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Pureology Hydrate Superfood Vitality Treatment 170g

4.7 of 36 reviews


4 instalments of $12.99

Or 4 instalments of $12.99 with LEARN MORE

In Stock

4 instalments of $12.99

Or 4 instalments of $12.99 with LEARN MORE

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Pureology Hydrate Superfood Vitality Treatment nourishes dry hair with the wonders of superfoods, packed with essential nutrients to moisturize and soften, leaving hair more manageable.
  • Vegan

What customers say

SUPERIOR - 94% recommend

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Hair Concern:

  • Breakage and split ends
  • Colour protection
  • Frizzy hair

Hair Curl Type:

  • Curly
  • Straight
  • Very curly/African/Caribbean
  • Wavy

Hair Texture:

  • Medium
  • Coarse

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Pureology Hydrate Superfood Vitality Treatment Reviews

4.7 of 36 reviews

94% recommend this product

  1. 30

  2. 3

  3. 3

  4. 0

  5. 0

Most Helpful Positive

One of my faves!


Love this product! It left my hair feeling soft and hydrated. Highly recommend it for dry, frizzy or bleached hair!!!

Most Helpful Criticism

Received this as a sample - will try again


My hair is a bit frizzy so was happy to receive this as a sample. I liked it but don't love the product. I do appreciate that it doesn't weigh done the hair too much.
  1. One of my faves!


    Love this product! It left my hair feeling soft and hydrated. Highly recommend it for dry, frizzy or bleached hair!!!
  2. Very hydrating


    Really hydrating treatment and it smells great. I was really happy with how my hair felt, even right after the first use.
  3. Great product, love this brand


    After using the Nourish hair shampoo and conditioner, which are now my faves (especially the conditioner for detangling ends) I was pretty keen to trial this treatment. I am basically a treatment collector, with at least 10 in my cupboard, and I rate this one as in the top three, up there with Olaplex. It smooths, silkens and shines, leaves my hair feeling soft and so remarkably manageable - bye ...
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  4. nourishing


    verified purchaser
    This really helps to soften and detangle my hair after washing. My hair feels very hydrated and nourished. I do prefer the strength cure mask though as I feel it is also very softening and nourishing but also helps with my hair growth!
  5. Great


    This is such a thick amazing hydrating hair treatment. Makes my hair shine and feel so soft
  6. LOVE IT!


    I love this hair treatment. A little goes a long way, and it leaves my hair feeling really soft and silky! Highly recommend :)
  7. Smells and feels divine


    I’ve only used this product twice but I do like how it feels in my hair. I think with continued use I’ll see some moisture and nourishment in my ends.
  8. Multi use


    verified purchaser
    I like pureology's intense moisturiser conditioner treatments. If i don't have time to do a treatment I put it on my hair before bed and leave it in. I have very dry hair so no fear of my hair ever being oily. Using this enhances my use of the hydrate conditioner. Not cheap but I'd buy it again as it is worth it.
  9. Yummy


    verified purchaser
    Smells so good and leaves my hair silky soft.
    Really like it and will use the whole tub
  10. Love it


    verified purchaser
    I alternate this with the Olaplex treatment and it makes my hair feeling amazing. My hair is soft and hydrated, and it smells beautiful.

    A little goes a long way. I’ve had the same tub for around 4 months and I’ve only used around half.
  11. Changed my Hair!


    I've never tried a hair treatment, but when i received the sample i was very excited. It lasts a long time and is good for various hair types. I have very long frizzy hair that is difficult to maintain, but this treatment made my hair look shiny and healthy just after one application.
    I'm continuing to use this product as it has made my hair a lot healthier than before.
  12. Fantastic conditioning treatment

    C Dawg

    Love this conditioner. Leaves hair soft, silky, shiny and smelling delicious. Small tub but a little bit goes a long way.
  13. Usually go for the strength cure but this is also great


    definitely helps my hair when it's feeling damaged
  14. I love this!


    I received a sample size and immediately ordered the larger version. My hair isn't particularly thick (described as "thin, but there's a lot of it") and it washes out well and my hair doesn't feel weighed down afterwards. It leaves my hair the silkiest I have ever felt it after a treatment. I will be using this for a long time!
  15. Didn't do much for my curly hair


    Tried this treatment in my 3B curly hair. Didn't have any tangible effect. I've felt supermarket hair treatments have done a better job at hydrating my curls.
  16. Amazing hair mask!!


