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Pureology Hydrate - Shampoo 250ml

4.7 of 91 reviews

$39.95

4 instalments of $9.99

Or 4 instalments of $9.99 with LEARN MORE

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4 instalments of $9.99

Or 4 instalments of $9.99 with LEARN MORE

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Pureology Hydrate - Shampoo gently cleanses without stripping colour with this concentrated moisturizing shampoo. Our ZeroSulfate® formula with the exclusive AntiFadeComplex® delivers a rich lather, while infusing hair with essential hydration and colour retention.
  • Vegan
  • Sulphate Free

What customers say

SUPERIOR - 94% recommend

4.7
Read all reviews

Age:

  • Teens
  • 20s
  • 30s
  • 40s
  • 50+

Hair Concern:

  • Breakage and split ends
  • Colour protection

Hair Curl Type:

  • Curly
  • Straight
  • Very curly/African/Caribbean
  • Wavy

Hair Texture:

  • Fine
  • Medium

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Questions & Answers

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Pureology Hydrate - Shampoo

Pureology Hydrate - Shampoo

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Pureology Hydrate - Shampoo Reviews

4.7 of 91 reviews

94% recommend this product

  1. 65

  2. 21

  3. 5

  4. 0

  5. 0

Most Helpful Positive

My no1 hydrating shampoo!!

Best hydrating shampoo!!

Does exactly what it says i have fine, thin hair, damaged from bleaching and using grocery store products.. purchased this shampoo and instantly surprised!! Totally hydrated my hair!! Wash twice then condition (i use the strength cure blonde conditioner with this). My hair has never felt so soft, especially with the blonde conditioner!! Thank you!!

Most Helpful Criticism

Hard to wash out

FD

The shampoo seems to leave a bit of a residue in the hair which can be hard to wash out, particularly when you use a fair bit of product. For context, my hair is straight and fine (but there is a lot of it).
  1. My no1 hydrating shampoo!!

    Best hydrating shampoo!!

    Does exactly what it says i have fine, thin hair, damaged from bleaching and using grocery store products.. purchased this shampoo and instantly surprised!! Totally hydrated my hair!! Wash twice then condition (i use the strength cure blonde conditioner with this). My hair has never felt so soft, especially with the blonde conditioner!! Thank you!!
  2. Refreshing & minty!

    Amy

    I was pleasantly surprised by this product, having not heard of it before and not knowing what to expect. I received a sample from my recent purchase and if I could give this product more stars, I would! The smell was minty and refreshing, and my hair felt absolutely great as I washed it. What impressed me the most is how my hair felt after I dried it with a towel and went to brush it. Not the usu...
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  3. Love this shampoo, especially the tingly effect!

    Min

    Not sure if it's just me but this shampoo has a slight tingly effect - almost like a 'minty feeling' and I LOVE that about this product because it kinda wakes me up a bit. I use this shampoo / conditioner in rotation with my Aveda Cherry Almond Shampoo. I can't fault the shampoo and it leaves my hair smelling bueno!
  4. Best Shampoo in an long time

    Kate

    I bought this as Adore recently had a sale on this product. I have been trying a few different shampoos recently but I have finally found it! I absolutely love this shampoo, I wish I could give it 6 stars!! It lathers beautifully, has a lovely smell and leave my hair feeling so clean and weightless. I honestly can't fault it as I am in love.
  5. It’s Nice

    Erin

    verified purchaser
    This is a nice addition to my rotation. The scent is an acquired taste as it does have that aromatherapy smell so it won’t give you salon vibes. It is thick, lathers nicely and does the job!
  6. Beautiful conditioner

    Bridget Bass

    This conditioner is nice and rich, smells beautiful and minty and hydrates my hair nicely!
  7. Favourite Sulphate Free Shampoo

    Bridget Bass

    Absolutely love this shampoo, it smells minty and fresh and hydrates my hair.
  8. My go to!

