o&m original & mineral

O&M Hydrate and Conquer Shampoo

O&M Original & Mineral Authentic
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O&M Hydrate and Conquer Shampoo by O&M Original & Mineral


All Original Mineral Shampoos contain a formulation of Pro Vitamin B5 to add much-needed hydration and strength to the hair. All O&M Shampoos have been designed to be used on normal and coloured hair. The O&M Hydrate and Conquer Shampoo and Conditioner have been specifically developed to restore really dry, thirsty hair to its former hydrated, healthy self.

The O&M Hydrate and Conquer Shampoo is a moisture-rich formula, containing Vitamin C - a rich antioxidant which promotes renewal, maintenance and hair strength. This formula also utilises the antioxidant benefits of Green Tea, and has added sweet almond oil for its rich moisturising properties.

The O&M Hydrate and Conquer range can be a daily dose of hydration. Give dry, damaged or coloured hair some TLC with nutrient-rich Tasmanian Sea Kelp, containing Vitamins A, B, C & E and 13 amino acids to strengthen hair and stimulate growth.

Squeeze a small amount of product into the palm of your hair and apply to the hair. Lather, rinse and repeat if required. We recommend for best results to follow the O&M Hydrate and Conquer Shampoo and the O&M Hydrate and Conquer Conditioner.

This Australian made product is never tested on animals. O&M Hydrate and Conquer products are free from sulphates, parabens, triclosan, phthalate, sodium chloride and propylene glycol.

O&M is 100% animal cruelty free, and has never been tested on animals. This product is PETA approved.




Aqua (Purified Water), Decyl Glucoside, Cocamidopropyl Betaine, Sodium Lauroyl Sarcosinate, Glycol Distearate & Laureth-4, Polyquarternium-7, Coco-Glucoside, Glyceryl Oleate, Glyceryl Stearate, Macroystis Pyrifera (Tasmanian Sea Kelp), Macadamia Ternifolia Seed Oil, Aloe (Vera) Barbadensis Leaf Extract*, Methyl Glucose Dioleate, Polyquaternium-10, Sodium Hydroxymethylglycinate, Phenoxyethanol, Hydrolyzed Soy Protein, Panthenol (Pro-Vitamin B5), Ethylhexyl Methoxycinnamate (UV Inhibitor), Parfum (Fragrance), Citric Acid


Apply a small amount to the scalp and roots of the hair & massage, the shafts will receive enough cleansing through rinsing alone. Follow with conditioner.

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Reviews (37)
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No good for thick, curly hair - 03-04-2018 by

Unfortunately this shampoo did nothing for my thick, curly hair. I was left with dry, frizzy hair, even after using my favourite conditioner. Wanted to love it, but it just didn't measure up.

Not for me - 16-02-2018 by

Smells divine, and i wanted to love it. In shower experience was lovely. But with thin curly hair in combination with the matching conditioner, i found my hair lifeless and frizzy.

Not for me - 12-02-2018 by

I have a lot of long, natural hair which is in good condition but can be a bit unruly. Unfortunately this product didn't suit. I used it in conjunction with the matching conditioner, and the result was hair that was fluffy and messy and flat. Also i needed A LOT of product to thoroughly wash my hair. Not for me.

Made for straight hair - 08-01-2018 by

I was very excited to try this shampoo but was quite disappointed given all the fantastic reviews. After about 4 separate times using this shampoo, it consistently left my hair in a tangled mess which took so long to detangle with my hair slathered in the matching conditioner (which wasn’t that great either). Yes it smells lovely and yes it cleans your hair, but I don’t think it lives up to the hype. My hair is only fine, wavy/curly, medium density. Maybe it’s better on dead straight hair??

good product - 27-11-2017 by

This bottle looks like a daily milk bottle very cute. Is convenient to use and smells nice. I like it.....

Best shampoo I've used! - 16-10-2017 by

After using this shampoo religiously in Australia, my recent move to London has ruined my hair! The water here is hard and has completely dried it out! I ordered bulk bottles of this and the conditioner and had my mum ship them over! It's really helped bring my hair back to life. Can't live without it!

Great shampoo - 20-09-2017 by

I purchased this shampoo as I wanted something hydrating and natural. So far I'm very impressed, it has brought my hair back to life and hasn't left any oily residue. I wouldn't hesitate to purchase it again.

