Loving Tan

Shop Loving Tan Self Tan Online

Adore Beauty is an official Loving Tan stockist. Founded in 2011, Loving Tan is a self-tan brand built around a simple idea: a natural-looking colour that is easy to apply, without the streaks and strong smell many people expect from fake tan. Loving Tan is cruelty-free, many of its formulas are vegan, and the brand uses natural and organic ingredients.

The range covers tanning lotions, mousses, face tans and serums, with shades from Medium through to Dark and Ultra Dark. Whether you are after a quick colour hit or a slower build, you can shop Loving Tan online and choose the formula and depth of colour that suits your skin tone.

Best Loving Tan for Every Type of Tan

For a fast tan, start with the Loving Tan 2HR Express range, which includes the 2HR Express Medium 120ml. Check the pack for development times and rinse instructions before you apply. If you would rather build colour gradually, the Loving Tan Gradual Tan range offers slow and steady development, including the Deluxe Gradual Tan in Medium.

Prefer a mousse? The Deluxe Bronzing Mousse in Medium 120ml is in the range, and facial tanning has its own section with Loving Tan Face Tan. Stock changes often, so if a size or shade has sold out, check back or browse the full range.

How to Choose the Right Loving Tan

Choose your shade first, then your speed. Medium gives a natural-looking colour, while Dark and Ultra Dark give a deeper result. If you want to compare other options alongside Loving Tan, explore our fake tan products.

For the best finish, always start with smooth, exfoliated skin and apply with a tanning mitt, rubbing the tan in using circular motions. You can wait a day to see how the colour develops, then layer more tan for a deeper shade, or use it two days in a row for a deeper colour. While your tan develops, wear loose, full-coverage clothing to avoid colour transferring onto your clothes and sheets. When it is time for a fresh start, a fake tan remover helps lift the old colour.