Cruelty Free

Cruelty Free

In our modern world, it's easy to forget the ethical side of where products come from and to turn a blind eye instead. However, if you've decided to actively change your shopping habits to boycott animal testing and experimentation, then we're here to provide you with amazing products that still fit your budget! If you're serious about caring for animals, it's best to go for cruelty-free products only, and our Cruelty-Free collection is designed to help you, whether you’re starting your makeup kit from scratch or adding an item or two, without breaking the bank. All of our products have been accredited by PETA, Choose Cruelty Free (CCF), or Leaping Bunny, so you can rest assured that everything you choose is truly cruelty-free. Whether you’re after cruelty-free makeup, haircare, skincare, or bath and body, there's something here for you, and at great prices too!

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1144 products found
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Increase your beauty IQ

Blame it on salty, sunshine-filled snaps of European holidays monopolising my current Instagram feed, but anything that promises hair reminiscent of a beach holiday is a nice compromise to get me through the rest of winter. I often look for an easy solution to hair styling that looks just-the-right-amount of done. Think: laid-back, ‘piecey’ texture that […]

Cindy Crawford looks like she’s completely defying the whole ageing process – in fact, she and her 16-year-old daughter Kaia look more like sisters. But according to Cindy, the secret to looking fresh-faced is in her morning skincare routine. A post shared by Cindy Crawford (@cindycrawford) on Jun 21, 2018 at 8:56am PDT Cindy told Byrdie […]

My favourite part about being in the beauty industry is that it’s ever-changing. I’m never bored of it. There are always new trends popping up – a prime example being jelly highlighters. I thought we’d reached capacity at pressed, cream and liquid, but apparently there’s room for one more highlighter formula, which brings me to INC.redible […]

Blame it on salty, sunshine-filled snaps of European holidays monopolising my current Instagram feed, but anything that promises hair reminiscent of a beach holiday is a nice compromise to get me through the rest of winter. I often look for an easy solution to hair styling that looks just-the-right-amount of done. Think: laid-back, ‘piecey’ texture that […]

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