Pureology Hydrate - Shampoo

Pureology Authentic
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Pureology Hydrate - Shampoo by Pureology

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Pureology Hydrate - Shampoo gently cleanses without stripping colour with this concentrated moisturizing shampoo. Our ZeroSulfate®  formula with the exclusive AntiFadeComplex®  delivers a rich lather, while infusing hair with essential hydration and colour retention.


The Natural Plant Extracts - Rose, Sandalwood and Green Tea are added for concentrated natural conditioning. Our Signature Aromatherapy Blend - Ylang Ylang, Bergamot, Anise and Patchouli evokes a luxurious fragrance for a multi-sensorial, spa like experience. 


Apply a quarter/ten-pence sized amount to wet hair and lather. Rinse. Repeat if necessary.

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Reviews (2)
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Love this shampoo - 24-08-2016 by

After searching and trying many shampoos and conditioners I finally found this one. I have thick, naturally dry and over processed (I love to dye it rainbow) and poofy hair. I usually look not unlike an escaped mental patient after washing and drying my hair. I also have sensitive skin and find my scalp is often itchy. This shampoo and conditioner leaves my hair soft, manageable and sitting rather flat not at all poofy. I find the shampoo lathers really well for a sulphite free shampoo. I have to admit i'm not a big fan of the smell of the shampoo it makes my nose a bit itchy it's a rather strong botanical (mainly rose) smell. But I am willing to deal with it as this shampoo is just that good. I would also rather a botanical smell to a chemical smell. The conditioner however I LOVE the smell of, it's peppermint and I also find it really soothing to my itchy scalp and it doesn't itchy nearly as much for about 2 days after I use it. My hair is much softer and sits so much better than it was before I started using this and even though it's expensive I will continue to use it,

Amazingly soft Hair! - 03-08-2016 by

This is the BEST shampoo I have ever used. I have used most brands on the market from low end to high end. My fine coloured hair suffered from frizz and felt dry and straw like my entire adult life. One use of this shampoo and it has been instantly transformed. It is now soft, full, bouncy and no frizz. You only use a tiny amount - (10cent piece size) so its not as expensive as first outlay seems. Try it! I have recommended with success to all my friends.

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