    Grace

    verified purchaser
    This is my go to shampoo. I pair it with the pureology blonde conditioner. I prefer this shampoo to the blonde shampoo as the conditioner does a great job. Really gentle on bleached hair and a little goes a long way!
  9. Light and hydrating

    Bri

    A very light and hydrating shampoo, smells fresh and clean. A nice change of the seasons.
  10. Holy Grail Shampoo

    Zoe

    I have been using the hydrating Pureology Shampoo and Conditioner since 2013. I have dabbled in other brands/ranges but always come back to this! I find using sulphate free products makes such a difference to the condition of my hair, although not all sulphate free products are equal! This product gives a lovely lather and makes hair feel clean but also hydrated. Paired with the matching condition...
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  11. Great Buy

    Siobhan

    I don't have coloured hair but I love the Pureology range. I have previously used the smooth perfection shampoo and conditioner, so wanted to give this a try. I have very thick , frizzy hair and Pureology always works really well on my hair. I recently had a keratin treatment on my hair and was advised to use sulphate free shampoo and conditioner, which this is. Very happy with this product and gl...
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  12. Pureology

    Glow

    Pureology Hydrate - I just keep coming back to this product because it leaves my hair soft and silky! Beautiful uplifting scent!
  13. Amazing Hair Care

    Rach

    I have been using Pureology for years now and I don’t think I could ever change! It’s worth the money, you only need to use a pea size amount so it’s a purchase that lasts. My hairdresser always comment on how soft and healthy my hair is :-)
  14. Minty Clean

    Abbey MS

    Love love the scent of this shampoo, the minty formula leaves my head feeling so fresh and clean. A little goes a long way and it is gentle on my semi-permanent colour.
  15. A little goes a long way!

    Kyra

    This shampoo really is great. It's vegan, and super gentle on the scalp. A little goes a long way and it doesn't cause me any discomfort like most other shampoos. Nice, subtle scent.
  16. Good value!

    Freckle face

    Easily lasts 6 months on my long hair- and I double shampoo! You seriously only need a drop for a good clean and the lather is so satisfying. Leaves my usually frizzy hair a tiny bit tamer and definitely less dry.
  17. Beautiful shampoo

    Bridget B

    This is a beautiful hydrating shampoo, has a nice peppermint scent and lathers nicely! Only negative is that it is pretty expensive!
  18. It’s good

    Kris

    I do like this shampoo I find it works really well with my hair, a little goes a long way and it doesn’t seem to dry my hair out but the only thing I don’t really like is it has a very strong minty smell and it gives my head a cold tingle which will stop me from repurchasing I find it that strong.
  19. Awesome shampoo

    Gabby

    I've not come across a bad pureology product, and this is no exception. I have thick bleached hair and this just left my hair feeling super soft and silky. Definitely would recommend
  20. Great shampoo!

    JMitt

    Love this shampoo and conditioner duo! You only need a small amount to get a good lather that cleans. After using the conditioner my hair feels silky and is easy to brush through. My hair drys soft and silky! Great value for a great product.
  21. Love

    Ruby

    Great shampoo that lathers easy, leaves my hair smelling great, smooth, soft and easy to comb.
  22. Amazing

    M

    Love all the pureology range. This is so hydrating, like it says makes my hair so soft
  23. Creamy Moisture

    Allyce

    This product is very moisturising however if you are used to and enjoy the feel of a foamy/soapy shampoo this one may not be for you. Being sulfate free this does not foam up however the product is thick and creamy and does leave the hair feeling fresh and hydrated once dried off.
  24. Great

    Sara

    This shampoo does not strip my scalp off its oils and cleans my hair really well
  25. Sulphate free and hydrating!

    Mia

    I've been looking for a good sulphate free shampoo for a while as I got keratin for my hair and was advised I needed sulphate free shampoo to extend the life of the keratin. This does a decent job in hydrating my hair especially the ends.
  26. Having troublesome hair I am extremely picky when choosing hair products.

    Tammerly Robinson via BeautyCrew.com

    Having troublesome hair I am extremely picky when choosing hair products. With dry mid-lengths and ends but an oily scalp, it is a difficult feat to find a product which can treat all concerns in the one go. Pureology's Hydrate range has exceeded my expectations without a doubt because it tends to both concerns. The foaming creamy shampoo gently removes oil from the scalp and hair strand by strand...
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  27. I've never really seen the point in shampoos made for coloured/highlighted hair, having experienced in the past ones that made no difference at all....this was until I used the Pureology Hydrate shampoo.

