak or hair is falling out a lot

    Denise

    Since I started using this shampoo I’ve noticed my hair has become stronger and my hair hasn’t fallen out a lot. A little goes a long way and it does add up if you buy the conditioner with it but worth it if you have the same hair problems as me.
  6. Wonderfully smelling & does exactly what it says on the bottle.

    Nicola

    Pureology smells so amazing, and also has done wonders for my hair. This brand was recommended to me by a friend and I haven't looked back after 2.5 years. I have quite fine long blonde hair and this shampoo, along with their treatment hair mask has strengthened my hair and stopped breakage, even after the use of dye. I'm obsessed!
  7. Best Shampoo!

    Georgia

    Ive been using this shampoo for years! I have thin hair that can get oily easily and this shampoo leaves it feeling smooth but not oily. My mum uses this too.
  8. Great shampoo

    TiaO

    I purchased this recently after reading lots of positive reviews. I have damaged bleached hair and this shampoo has been great so far. My hair is feeling stronger and the smell is lovely too!
  9. So far so good!

    Sara P

    Used for the first time today and already feels like it's made a difference on my hair. Time will tell how it goes with helping with the matted hair I've been experiencing but I feel positive! I only wish it came in a slightly larger bottle.
  10. Look no further

    Sof

    verified purchaser
    I got recommended this product by a friend as their holy grail shampoo and conditioner. I now know why she refuses to try anything else. I have medium length blonde bleached hair and this product made it look incredibly shiny and soft. I won't purchase another shampoo and conditioner anymore.
  11. Not great

    Jessjlane

    I purchased this shampoo after receiving a sample of the Pureology hydrate treatment (which I fell in love with!)
    I was a little disappointed as it leaves my hair feeling a little ‘stripped’. I use it in conjunction with the repair conditioner and the final result is ok, but not as smooth and hydrated as I’d like.
    I have fine, flat, dry hair.
    I’m Sure the product works for some ...
    Read More
  12. Good

    M

    Prureology hair products are amazing. This shampoo is. Rey hydrating and does make my hair feel great and stronger
  13. My favourite shampoo

    Kris

    I bought this shampoo after searching high and low for a long time for a good shampoo and I cannot be more impressed. I have blonde damaged hair and have struggled to find a shampoo nourishing enough until I found this one. A little goes a long way so I find that it lasts me a long time and my hair has never felt this amazing. I follow with the conditioner and it feels so beautiful afterwards. 10/...
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  14. I love this shampoo, its beautifully creamy, has a really nice scent not super strong.

    Dani Dazkiw via BeautyCrew.com

    I love this shampoo, its beautifully creamy, has a really nice scent not super strong. Its also a pink color!  I use this as I have longer hair and had some breakage, my hair was overstressed and fragile. You get great value for money as you only need a small amount, I have noticed less breakage and my hair doesn't get oily roots so quickly so I don't have to wash it as often.  I brought the bot...
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  15. Great Shampoo!

    Sylvia

    My hair loves this shampoo! It's gentle, sulfate free and yet cleanses hair really well. The scent is desiccated coconut with a small floral note. That's my theory anyway :D It's delicious!
  16. Addicted

    Lisa

    This shampoo has a fragrance I am completely addicted to. I would buy it for the smell alone! As an added bonus, it also happens to keep my hair perfectly hydrated. I have dry blonde hair prone to breakage, partially because I wash it too much! This shampoo has saved me from myself, giving me the clean feeling and smell that I crave, without stripping all of the moisture.
  17. My Go To

    Iyanna

    Have repurchased this multiple times. Definitely helps my hair feel stronger and softer. I love that it's vegan and cruelty free, and doesn't have sulphates etc.
  18. Great shampoo

    Dee

    Great shampoo that leaves you with fresh salon looking locks! My hair felt soft and smooth after using this!!
  19. Great product!

    Kimberley

    I have fine blonde hair and this shampoo works perfectly. Leaves it shiny and bouncy but without the weighed down effect that comes with alot of shampoos
  20. Love Pureology products for my thin break prone hair

    roxy gaaal

    This is by far my favourite shampoo to use as it doesn't leave my very thin hair looking flat. I find it leaves my hair looking shiny and really really smooth. A small amount of the product also goes a really long way so you're not consuming a bottle within a matter of weeks. I also noticed that the product after a few weeks of use improved the thickness of my hair (i.e. less breakage and hjair lo...
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  21. Wow!! I love this shampoo

    Emma

    I'm so happy with this purchase - the smell is so beautiful and I really feel squeaky clean after using it. It doesn't dry it out and I love to follow up with any Pureology conditioner. I always get comments on how nice my hair smells!
  22. Not really for me

