Pureology Pure Volume - Shampoo

Pureology Authentic
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Pureology Pure Volume - Shampoo by Pureology


Pureology Pure Volume - Shampoo contains ZeroSulfate, high foaming, light formula removes volume inhibiting build-up more thoroughly to weightlessly elevate hair with increased volume, shine and colour protection.


Flexible body boosters, fortifying wheat protein, eucalyptus and the exclusive AntiFadeComplex®, deliver magnificent volume and colour retention.




Apply a quarter sized amount to wet hair, lather, rinse and repeat

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Reviews (2)
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My fav salon shampoo - 16-05-2016 by

I've tried a heck of a lot of spendy shampoo and conditioner duos, but Pureology Pure Volume is the only pair that I've actually repurchased and would go out of my way to buy again.

The best bit is, most salon/luxury ranges are pricier than this, but this is the only one that seems to consistently improve my hair without irritating my sensitive scalp. Literally every other volumising range I've tried hasn't really done anything for me.

This shampoo cleanses thoroughly without leaving my hair or scalp feeling stripped. My hair is short and straight straight, fine but a lot of it, and I work out daily so I definitely need something that really cleanses.

I can't quite pick the smell - it's very light and doesn't irritate my nose or give me migraines - it's a little bit gourmand, and a little bit floral. Like a flower I wouldn't mind eating? Is that a thing? Ah well!

My hair is slightly volumised, and my hair also seems to respond better to being blow-dried after using this system. Great stuff!

Volume for fine hair - 10-04-2015 by

My hair isn't ultra thick so looking for a good volumizing shampoo can be a difficult task. This shampoo definitely provides my hair with some volume. At first I was using this on it's own, without the conditioner from the same line and the volume would only last a day, with the conditioner as well my hair stays full of volume for two to three days. The only thing that I dislike about this product is that in the shower this shampoo can leave your hair feeling dry and a little matted, after applying conditioner that all goes away though :)

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