Great product, bad packaging - 03-07-2017 by

I have the shampoo and conditioner, I love the smell and the way it makes my hair feel. The shampoo takes a while to lather in my medium to long thick hair, and I find I have to use a bit of product to cover it all.

My only gripe is the packaging, whilst it looks great and is neat and tidy in my shower, I find I have to squeeze really hard to get the product out, this is more the case for the shampoo, the conditioner seems to be ok. It must be the consistency? I hope O&M improve the packaging, it was the only reason I didn't give it 5 stars.

Gorgeous shampoo - 13-03-2017 by

I love O&M products. My hair feels so soft and healthy, and isn't weighed down.

I use this along with the twin conditioner. They smell divine and my hair has never been happier.

&M& - 03-04-2016 by

I have dreadlocks, having a good shampoo that hydrates and not leave anything behind is pretty important to me, lets not forget O&M are paraben and SLS free so that was the big reason for me switching to them. Hydrate and conquer is luxurious to use, thick and creamy and easy to wash out. It leaves my hair feeling quite beautiful. Thanks Adore

Love this shampoo and conditioner! - 02-10-2015 by

I absolutely love this range. My hair is thick but fine, full, dry and frizzy! But when I wash my hair with the hydrating shampoo and conditioner my hair feels so soft, looks so shinny and just feels really hydrated. I only wash my hair 2-3 times a week and my hair is still hydrated between washes. It also turns most the frizz into a soft wave which is manageable. I have used this range for about three months now and my hair has really benefited. I would recommend this to anyone who has dry hair and needs add softness and shine and health! big thumbs up!

Not for people with thick, coarse hair - 15-07-2015 by

I have very thick, coarse hair and this product was recommended to me by a hairdresser. I loved the idea of the natural ingredients and absence of nasties like sulphates and parabens. The product smells beautiful and I liked the simple packaging. Unfortunately after using this product my hair didn't feel nice and soft as it normally does after washing and I actually experienced tangles which I haven't had an issue with before. I persisted, but after using this product with the matching conditioner for the past couple of months my hair feels quite dry and looks dull. I was previously using Kevin Murphy (alternating between Hydrate Me and Luxury Wash which are both amazing) and have to say that O&M just doesn't compare.

Not to be without - 26-09-2014 by

Perfect wash for masque

Will keep buying! - 10-09-2014 by

Loved shampoo, foams up just right (not too much not too little), and I don't need to use heaps, also smells amazing!

This shampoo is great! - 30-06-2014 by

O&M Hydrate & Conquer Shampoo does what it says!! I use it in conjunction with Terax conditioner and these work great!

I frequently blowdry my hair and it is very dry, but after using this and a conditioner, it is restored to its shiney glory! Definitely recommend this!

Loved it - 25-06-2014 by

O&M Hydrate and Conquer Shampoo is so nice, it makes my hair so soft and frizz free without weighing it down or making it lifeless.

The smell is nice, not overpowering, just like strawberry milkshake. I've used other more expensive shampoos but this one is the best with the most notable effect and good value. Definitely worth a try!

Amazingly luscious shampoo! - 24-06-2014 by

Love, love, love O&M Hydrate & Conquer Shampoo - since using it regularly, I have even stopped straightening my hair constantly as it gives my wavy, messy and frizzy hair a 'smooth-over', calming down the frizz.

I just wash my hair, let it dry without the harshness of the straightener and it looks amazing and feels soft. There is no way I could have just gone out like that before, my hair would look horribly frizzy and dry!

Hydrating Shampoo and Conditioner - 03-06-2014 by

I have thick and frizzy hair and have tried a variety of products from cheap store bought products to more expensive salon products.

I have used "organic" products in the past and haven't had great success so when I saw reviews for the O&M hydrating products I was a tad bit skeptical but thought "why not!".

I've used it for about a month and my hair has become less frizzy, shinier, manageable and healthier! I must admit it is not the cheapest product out there but it works so it's definitely worth it!

Great for unmanagable hair - 24-05-2014 by

This shampoo somehow seems to untangle my dry unruly curls before I've even put conditioner in them, and it doesn't leave my hair feeling completely stripped. The packaging could be a little more user friendly though, it's hard to get all of it out without having to cut it open.

