PETA Accredited

Unlike other accreditors, Choose Cruelty Free (CCF) is 100% Australian, CCF is known throughout the cosmetics industry for its stringent standards and we’re proud to offer tons of CCF-approved products on our site! CCF is an independent, non-profit organisation aimed at helping Australian consumers find cruelty-free products. Their logo helps customers decide quickly if a product meets their personal definition of 'cruelty-free'. Choosing CCF products is a great way to support the fair treatment of animals without sacrificing your love of beauty products. In this section, you’ll find great brands producing all your favourites: foundations, toners, BB cream, lip balm, makeup, facial scrubs and much more. Make the switch to cruelty-free cosmetics today by Choosing Cruelty Free. You’ll notice the difference, not just in quality but in your overall satisfaction too.

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Increase your beauty IQ

Nothing against vegans or anything, I’ve just tried a few natural, organic and vegan mascaras in my time that haven’t impressed me all that much. So when Inika’s Bold Lash Mascara landed on my desk, I wasn’t expecting it to shoot to the top of my favourite mascaras list. As it turns out, it did […]

If you didn’t think primer was a complicated enough subject already, turns out you might’ve been applying your primer the wrong way this whole time. See, you might’ve thought applying it with a brush was best practice (and the germophobe in me says more hygienic too), but most makeup artists will tell you otherwise. According […]

For anyone else who has little to no upper body strength (you should see me try to do a push up), this tool eliminates that classic strained shoulder and wrist you get from trying to curl your own hair. What I didn’t realise when I cut my hair shorter was that using my wand was […]

Nothing against vegans or anything, I’ve just tried a few natural, organic and vegan mascaras in my time that haven’t impressed me all that much. So when Inika’s Bold Lash Mascara landed on my desk, I wasn’t expecting it to shoot to the top of my favourite mascaras list. As it turns out, it did […]

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