Coloured and chemically treated hair can become dry, leaving it brittle and prone to breakage. The hair experts at Pureology are dedicated to caring for and nourishing coloured hair and tackling the issues it causes head on. The Hydrate range from Pureology has been specifically designed to tackle dryness in coloured hair, no matter whether your hair is naturally thick, thin, straight, or wavy. Free from sulphates and with 100% vegan formulations, the Pureology Hydrate range will leave your hair feeling healthier and stronger with retained colour vibrancy.
Start your hair care routine with the Pureology Hydrate Shampoo. Traditionally, shampoo can be harsh and drying due to the high concentrations of sulphates but instead, this bestselling shampoo gently cleanses hair without stripping back colour or moisture. Delivering a rich lather, natural plant extracts include rose, sandalwood, and green tea, will naturally condition and hydrate dry locks. If you have fine hair, we recommend the Pureology Hydrate Sheer Shampoo which has an equally as nourishing formula but won’t weigh it down.
Follow with the Pureology Hydrate Conditioner, which is also available as a Hydrate Sheer Conditioner for fine and thin hair. The moisturising conditioner uses jojoba esters and shea butter to thoroughly rehydrate dry locks while protecting hair vibrancy with a unique Antifade Complex.
Pureology also offer extra treatments to fully boost your hair care routine for dehydrated and dry locks. The Pureology Hydrate Superfood Vitality Treatment is a high-performance hair mask bursting with antioxidant-rich superfoods and natural emollients to thoroughly hydrate hair and keep it looking smooth and sleek. The Pureology Hydrate Air Dry Cream can be applied to wet hair to relieve frizz and help style hair without the need for a blowdry, minimising heat damage, a prominent cause of hair dehydration.