    Debbie Duffy via BeautyCrew.com

    I've never really seen the point in shampoos made for coloured/highlighted hair, having experienced in the past ones that made no difference at all....this was until I used the Pureology Hydrate shampoo. I love the packaging as it can lie top down meaning that the last bit of shampoo can be easily removed.  Even though the price of the product is higher that the average shampoo, this shampoo will ...
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  28. I wish I could give this 5 stars but for me it just isn't hydrating enough, if anything I find it drying.

    Sarah Grau via BeautyCrew.com

    I wish I could give this 5 stars but for me it just isn't hydrating enough, if anything I find it drying. Such a shame because using more natural products is really important to me. I avoid sulphates and parabens like the plague and this range ticks those boxes.  For reference, I have long, fine, curly hair with highlights and balayage. This basically means a dry, frizzy mess if i don't use the co...
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  29. I must admit I first bought this shampoo on scent alone as it’s smell amazing and it you love essential oils you will too.

    Jaime White via BeautyCrew.com

    I must admit I first bought this shampoo on scent alone as it’s smell amazing and it you love essential oils you will too. After  a few uses it not only smelled fabulous but it does everything it says, I have oily roots and dry ends and it balanced them out after every wash. My hair normally needs washing every other day but I could go 3-4 days between washes so product lasted me a lot longer than...
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  30. Hard to wash out

    FD

    The shampoo seems to leave a bit of a residue in the hair which can be hard to wash out, particularly when you use a fair bit of product. For context, my hair is straight and fine (but there is a lot of it).
  31. Great all rounder

    C Dawg

    Lovely smell, lathers well and a little goes a long way. Did not dry out my colour treated hair.
  32. Not good for highlighted hair

    Prabhjot

    This is good when you just want to hydrate your hair or use it in between just to repair but for highlighted hair it is not a good option. It strips out the color quicker than normal. It does leave my oily scalp clean though.
  33. My go to shampoo

    Andrea

    This shampoo lathers really well & spreads quite far. It doesn’t strip the hair of oils & cleans really well. My hairdresser got me onto this & I haven’t strayed from it since. I have dyed blonde hair & this doesn’t strip the toner at all.
  34. Best sulphate free shampoo

    Immy

    I got a 12 week Brazilian blow dry a few months ago and was told to use this shampoo and conditioner Set as it’s sulphate free. It suited my hair so much, and I didn’t need to blow dry or touch my hair after I washed it and it would dry salon straight naturally. Would highly recommend this product to anyone looking for a sulphate free shampoo or who indulge in Brazilian blow drys.
  35. Vegan and Sulfate free

    Kim

    I love that this brand is vegan and that this shampoo is sulfate free. It’s a nice light weight shampoo for my fine colour treated hair but I feel it doesn’t nourish my hair as much as I would like. My hair still feels and looks very dry. Used this for a while and feel like I need to try something else for a change
  36. Great repairing shampoo

    Amy

    I love this shampoo. I have bleached hair so between toning and extra conditioning I find my hair never feels super clean. I have added this shampoo to the mix and it is great. My hair feels soft but I have no volume so no more than once week usage suits me best.
  37. Best shampoo ever!

    Melissa

    This is the best shampoo I have used, cleans hair thoroughly, doesn't dry it out, hydrates it and it makes it nice and shiny. I always get compliments on hair & it's definitely thanks to this awesome Shampoo!
  38. Great shampoo but not for me unfortunately

    Z

    This shampoo lathers so well and leaves my oily and bleached hair squeaky clean, however I seem to be allergic to one of the ingredients as ever since I have been using this product it has left me with itchy skin on my scalp, back and arms.
  39. Amazing

    Caitlin

    My hair has been super dry lately but I also have a really sensitive scalp so I unfortunately have to be careful what shampoos I use. I’ve been using this for 2 weeks now and it’s amazing, my hair is softer and my scalp doesn’t react since there are no nasties!
  40. Good shampoo

    Z

    This shampoo lathers up really well and leaves my oily and bleached hair squeaky clean! I still end up with slightly frizzy hair, however I have yet to use the hydrating conditioner which may help with this issue.
  41. LIKED BUT NOT SURE I'D REPURCHASE

    S

    A REALLY BEAUTIFUL SHAMPOO.

