Pureology Authentic


55 products found

Protecting the environment with sustainable manufacturing processes is a long-term commitment that sets Pureology apart from all others. During the entire development process, from choosing product ingredients to the raw materials that make up the brand's beautiful packaging, Pureology enforces rigid sustainability standards. The company accomplishes this by educating consumers and colourists and optimising its resources. Pureology routinely seeks self- and third-party assessments of its products to gauge their effectiveness and marketability.


To understand how Pureology products impact our ecosystem, the company has commissioned a lifecycle assessment (LCA) conducted by Five Winds International. An LCA involves assessing the environmental impact in all stages of a products life. From the raw materials through manufacturing, distribution, and consumer usage to final disposal, the LCA monitors variables such as energy use, water quality and use, and greenhouse gas emissions.


Pureology has proudly engaged in a global partnership with Global Green USA and stands committed to its charter to help foster a sustainable future within the professional salon and beauty industries. Global Green USA is an American affiliate of Green Cross International. Global Green USA is a leader in promoting smart solutions to global warming, such as affordable 'green' housing, schools, and communities.


Pureology Strength Cure - Fabulous Lengths

I love this leave in treatment. I use it on my damp/ towel dried hair,... read more >>

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Pureology Strength Cure Cleansing Conditioner

Ok so I was a litle skeptical at first about this product having never... read more >>

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Pureology Pure Volume - Shampoo

Left hair flat and didn't clean that well

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