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Coloured and chemically treated hair can become dry, leaving it brittle and prone to breakage. The hair experts at Pureology are dedicated to caring for and nourishing coloured hair and tackling the issues it causes head on. The Hydrate range from Pureology has been specifically designed to tackle dryness in coloured hair, no matter whether your hair is naturally thick, thin, straight, or wavy. Free from sulphates and with 100% vegan formulations, the Pureology Hydrate range will leave your hair feeling healthier and stronger with retained colour vibrancy.


Start your hair care routine with the Pureology Hydrate Shampoo. Traditionally, shampoo can be harsh and drying due to the high concentrations of sulphates but instead, this bestselling shampoo gently cleanses hair without stripping back colour or moisture. Delivering a rich lather, natural plant extracts include rose, sandalwood, and green tea, will naturally condition and hydrate dry locks. If you have fine hair, we recommend the Pureology Hydrate Sheer Shampoo which has an equally as nourishing formula but won’t weigh it down.


Follow with the Pureology Hydrate Conditioner, which is also available as a Hydrate Sheer Conditioner for fine and thin hair. The moisturising conditioner uses jojoba esters and shea butter to thoroughly rehydrate dry locks while protecting hair vibrancy with a unique Antifade Complex.


Pureology also offer extra treatments to fully boost your hair care routine for dehydrated and dry locks. The Pureology Hydrate Superfood Vitality Treatment is a high-performance hair mask bursting with antioxidant-rich superfoods and natural emollients to thoroughly hydrate hair and keep it looking smooth and sleek. The Pureology Hydrate Air Dry Cream can be applied to wet hair to relieve frizz and help style hair without the need for a blowdry, minimising heat damage, a prominent cause of hair dehydration.

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Recent reviews on Hydrate products

Pureology Hydrate - ShampooPureology Hydrate - Shampoo
Pureology Hydrate - Shampoo

My go to shampoo

This shampoo lathers really well & spreads quite far. It doesn’t strip the hair of oils & cleans really well. My hairdresser got me onto this & I haven’t strayed from it since. I have dyed blonde hair & this doesn’t strip the toner at all.
Pureology Hydrate - ConditionPureology Hydrate - Condition
Pureology Hydrate - Condition

Super moisturising!

I love this conditioner. It is really refreshing (gives your scalp a wee tingle). My hair is really dry and brittle, but feels so soft and moisturised after use.
Pureology Hydrate Superfood Vitality TreatmentPureology Hydrate Superfood Vitality Treatment
Pureology Hydrate Superfood Vitality Treatment

Love it

I alternate this with the Olaplex treatment and it makes my hair feeling amazing. My hair is soft and hydrated, and it smells beautiful.

A little goes a long way. I’ve had the same tub for around 4 months and I’ve only used around half.

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