    VERY HYDRATING FOR MY DAMAGED/BLEACHED HAIR, SMELT GREAT AND WAS VERY AESTHETICALLY PLEASING.

    THE SMELL WAS QUITE INTENSE, IT WAS SOMEWHAT MINTY AND LEFT MY HAIR/HEAD TINGLING AFTER I HAD USED WHICH WAS INTERESTING AS ITS SOMETHING I HADN'T REALLY EXPERIENCED FROM A HAIR PRODUCT.

    NOT SURE IF I WOULD BUY AGAIN THOUGH...I LOVE TH...
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  42. I love this shampoo so much!

    Emma

    I've heard so many good things about Pureology and I'm very happy I've purchased and started using their products. This one is fantastic and smells soooo good! Has lasted me ages too! You only need a small amount
  43. My favourite shampoo!

    Chantel

    Love this shampoo, it leaves my hair feeling so soft and smooth. It helps hold my colour for much longer as well!
  44. Super hydrating

    Kiralee

    I purchased this after speaking to my hairdresser about my constantly dry and brittle hair. She advised me to purchase a hydrating shampoo and after already trying the Pureology treatment I thought i'd give this shampoo ago. In combination with the treatment I notice that my hair is much less frizzy and dry!
  45. Great shampoo

    Jemma

    I love this shampoo. My hairdresser uses it on me and I decided I just had to have it at home - very moisturising without being heavy.
  46. So impressed!!!!!

    Loraine

    I have tried many shampoos for my fine, thin, coloured hair. Some are too heavy, others too drying, and so on, then I decided on Pureology.
    The smell is a little strong but it certainly leaves the hair feeling clean and full-bodied. In fact, I'm finding I don't need to use a conditioner each wash now.
    I definitely will be buying this again.
  47. Strong clean scent

    Isabel

    This pureology shampoo is divine! It has a strong, clean scent to it. It improves the condition of the hair and is great for dry or damaged hair. It is such a lovely shampoo and lasts a while.
  48. Love this shampoo

    Varnika

    This shampoo works best on colored hair as well. My hair stylist recommended this shampoo and I can't thank him enough. This shampoo works like magic on my hair. It makes my hair soft and manageable. It smells so good, I would recommend this shampoo to everyone who had colored their hair
  49. Great

    Alice

    This shampoo is so hydrating and it leaves my hair super soft and silky
  50. Lasts!!

    Casey

    This product was great - you don't need a lot for it to lather well.
  51. So hydrating and fresh

    Elle

    LOVE THIS PRODUCT! Best conditioner, little sad the bottle is so small as my hair is super thick I ran out within 2 months of purchasing and I only wash my hair once a week!

  52. New fave shampoo

    Ursula

    My hair has become very dry and brittle on the ends, but since switching to the pureology range, my hair has improved dramatically. The shampoo lathers really well and makes my hair smooth even before conditioning.
  53. Best Shampoo ever

    Melanie

    I love this shampoo and is the only one I will ever use again. I had damaged hair by a hair dresser and this has helped my hair immensely. It leaves it so soft and silky.
  54. Best shampoo

    rebecca

    I’ve tried many different shampoos, however thios is the best by far.. a small amount goes a long way, does not dry your hair out, and smells amazing.
    Will continue to purchase this brand.
  55. Smells great, nice and hydrating.

    Caitlin

    I really like this range from pureology, and find the brand to be great quality. This shampoo is smoothing and hydrating and smells delicious. I like that you only need to use a really small amount of product to see results, which makes it not more affordable. I haven't repurchased because there's a lot of options for hair care and I'm always trying something new, but this is a solid choice.
  56. Clean feeling

    Sarah

    This shampoo is a little pricey but like others have said a little goes a long way. It lathers up really well and leaves my hair feeling squeaky clean but not super dry.
    It smells great too. I’m really happy with this purchase so far!
  57. Pricy

    Neha

    Great shampoo! I love how smooth and hydrating my hair is after using this.
  58. Great for long hair

    Sel

    This shampoo has really helped my very thin hair which tends to frizz when I let it air dry. It's expensive but I'd recommend it to anyone with straight, long hair.
  59. Leaves hair feeling fantastic

    Carly

    I absolutely love this shampoo and conditioner. You only have to use a little dollop of the product and you get so much out of it. It may seem a little pricy but you get plenty of use.

