Pureology Hydrate - Shampoo

Pureology Authentic
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Pureology Hydrate - Shampoo by Pureology


Pureology Hydrate - Shampoo gently cleanses without stripping colour with this concentrated moisturizing shampoo. Our ZeroSulfate®  formula with the exclusive AntiFadeComplex®  delivers a rich lather, while infusing hair with essential hydration and colour retention.


The Natural Plant Extracts - Rose, Sandalwood and Green Tea are added for concentrated natural conditioning. Our Signature Aromatherapy Blend - Ylang Ylang, Bergamot, Anise and Patchouli evokes a luxurious fragrance for a multi-sensorial, spa like experience. 


Apply a quarter/ten-pence sized amount to wet hair and lather. Rinse. Repeat if necessary.

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Reviews (6)
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Great vegan product - 19-02-2018 by

Iv been hairdressing for 30 years and I love this product . It’s very concentrated so you only use the amount of a ten cent piece . If you use this product sparingly it will last twice as long as the same size bottle of any other brand . Using sh and condition leaves your scalp feeling fresh and your hair soft and healthy . Plus your doing your environment a favour .

THE BEST A+++ - 17-01-2018 by

I have bleached blond hair which is dry and prone to frizz, but not anymore! I was using the Pureology for Blond hair which I thought was fantastic until I tried the Hydrate. If your hair is as dry as mine was then this stuff is magic especially combined with the conditioner. At first you may think it is expensive but you need such a small amount a bottle will last for a very long time and the benefits you will get make it worth every cent. Finally I have found a shampoo that makes my dyed hair look and feel soft and shiny and without the frizz. To me this is THE BEST shampoo and conditioner I have honestly ever used. (I'm 56 and have tried many products but none come close to this)

Smells beautiful and works well - 10-10-2017 by

Like using this product. It smells amazing and makes my hair feel softer and more manageable.

Best on the market - 17-01-2017 by

The Pureology shampoo and conditioner is the best I have ever tried. It smells and feels wonderful and makes your hair shiny and manageable. It helps control the frizz caused by colouring

Love this shampoo - 24-08-2016 by

After searching and trying many shampoos and conditioners I finally found this one. I have thick, naturally dry and over processed (I love to dye it rainbow) and poofy hair. I usually look not unlike an escaped mental patient after washing and drying my hair. I also have sensitive skin and find my scalp is often itchy. This shampoo and conditioner leaves my hair soft, manageable and sitting rather flat not at all poofy. I find the shampoo lathers really well for a sulphite free shampoo. I have to admit i'm not a big fan of the smell of the shampoo it makes my nose a bit itchy it's a rather strong botanical (mainly rose) smell. But I am willing to deal with it as this shampoo is just that good. I would also rather a botanical smell to a chemical smell. The conditioner however I LOVE the smell of, it's peppermint and I also find it really soothing to my itchy scalp and it doesn't itchy nearly as much for about 2 days after I use it. My hair is much softer and sits so much better than it was before I started using this and even though it's expensive I will continue to use it,

Amazingly soft Hair! - 03-08-2016 by

This is the BEST shampoo I have ever used. I have used most brands on the market from low end to high end. My fine coloured hair suffered from frizz and felt dry and straw like my entire adult life. One use of this shampoo and it has been instantly transformed. It is now soft, full, bouncy and no frizz. You only use a tiny amount - (10cent piece size) so its not as expensive as first outlay seems. Try it! I have recommended with success to all my friends.

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