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Olaplex No. 4P Blonde Enhancer Toning Shampoo
SIZE: 250ml

$54.00

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In Stock

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afterpay
4 installments of $13.50
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zippay
Own it from $10/week

Most Helpful Positive

Looove

Lana

This purple shampoo is great at neutralising yellows without being overly drying. Smells amazing too!

Is this for you?

A toning shampoo for blonde and grey hair, enriched with Olaplex’s signature bond-restoring ingredient. 
  • Cruelty Free
  • Sulphate Free
  • Vegan
  • Paraben Free

What customers say

GREAT - 75% recommend

4.0
Read all reviews

Hair Concern:

  • Breakage and split ends
  • Colour protection
  • Brassy tones (blonde/grey hair)

Hair Curl Type:

  • Curly
  • Straight
  • Coily
  • Wavy

Hair Texture:

  • Curly
  • Straight
  • Coily
  • Wavy

Frequently bought with

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Olaplex No. 4P Blonde Enhancer Toning Shampoo Reviews

75% recommend this product

  1. 10

  2. 6

  3. 7

  4. 1

  5. 0

Most Helpful Criticism

Better than others I’ve tried

Maya

I don’t use often as don’t like how full purple shampoo makes my hair but it’s better than others I’ve tried. Doesn’t lather well have to use a lot of it
  1. Better than others I’ve tried

    Maya

    I don’t use often as don’t like how full purple shampoo makes my hair but it’s better than others I’ve tried. Doesn’t lather well have to use a lot of it
  2. Looove

    Lana

    This purple shampoo is great at neutralising yellows without being overly drying. Smells amazing too!
  3. Effective

    Ariane

    I bought this recently from Adore Beauty, First up, please wash your hair with normal shampoo (to remove gunk) then wash with this purple shampoo. Lather up, and leave on for a couple of minutes for it to activate and work, then rinse and use a conditioner or masque. Use weekly as a great treatment. Really tones down the yellow in hair.
  4. Decent, but not great

    Rachelle

    It does an okay job at toning the hair and foams up well, however it is VERY drying, to the point I couldn’t run my fingers through my hair until I applied conditioner. I didn’t notice any reparative benefits either. Would I buy it again? Absolutely not.
  5. A great toning shampoo

    Jess

    Ignore the haters, this shampoo is easily the best toning shampoo on the market. Not only is it far gentler on the hair than other toning shampoos (has everyone forgotten that toning shampoo is super drying? And that it's not designed to clean?), it's highly pigmented and contains Olaplex's trademark bonding ingredient. I've gone months at a time without toner because of how quick, easy and effect...
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  6. Best purple shampoo

    M

    This has been one of the only shampoos that works well for me, it cuts out brassy tones so quickly. I only need to use it once every 3-4 weeks and it works great
  7. The best!

    MakaelaF

    The best purple shampoo I have ever used!
  8. Good

    Singh

    A bit drying but does a good job of toning.
  9. Perfect purple shampoo

    OA

    I love this shampoo, I only need to leave it in for 5min and leaves my hair feeling fresh and a beautiful colour!
  10. Best purple shampoo

    Annie

    Leaves the hair nice and toned but without making it feel dry. Lathers up great compared to other purple shampoos
  11. Not their best

    Mimi

    I'm a diehard Olaplex fan and use majority of their products. I have dyed blonde hair which is prone to brakeage. When restocking my shampoo and conditioner i decided to try this. Whilst it is good for removing brassy/ yellow tones., it does not replace the need for normal shampoo. To clean my hair I must wash with normal shampoo then use 4P and then use conditioner. I know this is normal practice...
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  12. Average

    JuliaV

    Not bad. I feel there are better purple shampoos on the market
  13. Amazing

    T

    Beautiful addition to the Olaplex lineup
  14. Brightens hair

    JB

    This shampoo brightens nicely. However I do not think it is worth the price.
  15. Good

    LS

    Good for toning but can be a bit drying for dry hair.
  16. Ok

    H

    doesn't have the same nourishing feel
  17. Recommend

    As

    bond-restoring ingredient
  18. Works Well

    Coco

    Moisturising, but not as toning as other brands.
  19. Alright

    Mancy

    It doesn't have the same nourishing feel as the normal shampoo
  20. Um

    N

    doesn't have the same nourishing feel as the normal shampoo
  21. Amazing

    L

    love the Olaplex range for my blonde hair.
  22. Beautiful addition to the Olaplex lineup!

    Bee

    Long awaited purchase, love the Olaplex range for my blonde hair. Colour and tone of this shampoo is beautiful and great for natural or coloured blondes, great addition to hair routine, I do think you still need to use the original no4 for the nourishing feel but the no4P compliments it beautifully!
  23. Disappointed

    J

    pretty disappointed. It doesn't have the same nourishing feel as the normal shampoo
  24. Not my fave

    Jaylees

    I was so excited to try this purple shampoo as Olaplex has changed my hair but I was pretty disappointed. It doesn't have the same nourishing feel as the normal shampoo and leaves my hair looking too ashy. I prefer a blonde shampoo that gives a more creamy blonde finish.
  25. Review & Earn
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