    It also leaves your hair so moisturised and smooth after every use.
  60. Still unsure

    Natalie

    I have blonde very thick and was told this would work perfectly for my hair, I found it’s not quite as hydrating than Kevin Murphy.
  61. Amazing for blonde hair!

    Bree

    I bought this after spending lots of money on highly reviewed shampoo and conditioners that were great for blonde hair.
    I bought this randomly and its been nothing but amazing - I have been washing my hair less, it has ripped my colour and I have the softest and shiniest hair now.
    The conditioner has this incredible minty smell to it and leaves your hair so silky
    Will definitel...
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  62. All time Fav!!

    Candice

    This product is amazing! Had extensions back 3 years ago and wanted a really good sulfate free shampoo and con. Started using this one and my hair was starting to feel amazing! Also continued using after I had my extensions taken out as I had think curly hair was very hydrating and made my hair feel wonderfull week to week
  63. Love this

    Anna

    Great shampoo, I suffer from a dry scalp every so often and get dandruff this shampoo helps keep my hair and scalp clean hydrated.
  64. Love this

    Anna

    Great shampoo, I suffer from a dry scalp every so often and get dandruff this shampoo helps keep my hair and scalp clean hydrated.
  65. Great shampoo

    ALISHA

    This shampoo cleans the hair well without drying it out. Smells great too!
  66. Favourite brand!

    Lani

    In between toning my hair washes I use this shampoo so I don’t over tone and dry out my hair. This shampoo hydrated my hair without it leaving it greasy and flat, haven’t found a hydrating shampoo better than this!
  67. LOVE

    Zel

    I started using pureology when I went to have a consultation (at the most expensive salon known to man)
  68. Great smell

    Leanne

    I loved the shampoo, moisturisers when washing, but found the conditioner not as good
  69. refreshing

    Abby

    My long coloured hair wavy hair is fairly fine and frizzy with flyaways,Pureology Hydrate Shampoo makes my hair soft and keeps the frizz down with less flyaways. I also feel it makes my hair feel fuller. The shampoo is purple and quite thick, lathers well and goes a long way. The fragrance is lovely, like a perfume!
  70. Purology

    Julie

    Have been using this product for years, love it! I have very frizzy, thick, curly hair which requires a lot of moisture, the shampoo and conditioner are great for my hair type. It also does not contain sulphate or artificial products that would do damage to “relaxed” or straightened hair. Tried other products to give my hair a “ break” from using Purology but am always disappointed and great back ...
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  71. Purology

    Julie

    Have been using this product for years, love it! I have very frizzy, thick, curly hair which requires a lot of moisture, the shampoo and conditioner are great for my hair type. It also does not contain sulphate or artificial products that would do damage to “relaxed” or straightened hair. Tried other products to give my hair a “ break” from using Purology
  72. Amazing

    Lisa

    I have quite long hair and this made my hair feel amazing. A tiny bit goes such a long way as well. Will definitely repurchase
  73. Would buy again!

    Cassandra

    This shampoo was a really good cleaner, I liked that it’s a touch purple it helps keep my blonde a bit toned in between purple shampooing!
    It also lasted me a good 6 weeks, I have thick curly hair too!
    I’d definitely buy this again and it goes so well with the conditioner :)
  74. Great shampoo!

    Alex

    This shampoo is very concentrated and I only have to use about a quarter size. It lathers so well and I have pretty thick medium length hair. Was skeptical because it's so expensive but it's worth it and it will last a long time. I only have to wash my hair every 2 to 3 days now.
  75. Amazing, makes my hair feel amazing.

