Pureology
Official Stockist of Pureology
Born in California in 2001 with a simple yet powerful idea: To create the very best and purest products for colour-treated hair. Pureology pioneered the “no nasties” movement with their ZeroSulfate® shampoos. Our highly concentrated 100% Vegan formulas with our signature aromatic fragrances give every Pureology client an indulgent experience
with ultimate respect for colour.
- Process
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Protecting the environment with sustainable manufacturing processes is a long-term commitment that sets Pureology apart from all others. During the entire development process, from choosing product ingredients to the raw materials that make up the brand's beautiful packaging, Pureology enforces rigid sustainability standards. The company accomplishes this by educating consumers and colourists and optimising its resources. Pureology routinely seeks self- and third-party assessments of its products to gauge their effectiveness and marketability.
To understand how Pureology products impact our ecosystem, the company has commissioned a lifecycle assessment (LCA) conducted by Five Winds International. An LCA involves assessing the environmental impact in all stages of a products life. From the raw materials through manufacturing, distribution, and consumer usage to final disposal, the LCA monitors variables such as energy use, water quality and use, and greenhouse gas emissions.
Pureology has proudly engaged in a global partnership with Global Green USA and stands committed to its charter to help foster a sustainable future within the professional salon and beauty industries. Global Green USA is an American affiliate of Green Cross International. Global Green USA is a leader in promoting smart solutions to global warming, such as affordable 'green' housing, schools, and communities.
- Reviews
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Pureology Perfect 4 Platinum - Condition
I was previously unfamiliar with this brand, however I'm now super excited.... read more >>
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Pureology Perfect 4 Platinum - Shampoo
My hair dresser lifted my hair too quickly and I've suffered a lot of breakage.... read more >>
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Pureology Fresh Approach - Dry Shampoo
I have really liked my other pureology products, but this just didn't hit... read more >>
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