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Pureology Strength Cure Shampoo 266ml 266ml

4.6 of 29 reviews


4 instalments of $10.63

Or 4 instalments of $10.63 with LEARN MORE

In Stock 

4 instalments of $10.63

Or 4 instalments of $10.63 with LEARN MORE

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Pureology Strength Cure - Shampoo is a gentle, concentrated ZeroSulfate® shampoo helps fortify micro-scarred, damaged colour-treated hair and provides a velvety soft finish. Astaxanthin, a powerful antioxidant helps strengthen and repair damage.

  • Vegan
  • Sulphate Free

What customers say

SUPERIOR - 92% recommend

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  • Teens
  • 20s
  • 30s
  • 40s
  • 50+

Hair Concern:

  • Breakage and split ends
  • Colour protection
  • Dull, lacking shine

Hair Curl Type:

  • Curly
  • Straight
  • Very curly/African/Caribbean
  • Wavy

Hair Texture:

  • Fine
  • Medium

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Pureology Strength Cure Shampoo 266ml Reviews

4.6 of 29 reviews

92% recommend this product

  1. 20

  2. 7

  3. 3

  4. 0

  5. 0

Most Helpful Positive



Love love love!
Smells great, and leaves my hair soft!

Most Helpful Criticism

Only ok


I have high expectation of the shampoo as it is using 100% vegan ingredients. I am very glad that I received a sample from Adorebeauty to try it out. Unfortunately the shampoo turn out doesn’t work on my hair type. I have long, curly, coloured hair. The shampoo made my hair tangle and dry. The sachet sample enough for me to test it twice, same outcome.
  1. Lived up to expectation


    I purchased this after I was recommended it by my hairdresser - my hair needed some help after bleaching. This tones and strengthens my hair simultaneously - i am very happy with the results and will repurchase. As someone with a sensitive scalp, i like how it doesn't irritate my scalp.
  2. Really nice product


    I had used a sample of this, I usually use an extremely nourishing shampoo and conditioner as my hair is super dry especially at the ends but because of that I found more oil build up on my scalp. This product really helped balance it out for a while still keeping my ends nourished but it appeared to really help with the oil build up to. Might start switching between the two.
  3. Great!!


    Love love love!
    Smells great, and leaves my hair soft!
  4. Will buy full sized product


    I received this product as a sample along with the conditioner. I managed to get 3 washes out of the sample so was great to give this product a few tries. I did notice a difference to my hair, and will definitely be purchasing a full size bottle when I next need shampoo.
  5. This has been my favourite shampoo for years


    My go to shampoo for years now, although I also very highly rate Olaplex - this is without a doubt absolutely fail safe for my hair. It doesn't strip any of the hairs natural oils, and leaves hair feeling soft, smooth and not heavy of weighed down (as hydrating shampoos sometimes can).

    Have you ever wanted to switch up your shampoo? It happens, but this is one I haven't tired of in ye...
    Read More
  6. Aesthetic packaging and product


    Haven’t used long enough to tell if it strengthens but love the packaging and the shampoo is a pinkish colour. So aesthetic.
  7. Hair feel clean and strengthen


    Received this shampoo as a gift. Smells great. Hair feel clean and strengthened after shampoo, less breakage.
  8. Loved it


    I got this as a sample with my last order, and i loved it, the smell was divine and it left my hair feeling beautiful, soft and not oily (which is really hard to find)
  9. Effective


    I got a good sized sample of this so I have been able to use it for quite a few washes. I have very fine hair and I feel this shampoo makes my hair feel soft and shiny. I can't say whether it would strengthen hair as according to my hairdresser it takes 3 months to see new hair growth come through significantly enough to judge accurately. But I like this shampoo and would recommend it.
  10. Only ok


    I have high expectation of the shampoo as it is using 100% vegan ingredients. I am very glad that I received a sample from Adorebeauty to try it out. Unfortunately the shampoo turn out doesn’t work on my hair type. I have long, curly, coloured hair. The shampoo made my hair tangle and dry. The sachet sample enough for me to test it twice, same outcome.