    Katherine

    Received a sample of this shampoo and conditioner.
    I was very suprised at how great my hair felt after washing and blow drying even when I used my hair straighter. My hair felt soft, shiny and it really cleaned my scalp.
    I will be definitely ordering this product.
  76. Great hydrating conditioner

    Sheryl

    This conditioner is great for my coloured and brittle hair. It does have a strong mint smell which smells clean and refreshing but you might want to avoid it if you don't like mint as it is strong. Definitely hydrates my dry hair
  77. Love it!

    fiona

    I've been wanting to try this brand for a while but was hesitant because of the price. Finally gave in and so glad I did. I've never stuck to the one shampoo for very long but I will not be changing anytime soon. The smell is amazing, my hair is softer and I can use it when I have keratin treated hair.
  78. Great

    Neesha

     My hair is much softer and sits so much better than it was before I started using this and even though it's expensive I will continue to use it,It smells amazing and makes my hair feel softer and more manageable.
  79. Gentle and effective

    Amy

    I am over the moon with this shampoo. I took a chance on something different after misfiring on several other expensive brands. This shampoo is so gentle but so effective. It has a violet tint to it to help with brassiness, and a little genuinely does go a long way!
  80. Transformed my hair

    SarahB

    This product has made my hair healthier. It's expensive but as it's a concentrated formula, a little goes a long way! Love that it is silicone free. Would definitely recommend this brand and love that the brand is cruelty free.
  81. Love this shampoo!

    Natalie

    I have been using this shampoo for about a year now. I was recommended this brand as I have a sensitive scalp. My psoriasis still does flare up sometimes but no where as much as with other brands. This shampoo does what it says, it leaves my hair feeling super clean and doesn't make my blonde go a weird colour.
  82. So soft

    Michelle

    I love this shampoo my hair feels amazing and soft when washing it. You don’t need a lot, a little will go a long way.
  83. Best shampoo ever!!

    Melissa

    This isn't rated one of the best shampoos for nothing. It's ammmaaziing! The thing I get compliments most on is my hair, and I have this shampoo and conditioner to thank for it. It cleans my hair so well without drying it, makes my hair super shiny and soft! I have very long hair and it's moisturizing enough for the ends of my hair :)! Def recommend, you won't regret it!
  84. incredible

    Nicole

    this product has been so good for my hair - use it with the matching conditioner too
  85. Great vegan product

    Rach

    Iv been hairdressing for 30 years and I love this product . It’s very concentrated so you only use the amount of a ten cent piece . If you use this product sparingly it will last twice as long as the same size bottle of any other brand . Using sh and condition leaves your scalp feeling fresh and your hair soft and healthy . Plus your doing your environment a favour .
  86. THE BEST A+++

    Zeilla

    I have bleached blond hair which is dry and prone to frizz, but not anymore! I was using the Pureology for Blond hair which I thought was fantastic until I tried the Hydrate. If your hair is as dry as mine was then this stuff is magic especially combined with the conditioner. At first you may think it is expensive but you need such a small amount a bottle will last for a very long time and the ben...
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  87. Smells beautiful and works well

    Miss Minky

    Like using this product. It smells amazing and makes my hair feel softer and more manageable.
  88. Best on the market

    Debsy

    The Pureology shampoo and conditioner is the best I have ever tried. It smells and feels wonderful and makes your hair shiny and manageable. It helps control the frizz caused by colouring
  89. Love this shampoo

    jkmsei

    After searching and trying many shampoos and conditioners I finally found this one. I have thick, naturally dry and over processed (I love to dye it rainbow) and poofy hair. I usually look not unlike an escaped mental patient after washing and drying my hair. I also have sensitive skin and find my scalp is often itchy. This shampoo and conditioner leaves my hair soft, manageable and sitting rather...
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  90. Amazingly soft Hair!

    Twinpink

    This is the BEST shampoo I have ever used. I have used most brands on the market from low end to high end. My fine coloured hair suffered from frizz and felt dry and straw like my entire adult life. One use of this shampoo and it has been instantly transformed. It is now soft, full, bouncy and no frizz. You only use a tiny amount - (10cent piece size) so its not as expensive as first outlay se...
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  91. Review & Earn
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