Delicious shampoo that works wonders! - 16-02-2014 by

This shampoo smells like strawberry milk! :)
It works miracles. After using this shampoo and conditioner; my dry, curly, unmanageable hair feels soft, silky and smooth.
I highly recommend this product to anyone whose best friend is a hair straightener :)

Even good for fine hair - 27-01-2014 by

I have ridiculously fine hair, so I was a little unsure of this hydrating shampoo. I even bought the mini versions to try it first before I bought the full size. Sometimes hydrating and moisturising products can make my hair droopy and lifeless, but not this shampoo!!! My hair has volume and is also hydrated. Love it!

Still irritates my scalp - 23-01-2014 by

I have a sensitive scalp, which gets maddeningly itchy if I use shampoos with sulphates, so I avoid them like the plague. Unfortunately, despite the no sulphate claim, this shampoo still gives me a slight reaction so there's some ingredient here that's causing it. It's a lovely shampoo aside from that, and is reasonably colour safe, and while I'm not a huge fan of candy-sweet scented products, the fragrance doesn't offend me. The biggest issue is the itchy scalp I'm still left with, so unfortunately, this is one O&M product I won't be reordering.

Fantastic! - 21-09-2013 by

Im not exactly sure why I didn't buy this shampoo ages ago - but I'm so hooked on it at the moment, it's not even funny! This shampoo smells great, is easy to dispense, leaves the hair smelling and feeling amazing (even without conditioner!) Its good for value too.
Definitely recommended!

Un fricken believable!!!!!!!!!! - 09-08-2013 by


I have to preface my review with this statement. I honestly have the ugliest, driest, thinnest most bluegh hair in the world.

But now... my hair has been transformed.

And I owe it all to this shampoo and the matching conditioner.

It took my hair 2 weeks to adjust to this range and results were underwhelming during this initial time. But I urge you all to persist and to keep going.

Good things take time.

Now my hair quite literally feels like SILK. Ladies I am not exaggerating. I kid you not. My ugly hair is now beautiful. My friends cannot stop touching my hair. It smells beautiful, feels like spun silk and all the while I know I am not doing it any further damage because this product contains no sulphates.

I am officially a believer. I am a convert. This is the only product that will ever be a HG for me.

Over to you....

A little goes a long way - 27-07-2013 by

This shampoo lasts forever as I only have to use a little amount each time (the size of a 20c coin, and I have really long hair). It also keeps my hair clean for longer than other shampoos I've used, I now only have to wash my hair twice a week. I love this shampoo!

The smell alone is worth trying out this fabulous product! - 09-07-2013 by

I recently bought the conditioner from this range and instantly fell in love with it, so when my old shampoo ran dry, I headed straight for this one and have no regrets.

I have fine hair, but a lot of it and it leaves my hair soft and silky with much less frizz than a lot of other products I have tried,

I will be back for more and would highly recommend all my friends to try it (even if it's just for the smell, which takes me back to buying milk bottle lollies from the corner shop!). Delicious.

Hydrating! - 08-07-2013 by

I bought this shampoo specifically because I adore the Hydrate & Conquer conditioner. I believe this shampoo does what it says, smelling utterly delicious whilst doing so, however I find it so remarkably hydrating that my fine, straight hair feels overwhelmed and quite flat the day after it has been washed. This would be excellent for anyone with frizzy, unruly or long, damaged hair, however I will still use it as the scent is too hard to pass up! Was

Fantastic Product - 08-07-2013 by

I have extremely thick hair, which is susceptible to dryness and heat damage as I often blowdry and straighten my hair. I'm trying to grow my hair at the moment and want to provide it with as much moisture and protection as possible. I had been using Living Proof but my hair became immune to it and it constantly felt dry regardless of me using moroccan oil before styling.

I purchased both shampoo and conditioner in this range after reading such great reviews and first used it last night. The smell is amazing - I normally struggle to find a great smelling product that retains its smell in my hair - and this one does! My hair is incredibly soft, including the ends which is normally a big problem for me. As I've only just started using it I can't comment on the long term results, but if the first result is anything to go off my hair will be the healthiest, smoothest, and shiny hair I've had in a very, very long time!