    I got both the shampoo and matching conditioner as a sample and LOVE IT! The next day my hair felt soft and cooperative! I usually wash my hair every 3-4 days and I am on day 4 now and its still going strong! This is the combo i've been looking for!
  12. Hair feels great


    I received a sample of this shampoo and really loved it. I used with the matching conditioner and my hair felt so soft and healthy the next day. I get very dry ratty ends and this made them feel much better, so definitely want to use again!
  13. Always repurchasing


    This is a great shampoo, you literally only need a pea sized amount and it does a great job. Leaves your hair feeling clean but not dry.
  14. Great product


    My hair is thin and flat and I find it hard to get products that don’t make it greasy. This product is great I use it religiously. I can go 2 days without washing my hair after using it which is crazy good for me!
  15. Trusty reliable shampoo


    I've been using this shampoo on and off for 6 years now and I always end up coming back to it! This with the conditioner are a dream combo and leave my hair feeling so soft.
  16. Hair is AMAZING! Finally!


    In the search for a shampoo to help my very long fine hair, with dead ends, that has thinned from chemo and other drugs, I have tried so many hair care products that claim to do everything. I have spent a gazillion dollars and tried everything from cheapo brands to luxury items. Ideally I wanted a vegan product that didn’t leave my hair stinking of herbs or other strange smells, and that actually ...
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  17. Nice scent, great shampoo


    I received a 50ml sample of this shampoo. I like the scent of this shampoo, and it can clean the scalp effectively. I will continue to try this product.
  18. Good to use if your hair feels weak or hair is falling out a lot


    Since I started using this shampoo I’ve noticed my hair has become stronger and my hair hasn’t fallen out a lot. A little goes a long way and it does add up if you buy the conditioner with it but worth it if you have the same hair problems as me.
  19. Wonderfully smelling & does exactly what it says on the bottle.


    Pureology smells so amazing, and also has done wonders for my hair. This brand was recommended to me by a friend and I haven't looked back after 2.5 years. I have quite fine long blonde hair and this shampoo, along with their treatment hair mask has strengthened my hair and stopped breakage, even after the use of dye. I'm obsessed!
  20. Best Shampoo!


    Ive been using this shampoo for years! I have thin hair that can get oily easily and this shampoo leaves it feeling smooth but not oily. My mum uses this too.
  21. Great shampoo


    I purchased this recently after reading lots of positive reviews. I have damaged bleached hair and this shampoo has been great so far. My hair is feeling stronger and the smell is lovely too!
  22. So far so good!

    Sara P

    Used for the first time today and already feels like it's made a difference on my hair. Time will tell how it goes with helping with the matted hair I've been experiencing but I feel positive! I only wish it came in a slightly larger bottle.
  23. Look no further


    I got recommended this product by a friend as their holy grail shampoo and conditioner. I now know why she refuses to try anything else. I have medium length blonde bleached hair and this product made it look incredibly shiny and soft. I won't purchase another shampoo and conditioner anymore.
  24. Not great


    I purchased this shampoo after receiving a sample of the Pureology hydrate treatment (which I fell in love with!)
    I was a little disappointed as it leaves my hair feeling a little ‘stripped’. I use it in conjunction with the repair conditioner and the final result is ok, but not as smooth and hydrated as I’d like.
    I have fine, flat, dry hair.
    I’m Sure the product works for some b...
    Read More
  25. Good


    Prureology hair products are amazing. This shampoo is. Rey hydrating and does make my hair feel great and stronger
  26. My favourite shampoo


    I bought this shampoo after searching high and low for a long time for a good shampoo and I cannot be more impressed. I have blonde damaged hair and have struggled to find a shampoo nourishing enough until I found this one. A little goes a long way so I find that it lasts me a long time and my hair has never felt this amazing. I follow with the conditioner and it feels so beautiful afterwards. 10/...
    Read More
  27. Moisture


    Not the best if you Need more moisture
  28. Great Shampoo!


    My hair loves this shampoo! It's gentle, sulfate free and yet cleanses hair really well. The scent is desiccated coconut with a small floral note. That's my theory anyway :D It's delicious!
  29. Addicted


    This shampoo has a fragrance I am completely addicted to. I would buy it for the smell alone! As an added bonus, it also happens to keep my hair perfectly hydrated. I have dry blonde hair prone to breakage, partially because I wash it too much! This shampoo has saved me from myself, giving me the clean feeling and smell that I crave, without stripping all of the moisture.
  30. My Go To


    Have repurchased this multiple times. Definitely helps my hair feel stronger and softer. I love that it's vegan and cruelty free, and doesn't have sulphates etc.
  31. Review & Earn
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