    Angie

    I was a bit let down by this shampoo. I have used the hydrate shampoo from this brand and I loved it. This one however left my hair feeling like straw until I conditioned. I haven’t even finished the bottle and have already moved on to another better brand. Btw the conditioner from this brand is way better. But I would never repurchase again
  23. Amazing and super fast post

    brittany

    I love the pureology brand smells amazing and adore beauty are amazing to deal with super quick post !!!!!!
  24. Quality shampoo

    Hayley

    Received a sample sachet of this. A nice quality sampoo for colour treated hair leaves it soft smooth and hydrated.
  25. hydrating shampoo

    moonlightari

    This shampoo is not drying whatsoever so hair feels really soft and silky after use. When I use this I feel like I'm using a really natural product with no bad ingredients. I like the smell. The only thing I don't like about this shampoo is that I feel I have to wash my hair more often, that my hair gets oilier quicker after I use it. I have to wash every 3 days instead of 4 or so. This is probabl...
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  26. Different but nice

    Katie

    I received as sample tried it and I must say it felt different on the hair but left nice results
  27. Gentle on scalp

    Ashley

    I recently tried a sample of this with an order and really enjoyed it, it has a nice scent and was gentle on my angry winter scalp. Will probably purchase in future
  28. Irritating on skin

    Rachel

    Great result on the hair but not on your skin . I have worked with this range of product and over time even my hand became sensitive to some ingredient in these products . Had clients commenting itchy scalps as well
  29. good

    Emma

    I use the shampoo, conditioner and mask from this line and my hair feels amazing. However, I feel the shampoo does the least and I'd rather just continue splurging on the conditioner and mask and buy a cheaper shampoo!
  30. Good for blonde hair!

    Alana

    After having brittle dry hair from being bleached all the time, this shampoo helps my hair not become so brittle. If I don’t use blonde shampoo I use this or I sometimes mix in with my blonde shampoo so my hair doesn’t become too dry and it gives my hair bounce and doesn’t leave it feeling greasy as some other shampoos tend to do!
  31. great shampoo

    Abby

    I am obsessed with trying new shampoo products.
    I have MID length, fine hair. Washing twice a week max
    I picked mine up last time from my hairdresser as I was so impressed with how my hair felt after my cut. Pureology is a very reputable and trusted brand and I can attest to this! My locks felt moisturized and strong and because of the quality you only need very little product to get a...
    Read More
  32. Great!

    kathryn

    This shampoo actually cleans my hair! It doesn’t coat my hair in nasties. I can actually go longer than one day without having to wash again... stripping my natural oils. I’m a blonde with oily roots and dry ends so going more than one day without washing is a step in the right direction for rebuilding my hair. I wash twice each time as stated on the bottle, and honestly only use the tiniest amout...
    Read More
  33. I will continue to buy this product

    Terry

    This product was suggested to me by my stylist and I'm so glad she did! I have thin, fine hair and it has added so much strength to it. Great go to product!! A little goes a long way!
  34. Would repurchase

    Alex

    Was going through a period of losing a lot of hair / shedding like crazy - could've been diet related, or stress related - but I bought this shampoo and conditioner and it really seems to help. Less strands falling out in the shower!
  35. New Fave

    Chantal

    I heard so many good things about the shampoo and tried it. Leaves hair feeling clean, removing all product from hair without making it feel like steel wool.
  36. Great product!

    Kerry

    Was recommended this by my hairdresser and it leaves my hair feeling very fresh, no residue!
  37. Great shampoo

    Amy

    My hairdresser recommends this to her clients. Its well worth its price, a little goes a long way. Perfect on my colour treated hair. Ensures the colour lasts. My hair is shiny and soft.
  38. Best Shampoo

    Lauren

    I have fine, straight, colour treated hair, and this product is the best i’ve used to keep my hair feeling healthy and lush.
  39. AMAZING

    Emma

    my hair was super damaged and dry from bleaching it all the time but i started using this stuff and my hair is so so soft and feels so much healthier since! definitely recommend
  40. Really great product

    Lauren

    I'm glad I bought this product before I started using this my hair was snapping and dry but this has changed my hair so much feels soft and healthy worth the money
  41. Game changer

    Natmak

    I sampled this shampoo and matching conditioner last week as my hair has been so damaged and dry for two months. Every other product I have brought has not made any difference however as soon as my hair was dry after using this product it was an utter game changer for me. My hair was so smooth, silky like and felt moisture. It looked more full as well and I have very long blonde hair. It is expens...
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  42. Review & Earn
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