My hair and I are smitten with O&M. - 24-04-2013 by

I have extraordinarily thick, wavy hair down to the small of my back. Despite my efforts to treat it well with expensive products and minimal heat styling, my hair has always been dry, prone to breakage and disorderliness.

I did my research - I am a beauty blogger, I devote my time to many a frivolous pursuit - which led to my purchase of the Hydrate & Conquer duo.

The shampoo smells delicious, like milk bottle lollies. It cleanses the hair thoroughly without irritating my sensitive scalp. I'd long thought shampoos claiming to nourish or moisturise the hair were akin to the promises of snake oil, however this shampoo proved me happily wrong. For a nourishing shampoo, it does not leave a residue or weigh my hair down. Plus, it's free of nasty ingredients. To say I'm impressed is an understatement, allow me to bandy about the 'holy grail' status.

I recently went without O&M for a week (between purchases) and my hair threw the ultimate of tantrums, reverting back to its old ways. It knows what it wants. (: Going back to the old products I'd once enjoyed opened my eyes to how little of the O&M product you need to use with each wash (comparatively) alongside how little it tangles the hair.

I am repurchasing both the shampoo and conditioner in O&M's Hydrate & Conquer range, and am certain will continue to do so. My hair is in the best condition I've experienced, I can't gush enough. (:

Amazing - 21-02-2013 by

Best shampoo ever never had shampoo like those before its completely changed how my hair feels I would highly recommend it to any one.

You gotta try it! - 07-11-2012 by

Since using the O&M Hydrate and Conquer Shampoo and Conditioner my hair has never been better. I have long, coloured hair and recently used another expensive brand, just to give my hair a bit of a change and I couldn't wait to finish it and get back to O&M. All I would suggest is give your hair a week or so to settle in to using it. Next on my hit list is the O&M sea salt spray. I've heard it's FANtastic.

Excellent product - 04-10-2012 by

Love it, my hair has never been better, cant wait to try other products in the range

Excellent Product - 16-09-2012 by

O&M Hydrate and Conquer Shampoo and Conditioner together is a great package for your hair care. Leaves your hair smelling delicious and feeling hydrated and silky smooth for weeks after. I use it at least once a week (and the cheaper stuff other times) and my hair has never felt more healthy.

Highly recommend - 15-08-2012 by

I always had dry, lifeless hair and suffered from psorasis and nothing I ever used seemed to make it feel or look and better. Then I had to find a new hairdresser and came upon the O&M Products and I have not looked back, initially my hairdresser suggested using the Dettox Shampoo so that I could strip my hair of the other products I had used. I started using the Hyrdrate Shampoo and Conditioner after about 2 weeks, and I always get comments how healthy my hair looks. Thank goodness for O&M you have changed my hair forever.

Hyrdate and Conquer - 08-07-2012 by

I have been using this product for a few months now, and I have seen the difference in my hair. It actually took a week for my hair to adjust to the shampoo and conditioner, during this week I wasn't at all impressed with how my hair was. But I persisted and the results were fantastic. The only thing that I can think of was that it was stripping my hair of it's colour, only because the instructions say to shampoo twice, but I have since decided to let my hair grow out the colour and go natural for a while. I was using semi 6 week wash dyes in my hair.
The smell is lovely, and it lathers up a treat. Well and truely worth a go, my hair is loving me for it. Healthiest it has been in a while!!!

UV proof, naturally - 17-01-2012 by

I ♥ O&M Hydrate and Conquer range - it (really) moisturises, smells heavenly and best of all, sunblocks, adding va-va-voom to my naturally straight, fine mane!

- 05-08-2010 by

After my first ever bout of dry hair, which is so rough that it is tangling and snapping in the lengths, I wanted a smoothing, softening, moisturising and nourishing set of shampoo and conditioner - without sulphates or palm oil. Cue: O&M! I love the smell; floral? Herbal? Soapy? All of the above...ethical, too - GREAT! But while it is a pleasure to use, the result is not amazing - this would be ideal for those who have normal hair who are conscious of using a gentle shampoo that won't strip the hair, but it did not deliver softness, shine and vitality to my distressed locks as I had hoped. Perhaps I need the set to make it work, I'm not convinced I ought to purchase the mate given the result, though.

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