    I was lucky to receive a deluxe sample of this with an Adore order and this hair mask is amazing! Such a lovely formula, you only need a small amount through the mid lengths and ends and your hair will be left silky smooth but not at all oily or weighed down. The only downside for me personally is the coconut scent which I really hate but I will still use this product anyway because that's how gre...
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  17. Hello soft voluminous hair


    This treatment left my hair feeling and looking incredible!! Hair was silky and voluminous!! Love it
  18. Received this as a sample - will try again


    My hair is a bit frizzy so was happy to receive this as a sample. I liked it but don't love the product. I do appreciate that it doesn't weigh done the hair too much.
  19. Nice,not great


    This is a Nice product but a bit too heavy for my very fine hair
  20. This works!


    I love this product, it makes the hair feel smoother and softer. Apply it after shampoo and leave for a minimum of 5 minutes for best results. It has a lovely soft coconut smell
  21. Absolutely amazing!!!


    I purchased this after receiving a sample in one of my orders... I’m a busy mum and don’t get to wash my hair a lot (maybe once or twice a week if I’m lucky)... This leaves my hair feeling a looking like I’ve just had it professionally done... The shine is amazing it’s soo healthy and soft...
  22. Meh


    This was not particularly hydrating for my hair. I found the Evo or Shu Uemura Masks work better, but I guess this is all natural whereas those are not.
  23. Smells so good!


    I love this product. I use it in my mid-length and ends instead of normal conditioner and it does such a good job of keeping my dry ends nourished. And it smells amazing!
  24. Hair care as it should be!


    This mask does exactly what it says it does! :)
    Hydrates my strands and adds vitality to damaged hair! Very impressed with Pureology! :) xo
  25. Amazing!


    I received some of this as a sample, and it is truly revolutionary. I'd gotten used to hair treatments that didn't really do much, getting thrilled at things that made my hair just slightly more manageable or slightly less frizzy, even if it still felt like straw. Even Olalplex didn't do much for my hair. But this changed everything! After using it, my hair feels soft and silky. It smells beautifu...
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  26. A lot of potential but not for me


    I received a sample of this product with my last order. I gave it a go 2 nights ago when I washed my hair. I have very fine but healthy hair. I don't colour or bleach my hair so I don't usually need to use treatments. I followed the instructions and when I washed the treatment out my hair felt super soft and nice to run my fingers though. The downside for me is that it has made my hair a lot oilie...
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  27. Liquid gold!!!


    OMG!! I was lucky enough to receive this as a sample, and it is like liquid gold! I used instead of a conditioner once a week. You only need the tiniest amount, and it makes your hair so soft and healthy - you can feel the difference as soon as you wash it out. And it smells amazing. Brilliant product!!
  28. Hallelujah


    Thank the heavens for this holy grail treatment! If I want a good hair day, I use this! It hydrates my hair beautifully without weighing it down and my hair feels soft for days.
  29. OMG love it!


    Received a sample product and tried it last night. My hair soaked up all of the product and left my hair so silky smooth and non greasy. I have blonde thick and naturally oily hair. This product didn’t make it oily the next day. Feels like I got a salon treatment! #lushhair
  30. Impressed


    I got a sample of this, I have thick black hair and this makes my hair feel so nourished and soft!
  31. Looooove!!


    I got a free sample of this and I'm in LOVE! It's beyond amazing. I love pureology products, they always do what they say they're going to, and this product is no exception. I have short, thick, bleached hair and this just leaves my hair so super soft and knot free. Definitely will be purchasing
  32. In love!! <3


    I love this hair treatment! I shampoo with the pureology hydrate shampoo and then towel dry, massage some of this into the midlengths and ends, pop a shower cap and silk turban on and sleep with it in. The next morning I rinse it out and condition to seal the ends and my hair is suuuuuper soft and nourished and the usually dry ends feel and look super healthy and smoothed. I alternate this mask wi...
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  33. Like a dream


    Fantastic treatment that leaves my hair hydrated and strengthened. Easy to apply and really does the trick, keeping my locks fresh in between cuts
  34. LOVE this product


    This stuff is worth every penny. It's super concentrated so I get a lot of use out of it. I have very long, thick hair and only need a small amount each time. I leave it in my hair for about 15 minutes and it leaves it soft and renewed. It also smells amazing. I got it once as a free sample and now I'm hooked. I probably use it once a week and I have gotten compliments on how healthy my hair looks...
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  35. My holy grail hair treatment


    I have never tried a pureology product that I didn’t love! I alternate between the strength cure treatment and this one because they are both amazing.
    My hair is bleached, long and thick and this treatment is the reason my hair is in such good condition.
  36. Excellent!


    I thought the Pureology Hydrate conditioner was the best until I tried this, WOW! I have bleached blond hair that I blow dry which makes it dry and frizzy. After using this my hair feels soft, smooth and looks the best it ever has, and it smells great. I won't be without this now.
  37. Review & Earn
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